電(dian)熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)是指以電(dian)作(zuo)為(wei)能源進(jin)(jin)行(xing)加熱(re)的熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)，與燃氣熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)、太陽能熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)并列為(wei)三(san)大熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)。電(dian)熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)經過十余年(nian)的發展(zhan)，熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)的技術不斷(duan)進(jin)(jin)步(bu)，行(xing)業先(xian)后(hou)有防電(dian)墻、防電(dian)閘、3D速熱(re)、變(bian)頻增容等(deng)革(ge)新(xin)性產品(pin)出(chu)現，電(dian)熱(re)水(shui)(shui)(shui)(shui)器(qi)(qi)(qi)在安全、節能、加熱(re)速度、出(chu)水(shui)(shui)(shui)(shui)量(liang)等(deng)方面(mian)不斷(duan)改進(jin)(jin)，市場銷售(shou)歷年(nian)持續增長(chang)。

隨著近年來(lai)(lai)(lai)我國房地產項目的蓬勃發展(zhan)，以及在(zai)城鎮化(hua)進程(cheng)和(he)舊房改造政策的不(bu)斷(duan)推動下，電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)借助電(dian)(dian)(dian)(dian)網覆蓋面積大(da)(da)于氣網的天然(ran)優勢，在(zai)消(xiao)費升級與(yu)新技術賦能的背(bei)景下，近幾年我國電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)市(shi)(shi)場(chang)保持了(le)良(liang)好的增(zeng)(zeng)長勢頭，電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)市(shi)(shi)場(chang)總(zong)(zong)體來(lai)(lai)(lai)說還有(you)十分顯著的增(zeng)(zeng)量空間。電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)行業雖(sui)然(ran)保持著穩(wen)定的增(zeng)(zeng)長趨勢，但是電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)各(ge)品(pin)牌發展(zhan)規模(mo)參差不(bu)齊，并(bing)且各(ge)品(pin)牌生產的電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)產品(pin)質量良(liang)莠不(bu)齊，很大(da)(da)程(cheng)度上(shang)影響著行業的向前發展(zhan)。經過政府出(chu)臺(tai)標準管控和(he)行業努力(li)，行業逐(zhu)漸(jian)形(xing)成規范化(hua)和(he)標準化(hua)的行業模(mo)式，總(zong)(zong)的來(lai)(lai)(lai)說，電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)行業還有(you)較大(da)(da)的發展(zhan)上(shang)升空間，越來(lai)(lai)(lai)越多人看好電(dian)(dian)(dian)(dian)熱水(shui)(shui)(shui)(shui)器(qi)市(shi)(shi)場(chang)，展(zhan)示出(chu)強烈的加盟意愿。

解析：根據相關數據顯示，電熱水器的線上銷售額都是下半年比上半年高，由于下半年天氣轉冷，電熱水器市場需求量也隨之上升。同時(shi)因為(wei)熱水器行業(ye)(ye)進(jin)入存量競爭時(shi)代，企業(ye)(ye)為(wei)了提升自身的(de)市(shi)場(chang)(chang)份(fen)額，開始逐漸降(jiang)(jiang)價(jia)，行業(ye)(ye)價(jia)格戰(zhan)氛圍(wei)濃(nong)厚，2019年(nian)(nian)電(dian)熱水器銷售額出現了一定幅度的(de)下滑。2019年(nian)(nian)上半(ban)年(nian)(nian)電(dian)熱水器線上銷售額為(wei)39.7億元，對比2018年(nian)(nian)下半(ban)年(nian)(nian)下降(jiang)(jiang)19.3%，但是相(xiang)比2018上半(ban)年(nian)(nian)還是有所上升，電(dian)熱水器市(shi)場(chang)(chang)發展前(qian)景較(jiao)為(wei)可觀。

解析：隨著我國互(hu)聯網技術的飛(fei)速發展，各(ge)類(lei)線上(shang)購物(wu)平(ping)臺發展如火如荼，特別是(shi)近年(nian)(nian)流行的電(dian)商直播帶貨(huo)模(mo)式(shi)，一定程(cheng)度上(shang)影響(xiang)了線下實體門店的銷(xiao)售情況，2019年(nian)(nian)上(shang)半年(nian)(nian)電(dian)熱水(shui)器(qi)線下銷(xiao)售額(e)為105億元(yuan)，對比2018年(nian)(nian)下半年(nian)(nian)下降9.5%，對于電(dian)熱水(shui)器(qi)各(ge)品(pin)牌來說，可(ke)以(yi)充分利用線上(shang)線下多渠道結(jie)合的銷(xiao)售方式(shi)，拓寬銷(xiao)售范圍(wei)和銷(xiao)售市場，以(yi)此保證企(qi)業的收益。