電熱水器作為(wei)重要的(de)(de)家用電(dian)(dian)(dian)器種(zhong)類,市場需(xu)求穩(wen)步上升,越(yue)來(lai)越(yue)多(duo)的(de)(de)投資者對電(dian)(dian)(dian)熱(re)水(shui)(shui)器行業展現出強烈的(de)(de)加(jia)(jia)盟意愿,那么(me)加(jia)(jia)盟電(dian)(dian)(dian)熱(re)水(shui)(shui)器的(de)(de)生意怎么(me)樣?電(dian)(dian)(dian)熱(re)水(shui)(shui)器行業加(jia)(jia)盟代理(li)前(qian)景如何(he)呢?隨著人們生活水(shui)(shui)平的(de)(de)提高(gao)和(he)房地產(chan)項(xiang)目的(de)(de)蓬勃(bo)發(fa)展,電(dian)(dian)(dian)熱(re)水(shui)(shui)器市場還(huan)有很大的(de)(de)發(fa)展上升空間。Maigoo小(xiao)編為(wei)您整(zheng)理(li)了電(dian)(dian)(dian)熱(re)水(shui)(shui)器行業加(jia)(jia)盟代理(li)前(qian)景分析,希望對您有所幫助。
電熱(re)水(shui)(shui)器(qi)(qi)(qi)是(shi)指以電作為(wei)能(neng)源進行加熱(re)的熱(re)水(shui)(shui)器(qi)(qi)(qi),與燃氣熱(re)水(shui)(shui)器(qi)(qi)(qi)、太(tai)陽能(neng)熱(re)水(shui)(shui)器(qi)(qi)(qi)并列(lie)為(wei)三大熱(re)水(shui)(shui)器(qi)(qi)(qi)。電熱(re)水(shui)(shui)器(qi)(qi)(qi)經過十余(yu)年的發(fa)展(zhan),熱(re)水(shui)(shui)器(qi)(qi)(qi)的技術不斷進步,行業先后有防電墻(qiang)、防電閘、3D速(su)熱(re)、變頻增(zeng)容等(deng)革新性產(chan)品出(chu)現,電熱(re)水(shui)(shui)器(qi)(qi)(qi)在(zai)安全、節能(neng)、加熱(re)速(su)度、出(chu)水(shui)(shui)量等(deng)方面不斷改進,市場(chang)銷售(shou)歷年持續增(zeng)長。
隨(sui)著(zhu)(zhu)近(jin)年來(lai)我國房地產項目的(de)(de)(de)蓬勃發展(zhan),以及在(zai)城(cheng)鎮化(hua)進程(cheng)和舊房改造政策的(de)(de)(de)不(bu)斷推(tui)動下(xia),電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)借(jie)助電(dian)網(wang)(wang)覆(fu)蓋(gai)面(mian)積大(da)于氣(qi)網(wang)(wang)的(de)(de)(de)天(tian)然(ran)優勢,在(zai)消費升級與新技(ji)術賦(fu)能的(de)(de)(de)背景(jing)下(xia),近(jin)幾年我國電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)市場保(bao)持了良好(hao)的(de)(de)(de)增(zeng)長勢頭,電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)市場總體來(lai)說(shuo)還(huan)有十分顯著(zhu)(zhu)的(de)(de)(de)增(zeng)量空間。電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)雖然(ran)保(bao)持著(zhu)(zhu)穩定的(de)(de)(de)增(zeng)長趨勢,但是電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)各品牌發展(zhan)規(gui)模參(can)差不(bu)齊,并且(qie)各品牌生產的(de)(de)(de)電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)產品質量良莠不(bu)齊,很大(da)程(cheng)度上(shang)影響著(zhu)(zhu)行(xing)(xing)業(ye)(ye)(ye)的(de)(de)(de)向前發展(zhan)。經過政府出臺標準管(guan)控和行(xing)(xing)業(ye)(ye)(ye)努力,行(xing)(xing)業(ye)(ye)(ye)逐(zhu)漸(jian)形成規(gui)范化(hua)和標準化(hua)的(de)(de)(de)行(xing)(xing)業(ye)(ye)(ye)模式,總的(de)(de)(de)來(lai)說(shuo),電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)還(huan)有較(jiao)大(da)的(de)(de)(de)發展(zhan)上(shang)升空間,越來(lai)越多人看(kan)好(hao)電(dian)熱(re)(re)(re)水(shui)器(qi)(qi)(qi)市場,展(zhan)示出強烈的(de)(de)(de)加盟(meng)意愿(yuan)。
