隨著老齡化社會的到來，以及年輕一代消費者開始加入到養生的行列，我國保健品逐步被社會大(da)眾(zhong)接(jie)受，保(bao)健品(pin)(pin)(pin)消費(fei)漸趨大(da)眾(zhong)化，消費(fei)者(zhe)食用保(bao)健品(pin)(pin)(pin)的(de)(de)規模也在(zai)不斷擴大(da)中。那么加(jia)盟保(bao)健品(pin)(pin)(pin)生意怎么樣？隨著(zhu)社會的(de)(de)發展，人們(men)對(dui)(dui)自(zi)身(shen)健康重視程度加(jia)深，特(te)別是(shi)在(zai)疫情之(zhi)下，消費(fei)者(zhe)對(dui)(dui)保(bao)健品(pin)(pin)(pin)的(de)(de)需求也十分旺盛，刺激著(zhu)保(bao)健品(pin)(pin)(pin)行業(ye)市場的(de)(de)發展。Maigoo小(xiao)編為您整理(li)了保(bao)健品(pin)(pin)(pin)行業(ye)加(jia)盟代理(li)前景分析，希望對(dui)(dui)您有所幫助。
保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)是(shi)保(bao)(bao)(bao)健(jian)(jian)(jian)食品(pin)(pin)(pin)(pin)(pin)，又稱為(wei)膳食補充劑。保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)一(yi)般分(fen)為(wei)保(bao)(bao)(bao)健(jian)(jian)(jian)藥(yao)(yao)品(pin)(pin)(pin)(pin)(pin)、保(bao)(bao)(bao)健(jian)(jian)(jian)食品(pin)(pin)(pin)(pin)(pin)等(deng)(deng)，例如茶、藥(yao)(yao)膳、飲品(pin)(pin)(pin)(pin)(pin)等(deng)(deng)等(deng)(deng)。隨(sui)著(zhu)人們(men)健(jian)(jian)(jian)康(kang)保(bao)(bao)(bao)健(jian)(jian)(jian)意識(shi)的(de)提(ti)(ti)升，特(te)別是(shi)在新冠疫(yi)(yi)情之下，人們(men)對自(zi)身免疫(yi)(yi)力提(ti)(ti)高越發(fa)(fa)(fa)重視，保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)市(shi)場(chang)也迎來(lai)了空(kong)前火爆(bao)的(de)階段(duan)。根據艾媒咨詢數據顯示，近(jin)年來(lai)我(wo)(wo)國(guo)(guo)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)市(shi)場(chang)規(gui)模(mo)呈現(xian)出逐年遞增的(de)趨(qu)勢，隨(sui)著(zhu)我(wo)(wo)國(guo)(guo)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)消(xiao)費人群(qun)的(de)擴大(da)，未來(lai)到(dao)2022年，我(wo)(wo)國(guo)(guo)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)市(shi)場(chang)規(gui)模(mo)將(jiang)(jiang)達(da)到(dao)2989億元。從我(wo)(wo)國(guo)(guo)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)現(xian)狀來(lai)看，我(wo)(wo)國(guo)(guo)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)由于(yu)行(xing)(xing)業(ye)(ye)進(jin)入(ru)門檻較(jiao)(jiao)低，以及“藍(lan)帽(mao)子”資質監管不(bu)嚴格，導致保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)市(shi)場(chang)競爭格局較(jiao)(jiao)為(wei)分(fen)散，市(shi)場(chang)集中(zhong)度(du)較(jiao)(jiao)低。隨(sui)著(zhu)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)的(de)發(fa)(fa)(fa)展(zhan)，保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)將(jiang)(jiang)會(hui)不(bu)斷(duan)加(jia)大(da)監管力度(du)，加(jia)快(kuai)整合重組(zu)步伐，未來(lai)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)發(fa)(fa)(fa)展(zhan)空(kong)間仍十(shi)分(fen)廣闊。Maigoo小(xiao)編認為(wei)受到(dao)疫(yi)(yi)情的(de)影響，人們(men)健(jian)(jian)(jian)康(kang)意識(shi)得到(dao)提(ti)(ti)高，居民對保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)的(de)需求不(bu)斷(duan)擴大(da)。在直(zhi)播(bo)銷售以及互聯網(wang)發(fa)(fa)(fa)展(zhan)的(de)推(tui)動下，保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)紛紛加(jia)大(da)線上保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)營銷運營，進(jin)一(yi)步推(tui)動了保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)的(de)發(fa)(fa)(fa)展(zhan)。未來(lai)，隨(sui)著(zhu)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)消(xiao)費逐漸滲透到(dao)三四線城市(shi)，以及年輕消(xiao)費群(qun)體的(de)擴容，我(wo)(wo)國(guo)(guo)保(bao)(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)將(jiang)(jiang)迎來(lai)快(kuai)速發(fa)(fa)(fa)展(zhan)時(shi)期(qi)。
