隨著疫情之下旅游市場的恢復，酒店行(xing)業(ye)得到(dao)較快的(de)復蘇。不少投資者十分看好(hao)酒(jiu)店(dian)(dian)(dian)(dian)行(xing)業(ye)，都想投資經營(ying)一(yi)家酒(jiu)店(dian)(dian)(dian)(dian)。那(nei)么酒(jiu)店(dian)(dian)(dian)(dian)開店(dian)(dian)(dian)(dian)要(yao)如何經營(ying)呢？在(zai)開店(dian)(dian)(dian)(dian)時，需要(yao)重視酒(jiu)店(dian)(dian)(dian)(dian)OTA運(yun)營(ying)、做好(hao)酒(jiu)店(dian)(dian)(dian)(dian)精(jing)細(xi)化管理、注重酒(jiu)店(dian)(dian)(dian)(dian)精(jing)準營(ying)銷宣傳。接下來請跟Maigoo小編(bian)一(yi)起(qi)詳細(xi)了解(jie)酒(jiu)店(dian)(dian)(dian)(dian)三大經營(ying)技巧吧(ba)，希(xi)望對您(nin)有所(suo)幫(bang)助。
酒(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)上游包(bao)括食(shi)品(pin)(pin)制(zhi)造(zao)業(ye)(ye)(ye)(ye)(ye)、裝修設計(ji)業(ye)(ye)(ye)(ye)(ye)、建筑施工業(ye)(ye)(ye)(ye)(ye)、OTA在(zai)線旅行(xing)(xing)(xing)社、酒(jiu)(jiu)(jiu)店(dian)(dian)用品(pin)(pin)等行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)，中游則(ze)是包(bao)括酒(jiu)(jiu)(jiu)店(dian)(dian)在(zai)內的(de)各種(zhong)類型酒(jiu)(jiu)(jiu)店(dian)(dian)以及酒(jiu)(jiu)(jiu)店(dian)(dian)管理集團，下游產(chan)業(ye)(ye)(ye)(ye)(ye)主要(yao)是以旅游、出(chu)差、婚慶等為主的(de)終端(duan)消費者。從(cong)酒(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)產(chan)業(ye)(ye)(ye)(ye)(ye)鏈來看，酒(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)產(chan)業(ye)(ye)(ye)(ye)(ye)鏈關系(xi)(xi)密(mi)切、聯系(xi)(xi)較深。受到(dao)三公消費限(xian)制(zhi)以及宏觀(guan)經濟放緩的(de)影響，我(wo)國酒(jiu)(jiu)(jiu)店(dian)(dian)數量總體呈現下降趨勢，特別是在(zai)新(xin)冠(guan)疫情的(de)沖擊下，酒(jiu)(jiu)(jiu)店(dian)(dian)入住率下滑嚴重(zhong)。隨(sui)著疫情的(de)有(you)效(xiao)控制(zhi)，酒(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)得(de)到(dao)復蘇，那(nei)么(me)在(zai)這個背(bei)景下如何經營(ying)(ying)好酒(jiu)(jiu)(jiu)店(dian)(dian)呢(ni)？Maigoo小編認為在(zai)開酒(jiu)(jiu)(jiu)店(dian)(dian)時，還需要(yao)重(zhong)視酒(jiu)(jiu)(jiu)店(dian)(dian)OTA運營(ying)(ying)、做好酒(jiu)(jiu)(jiu)店(dian)(dian)精細化管理、注重(zhong)酒(jiu)(jiu)(jiu)店(dian)(dian)精準營(ying)(ying)銷宣傳。通過(guo)掌握酒(jiu)(jiu)(jiu)店(dian)(dian)經營(ying)(ying)技巧，可以吸(xi)引到(dao)更多的(de)消費者前來訂購酒(jiu)(jiu)(jiu)店(dian)(dian)產(chan)品(pin)(pin)。
