一年一度的端午節將至，作為端午節代表性食品，粽子的銷量一直都十分可觀。這讓很多投資加盟商都嗅出了其中蘊含的商機，都想開一家粽子店(dian)(dian)。開(kai)(kai)店(dian)(dian)時，合理分配粽子(zi)店(dian)(dian)員工、開(kai)(kai)展粽子(zi)店(dian)(dian)營銷活動、做(zuo)好粽子(zi)店(dian)(dian)服務(wu)衛生工作可以幫助加盟商開(kai)(kai)好一(yi)家粽子(zi)店(dian)(dian)。接下來請跟(gen)Maigoo小(xiao)編一(yi)起詳細了解粽子(zi)門店(dian)(dian)三(san)大經營技巧吧(ba)，希望對(dui)您有(you)所幫助。
粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)產(chan)業(ye)(ye)鏈上(shang)游(you)(you)主要(yao)包括粽(zong)(zong)(zong)(zong)(zong)葉、糯米餡(xian)料(liao)以(yi)及(ji)其他調料(liao)等粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)生(sheng)產(chan)的(de)(de)(de)(de)原材(cai)料(liao)；中(zhong)游(you)(you)則(ze)是鮮肉粽(zong)(zong)(zong)(zong)(zong)、豆沙粽(zong)(zong)(zong)(zong)(zong)以(yi)及(ji)八寶粽(zong)(zong)(zong)(zong)(zong)等多種(zhong)口味(wei)的(de)(de)(de)(de)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)；下(xia)游(you)(you)則(ze)是通(tong)過(guo)電商銷(xiao)(xiao)售(shou)(shou)(shou)、商超(chao)以(yi)及(ji)市場等銷(xiao)(xiao)售(shou)(shou)(shou)渠(qu)道銷(xiao)(xiao)售(shou)(shou)(shou)給消費者(zhe)。從(cong)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)產(chan)業(ye)(ye)鏈情況來看(kan)，上(shang)游(you)(you)原材(cai)料(liao)價(jia)格上(shang)漲將會導致下(xia)游(you)(you)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)銷(xiao)(xiao)售(shou)(shou)(shou)價(jia)格的(de)(de)(de)(de)提高，產(chan)業(ye)(ye)鏈之間關系(xi)密切(qie)、環環相扣。經(jing)過(guo)多年的(de)(de)(de)(de)發展，我國粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)產(chan)業(ye)(ye)發展迅速，目前已(yi)經(jing)具有了一(yi)定(ding)的(de)(de)(de)(de)市場規模。隨著粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)消費日常化，粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)店生(sheng)意持續火爆，很(hen)多人都想投資開(kai)一(yi)家粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)店，希望獲得較(jiao)為(wei)可(ke)觀(guan)的(de)(de)(de)(de)利(li)潤(run)。Maigoo小編認為(wei)在開(kai)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)加盟店時，還(huan)需要(yao)合(he)理(li)分配(pei)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)店員工(gong)、開(kai)展粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)店營(ying)銷(xiao)(xiao)活(huo)動、做好粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)店服(fu)務衛生(sheng)工(gong)作。通(tong)過(guo)掌(zhang)握一(yi)些經(jing)營(ying)技(ji)巧(qiao)，可(ke)以(yi)讓粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)(zi)店的(de)(de)(de)(de)經(jing)營(ying)更加輕松(song)簡單(dan)。
Maigoo小編(bian)認為經營粽(zong)子店(dian)，加(jia)盟商(shang)需(xu)要合(he)理分配(pei)(pei)門(men)店(dian)的員(yuan)工(gong)(gong)。在進行員(yuan)工(gong)(gong)工(gong)(gong)作任務分配(pei)(pei)時，加(jia)盟商(shang)需(xu)要先看看哪些(xie)餡料的粽(zong)子最受(shou)歡迎，將員(yuan)工(gong)(gong)重(zhong)點分配(pei)(pei)在最受(shou)歡迎的粽(zong)子制作上(shang)，減少其他粽(zong)子的制作。合(he)理的分配(pei)(pei)員(yuan)工(gong)(gong)，可以(yi)避免(mian)制作出來(lai)的粽(zong)子銷(xiao)量不(bu)好，受(shou)歡迎的粽(zong)子卻因備(bei)貨不(bu)足(zu)而售罄(qing)。
粽子店(dian)(dian)(dian)開業前需要(yao)提前開展(zhan)營(ying)銷(xiao)(xiao)推廣(guang)活動，通(tong)過宣傳單(dan)、海報以及(ji)橫(heng)幅等多種形(xing)式告(gao)知消費(fei)者粽子店(dian)(dian)(dian)的(de)開業時(shi)間、地點等信息(xi)，以及(ji)購(gou)買粽子享受到的(de)優(you)惠信息(xi)。在(zai)日(ri)常的(de)經營(ying)中，加盟商需要(yao)結合節(jie)(jie)假日(ri)開展(zhan)節(jie)(jie)慶促(cu)銷(xiao)(xiao)，例如在(zai)端午(wu)節(jie)(jie)、中秋(qiu)節(jie)(jie)以及(ji)春節(jie)(jie)期間加強創新營(ying)銷(xiao)(xiao)，吸引消費(fei)者在(zai)粽子店(dian)(dian)(dian)下單(dan)購(gou)買消費(fei)。Maigoo小編認(ren)為通(tong)過開展(zhan)粽子店(dian)(dian)(dian)的(de)營(ying)銷(xiao)(xiao)活動，不(bu)僅能讓門店(dian)(dian)(dian)生意變好，同時(shi)還(huan)能讓更多的(de)消費(fei)者認(ren)識了解到加盟商的(de)粽子店(dian)(dian)(dian)，提高知名度。
服務(wu)(wu)衛(wei)生(sheng)影響到(dao)門店(dian)的(de)(de)生(sheng)意好(hao)壞(huai)，粽(zong)(zong)子(zi)(zi)店(dian)也不(bu)例外。Maigoo小編認為在(zai)經營粽(zong)(zong)子(zi)(zi)店(dian)時(shi)，為了(le)(le)給消(xiao)費(fei)者(zhe)留下(xia)好(hao)印象，吸引到(dao)更多的(de)(de)消(xiao)費(fei)者(zhe)，形成回頭客，加盟商需要做(zuo)好(hao)粽(zong)(zong)子(zi)(zi)店(dian)的(de)(de)服務(wu)(wu)衛(wei)生(sheng)工(gong)作(zuo)(zuo)。包粽(zong)(zong)子(zi)(zi)的(de)(de)過程公開透(tou)明(ming)可見(jian)，制作(zuo)(zuo)師傅要戴(dai)好(hao)口罩，注意衛(wei)生(sheng)，讓消(xiao)費(fei)者(zhe)放(fang)心。衛(wei)生(sheng)工(gong)作(zuo)(zuo)做(zuo)好(hao)了(le)(le)，消(xiao)費(fei)者(zhe)才(cai)會對粽(zong)(zong)子(zi)(zi)店(dian)產生(sheng)信任，下(xia)次(ci)才(cai)會選擇加盟商的(de)(de)粽(zong)(zong)子(zi)(zi)店(dian)購買粽(zong)(zong)子(zi)(zi)。
五芳齋
真真老老
稻香村
知味觀
諸老大
稻香村
三全
三珍齋
廣州酒家
元祖