2016年,我國(guo)(guo)房地產(chan)發(fa)展景氣,據相關數據統計(ji),全國(guo)(guo)房地產(chan)開發(fa)投資102581億(yi)元,比上年名義(yi)增長6.9%,在房地產(chan)項目(mu)蓬(peng)勃發展(zhan)的(de)(de)帶動下,2016-2017年(nian)(nian),電(dian)(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)的(de)(de)搜索指數呈現(xian)大(da)幅上升的(de)(de)趨勢。2018年(nian)(nian)在全(quan)國(guo)“房子只住不炒”的(de)(de)大(da)基調下,各地均堅持(chi)政策(ce)(ce)限制,重在維(wei)穩(wen)市(shi)場,全(quan)國(guo)限價限購(gou)的(de)(de)房地產(chan)政策(ce)(ce)影(ying)響了電(dian)(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)的(de)(de)市(shi)場需求量(liang),于是自2018年(nian)(nian)起電(dian)(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)的(de)(de)搜索指數開始逐年(nian)(nian)下降(jiang)。2020年(nian)(nian)受到新冠疫(yi)情的(de)(de)影(ying)響,我國(guo)城(cheng)市(shi)發展(zhan)緩慢,相信在政府疫(yi)情管(guan)控的(de)(de)努力下,全(quan)國(guo)經濟逐漸復(fu)蘇,電(dian)(dian)熱(re)(re)水(shui)(shui)器(qi)(qi)行業還有很大(da)的(de)(de)發展(zhan)上升空間。
從百度指數電熱水器的地域分布情況來看,華東地區和華中地區的搜索量是最大的,其次是華南、華北、西南地區,東北和西北搜索量相對來說較少。廣東、江蘇、山東、浙江、河南這五個省份的消費者對電熱(re)水器的關注度較高。從數據上看,我國北京、蘇州、上海、廣州、深圳這(zhe)五個城市的電熱水器潛在消費(fei)市場是(shi)最大的。在華東(dong)和華中地區加(jia)盟電熱水(shui)器(qi)開店創(chuang)業,是一個不(bu)錯的選擇。
解析:根據相關數據顯示,電熱水器的線上銷售額都是下半年比上半年高,由于下半年天氣轉冷,電熱水器市場需求量也隨之上升。同時因為(wei)(wei)熱水器(qi)行業進入存量競爭時代,企業為(wei)(wei)了(le)提(ti)升自(zi)身的(de)市(shi)場(chang)份(fen)額,開始(shi)逐(zhu)漸降價,行業價格戰(zhan)氛圍(wei)濃(nong)厚,2019年電熱水器(qi)銷(xiao)售額出現了(le)一定幅度的(de)下(xia)滑。2019年上(shang)半(ban)年電熱水器(qi)線上(shang)銷(xiao)售額為(wei)(wei)39.7億元(yuan),對比2018年下(xia)半(ban)年下(xia)降19.3%,但(dan)是相比2018上(shang)半(ban)年還是有(you)所上(shang)升,電熱水器(qi)市(shi)場(chang)發展前景較為(wei)(wei)可觀。
由于電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)作為(wei)廣泛應用(yong)于人們日常生活的(de)(de)(de)家(jia)用(yong)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)器(qi)種類,所以政府(fu)和消費者對于電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)的(de)(de)(de)質量和保障(zhang)用(yong)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)安(an)全方面的(de)(de)(de)標準非常嚴格,要確保消費者在(zai)使用(yong)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)時(shi)不(bu)會因(yin)為(wei)出現漏(lou)電(dian)(dian)(dian)(dian)(dian)(dian)(dian)問(wen)題而危害到生命財(cai)產安(an)全,所以政府(fu)不(bu)斷出臺(tai)政策標準來(lai)規范電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)行(xing)業(ye)(ye)(ye)的(de)(