隨著疫情之下旅游市場的恢復,酒店行(xing)業得到較快的復蘇。不少投資(zi)者十分(fen)看好酒(jiu)(jiu)(jiu)店(dian)(dian)行(xing)業,都想投資(zi)經營一家(jia)酒(jiu)(jiu)(jiu)店(dian)(dian)。那么酒(jiu)(jiu)(jiu)店(dian)(dian)開(kai)店(dian)(dian)要如何經營呢(ni)?在開(kai)店(dian)(dian)時,需要重視酒(jiu)(jiu)(jiu)店(dian)(dian)OTA運營、做(zuo)好酒(jiu)(jiu)(jiu)店(dian)(dian)精細化管理、注重酒(jiu)(jiu)(jiu)店(dian)(dian)精準營銷宣(xuan)傳。接下來請(qing)跟(gen)Maigoo小編一起詳(xiang)細了解酒(jiu)(jiu)(jiu)店(dian)(dian)三大經營技巧吧(ba),希(xi)望對您有(you)所幫助。
酒(jiu)(jiu)(jiu)店(dian)行(xing)(xing)業(ye)(ye)上游(you)包括食品制造業(ye)(ye)、裝修設計(ji)業(ye)(ye)、建筑施(shi)工(gong)業(ye)(ye)、OTA在(zai)線旅行(xing)(xing)社、酒(jiu)(jiu)(jiu)店(dian)用品等(deng)行(xing)(xing)業(ye)(ye),中游(you)則是包括酒(jiu)(jiu)(jiu)店(dian)在(zai)內的(de)各種類型(xing)酒(jiu)(jiu)(jiu)店(dian)以(yi)及酒(jiu)(jiu)(jiu)店(dian)管(guan)理集團,下(xia)(xia)游(you)產(chan)(chan)業(ye)(ye)主要是以(yi)旅游(you)、出差(cha)、婚慶等(deng)為主的(de)終端消(xiao)費者。從酒(jiu)(jiu)(jiu)店(dian)行(xing)(xing)業(ye)(ye)產(chan)(chan)業(ye)(ye)鏈(lian)來看,酒(jiu)(jiu)(jiu)店(dian)行(xing)(xing)業(ye)(ye)產(chan)(chan)業(ye)(ye)鏈(lian)關(guan)系(xi)密切、聯系(xi)較深(shen)。受到三(san)公消(xiao)費限制以(yi)及宏觀(guan)經濟放緩的(de)影響,我國(guo)酒(jiu)(jiu)(jiu)店(dian)數量總體呈現下(xia)(xia)降(jiang)趨(qu)勢,特別是在(zai)新(xin)冠疫情的(de)沖擊下(xia)(xia),酒(jiu)(jiu)(jiu)店(dian)入住率下(xia)(xia)滑嚴重(zhong)。隨著疫情的(de)有(you)效控制,酒(jiu)(jiu)(jiu)店(dian)行(xing)(xing)業(ye)(ye)得到復蘇,那么在(zai)這個背景下(xia)(xia)如何經營好酒(jiu)(jiu)(jiu)店(dian)呢?Maigoo小編認為在(zai)開酒(jiu)(jiu)(jiu)店(dian)時,還需要重(zhong)視酒(jiu)(jiu)(jiu)店(dian)OTA運營、做好酒(jiu)(jiu)(jiu)店(dian)精細化(hua)管(guan)理、注重(zhong)酒(jiu)(jiu)(jiu)店(dian)精準營銷宣傳。通過(guo)掌握酒(jiu)(jiu)(jiu)店(dian)經營技(ji)巧,可以(yi)吸引到更(geng)多的(de)消(xiao)費者前來訂購(gou)酒(jiu)(jiu)(jiu)店(dian)產(chan)(chan)品。
現(xian)如今(jin)酒店(dian)(dian)(dian)很多訂(ding)單都(dou)是從OTA業(ye)務(wu)中獲得(de),因此為了更好的(de)(de)(de)經(jing)營好酒店(dian)(dian)(dian),獲得(de)更多的(de)(de)(de)入住(zhu)訂(ding)單,Maigoo小編建議加(jia)盟商(shang)需(xu)要重視酒店(dian)(dian)(dian)OTA運營。在運營OTA時(shi),酒店(dian)(dian)(dian)管理人員(yuan)需(xu)要將酒店(dian)(dian)(dian)的(de)(de)(de)房(fang)型、價格、地址(zhi)、電話以(yi)及(ji)房(fang)間(jian)(jian)剩(sheng)余數量以(yi)及(ji)圖片(pian)等信(xin)息上傳(chuan)完(wan)整,方便客人及(ji)時(shi)了解(jie)到自(zi)己(ji)需(xu)要的(de)(de)(de)房(fang)間(jian)(jian)信(xin)息。同時(shi),還需(xu)要及(ji)時(shi)回復線上信(xin)息,進(jin)行訂(ding)單處理,并且利用OTA平臺(tai)推出各(ge)種酒店(dian)(dian)(dian)營銷活動,刺激(ji)消費(fei)。
Maigoo小編認為加盟商要想經營管(guan)理(li)好一家酒店(dian),那么(me)在(zai)日(ri)常的(de)管(guan)理(li)中,就(jiu)需(xu)要做到精細(xi)化管(guan)理(li)。例如(ru)為了防止(zhi)出現(xian)突然(ran)停電(dian)(dian)導致電(dian)(dian)梯等(deng)機器(qi)不運轉,以及客(ke)人用電(dian)(dian)問題(ti)無法解(jie)決等(deng)問題(ti),酒店(dian)應(ying)該在(zai)日(ri)常中備(bei)好發電(dian)(dian)機,加強對(dui)機器(qi)設備(bei)的(de)日(ri)常維護。酒店(dian)員工還需(xu)要注重(zhong)節(jie)約成本,避(bi)免過度浪費資源。同時(shi),在(zai)對(dui)客(ke)人進行(xing)服務時(shi),應(ying)該詳細(xi)記(ji)錄客(ke)人的(de)需(xu)求,為客(ke)人提供優(you)質的(de)服務。酒店(dian)精細(xi)化管(guan)理(li)做到位了,經營成本才會(hui)降(jiang)低,消費者(zhe)對(dui)酒店(dian)的(de)評價才會(hui)高。
酒店(dian)營(ying)銷是經營(ying)酒店(dian)的(de)(de)關鍵。Maigoo小(xiao)編認為加盟(meng)商需要(yao)注(zhu)重酒店(dian)的(de)(de)精準營(ying)銷宣(xuan)傳(chuan),及(ji)時(shi)做好(hao)酒店(dian)的(de)(de)宣(xuan)傳(chuan)推廣工作,才能(neng)將合適的(de)(de)酒店(dian)產品推送給(gei)目標消費者。因此,加盟(meng)商需要(yao)利用線上平臺流量(liang)大(da)、受眾廣的(de)(de)優勢建立酒店(dian)的(de)(de)短視頻賬號,對酒店(dian)環境(jing)、服務、以及(ji)房間等(deng)方(fang)面(mian)進(jin)(jin)行宣(xuan)傳(chuan),增(zeng)大(da)曝光(guang)率(lv),實現增(zeng)粉(fen),增(zeng)加粉(fen)絲(si)黏性。同時(shi),還可以利用微(wei)信朋友(you)圈廣告進(jin)(jin)行精準營(ying)銷,收獲訂單。