廚房電器全嵌入式漸成趨勢、廚房電器行業(ye)多樣(yang)化趨(qu)勢明(ming)顯，廚(chu)房(fang)電器(qi)(qi)(qi)行業(ye)電商直播快(kuai)速發展(zhan)是未來(lai)廚(chu)房(fang)電器(qi)(qi)(qi)行業(ye)新的(de)發展(zhan)趨(qu)勢。Maigoo小編在文(wen)中(zhong)整理(li)了廚(chu)房(fang)電器(qi)(qi)(qi)行業(ye)的(de)發展(zhan)趨(qu)勢，告訴您加(jia)盟(meng)代理(li)廚(chu)房(fang)電器(qi)(qi)(qi)行業(ye)怎么樣(yang)。
我國(guo)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)是國(guo)內(nei)家電(dian)(dian)(dian)(dian)(dian)(dian)市(shi)(shi)場(chang)(chang)中利潤最高的(de)(de)品類。隨(sui)著(zhu)(zhu)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)的(de)(de)發(fa)展(zhan)，目前我國(guo)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)市(shi)(shi)場(chang)(chang)已(yi)經初具規(gui)模(mo)了。根據中怡康、首創(chuang)證(zheng)券數據預測，2021年(nian)我國(guo)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)零售購規(gui)模(mo)將達到(dao)1114億(yi)元(yuan)，由此可見，廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)仍有著(zhu)(zhu)廣闊的(de)(de)需(xu)求空間。但(dan)近年(nian)來由于(yu)受到(dao)房(fang)(fang)(fang)地產調控(kong)政(zheng)策(ce)以及新冠(guan)疫情的(de)(de)影響，我國(guo)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)發(fa)展(zhan)不容樂觀(guan)，廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)規(gui)模(mo)增速(su)有所下(xia)降，廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)整(zheng)體市(shi)(shi)場(chang)(chang)缺乏(fa)增力(li)，市(shi)(shi)場(chang)(chang)競(jing)爭加劇(ju)。Maigoo小編認(ren)(ren)為隨(sui)著(zhu)(zhu)我國(guo)房(fang)(fang)(fang)地產市(shi)(shi)場(chang)(chang)政(zheng)策(ce)的(de)(de)持續調控(kong)，在廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)市(shi)(shi)場(chang)(chang)競(jing)爭加劇(ju)的(de)(de)情況下(xia)，廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)企業(ye)(ye)(ye)(ye)為提高自身競(jing)爭力(li)，將會不斷加大(da)(da)技術投入(ru)。在消費需(xu)求多(duo)樣化(hua)的(de)(de)趨(qu)勢(shi)下(xia)，廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)發(fa)展(zhan)潛力(li)巨大(da)(da)。那么(me)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)發(fa)展(zhan)趨(qu)勢(shi)如何呢？Maigoo小編認(ren)(ren)為廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)科技的(de)(de)進步，消費的(de)(de)升級，以及智能化(hua)需(xu)求的(de)(de)擴大(da)(da)，未來廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)將會向著(zhu)(zhu)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)全嵌入(ru)式漸(jian)成趨(qu)勢(shi)、廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)多(duo)樣化(hua)趨(qu)勢(shi)明顯，廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)(ye)(ye)(ye)電(dian)(dian)(dian)(dian)(dian)(dian)商直播快(kuai)速(su)發(fa)展(zhan)的(de)(de)方向發(fa)展(zhan)。
隨(sui)著房(fang)(fang)價的(de)增長，消費者在(zai)買(mai)房(fang)(fang)裝修時也(ye)會更多考慮到空(kong)(kong)間的(de)利用率(lv)。在(zai)這個趨(qu)勢下(xia)，Maigoo小編認為(wei)未來(lai)(lai)廚(chu)房(fang)(fang)電(dian)(dian)器(qi)行業的(de)發展(zhan)將會向著全嵌(qian)入(ru)式電(dian)(dian)器(qi)發展(zhan)，廚(chu)房(fang)(fang)電(dian)(dian)器(qi)行業將迎來(lai)(lai)巨大的(de)市(shi)場機遇。特別是在(zai)消費群體逐漸(jian)年輕化的(de)推(tui)動下(xia)，消費市(shi)場對新產品的(de)認知速(su)度(du)不(bu)斷提升，未來(lai)(lai)全嵌(qian)入(ru)式廚(chu)房(fang)(fang)電(dian)(dian)器(qi)將會順應消費市(shi)場的(de)需求得到發展(zhan)，不(bu)斷提高廚(chu)房(fang)(fang)空(kong)(kong)間利用率(lv)，廚(chu)房(fang)(fang)電(dian)(dian)器(qi)全嵌(qian)入(ru)式漸(jian)成趨(qu)勢。
Maigoo小編認為在未來(lai)廚(chu)(chu)房電(dian)器(qi)行(xing)業的(de)發展(zhan)中，廚(chu)(chu)房電(dian)器(qi)行(xing)業多(duo)樣(yang)(yang)化(hua)趨(qu)勢(shi)(shi)不可避免。隨著生(sheng)活質量(liang)的(de)提高(gao)，消(xiao)費者的(de)需求也越來(lai)越多(duo)樣(yang)(yang)化(hua)，各種網紅廚(chu)(chu)房電(dian)器(qi)如空氣(qi)炸鍋、三明治機、多(duo)功能料理鍋等(deng)廚(chu)(chu)房電(dian)器(qi)新品開始出現在消(xiao)費市場中，不斷滿足(zu)了消(xiao)費者的(de)需求。在消(xiao)費者對(dui)廚(chu)(chu)房電(dian)器(qi)質量(liang)、美觀、用途(tu)等(deng)需求增加的(de)趨(qu)勢(shi)(shi)下(xia)，廚(chu)(chu)房電(dian)器(qi)多(duo)樣(yang)(yang)化(hua)趨(qu)勢(shi)(shi)明顯。
2020年由(you)于(yu)受到新冠疫情的(de)影響，電(dian)(dian)商(shang)(shang)直播(bo)釋放(fang)出了(le)巨大的(de)潛(qian)力(li)能量。Maigoo小編認為在電(dian)(dian)商(shang)(shang)直播(bo)銷售規(gui)模擴(kuo)大的(de)帶動(dong)下(xia)，廚房(fang)電(dian)(dian)器行業將會加入到電(dian)(dian)商(shang)(shang)直播(bo)的(de)浪潮(chao)中。廚房(fang)電(dian)(dian)器企(qi)業也會重視由(you)電(dian)(dian)商(shang)(shang)直播(bo)帶來的(de)巨大商(shang)(shang)機，根據電(dian)(dian)商(shang)(shang)直播(bo)設計不同的(de)銷售渠道策略，進(jin)行線(xian)上線(xian)下(xia)精準推送(song)，滿(man)足消費者的(de)需求。
