一年一度的端午節將至，作為端午節代表性食品，粽子的銷量一直都十分可觀。這讓很多投資加盟商都嗅出了其中蘊含的商機，都想開一家粽子店(dian)。開(kai)(kai)店(dian)時，合(he)理分配粽(zong)子店(dian)員工、開(kai)(kai)展粽(zong)子店(dian)營(ying)(ying)銷活動、做好粽(zong)子店(dian)服務衛生工作(zuo)可以幫(bang)助(zhu)加盟商開(kai)(kai)好一家粽(zong)子店(dian)。接下(xia)來(lai)請跟Maigoo小編一起(qi)詳細了解粽(zong)子門店(dian)三(san)大經營(ying)(ying)技巧吧，希望對您有(you)所幫(bang)助(zhu)。
粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)產(chan)(chan)業(ye)鏈(lian)上游主要包括粽(zong)(zong)(zong)(zong)(zong)葉、糯米餡料(liao)以(yi)及(ji)其(qi)他調料(liao)等粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)生產(chan)(chan)的(de)原材料(liao)；中游則(ze)是(shi)鮮肉(rou)粽(zong)(zong)(zong)(zong)(zong)、豆沙粽(zong)(zong)(zong)(zong)(zong)以(yi)及(ji)八寶粽(zong)(zong)(zong)(zong)(zong)等多種(zhong)口(kou)味的(de)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)；下游則(ze)是(shi)通(tong)(tong)過電商(shang)銷售、商(shang)超(chao)以(yi)及(ji)市場(chang)等銷售渠道(dao)銷售給(gei)消費(fei)者。從粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)產(chan)(chan)業(ye)鏈(lian)情況(kuang)來看，上游原材料(liao)價格上漲將(jiang)會導致下游粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)銷售價格的(de)提高，產(chan)(chan)業(ye)鏈(lian)之間(jian)關(guan)系密切、環環相扣。經(jing)過多年的(de)發展(zhan)，我(wo)國粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)產(chan)(chan)業(ye)發展(zhan)迅速，目前(qian)已經(jing)具有了一定的(de)市場(chang)規模。隨著(zhu)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)消費(fei)日常化，粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)店(dian)(dian)(dian)生意持續火爆(bao)，很多人都(dou)想投資開一家粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)店(dian)(dian)(dian)，希(xi)望獲得較為可觀的(de)利潤。Maigoo小編認為在(zai)開粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)加盟店(dian)(dian)(dian)時，還需(xu)要合(he)理(li)分配(pei)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)店(dian)(dian)(dian)員工、開展(zhan)粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)店(dian)(dian)(dian)營(ying)銷活動、做好粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)店(dian)(dian)(dian)服(fu)務(wu)衛生工作。通(tong)(tong)過掌握一些(xie)經(jing)營(ying)技巧(qiao)，可以(yi)讓粽(zong)(zong)(zong)(zong)(zong)子(zi)(zi)(zi)(zi)(zi)店(dian)(dian)(dian)的(de)經(jing)營(ying)更加輕松簡單。
Maigoo小編認為經(jing)營粽(zong)子(zi)(zi)店，加盟(meng)(meng)商(shang)(shang)需要合理(li)(li)分配(pei)門店的(de)員(yuan)工。在進行員(yuan)工工作任務分配(pei)時，加盟(meng)(meng)商(shang)(shang)需要先看(kan)看(kan)哪些餡(xian)料的(de)粽(zong)子(zi)(zi)最受(shou)歡(huan)(huan)迎，將(jiang)員(yuan)工重點分配(pei)在最受(shou)歡(huan)(huan)迎的(de)粽(zong)子(zi)(zi)制作上(shang)，減(jian)少其他粽(zong)子(zi)(zi)的(de)制作。合理(li)(li)的(de)分配(pei)員(yuan)工，可以避免制作出來的(de)粽(zong)子(zi)(zi)銷(xiao)量不(bu)好，受(shou)歡(huan)(huan)迎的(de)粽(zong)子(zi)(zi)卻因備貨不(bu)足而(er)售罄(qing)。
粽(zong)(zong)子(zi)店(dian)(dian)開(kai)業前需要提前開(kai)展(zhan)(zhan)營銷推廣活動，通過宣傳單、海報以及(ji)(ji)橫幅等多種形式告知(zhi)消費(fei)(fei)者(zhe)粽(zong)(zong)子(zi)店(dian)(dian)的(de)開(kai)業時(shi)間、地點等信(xin)息，以及(ji)(ji)購買(mai)粽(zong)(zong)子(zi)享受到的(de)優惠信(xin)息。在日常的(de)經(jing)營中(zhong)，加盟商(shang)(shang)需要結(jie)合節(jie)假日開(kai)展(zhan)(zhan)節(jie)慶促銷，例如在端午節(jie)、中(zhong)秋(qiu)節(jie)以及(ji)(ji)春節(jie)期間加強創新營銷，吸引消費(fei)(fei)者(zhe)在粽(zong)(zong)子(zi)店(dian)(dian)下單購買(mai)消費(fei)(fei)。Maigoo小編認(ren)為(wei)通過開(kai)展(zhan)(zhan)粽(zong)(zong)子(zi)店(dian)(dian)的(de)營銷活動，不僅能讓門店(dian)(dian)生意變(bian)好，同(tong)時(shi)還能讓更多的(de)消費(fei)(fei)者(zhe)認(ren)識(shi)了解到加盟商(shang)(shang)的(de)粽(zong)(zong)子(zi)店(dian)(dian)，提高知(zhi)名度。
服務衛生(sheng)影(ying)響到門店(dian)的生(sheng)意(yi)好(hao)壞，粽(zong)子(zi)店(dian)也不例外。Maigoo小編認為在經營粽(zong)子(zi)店(dian)時，為了給消(xiao)費者(zhe)留下好(hao)印象，吸引到更(geng)多的消(xiao)費者(zhe)，形成回頭(tou)客，加(jia)盟(meng)商(shang)需要做好(hao)粽(zong)子(zi)店(dian)的服務衛生(sheng)工作。包粽(zong)子(zi)的過(guo)程公開(kai)透明可見，制作師傅要戴好(hao)口罩，注(zhu)意(yi)衛生(sheng)，讓(rang)消(xiao)費者(zhe)放(fang)心。衛生(sheng)工作做好(hao)了，消(xiao)費者(zhe)才會對(dui)粽(zong)子(zi)店(dian)產生(sheng)信(xin)任(ren)，下次才會選擇加(jia)盟(meng)商(shang)的粽(zong)子(zi)店(dian)購買(mai)粽(zong)子(zi)。
五芳齋
真真老老
稻香村
知味觀
諸老大
稻香村
三全
三珍齋
廣州酒家
元祖
