廚房(fang)電(dian)器(qi)(qi)包(bao)括冰箱、燃氣灶、集成(cheng)灶、烤箱、抽油煙機等電(dian)器(qi)(qi)產品，可分為普通嵌(qian)入式(shi)廚房(fang)電(dian)器(qi)(qi)、獨立式(shi)廚房(fang)電(dian)器(qi)(qi)以(yi)及全嵌(qian)入式(shi)廚房(fang)電(dian)器(qi)(qi)。廚房(fang)電(dian)器(qi)(qi)行(xing)業(ye)受(shou)到房(fang)地產行(xing)業(ye)政策以(yi)及市(shi)場需求(qiu)的影響，近年(nian)來廚房(fang)電(dian)器(qi)(qi)行(xing)業(ye)發展增速有所放緩。

根據中怡康、首創(chuang)證券數據顯示，2020年(nian)我(wo)(wo)國(guo)廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)市場(chang)零售(shou)規模(mo)達到了1114億元，Maigoo小編認為隨著(zhu)(zhu)我(wo)(wo)國(guo)居民廚(chu)(chu)電(dian)(dian)(dian)健康消(xiao)費理(li)念的(de)(de)(de)(de)(de)增強，以(yi)及消(xiao)費水平的(de)(de)(de)(de)(de)提(ti)高，我(wo)(wo)國(guo)廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)業仍(reng)保持著(zhu)(zhu)增長的(de)(de)(de)(de)(de)趨(qu)勢。特別(bie)是在電(dian)(dian)(dian)商(shang)直播銷(xiao)售(shou)發(fa)展(zhan)(zhan)的(de)(de)(de)(de)(de)推動下(xia)(xia)，未(wei)來(lai)廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)業規模(mo)將會(hui)進一步擴(kuo)大。但(dan)由于(yu)我(wo)(wo)國(guo)廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)業生產面(mian)臨(lin)著(zhu)(zhu)原材料(liao)漲價、制作成本提(ti)高的(de)(de)(de)(de)(de)困境，又(you)從廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)增量(liang)競(jing)(jing)爭(zheng)(zheng)向存(cun)量(liang)競(jing)(jing)爭(zheng)(zheng)的(de)(de)(de)(de)(de)轉變(bian)下(xia)(xia)，我(wo)(wo)國(guo)廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)市場(chang)競(jing)(jing)爭(zheng)(zheng)加劇，廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)業發(fa)展(zhan)(zhan)面(mian)臨(lin)著(zhu)(zhu)困難。隨著(zhu)(zhu)我(wo)(wo)國(guo)用戶需求的(de)(de)(de)(de)(de)變(bian)化、電(dian)(dian)(dian)商(shang)直播銷(xiao)售(shou)的(de)(de)(de)(de)(de)發(fa)展(zhan)(zhan)以(yi)及人工(gong)智能技術的(de)(de)(de)(de)(de)進步，未(wei)來(lai)我(wo)(wo)國(guo)廚(chu)(chu)房(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)業將會(hui)迎來(lai)前所未(wei)有(you)的(de)(de)(de)(de)(de)發(fa)展(zhan)(zhan)機遇。

根據(ju)數據(ju)圖表可以知道，2015-2019年(nian)(nian)我(wo)國(guo)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)行業銷售(shou)(shou)額(e)總體呈現出上升(sheng)的(de)趨(qu)勢。Maigoo小編(bian)認為2017年(nian)(nian)由于受到房(fang)地(di)產政策等宏(hong)觀(guan)經濟增速的(de)影響，我(wo)國(guo)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)市(shi)場消費升(sheng)級態勢良好(hao)，2017年(nian)(nian)我(wo)國(guo)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)行業銷售(shou)(shou)額(e)達到了977億元。未來隨著(zhu)電(dian)(dian)(dian)商銷售(shou)(shou)的(de)增長(chang)以及舊廚(chu)房(fang)電(dian)(dian)(dian)器(qi)改造(zao)更新(xin)的(de)需求發展，我(wo)國(guo)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)行業銷售(shou)(shou)額(e)將會進一步(bu)擴大。