零食店店(dian)(dian)(dian)(dian)址選(xuan)(xuan)(xuan)擇(ze)好(hao)了,就能(neng)有效地(di)規避風(feng)險,帶動零(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)(dian)發展(zhan)。那么零(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)(dian)開店(dian)(dian)(dian)(dian)如何(he)選(xuan)(xuan)(xuan)址?零(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)(dian)選(xuan)(xuan)(xuan)址考察客源(yuan)、零(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)(dian)選(xuan)(xuan)(xuan)址注(zhu)意競爭對手(shou)、零(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)(dian)選(xuan)(xuan)(xuan)址注(zhu)意租金(jin)費用(yong)可以幫助加盟商找到合(he)適的店(dian)(dian)(dian)(dian)址。接下(xia)來(lai)請跟(gen)Maigoo小編一起詳細(xi)了解零(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)(dian)開店(dian)(dian)(dian)(dian)的選(xuan)(xuan)(xuan)址方法(fa),看看零(ling)(ling)(ling)食(shi)店(dian)(dian)(dian)(dian)適合(he)開在什么地(di)方。
Maigoo小編建(jian)議加(jia)盟(meng)商(shang)(shang)在(zai)進(jin)行零(ling)(ling)食(shi)(shi)店(dian)(dian)選址時,需要注意考察(cha)周邊客源,零(ling)(ling)食(shi)(shi)店(dian)(dian)的(de)收益主要是依(yi)靠(kao)消費(fei)者進(jin)店(dian)(dian)選購來獲得(de)利(li)潤,如(ru)果沒(mei)有(you)客源,那(nei)么零(ling)(ling)食(shi)(shi)店(dian)(dian)的(de)經營就(jiu)會面臨(lin)困境。因此加(jia)盟(meng)商(shang)(shang)可以進(jin)行客源調(diao)查,在(zai)早上(shang)、中午、晚上(shang)三個時段對意向店(dian)(dian)址進(jin)行客源統計。客源越多,加(jia)盟(meng)商(shang)(shang)開零(ling)(ling)食(shi)(shi)店(dian)(dian)就(jiu)越有(you)收益。
零(ling)食店在(zai)選(xuan)址時,需(xu)要注意考察周(zhou)邊是否已經(jing)有(you)零(ling)食店,如(ru)果沒(mei)有(you),加(jia)盟商就可以(yi)在(zai)那里開店;如(ru)果已經(jing)有(you)類似的零(ling)食店,那么加(jia)盟商就需(xu)要了解零(ling)食店競爭(zheng)對(dui)手(shou)的產品價(jia)格(ge)、店面規模、服務質量(liang)以(yi)及輻射范圍等等。Maigoo小編(bian)認為對(dui)競爭(zheng)對(dui)手(shou)做出詳(xiang)細(xi)的評估(gu),可以(yi)幫助加(jia)盟商了解當(dang)地零(ling)食店市(shi)場競爭(zheng)情況,針對(dui)性的選(xuan)擇店址。
租(zu)(zu)金(jin)是零(ling)(ling)食店(dian)(dian)成本(ben)支出的(de)一個大頭(tou),因此(ci)要想選(xuan)(xuan)擇一個好的(de)零(ling)(ling)食店(dian)(dian)店(dian)(dian)址(zhi),Maigoo小(xiao)編建議加盟(meng)商(shang)可以從(cong)租(zu)(zu)金(jin)費(fei)(fei)用入手(shou)考察(cha)(cha)。可以到當(dang)地店(dian)(dian)鋪出租(zu)(zu)交流(liu)APP進行店(dian)(dian)鋪租(zu)(zu)金(jin)考察(cha)(cha),了解相(xiang)同規(gui)模、類似地段的(de)零(ling)(ling)食店(dian)(dian)資金(jin)是多(duo)少(shao),這樣就能選(xuan)(xuan)擇出租(zu)(zu)金(jin)費(fei)(fei)用合適(shi)的(de)零(ling)(ling)食店(dian)(dian)店(dian)(dian)址(zhi)。
零(ling)(ling)食(shi)不僅僅是有消費能力的(de)群體(ti)喜(xi)歡(huan)吃,學生們(men)也很喜(xi)歡(huan)吃零(ling)(ling)食(shi)。因此Maigoo小(xiao)編建議加盟商(shang)可以將零(ling)(ling)食(shi)店(dian)開(kai)在學校附近,吸引喜(xi)歡(huan)吃零(ling)(ling)食(shi)的(de)學生。在學校附近開(kai)零(ling)(ling)食(shi)店(dian),還(huan)能與其他(ta)文具店(dian),快餐店(dian)形成購(gou)物廣場,擴大(da)零(ling)(ling)食(shi)店(dian)自身知名度(du)。
一(yi)般(ban)來說,白領都是零食(shi)的(de)消費主(zhu)力軍,將(jiang)零食(shi)店開在辦公(gong)樓(lou)附近,在上班中(zhong)途或是午休時間,白領們都會三三兩(liang)兩(liang)結伴(ban)下來到(dao)加(jia)盟商的(de)零食(shi)店進行挑(tiao)選(xuan)。但Maigoo小(xiao)編認為由于辦公(gong)樓(lou)一(yi)般(ban)都在寫(xie)字樓(lou)里,如(ru)果要(yao)將(jiang)零食(shi)店開在辦公(gong)樓(lou)下,那(nei)么就(jiu)需要(yao)考慮租(zu)金(jin)成本。
Maigoo小編認為(wei)(wei)零(ling)食(shi)(shi)(shi)店可以開在(zai)(zai)工(gong)(gong)業(ye)(ye)園(yuan)區(qu)(qu)里(li)面(mian),如果能將零(ling)食(shi)(shi)(shi)店開在(zai)(zai)共(gong)工(gong)(gong)業(ye)(ye)園(yuan)區(qu)(qu)里(li)面(mian),那么園(yuan)區(qu)(qu)里(li)面(mian)的員工(gong)(gong)都(dou)會(hui)選(xuan)擇到(dao)加盟商(shang)的零(ling)食(shi)(shi)(shi)店進行(xing)購買消費,并且因為(wei)(wei)工(gong)(gong)業(ye)(ye)園(yuan)區(qu)(qu)遠離市(shi)中心(xin)、交通不便,許多店鋪(pu)都(dou)沒有,因此在(zai)(zai)工(gong)(gong)業(ye)(ye)園(yuan)區(qu)(qu)開零(ling)食(shi)(shi)(shi)店競(jing)爭力也會(hui)小很多。