隨著養生保健需求的增加,保健消費群體不斷擴大,越來越多的投資者紛紛加入保健品行業中,都想開一家保健品店。那么保健品行(xing)業(ye)發(fa)展(zhan)(zhan)(zhan)(zhan)趨(qu)勢如何?加盟保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)業(ye)好不(bu)好呢?保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)業(ye)發(fa)展(zhan)(zhan)(zhan)(zhan)偏向零食(shi)化、保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)消(xiao)費(fei)群(qun)體逐(zhu)漸年輕化、保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)線上銷售占(zhan)比逐(zhu)漸擴(kuo)大、保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)消(xiao)費(fei)逐(zhu)漸延伸到三四線城市是保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)業(ye)未來的(de)發(fa)展(zhan)(zhan)(zhan)(zhan)趨(qu)勢。Maigoo小編在文中整理了(le)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)業(ye)的(de)發(fa)展(zhan)(zhan)(zhan)(zhan)趨(qu)勢,告(gao)訴您(nin)加盟代(dai)理保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行(xing)業(ye)怎么(me)樣。
隨著(zhu)我國(guo)消(xiao)費群體逐漸年輕(qing)化(hua),在工作壓力(li)加(jia)大的刺激下,越來越多的年輕(qing)人有購(gou)買保健(jian)(jian)品(pin)(pin)的需求(qiu)。但(dan)年輕(qing)的消(xiao)費者與老年群體不(bu)同(tong),年輕(qing)消(xiao)費者對保健(jian)(jian)品(pin)(pin)的需求(qiu)更傾向于“開袋即食”、攜帶方(fang)(fang)便以及(ji)好(hao)吃營養。Maigoo小編認(ren)為(wei)(wei)在保健(jian)(jian)品(pin)(pin)消(xiao)費個性(xing)化(hua)的趨勢下,為(wei)(wei)滿足消(xiao)費者的需求(qiu),未來保健(jian)(jian)品(pin)(pin)行業將(jiang)向著(zhu)零食化(hua)方(fang)(fang)向發展,保健(jian)(jian)品(pin)(pin)形式也會呈現出軟(ruan)糖、果凍等多元(yuan)化(hua)類型。
隨著年(nian)輕(qing)一代對養(yang)(yang)生(sheng)保(bao)(bao)健(jian)(jian)的(de)持續關注,我國保(bao)(bao)健(jian)(jian)品(pin)消(xiao)費呈現(xian)出年(nian)輕(qing)化(hua)的(de)趨勢。根據(ju)智(zhi)妍(yan)咨詢數據(ju)顯示,健(jian)(jian)康養(yang)(yang)生(sheng)群體在18-35歲的(de)年(nian)輕(qing)人高(gao)達83.7%。由(you)于工作(zuo)壓力的(de)加大,年(nian)輕(qing)人大都處于亞健(jian)(jian)康狀態,購買服(fu)用保(bao)(bao)健(jian)(jian)品(pin)成為了年(nian)輕(qing)人養(yang)(yang)生(sheng)的(de)一種(zhong)生(sheng)活方式。Maigoo小編認為隨著保(bao)(bao)健(jian)(jian)品(pin)消(xiao)費群體的(de)年(nian)輕(qing)化(hua),未(wei)來(lai)保(bao)(bao)健(jian)(jian)品(pin)行業的(de)發展將會向(xiang)著滿足年(nian)輕(qing)人需(xu)求發展,出現(xian)更(geng)多迎合年(nian)輕(qing)群體的(de)保(bao)(bao)健(jian)(jian)營銷產品(pin)。
目前我(wo)國保(bao)健(jian)品(pin)(pin)銷(xiao)(xiao)售仍以直銷(xiao)(xiao)為(wei)主,但受(shou)到權健(jian)事件的(de)(de)影(ying)響(xiang),保(bao)健(jian)品(pin)(pin)直銷(xiao)(xiao)規模(mo)(mo)受(shou)到影(ying)響(xiang)。Maigoo小編(bian)認為(wei)隨著(zhu)我(wo)國互聯網的(de)(de)普及(ji),在電子商務發展的(de)(de)推動下,消費者在線上購(gou)買保(bao)健(jian)品(pin)(pin)的(de)(de)規模(mo)(mo)越來越大,社交電商、直播電商等保(bao)健(jian)品(pin)(pin)形式模(mo)(mo)式逐(zhu)漸多(duo)元化(hua)。保(bao)健(jian)品(pin)(pin)線上銷(xiao)(xiao)售將成(cheng)為(wei)僅(jin)次于直銷(xiao)(xiao)的(de)(de)第二大銷(xiao)(xiao)售渠道。
Maigoo小編認為保健(jian)品(pin)(pin)消(xiao)費(fei)(fei)將逐漸(jian)從一二(er)線(xian)(xian)(xian)城(cheng)(cheng)(cheng)(cheng)市(shi)向三(san)四(si)(si)線(xian)(xian)(xian)城(cheng)(cheng)(cheng)(cheng)市(shi)過(guo)渡,未(wei)來保健(jian)品(pin)(pin)消(xiao)費(fei)(fei)將逐漸(jian)延(yan)伸到(dao)三(san)四(si)(si)線(xian)(xian)(xian)乃(nai)至農(nong)村偏遠地區。隨著城(cheng)(cheng)(cheng)(cheng)市(shi)化(hua)進(jin)程的(de)加快、農(nong)村城(cheng)(cheng)(cheng)(cheng)鎮化(hua)的(de)發展,三(san)四(si)(si)線(xian)(xian)(xian)城(cheng)(cheng)(cheng)(cheng)市(shi)消(xiao)費(fei)(fei)水平(ping)得到(dao)進(jin)一步提高(gao)。在消(xiao)費(fei)(fei)水平(ping)提高(gao)的(de)帶動下,消(xiao)費(fei)(fei)者對自身健(jian)康要(yao)求逐漸(jian)提高(gao),特別(bie)是(shi)在新冠疫情的(de)影響下,三(san)四(si)(si)線(xian)(xian)(xian)城(cheng)(cheng)(cheng)(cheng)市(shi)保健(jian)品(pin)(pin)消(xiao)費(fei)(fei)規模逐漸(jian)擴大。