受到我國居民消費水平的提高，旅游出差住宿消費需求十分強勁，刺激著酒店行業的發展，各種連(lian)鎖加盟酒店不斷出現。那么酒店生意好做嗎？酒店行業前景(jing)(jing)怎么樣(yang)？Maigoo小編(bian)為您整理了代理加盟酒店行業前景(jing)(jing)分析，希望對您有(you)所(suo)幫助。
酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)又稱為賓館、旅(lv)(lv)社以及(ji)(ji)客棧等，是(shi)一種為人們提供舒適安全的(de)(de)(de)住宿(su)商業(ye)(ye)機構。隨(sui)著(zhu)(zhu)消費(fei)(fei)需(xu)求的(de)(de)(de)變化，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)也逐漸(jian)(jian)(jian)為消費(fei)(fei)者提供餐飲、娛樂、購(gou)物、宴會會議以及(ji)(ji)婚慶(qing)等服務。受到居民旅(lv)(lv)游需(xu)求增加(jia)的(de)(de)(de)影響(xiang)，旅(lv)(lv)游業(ye)(ye)發展迅，刺(ci)激著(zhu)(zhu)我(wo)(wo)國酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)市場規模不(bu)斷增長。但從酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)市場現狀來看，近年來我(wo)(wo)國酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)數量總體出(chu)現出(chu)下降(jiang)的(de)(de)(de)趨勢。受到三公消費(fei)(fei)限(xian)制以及(ji)(ji)整體宏(hong)觀經(jing)濟的(de)(de)(de)影響(xiang)，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)營(ying)業(ye)(ye)收入不(bu)斷下降(jiang)。特別(bie)是(shi)在新(xin)冠疫(yi)情的(de)(de)(de)影響(xiang)下，游客出(chu)行(xing)(xing)(xing)計(ji)劃(hua)受阻，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)經(jing)營(ying)遭受重創(chuang)，行(xing)(xing)(xing)業(ye)(ye)營(ying)收呈現斷崖式下降(jiang)趨勢。隨(sui)著(zhu)(zhu)新(xin)冠疫(yi)情的(de)(de)(de)好轉，消費(fei)(fei)者旅(lv)(lv)游需(xu)求逐漸(jian)(jian)(jian)釋(shi)放，刺(ci)激著(zhu)(zhu)酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)業(ye)(ye)需(xu)求的(de)(de)(de)增長。從酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)競爭(zheng)格局來看，目(mu)前我(wo)(wo)國三星級酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)占據(ju)行(xing)(xing)(xing)業(ye)(ye)主流，國內酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)品(pin)牌(pai)(pai)形成三足鼎(ding)立的(de)(de)(de)競爭(zheng)格局，行(xing)(xing)(xing)業(ye)(ye)集中(zhong)度逐漸(jian)(jian)(jian)上升。Maigoo小(xiao)(xiao)編認為隨(sui)著(zhu)(zhu)我(wo)(wo)國經(jing)濟型酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)品(pin)牌(pai)(pai)的(de)(de)(de)崛起，內資品(pin)牌(pai)(pai)市場占有率不(bu)斷提高(gao)。同時，在新(xin)冠疫(yi)情的(de)(de)(de)影響(xiang)下，酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)整合(he)加(jia)速，中(zhong)小(xiao)(xiao)型酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)不(bu)斷被并購(gou)，龍(long)頭酒(jiu)(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)品(pin)牌(pai)(pai)市場競爭(zheng)力得到快速加(jia)強。
近(jin)五年(nian)(nian)來，我(wo)國(guo)酒店(dian)搜(sou)(sou)索指(zhi)數整體呈現出下降的(de)趨(qu)勢(shi)，2020年(nian)(nian)酒店(dian)搜(sou)(sou)索指(zhi)數有所(suo)提高。Maigoo小編認為受(shou)到三公消費限制以(yi)及宏觀經(jing)濟(ji)放(fang)緩的(de)影響，酒店(dian)行業經(jing)營受(shou)到影響，導致酒店(dian)搜(sou)(sou)索指(zhi)數有所(suo)下降。2020年(nian)(nian)由(you)于疫情好轉，旅游出差住宿需求得到釋(shi)放(fang)，刺激(ji)著酒店(dian)搜(sou)(sou)索指(zhi)數的(de)上升。