近五年(nian)來，我國(guo)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)整(zheng)體搜(sou)(sou)(sou)索(suo)(suo)(suo)指(zhi)數整(zheng)體呈現出不斷下(xia)降的趨勢(shi)，2021年(nian)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)搜(sou)(sou)(sou)索(suo)(suo)(suo)指(zhi)數有所上升(sheng)。Maigoo小(xiao)編認為(wei)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)行業(ye)存在的最(zui)大(da)問題就是產(chan)品(pin)(pin)(pin)(pin)偽劣(lie)，因此消費者對(dui)市場上的保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)不信任，導致(zhi)近年(nian)來保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)搜(sou)(sou)(sou)索(suo)(suo)(suo)指(zhi)數下(xia)降。受到新冠(guan)疫(yi)情的影響，保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)行業(ye)發(fa)展受到沖擊，致(zhi)使2020年(nian)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)搜(sou)(sou)(sou)索(suo)(suo)(suo)指(zhi)數下(xia)降幅度較(jiao)大(da)。2021年(nian)在疫(yi)情之(zhi)下(xia)，人們保(bao)健(jian)(jian)(jian)(jian)意(yi)識得到提升(sheng)，對(dui)自身免疫(yi)力(li)提高要求加(jia)大(da)，對(dui)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)需求逐(zhu)漸(jian)增加(jia)，推(tui)動著保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)(pin)搜(sou)(sou)(sou)索(suo)(suo)(suo)指(zhi)數上升(sheng)。
從百度指(zhi)數(shu)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)地(di)(di)域分布情況來看，華(hua)東(dong)地(di)(di)區保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)搜(sou)(sou)索(suo)(suo)量(liang)最(zui)大(da)(da)，西北地(di)(di)區保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)搜(sou)(sou)索(suo)(suo)量(liang)較(jiao)少。Maigoo小編(bian)認為華(hua)東(dong)地(di)(di)區社(she)會經濟(ji)發(fa)展較(jiao)快，保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)企(qi)業(ye)科技(ji)研發(fa)技(ji)術水平較(jiao)高(gao)，且華(hua)東(dong)地(di)(di)區保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)消費需求(qiu)較(jiao)大(da)(da)，推動著華(hua)東(dong)地(di)(di)區保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)搜(sou)(sou)索(suo)(suo)指(zhi)數(shu)提(ti)高(gao)。廣(guang)東(dong)、山東(dong)、江蘇等省(sheng)份(fen)對保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)關(guan)注較(jiao)大(da)(da)，這與(yu)我國保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)企(qi)業(ye)集聚基本一(yi)致。北京(jing)、上海(hai)、廣(guang)州、杭州、深圳等地(di)(di)區的(de)消費者對保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)關(guan)注較(jiao)高(gao)，這些(xie)地(di)(di)區社(she)會經濟(ji)水平較(jiao)高(gao)且與(yu)保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)消費用戶分布相(xiang)一(yi)致。因(yin)此，在華(hua)東(dong)地(di)(di)區投資保(bao)健(jian)(jian)(jian)(jian)品(pin)(pin)(pin)行業(ye)開店(dian)比較(jiao)有潛力。
