隨(sui)著(zhu)(zhu)我(wo)國(guo)(guo)消(xiao)費(fei)群體逐(zhu)漸年輕化、在三胎政策開(kai)放后，我(wo)國(guo)(guo)消(xiao)費(fei)者(zhe)生活(huo)節奏不(bu)斷(duan)(duan)加(jia)快。由于(yu)便(bian)利(li)(li)(li)店(dian)(dian)(dian)具有即時便(bian)利(li)(li)(li)性，方(fang)便(bian)里(li)消(xiao)費(fei)者(zhe)購(gou)物(wu)，滿足(zu)消(xiao)費(fei)者(zhe)日常生活(huo)需求(qiu)(qiu)(qiu)。便(bian)利(li)(li)(li)店(dian)(dian)(dian)貼(tie)近了(le)消(xiao)費(fei)市場需求(qiu)(qiu)(qiu)，不(bu)斷(duan)(duan)順應著(zhu)(zhu)消(xiao)費(fei)需求(qiu)(qiu)(qiu)的發(fa)展，便(bian)利(li)(li)(li)店(dian)(dian)(dian)行(xing)業(ye)(ye)前景廣闊。根據(ju)前瞻產(chan)業(ye)(ye)研究(jiu)院數據(ju)顯示，2020年我(wo)國(guo)(guo)傳(chuan)統便(bian)利(li)(li)(li)店(dian)(dian)(dian)銷售額(e)(e)達到(dao)了(le)2716億元(yuan)。Maigoo小編認為隨(sui)著(zhu)(zhu)疫(yi)情的有效(xiao)控(kong)制，在經濟不(bu)斷(duan)(duan)增(zeng)(zeng)長(chang)的推動下(xia)，我(wo)國(guo)(guo)便(bian)利(li)(li)(li)店(dian)(dian)(dian)行(xing)業(ye)(ye)銷售額(e)(e)將(jiang)不(bu)斷(duan)(duan)增(zeng)(zeng)加(jia)。從我(wo)國(guo)(guo)便(bian)利(li)(li)(li)店(dian)(dian)(dian)行(xing)業(ye)(ye)格局來看，目前我(wo)國(guo)(guo)便(bian)利(li)(li)(li)店(dian)(dian)(dian)行(xing)業(ye)(ye)市場集(ji)中度偏高，便(bian)利(li)(li)(li)店(dian)(dian)(dian)行(xing)業(ye)(ye)區域特(te)征較為明(ming)顯。但我(wo)國(guo)(guo)便(bian)利(li)(li)(li)店(dian)(dian)(dian)主要集(ji)中在一二線(xian)以(yi)及省會(hui)城(cheng)(cheng)市，一二線(xian)城(cheng)(cheng)市便(bian)利(li)(li)(li)店(dian)(dian)(dian)市場疲(pi)憊，競(jing)爭市場逐(zhu)漸飽和(he)，下(xia)沉市場份額(e)(e)尤顯不(bu)足(zu)。未來，隨(sui)著(zhu)(zhu)我(wo)國(guo)(guo)城(cheng)(cheng)市化水平的發(fa)展、消(xiao)費(fei)群體逐(zhu)漸年輕化，特(te)別是在疫(yi)情常態之下(xia)消(xiao)費(fei)需求(qiu)(qiu)(qiu)的增(zeng)(zeng)長(chang)，我(wo)國(guo)(guo)便(bian)利(li)(li)(li)店(dian)(dian)(dian)將(jiang)不(bu)斷(duan)(duan)延伸(shen)到(dao)三四線(xian)城(cheng)(cheng)市，便(bian)利(li)(li)(li)店(dian)(dian)(dian)行(xing)業(ye)(ye)規模將(jiang)不(bu)斷(duan)(duan)擴大。

從百度指(zhi)數便(bian)利(li)(li)(li)店(dian)(dian)地(di)域分布情況來看，華(hua)東地(di)區(qu)(qu)便(bian)利(li)(li)(li)店(dian)(dian)搜索量最大，東北地(di)區(qu)(qu)便(bian)利(li)(li)(li)店(dian)(dian)搜索量最少。Maigoo小(xiao)編認為(wei)，由于華(hua)東地(di)區(qu)(qu)經濟(ji)發(fa)展(zhan)水(shui)(shui)平較(jiao)(jiao)高、人口教育、收入水(shui)(shui)平更高以(yi)及生(sheng)活節(jie)奏更快(kuai)，這(zhe)些因素不斷(duan)推動著華(hua)東地(di)區(qu)(qu)便(bian)利(li)(li)(li)店(dian)(dian)的發(fa)展(zhan)。北京(jing)、上海、深圳、廣州以(yi)及杭(hang)州這(zhe)五個省份的消費者對(dui)便(bian)利(li)(li)(li)店(dian)(dian)的關注較(jiao)(jiao)高。應(ying)該是(shi)因為(wei)這(zhe)幾個城市經濟(ji)水(shui)(shui)平較(jiao)(jiao)高，消費者生(sheng)活節(jie)奏較(jiao)(jiao)快(kuai)，消費更加(jia)現(xian)代化(hua)，對(dui)便(bian)利(li)(li)(li)店(dian)(dian)有(you)著較(jiao)(jiao)大的需求(qiu)。因此在華(hua)東地(di)區(qu)(qu)加(jia)盟(meng)代理(li)便(bian)利(li)(li)(li)店(dian)(dian)開店(dian)(dian)有(you)著較(jiao)(jiao)大的潛力和商(shang)機。

根據數據圖表可以(yi)知道，2015-2020年我(wo)國(guo)便利店行(xing)業銷(xiao)售(shou)額(e)呈現(xian)出穩定上升的(de)(de)態勢。Maigoo小編認為(wei)應該是由于我(wo)國(guo)社會經(jing)濟的(de)(de)發展，在生活節奏(zou)加(jia)快的(de)(de)推動(dong)下，消費(fei)者對各種(zhong)便利店的(de)(de)需(xu)求更加(jia)明(ming)確(que)，不斷(duan)推動(dong)著便利店行(xing)業銷(xiao)售(shou)額(e)的(de)(de)增長(chang)。2020年雖然受到疫情(qing)的(de)(de)影響，但隨著疫情(qing)的(de)(de)有(you)效控制，以(yi)及消費(fei)消費(fei)的(de)(de)升級，便利店行(xing)業銷(xiao)售(shou)額(e)也處于增長(chang)的(de)(de)趨勢。