de)(de)質量和使用(yong)安(an)全性,例如《家(jia)用(yong)和類似用(yong)途電(dian)(dian)(dian)(dian)(dian)(dian)(dian)器(qi)的(de)(de)(de)安(an)全、通(tong)用(yong)要求》、《家(jia)用(yong)和類似用(yong)途電(dian)(dian)(dian)(dian)(dian)(dian)(dian)器(qi)的(de)(de)(de)安(an)全、儲(chu)水式電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)的(de)(de)(de)特殊要求》、《儲(chu)水式電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)能(neng)效限定(ding)值及能(neng)效等(deng)級》等(deng),有了政策標準的(de)(de)(de)指引,在(zai)保障(zhang)消費者的(de)(de)(de)使用(yong)安(an)全的(de)(de)(de)同(tong)時(shi)還能(neng)規范電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)行(xing)業(ye)(ye)(ye),電(dian)(dian)(dian)(dian)(dian)(dian)(dian)熱(re)(re)水器(qi)行(xing)業(ye)(ye)(ye)發展越來(lai)越成熟(shu)完善。
根據相關數據顯示,在消(xiao)費升(sheng)(sheng)級(ji)的(de)(de)(de)背景下,大容(rong)(rong)(rong)量是(shi)電熱水(shui)(shui)器(qi)(qi)(qi)(qi)最(zui)大消(xiao)費熱點(dian)。2019年上半(ban)年,電熱水(shui)(shui)器(qi)(qi)(qi)(qi)中60L產(chan)(chan)品份額持(chi)續(xu)提升(sheng)(sheng),銷售(shou)額占(zhan)比(bi)達到53.2%,較上年增加4.1個百分點(dian)。現如今(jin)隨著我(wo)國為了積極應對人口(kou)老齡化(hua)二實行(xing)的(de)(de)(de)三孩政策,我(wo)國家庭人口(kou)的(de)(de)(de)架構越(yue)來(lai)越(yue)龐大,對于(yu)電熱水(shui)(shui)器(qi)(qi)(qi)(qi)容(rong)(rong)(rong)量的(de)(de)(de)需求(qiu)也進一(yi)步升(sheng)(sheng)級(ji),大容(rong)(rong)(rong)量化(hua)的(de)(de)(de)電熱水(shui)(shui)器(qi)(qi)(qi)(qi)產(chan)(chan)品得到市場(chang)和消(xiao)費者(zhe)的(de)(de)(de)青(qing)睞,電熱水(shui)(shui)器(qi)(qi)(qi)(qi)產(chan)(chan)品的(de)(de)(de)大容(rong)(rong)(rong)量化(hua)也將成為行(xing)業的(de)(de)(de)發展趨勢。
由于電熱(re)(re)水(shui)(shui)器(qi)市場需求(qiu)量大,當前(qian)電熱(re)(re)水(shui)(shui)器(qi)品(pin)牌眾多,各品(pin)牌發展規模參差(cha)不(bu)齊,各品(pin)牌制作的電熱(re)(re)水(shui)(shui)器(qi)產(chan)品(pin)質量也良莠不(bu)齊,很大程度上(shang)影響著電熱(re)(re)水(shui)(shui)器(qi)行業的向前(qian)發展。隨著電熱(re)(re)水(shui)(shui)器(qi)產(chan)業的愈發成熟(shu),以及消費者(zhe)不(bu)斷對電熱(re)(re)水(shui)(shui)器(qi)產(chan)品(pin)提出新的要(yao)求(qiu),小品(pin)牌將陸續(xu)被擠出市場,品(pin)牌集(ji)中度日趨集(ji)中。
伴隨(sui)著消(xiao)費升級,越(yue)來越(yue)多的(de)(de)(de)(de)80后、90后、00后成為消(xiao)費市場的(de)(de)(de)(de)主(zhu)力軍,為了(le)滿足(zu)他(ta)們對于高(gao)品質生(sheng)活的(de)(de)(de)(de)追求,電熱水(shui)(shui)(shui)器各品牌不斷加大生(sheng)產創新成本(ben),提高(gao)自主(zhu)創新能力,并(bing)結合當下流(liu)行的(de)(de)(de)(de)智能家居模式,在電熱水(shui)(shui)(shui)器各品牌創新升級的(de)(de)(de)(de)帶(dai)動下,電熱水(shui)(shui)(shui)器產品將被賦予智能化的(de)(de)(de)(de)全新內涵,致力于全方位地滿足(zu)消(xiao)費者安全、舒適的(de)(de)(de)(de)熱水(shui)(shui)(shui)需求。