廚房電器門店選(xuan)(xuan)址關系到后期門店的(de)發展,因此(ci)在(zai)(zai)選(xuan)(xuan)址時需要注意成本核算(suan)、考慮廚房(fang)電(dian)器(qi)店鋪面積,廚房(fang)電(dian)器(qi)門店選(xuan)(xuan)址注意“傍大(da)款”。接下來請(qing)跟Maigoo小(xiao)編一起詳細了解廚房(fang)電(dian)器(qi)開店的(de)選(xuan)(xuan)址方法,看看廚房(fang)電(dian)器(qi)專(zhuan)賣(mai)店適(shi)合開在(zai)(zai)什(shen)么地方。
Maigoo小編認為(wei)廚房電器門店選(xuan)址(zhi)時,還需(xu)要注意(yi)成(cheng)本(ben)核算。成(cheng)本(ben)包括運輸(shu)(shu)貨物的(de)費用時間(jian)成(cheng)本(ben),也包括上(shang)下(xia)班(ban)的(de)成(cheng)本(ben)。如果將(jiang)廚房電器門店遠離市中心的(de)位置(zhi)開店,那么就有(you)可能(neng)造(zao)成(cheng)運輸(shu)(shu)成(cheng)本(ben)較高,上(shang)下(xia)班(ban)效(xiao)率低的(de)情(qing)況。所(suo)以在選(xuan)址(zhi)時要注意(yi)成(cheng)本(ben)的(de)核算,就好將(jiang)成(cheng)本(ben)控制在一定(ding)最小的(de)范(fan)圍。
現在很(hen)多加盟商都覺得開廚房電(dian)器門(men)(men)店的(de)面(mian)積(ji)越(yue)大(da)(da)越(yue)好,店面(mian)面(mian)積(ji)越(yue)大(da)(da),門(men)(men)店引進的(de)廚房電(dian)器產品就越(yue)多,就越(yue)能吸引消費者。但其實不(bu)然。Maigoo小(xiao)編(bian)認為(wei)過分追求門(men)(men)店大(da)(da)面(mian)積(ji),有可(ke)能會(hui)導致(zhi)面(mian)積(ji)利用(yong)率不(bu)高,造成資源浪(lang)費的(de)情(qing)況,還會(hui)給消費者一種空曠、冷(leng)清、生意不(bu)好的(de)氛圍感(gan)。因此在進行廚房電(dian)器門(men)(men)店選址時(shi),最好多多考慮一下店鋪面(mian)積(ji),根據實際(ji)情(qing)況選擇合適的(de)面(mian)積(ji)。
廚房(fang)電(dian)器門(men)(men)店(dian)(dian)(dian)(dian)選址(zhi)需要注意(yi)(yi)有“傍大款”的意(yi)(yi)識(shi)。周邊如果有大型服裝店(dian)(dian)(dian)(dian)、潔(jie)具衛浴(yu)店(dian)(dian)(dian)(dian)、家具城、社區中心等人(ren)流量多的店(dian)(dian)(dian)(dian)鋪(pu)或(huo)公(gong)共(gong)場所,那么就可以考(kao)慮將(jiang)廚房(fang)電(dian)器門(men)(men)店(dian)(dian)(dian)(dian)地址(zhi)選在那里。Maigoo小編認為(wei)將(jiang)廚房(fang)電(dian)器門(men)(men)店(dian)(dian)(dian)(dian)開在這些(xie)店(dian)(dian)(dian)(dian)鋪(pu)場所的旁邊,可以依靠其(qi)他店(dian)(dian)(dian)(dian)鋪(pu)強大的人(ren)流量和知名度(du)優勢,進行(xing)自身門(men)(men)店(dian)(dian)(dian)(dian)宣(xuan)傳。還可以省去考(kao)察(cha)門(men)(men)店(dian)(dian)(dian)(dian)情況的精力,減輕開店(dian)(dian)(dian)(dian)成(cheng)本,實現快速開店(dian)(dian)(dian)(dian)。
Maigoo小編認(ren)為家(jia)電(dian)(dian)(dian)市場是(shi)廚(chu)房電(dian)(dian)(dian)器(qi)專賣店(dian)開店(dian)最好的(de)(de)地方之一。家(jia)電(dian)(dian)(dian)市場有著很(hen)多的(de)(de)廚(chu)房電(dian)(dian)(dian)器(qi)門店(dian),如果專賣店(dian)可(ke)以(yi)開在家(jia)電(dian)(dian)(dian)市場,那么就可(ke)以(yi)利用家(jia)電(dian)(dian)(dian)市場強大的(de)(de)集(ji)聚性吸(xi)引消費者,形成專業的(de)(de)廚(chu)房電(dian)(dian)(dian)器(qi)商品(pin)城,提高自(zi)身專賣店(dian)的(de)(de)知名度。
社區有著較為(wei)穩(wen)定的(de)居(ju)住(zhu)人群,對于廚房(fang)電(dian)器(qi)專(zhuan)賣(mai)店(dian)來說能形成(cheng)穩(wen)定的(de)客源優勢。因此Maigoo小編認為(wei)可以(yi)將廚房(fang)電(dian)器(qi)專(zhuan)賣(mai)店(dian)開在(zai)社區店(dian)鋪(pu)位置。但在(zai)選(xuan)擇(ze)社區店(dian)鋪(pu)時,還需(xu)(xu)要(yao)看(kan)看(kan)社區的(de)入住(zhu)率,消費需(xu)(xu)求怎么(me)樣,購(gou)買更新廚房(fang)電(dian)器(qi)產品的(de)周期怎么(me)樣,最好(hao)選(xuan)擇(ze)入住(zhu)率高、有更新需(xu)(xu)求的(de)社區店(dian)鋪(pu)。
新開(kai)(kai)小(xiao)區樓(lou)盤是比較適合廚房電(dian)器專賣店開(kai)(kai)店的(de)。Maigoo小(xiao)編(bian)認為小(xiao)區樓(lou)盤是新開(kai)(kai)的(de),很多家具、電(dian)器都(dou)是消(xiao)(xiao)費(fei)者(zhe)需(xu)要購買(mai)的(de),這就(jiu)有著很大的(de)消(xiao)(xiao)費(fei)需(xu)求。所以可以將廚房電(dian)器專賣店開(kai)(kai)在新開(kai)(kai)的(de)小(xiao)區樓(lou)盤附近。