現如今酒(jiu)(jiu)(jiu)店(dian)很(hen)多(duo)訂單(dan)(dan)都是從OTA業務(wu)中獲得，因(yin)此為了(le)更(geng)好的(de)經營好酒(jiu)(jiu)(jiu)店(dian)，獲得更(geng)多(duo)的(de)入住訂單(dan)(dan)，Maigoo小(xiao)編建(jian)議加盟商需(xu)要重視酒(jiu)(jiu)(jiu)店(dian)OTA運營。在運營OTA時，酒(jiu)(jiu)(jiu)店(dian)管理(li)人員需(xu)要將酒(jiu)(jiu)(jiu)店(dian)的(de)房型、價格、地(di)址、電話以(yi)及(ji)房間(jian)剩(sheng)余數量以(yi)及(ji)圖片等信(xin)息(xi)上傳完(wan)整(zheng)，方便(bian)客人及(ji)時了(le)解(jie)到(dao)自己需(xu)要的(de)房間(jian)信(xin)息(xi)。同時，還需(xu)要及(ji)時回復線上信(xin)息(xi)，進行訂單(dan)(dan)處理(li)，并且利用OTA平臺推(tui)出(chu)各種酒(jiu)(jiu)(jiu)店(dian)營銷活動，刺激消費。
Maigoo小(xiao)編(bian)認為加盟商要想(xiang)經營管理(li)(li)好(hao)一家酒(jiu)(jiu)店(dian)(dian)，那么(me)在日(ri)常(chang)的(de)(de)管理(li)(li)中，就需(xu)要做(zuo)到精細化管理(li)(li)。例如為了(le)防止(zhi)出(chu)現(xian)突然停電導致電梯等機器不運轉，以及客(ke)人(ren)(ren)用電問題無(wu)法(fa)解(jie)決等問題，酒(jiu)(jiu)店(dian)(dian)應該在日(ri)常(chang)中備(bei)好(hao)發電機，加強對機器設備(bei)的(de)(de)日(ri)常(chang)維護。酒(jiu)(jiu)店(dian)(dian)員工還需(xu)要注重節約成(cheng)本，避(bi)免過度浪費資源。同時(shi)，在對客(ke)人(ren)(ren)進行服務時(shi)，應該詳細記錄客(ke)人(ren)(ren)的(de)(de)需(xu)求，為客(ke)人(ren)(ren)提供優質(zhi)的(de)(de)服務。酒(jiu)(jiu)店(dian)(dian)精細化管理(li)(li)做(zuo)到位了(le)，經營成(cheng)本才(cai)會降低，消費者(zhe)對酒(jiu)(jiu)店(dian)(dian)的(de)(de)評(ping)價(jia)才(cai)會高。
酒(jiu)店(dian)(dian)(dian)(dian)營銷是經營酒(jiu)店(dian)(dian)(dian)(dian)的(de)關鍵。Maigoo小編認為加盟商需要注重酒(jiu)店(dian)(dian)(dian)(dian)的(de)精準(zhun)營銷宣(xuan)傳(chuan)，及時做(zuo)好(hao)酒(jiu)店(dian)(dian)(dian)(dian)的(de)宣(xuan)傳(chuan)推(tui)(tui)廣(guang)工作，才能將合適(shi)的(de)酒(jiu)店(dian)(dian)(dian)(dian)產(chan)品推(tui)(tui)送(song)給目標消費者。因此，加盟商需要利用(yong)線上平(ping)臺(tai)流量(liang)大、受眾廣(guang)的(de)優(you)勢建立酒(jiu)店(dian)(dian)(dian)(dian)的(de)短(duan)視頻賬號(hao)，對酒(jiu)店(dian)(dian)(dian)(dian)環境、服(fu)務、以及房間等方面(mian)進行(xing)(xing)宣(xuan)傳(chuan)，增(zeng)大曝光率，實現增(zeng)粉(fen)，增(zeng)加粉(fen)絲黏性(xing)。同時，還可以利用(yong)微信朋友圈廣(guang)告進行(xing)(xing)精準(zhun)營銷，收獲訂(ding)單。
維也納
首旅如家
錦江之星
亞朵
7天
速8
格林豪泰
開元
維景
碧桂園
