如何經營好便利店?談好便(bian)利店(dian)(dian)(dian)進貨(huo)價格、增加便(bian)利店(dian)(dian)(dian)服(fu)務項目、做好便(bian)利店(dian)(dian)(dian)衛生打掃工作是經(jing)營便(bian)利店(dian)(dian)(dian)門店(dian)(dian)(dian)時必須掌(zhang)握的(de)經(jing)營技巧。接下(xia)來請(qing)跟Maigoo小編(bian)一(yi)起(qi)詳細了解便(bian)利店(dian)(dian)(dian)門店(dian)(dian)(dian)三(san)大經(jing)營技巧吧,希望對您有所幫助(zhu)。
便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)的(de)(de)出現發(fa)展與我(wo)國社會經濟的(de)(de)發(fa)展有(you)著(zhu)密(mi)切(qie)的(de)(de)聯系,城市化進(jin)程的(de)(de)加快以(yi)及消費(fei)逐漸(jian)延伸到三四城市,為我(wo)國便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)的(de)(de)發(fa)展提供了較大的(de)(de)支持和(he)保障。在消費(fei)節奏加快的(de)(de)推動下,便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)行業有(you)著(zhu)較大的(de)(de)利(li)潤潛力(li)。很(hen)多加盟商都(dou)想開(kai)一家便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)獲得收益,但Maigoo小編認為在經營(ying)(ying)(ying)便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)加盟店(dian)(dian)(dian)(dian)時(shi)需要掌握一定的(de)(de)經營(ying)(ying)(ying)技巧。必要的(de)(de)便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)經營(ying)(ying)(ying)技巧可以(yi)幫助加盟商經營(ying)(ying)(ying)好(hao)便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian),實現便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)利(li)潤的(de)(de)增(zeng)(zeng)長。因此(ci)在經營(ying)(ying)(ying)便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)時(shi)需要談好(hao)便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)進(jin)貨價格(ge)、增(zeng)(zeng)加便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)服務項(xiang)目、做好(hao)便(bian)(bian)(bian)利(li)店(dian)(dian)(dian)(dian)衛生(sheng)打掃工作。
如(ru)何(he)經營(ying)好(hao)(hao)便(bian)(bian)利店(dian)(dian)?商(shang)(shang)(shang)品是(shi)(shi)便(bian)(bian)利店(dian)(dian)利潤的主要(yao)來(lai)源,商(shang)(shang)(shang)品銷(xiao)售得越(yue)好(hao)(hao),那么便(bian)(bian)利店(dian)(dian)利潤就(jiu)越(yue)高,商(shang)(shang)(shang)品進(jin)貨(huo)價(jia)(jia)(jia)格越(yue)低,便(bian)(bian)利店(dian)(dian)商(shang)(shang)(shang)品銷(xiao)售才有利潤空間。因(yin)此Maigoo小編(bian)建議,加(jia)盟(meng)商(shang)(shang)(shang)可(ke)以從便(bian)(bian)利店(dian)(dian)商(shang)(shang)(shang)品進(jin)貨(huo)價(jia)(jia)(jia)這(zhe)一(yi)角(jiao)度入手,與加(jia)盟(meng)總(zong)部談好(hao)(hao)便(bian)(bian)利店(dian)(dian)進(jin)貨(huo)的價(jia)(jia)(jia)格,努(nu)力拿到較低的商(shang)(shang)(shang)品進(jin)貨(huo)價(jia)(jia)(jia)格,或是(shi)(shi)拿到總(zong)部的進(jin)貨(huo)優惠,與總(zong)部簽(qian)訂(ding)優惠協議。這(zhe)樣便(bian)(bian)利店(dian)(dian)進(jin)貨(huo)價(jia)(jia)(jia)格下降了,才能保證便(bian)(bian)利店(dian)(dian)商(shang)(shang)(shang)品的售價(jia)(jia)(jia),與其(qi)他便(bian)(bian)利店(dian)(dian)進(jin)行價(jia)(jia)(jia)格競爭,實現利潤增長(chang)。
現如(ru)今隨(sui)著消(xiao)費的(de)(de)升級以及(ji)快(kuai)節(jie)奏(zou)生活的(de)(de)發(fa)展(zhan),傳統的(de)(de)便(bian)(bian)利店(dian)(dian)(dian)服(fu)(fu)務項(xiang)目(mu)(mu)已(yi)經(jing)不能滿足(zu)消(xiao)費者(zhe)(zhe)多方(fang)(fang)面的(de)(de)需求發(fa)展(zhan)。Maigoo小編認為(wei)加(jia)盟(meng)商要想經(jing)營好(hao)便(bian)(bian)利店(dian)(dian)(dian),在激烈的(de)(de)市場競爭(zheng)中存活發(fa)展(zhan),就(jiu)需要不斷增加(jia)便(bian)(bian)利店(dian)(dian)(dian)服(fu)(fu)務項(xiang)目(mu)(mu)。例(li)如(ru)增加(jia)關(guan)東煮(zhu)、快(kuai)餐、方(fang)(fang)便(bian)(bian)面、下(xia)午茶等(deng)(deng)飲食(shi)項(xiang)目(mu)(mu),為(wei)消(xiao)費者(zhe)(zhe)提供電動車充電、保管以及(ji)代收快(kuai)遞等(deng)(deng)服(fu)(fu)務。服(fu)(fu)務項(xiang)目(mu)(mu)豐富(fu)了,消(xiao)費者(zhe)(zhe)的(de)(de)需求得(de)到滿足(zu)了,才會(hui)對便(bian)(bian)利店(dian)(dian)(dian)抱有好(hao)感,才能形成(cheng)品牌忠誠(cheng)度,轉發(fa)推薦加(jia)盟(meng)商的(de)(de)便(bian)(bian)利店(dian)(dian)(dian)。
便利店(dian)(dian)(dian)一(yi)般(ban)都會經(jing)營食品,特別是一(yi)些現煮(zhu)的(de)(de)食品,如關東煮(zhu)、方便面等,這(zhe)類食品對(dui)衛生(sheng)條件(jian)要求比較嚴格,如果便利店(dian)(dian)(dian)沒(mei)有(you)做(zuo)好(hao)衛生(sheng)打掃工(gong)作(zuo),便利店(dian)(dian)(dian)有(you)異(yi)味(wei)、垃(la)圾成堆,那么(me)就會給消(xiao)費者(zhe)(zhe)造(zao)成不好(hao)的(de)(de)影響,消(xiao)費者(zhe)(zhe)也不會有(you)進店(dian)(dian)(dian)購買(mai)的(de)(de)欲望。所以Maigoo小編建(jian)議加(jia)盟(meng)商在經(jing)營便利店(dian)(dian)(dian)時,需要每天安排店(dian)(dian)(dian)員(yuan)定時做(zuo)好(hao)衛生(sheng)工(gong)作(zuo),定期做(zuo)好(hao)殺菌消(xiao)毒工(gong)作(zuo),這(zhe)樣才能營造(zao)一(yi)個健康、干凈的(de)(de)門店(dian)(dian)(dian)環(huan)境,吸引消(xiao)費者(zhe)(zhe)。