根據圖表可以(yi)知道(dao)，2013-2020年我國(guo)保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)市(shi)場規(gui)模呈現(xian)出不斷擴大的趨(qu)勢(shi)，且市(shi)場規(gui)模增速逐(zhu)漸(jian)(jian)加(jia)快。Maigoo小編認為由于社會工作壓力的增大，我國(guo)消(xiao)(xiao)費(fei)(fei)者(zhe)對(dui)保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)的消(xiao)(xiao)費(fei)(fei)理念(nian)得到(dao)了轉變，保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)逐(zhu)漸(jian)(jian)成(cheng)為剛性消(xiao)(xiao)費(fei)(fei)品(pin)(pin)(pin)，推動著(zhu)保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)行業市(shi)場規(gui)模逐(zhu)漸(jian)(jian)增加(jia)。2020年保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)市(shi)場規(gui)模達到(dao)了2503億(yi)元(yuan)，在(zai)新冠疫情之下，消(xiao)(xiao)費(fei)(fei)者(zhe)保(bao)(bao)健(jian)(jian)(jian)意識(shi)逐(zhu)漸(jian)(jian)得到(dao)提(ti)升，刺(ci)激(ji)著(zhu)消(xiao)(xiao)費(fei)(fei)者(zhe)加(jia)大了對(dui)保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)的需求。未來隨(sui)著(zhu)我國(guo)消(xiao)(xiao)費(fei)(fei)者(zhe)健(jian)(jian)(jian)康意識(shi)的提(ti)高、保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)消(xiao)(xiao)費(fei)(fei)群體(ti)年輕(qing)化，以(yi)及保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)消(xiao)(xiao)費(fei)(fei)逐(zhu)漸(jian)(jian)延(yan)伸到(dao)三四線城市(shi)，未來到(dao)2022年，我國(guo)保(bao)(bao)健(jian)(jian)(jian)品(pin)(pin)(pin)行業市(shi)場規(gui)模將達到(dao)2989億(yi)元(yuan)。
受到(dao)新冠疫(yi)情的(de)影響(xiang)、老齡化(hua)社會(hui)的(de)到(dao)來，消費者健(jian)(jian)(jian)康意(yi)識得到(dao)提(ti)升，保(bao)健(jian)(jian)(jian)品消費意(yi)識也(ye)在不(bu)斷(duan)提(ti)高，推動著保(bao)健(jian)(jian)(jian)品消費需(xu)求的(de)增加。隨(sui)著社會(hui)工作壓力(li)的(de)加大(da)，年輕一(yi)代消費者也(ye)紛(fen)紛(fen)加入到(dao)養生保(bao)健(jian)(jian)(jian)的(de)行(xing)列中，開始(shi)購買保(bao)健(jian)(jian)(jian)品來提(ti)高自身免疫(yi)力(li)。Maigoo小編認為在新冠疫(yi)情影響(xiang)以及保(bao)健(jian)(jian)(jian)意(yi)識提(ti)高的(de)背景下，我國保(bao)健(jian)(jian)(jian)品市(shi)場需(xu)求不(bu)斷(duan)擴大(da)，投資加盟(meng)保(bao)健(jian)(jian)(jian)品行(xing)業開店有著較為廣(guang)闊的(de)市(shi)場需(xu)求空(kong)間。
我(wo)國(guo)保(bao)(bao)(bao)健(jian)(jian)品(pin)行(xing)(xing)業(ye)監管不(bu)到(dao)位(wei)，進入(ru)門檻低(di)，導致(zhi)保(bao)(bao)(bao)健(jian)(jian)品(pin)行(xing)(xing)業(ye)存(cun)在許多問題，市場集中度較低(di)。Maigoo小編認(ren)為隨著我(wo)國(guo)保(bao)(bao)(bao)健(jian)(jian)品(pin)行(xing)(xing)業(ye)相關政策(ce)法規的(de)頒(ban)布，保(bao)(bao)(bao)健(jian)(jian)品(pin)行(xing)(xing)業(ye)正處于監管不(bu)斷加強的(de)時(shi)期(qi)，進一步規范了保(bao)(bao)(bao)健(jian)(jian)品(pin)行(xing)(xing)業(ye)的(de)發(fa)展(zhan)，給保(bao)(bao)(bao)健(jian)(jian)品(pin)行(xing)(xing)業(ye)發(fa)展(zhan)帶(dai)來了新的(de)機遇。在國(guo)家政策(ce)的(de)支(zhi)持下(xia)，保(bao)(bao)(bao)健(jian)(jian)品(pin)行(xing)(xing)業(ye)發(fa)展(zhan)可持續化。
受到(dao)國家“互聯網+保(bao)健(jian)(jian)品(pin)”產戰略的(de)(de)(de)規劃落實，特別(bie)是在跨境(jing)電(dian)商發(fa)展(zhan)的(de)(de)(de)推動下，我國保(bao)健(jian)(jian)品(pin)電(dian)商銷售渠道(dao)規模不斷(duan)擴大。Maigoo小編認(ren)為(wei)隨著(zhu)電(dian)商網購(gou)的(de)(de)(de)發(fa)展(zhan)，網購(gou)逐漸成為(wei)保(bao)健(jian)(jian)品(pin)銷售的(de)(de)(de)第二大銷售渠道(dao)。在電(dian)商網購(gou)的(de)(de)(de)推動下，保(bao)健(jian)(jian)品(pin)行業發(fa)展(zhan)迅速。
同仁堂
湯臣倍健
養生堂
斯維詩
東阿阿膠
善存
燕之屋
健安喜
合生元
21金維他