從百度指(zhi)(zhi)數酒(jiu)(jiu)店(dian)(dian)地域分布(bu)(bu)情況來看，華東(dong)(dong)地區(qu)酒(jiu)(jiu)店(dian)(dian)搜(sou)索指(zhi)(zhi)數最高，東(dong)(dong)北地區(qu)酒(jiu)(jiu)店(dian)(dian)搜(sou)索指(zhi)(zhi)數最低(di)。Maigoo小編認為由于華東(dong)(dong)地區(qu)社會經(jing)濟發展水平較(jiao)(jiao)高，各種商務宴請、旅游(you)出差人群住(zhu)宿(su)需求較(jiao)(jiao)大(da)(da)，因此推動著華東(dong)(dong)地區(qu)酒(jiu)(jiu)店(dian)(dian)搜(sou)索指(zhi)(zhi)數提高。廣(guang)東(dong)(dong)省份的酒(jiu)(jiu)店(dian)(dian)搜(sou)索指(zhi)(zhi)數較(jiao)(jiao)高，應(ying)該是由于珠(zhu)三(san)角(jiao)地區(qu)人口數量較(jiao)(jiao)多，分布(bu)(bu)有廣(guang)州(zhou)(zhou)、深(shen)(shen)圳兩個(ge)一(yi)線城(cheng)市(shi)，住(zhu)宿(su)需求較(jiao)(jiao)大(da)(da)，對酒(jiu)(jiu)店(dian)(dian)的關(guan)注(zhu)也較(jiao)(jiao)大(da)(da)。北京、上海、深(shen)(shen)圳、成都以及(ji)杭州(zhou)(zhou)、廣(guang)州(zhou)(zhou)的消費者(zhe)對酒(jiu)(jiu)店(dian)(dian)的關(guan)注(zhu)較(jiao)(jiao)大(da)(da)，當(dang)地的經(jing)濟發展水平較(jiao)(jiao)高，各種出差旅游(you)住(zhu)宿(su)需求也在不斷提高。因此在華南、華東(dong)(dong)地區(qu)投(tou)資酒(jiu)(jiu)店(dian)(dian)行業有較(jiao)(jiao)大(da)(da)的潛(qian)力(li)。
根據圖表數據顯(xian)示，2015-2020年(nian)我國酒(jiu)(jiu)店(dian)(dian)行(xing)業規(gui)模呈(cheng)現出(chu)先增后降的(de)(de)趨勢，2020年(nian)酒(jiu)(jiu)店(dian)(dian)行(xing)業規(gui)模下降幅度較(jiao)大(da)，為5368億(yi)(yi)元(yuan)(yuan)。Maigoo小編認(ren)為受(shou)(shou)到旅游(you)(you)業發展的(de)(de)影(ying)(ying)響，酒(jiu)(jiu)店(dian)(dian)住(zhu)宿需(xu)求(qiu)較(jiao)大(da)，酒(jiu)(jiu)店(dian)(dian)行(xing)業規(gui)模有(you)2015年(nian)的(de)(de)5150億(yi)(yi)元(yuan)(yuan)增加至2019年(nian)的(de)(de)6800億(yi)(yi)元(yuan)(yuan)。但(dan)受(shou)(shou)到新(xin)冠疫情(qing)爆發的(de)(de)影(ying)(ying)響，游(you)(you)客出(chu)游(you)(you)計劃受(shou)(shou)阻，酒(jiu)(jiu)店(dian)(dian)經營(ying)受(shou)(shou)到影(ying)(ying)響較(jiao)大(da)，導致2020年(nian)酒(jiu)(jiu)店(dian)(dian)行(xing)業規(gui)模下降至5368億(yi)(yi)元(yuan)(yuan)。
受到(dao)互聯(lian)網技術以及在(zai)(zai)線(xian)(xian)平(ping)臺發展的影響，在(zai)(zai)消費群體年輕化(hua)的趨勢下，越來越多的消費者(zhe)傾(qing)向于在(zai)(zai)線(xian)(xian)預(yu)定(ding)(ding)酒(jiu)(jiu)(jiu)店(dian)。通過在(zai)(zai)線(xian)(xian)預(yu)定(ding)(ding)酒(jiu)(jiu)(jiu)店(dian)，可以第一時間(jian)感受到(dao)酒(jiu)(jiu)(jiu)店(dian)的服務，了解酒(jiu)(jiu)(jiu)店(dian)價格，方便出(chu)行的人選(xuan)擇合適(shi)的酒(jiu)(jiu)(jiu)店(dian)預(yu)定(ding)(ding)房間(jian)。Maigoo小編認為(wei)，隨著(zhu)各大酒(jiu)(jiu)(jiu)店(dian)與線(xian)(xian)上平(ping)臺加大合作，未來在(zai)(zai)線(xian)(xian)預(yu)定(ding)(ding)酒(jiu)(jiu)(jiu)店(dian)將(jiang)成為(wei)趨勢。
隨著(zhu)酒店(dian)行業的(de)發展，單(dan)體酒店(dian)的(de)競爭(zheng)面(mian)(mian)臨管理經驗、軟件硬(ying)件設(she)(she)施升(sheng)級的(de)壓力，特別(bie)是受到新冠疫情(qing)的(de)沖擊，單(dan)體酒店(dian)經營(ying)(ying)面(mian)(mian)臨危機(ji)，很難在激烈的(de)酒店(dian)市場競爭(zheng)中站穩腳跟。Maigoo小(xiao)編(bian)認為隨著(zhu)旅游業的(de)發展，我國酒店(dian)行業進入整(zheng)合期(qi)。同時在疫情(qing)的(de)作(zuo)用下，龍(long)頭企業加快整(zheng)合步伐，酒店(dian)經營(ying)(ying)趨向集團化、連鎖化。隨著(zhu)消費者(zhe)品(pin)(pin)牌(pai)意識的(de)提高，酒店(dian)品(pin)(pin)牌(pai)建設(she)(she)成為重點，未來(lai)酒店(dian)品(pin)(pin)牌(pai)經營(ying)(ying)連鎖趨勢明顯。
受到新(xin)冠疫情(qing)的(de)沖擊，中(zhong)小型(xing)(xing)酒(jiu)(jiu)(jiu)店(dian)(dian)經營面臨出局危機，而(er)龍頭酒(jiu)(jiu)(jiu)店(dian)(dian)品(pin)牌憑借強大的(de)資源管理優(you)勢獲(huo)得更好(hao)的(de)發(fa)(fa)展。Maigoo小編發(fa)(fa)現，在新(xin)冠疫情(qing)的(de)作用下，酒(jiu)(jiu)(jiu)店(dian)(dian)整合趨勢明(ming)(ming)顯，中(zhong)小型(xing)(xing)酒(jiu)(jiu)(jiu)店(dian)(dian)并購速度(du)加(jia)快。隨著(zhu)整合速度(du)的(de)加(jia)快，未來酒(jiu)(jiu)(jiu)店(dian)(dian)行業集中(zhong)度(du)將得到明(ming)(ming)顯提升。
