廚房電器全嵌入式漸成趨勢、廚房電器行(xing)業(ye)多樣(yang)化趨勢(shi)明顯，廚(chu)房(fang)電(dian)器(qi)(qi)行(xing)業(ye)電(dian)商直(zhi)播(bo)快速發展(zhan)是未來廚(chu)房(fang)電(dian)器(qi)(qi)行(xing)業(ye)新的發展(zhan)趨勢(shi)。Maigoo小編在文(wen)中(zhong)整理了廚(chu)房(fang)電(dian)器(qi)(qi)行(xing)業(ye)的發展(zhan)趨勢(shi)，告訴(su)您加盟代理廚(chu)房(fang)電(dian)器(qi)(qi)行(xing)業(ye)怎么樣(yang)。
我(wo)(wo)國(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)是(shi)國(guo)內家電(dian)(dian)(dian)(dian)(dian)市場(chang)(chang)中利潤最高的(de)品類。隨著廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)的(de)發(fa)(fa)展(zhan)(zhan)(zhan)，目前我(wo)(wo)國(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)市場(chang)(chang)已經初具規模了。根據中怡康、首創證券(quan)數據預測，2021年(nian)(nian)我(wo)(wo)國(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)零(ling)售(shou)購(gou)規模將達(da)到1114億元，由此可見，廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)仍(reng)有著廣闊的(de)需求空間。但近年(nian)(nian)來由于受到房(fang)(fang)(fang)(fang)(fang)地產調(diao)(diao)控政策以及(ji)新冠疫情的(de)影響，我(wo)(wo)國(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)不容樂觀，廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)規模增(zeng)速有所下降，廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)整體市場(chang)(chang)缺(que)乏增(zeng)力(li)，市場(chang)(chang)競爭加(jia)(jia)劇。Maigoo小(xiao)編認為(wei)隨著我(wo)(wo)國(guo)房(fang)(fang)(fang)(fang)(fang)地產市場(chang)(chang)政策的(de)持續(xu)調(diao)(diao)控，在廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)市場(chang)(chang)競爭加(jia)(jia)劇的(de)情況下，廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)企業(ye)(ye)(ye)為(wei)提(ti)高自身競爭力(li)，將會不斷加(jia)(jia)大技(ji)術投入(ru)(ru)。在消費(fei)需求多樣(yang)化(hua)的(de)趨(qu)(qu)(qu)勢(shi)(shi)下，廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)潛力(li)巨(ju)大。那么廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)發(fa)(fa)展(zhan)(zhan)(zhan)趨(qu)(qu)(qu)勢(shi)(shi)如何呢？Maigoo小(xiao)編認為(wei)廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)科技(ji)的(de)進(jin)步，消費(fei)的(de)升級，以及(ji)智能(neng)化(hua)需求的(de)擴(kuo)大，未來廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)將會向著廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)全嵌入(ru)(ru)式(shi)漸成趨(qu)(qu)(qu)勢(shi)(shi)、廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)多樣(yang)化(hua)趨(qu)(qu)(qu)勢(shi)(shi)明顯，廚(chu)(chu)(chu)(chu)房(fang)(fang)(fang)(fang)(fang)電(dian)(dian)(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)業(ye)(ye)(ye)電(dian)(dian)(dian)(dian)(dian)商直播(bo)快(kuai)速發(fa)(fa)展(zhan)(zhan)(zhan)的(de)方向發(fa)(fa)展(zhan)(zhan)(zhan)。
隨著房價的增長，消(xiao)費(fei)者在買房裝修(xiu)時(shi)也會更多考(kao)慮到空間的利(li)用(yong)(yong)率(lv)。在這個(ge)趨(qu)勢下，Maigoo小編認為未來廚房電(dian)器(qi)(qi)行業(ye)的發展將(jiang)(jiang)(jiang)會向(xiang)著全(quan)嵌入(ru)(ru)式電(dian)器(qi)(qi)發展，廚房電(dian)器(qi)(qi)行業(ye)將(jiang)(jiang)(jiang)迎(ying)來巨大的市(shi)(shi)場機遇。特別是在消(xiao)費(fei)群體逐(zhu)漸(jian)年輕化的推動(dong)下，消(xiao)費(fei)市(shi)(shi)場對新(xin)產(chan)品的認知速度不斷提升，未來全(quan)嵌入(ru)(ru)式廚房電(dian)器(qi)(qi)將(jiang)(jiang)(jiang)會順應(ying)消(xiao)費(fei)市(shi)(shi)場的需求得到發展，不斷提高廚房空間利(li)用(yong)(yong)率(lv)，廚房電(dian)器(qi)(qi)全(quan)嵌入(ru)(ru)式漸(jian)成趨(qu)勢。
Maigoo小編認為在未來廚(chu)(chu)(chu)(chu)房電(dian)器(qi)行業(ye)的(de)(de)發(fa)展中，廚(chu)(chu)(chu)(chu)房電(dian)器(qi)行業(ye)多(duo)樣化趨(qu)勢(shi)不(bu)可避(bi)免。隨(sui)著生活(huo)質(zhi)量的(de)(de)提(ti)高，消(xiao)費者的(de)(de)需(xu)求(qiu)也越來越多(duo)樣化，各種(zhong)網紅廚(chu)(chu)(chu)(chu)房電(dian)器(qi)如空氣炸鍋(guo)、三明治機(ji)、多(duo)功(gong)能料理鍋(guo)等(deng)廚(chu)(chu)(chu)(chu)房電(dian)器(qi)新品開始出現在消(xiao)費市(shi)場中，不(bu)斷滿(man)足(zu)了消(xiao)費者的(de)(de)需(xu)求(qiu)。在消(xiao)費者對廚(chu)(chu)(chu)(chu)房電(dian)器(qi)質(zhi)量、美觀、用(yong)途等(deng)需(xu)求(qiu)增加的(de)(de)趨(qu)勢(shi)下，廚(chu)(chu)(chu)(chu)房電(dian)器(qi)多(duo)樣化趨(qu)勢(shi)明顯(xian)。
2020年(nian)由(you)于受到新冠(guan)疫(yi)情的影(ying)響，電(dian)(dian)商(shang)直播釋(shi)放出了巨大的潛力能(neng)量。Maigoo小編認為(wei)在電(dian)(dian)商(shang)直播銷售(shou)規模擴大的帶動(dong)下(xia)，廚房(fang)電(dian)(dian)器(qi)行業將會加入到電(dian)(dian)商(shang)直播的浪潮(chao)中。廚房(fang)電(dian)(dian)器(qi)企業也(ye)會重視由(you)電(dian)(dian)商(shang)直播帶來的巨大商(shang)機，根據電(dian)(dian)商(shang)直播設計不同的銷售(shou)渠(qu)道策略，進行線(xian)上線(xian)下(xia)精準推送，滿(man)足消(xiao)費(fei)者的需求。
