廚房(fang)(fang)電(dian)(dian)器(qi)包括冰箱、燃氣灶(zao)、集成灶(zao)、烤(kao)箱、抽油煙(yan)機等電(dian)(dian)器(qi)產品，可分(fen)為普通嵌入式(shi)廚房(fang)(fang)電(dian)(dian)器(qi)、獨立式(shi)廚房(fang)(fang)電(dian)(dian)器(qi)以(yi)及(ji)全嵌入式(shi)廚房(fang)(fang)電(dian)(dian)器(qi)。廚房(fang)(fang)電(dian)(dian)器(qi)行(xing)業(ye)(ye)受到房(fang)(fang)地產行(xing)業(ye)(ye)政(zheng)策以(yi)及(ji)市場需(xu)求的影響，近年來廚房(fang)(fang)電(dian)(dian)器(qi)行(xing)業(ye)(ye)發展增(zeng)速有所放(fang)緩。

根據(ju)中怡康、首創證券數據(ju)顯示，2020年我國(guo)(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)市(shi)場零售(shou)(shou)規模(mo)達到了1114億元(yuan)，Maigoo小編認為(wei)隨著我國(guo)(guo)居民廚(chu)(chu)(chu)(chu)電(dian)(dian)(dian)健康消(xiao)費理(li)念的(de)(de)增(zeng)強(qiang)，以及消(xiao)費水平的(de)(de)提高，我國(guo)(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)(xing)業(ye)仍保持著增(zeng)長的(de)(de)趨勢。特別是在(zai)電(dian)(dian)(dian)商(shang)直(zhi)播銷(xiao)售(shou)(shou)發展(zhan)的(de)(de)推動下(xia)，未(wei)來(lai)廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)(xing)業(ye)規模(mo)將(jiang)會(hui)進一步擴大。但(dan)由于(yu)我國(guo)(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)(xing)業(ye)生產面臨(lin)著原材料漲價、制作成本(ben)提高的(de)(de)困境，又從廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)增(zeng)量競(jing)爭(zheng)向存量競(jing)爭(zheng)的(de)(de)轉變下(xia)，我國(guo)(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)市(shi)場競(jing)爭(zheng)加劇，廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)(xing)業(ye)發展(zhan)面臨(lin)著困難。隨著我國(guo)(guo)用戶需求的(de)(de)變化(hua)、電(dian)(dian)(dian)商(shang)直(zhi)播銷(xiao)售(shou)(shou)的(de)(de)發展(zhan)以及人工智(zhi)能(neng)技術的(de)(de)進步，未(wei)來(lai)我國(guo)(guo)廚(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行(xing)(xing)(xing)業(ye)將(jiang)會(hui)迎來(lai)前所未(wei)有的(de)(de)發展(zhan)機遇。

從數據(ju)圖表可以知(zhi)道，近年來(lai)我(wo)國(guo)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)行業(ye)市(shi)(shi)場(chang)規模(mo)呈現出上升的(de)趨勢(shi)。2012年我(wo)國(guo)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)行業(ye)市(shi)(shi)場(chang)規模(mo)達(da)到了(le)470億(yi)元(yuan)。到2017年達(da)到了(le)697億(yi)元(yuan)，有了(le)一(yi)個較為(wei)明顯的(de)上升幅(fu)度。Maigoo小編認為(wei)應該(gai)是由(you)于受到房(fang)地產(chan)政策等宏觀(guan)經(jing)濟因素的(de)影響，促使廚(chu)房(fang)電(dian)(dian)(dian)器(qi)行業(ye)市(shi)(shi)場(chang)規模(mo)有一(yi)個較為(wei)明顯的(de)增長幅(fu)度。預計未來(lai)隨著消費的(de)升級以及在電(dian)(dian)(dian)商(shang)直播的(de)推動下，我(wo)國(guo)廚(chu)房(fang)電(dian)(dian)(dian)器(qi)行業(ye)市(shi)(shi)場(chang)規模(mo)將會進一(yi)步擴大(da)。