童裝市場怎么樣？童裝發展現狀(zhuang)及行(xing)業(ye)前(qian)(qian)景(jing)(jing)如何？在居民消費支出能力(li)提升、我(wo)國(guo)三胎(tai)政策放開、80后、90后等(deng)相繼(ji)進入婚育年齡階(jie)段(duan)等(deng)多重因素(su)推動(dong)下(xia)，我(wo)國(guo)童裝(zhuang)市(shi)(shi)場零售總額(e)將進一步增加，童裝(zhuang)市(shi)(shi)場前(qian)(qian)景(jing)(jing)廣闊，通過對童裝(zhuang)行(xing)業(ye)加盟代理前(qian)(qian)景(jing)(jing)分析(xi)、行(xing)業(ye)市(shi)(shi)場規模(mo)、搜(sou)索指數趨(qu)勢、地域分布情況、行(xing)業(ye)發展前(qian)(qian)景(jing)(jing)等(deng)方面分析(xi)，可以(yi)了解到(dao)童裝(zhuang)行(xing)業(ye)現狀(zhuang)以(yi)及未(wei)來發展方向(xiang)，找到(dao)其(qi)中(zhong)的商機，為有意向(xiang)加入童裝(zhuang)行(xing)業(ye)的投(tou)資者提供一定的參考。那么，Maigoo小(xiao)編為您(nin)整理了童裝(zhuang)行(xing)業(ye)加盟前(qian)(qian)景(jing)(jing)分析(xi)，希望對您(nin)有所(suo)幫(bang)助。
童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)是指適合兒(er)童(tong)(tong)(tong)(tong)穿著的(de)(de)服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)，按照年(nian)齡段(duan)分包括嬰(ying)兒(er)服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、幼兒(er)服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、小童(tong)(tong)(tong)(tong)服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、中童(tong)(tong)(tong)(tong)服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、大童(tong)(tong)(tong)(tong)服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)等。童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)消費人(ren)群為兒(er)童(tong)(tong)(tong)(tong)，因而其童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)產品要求相較于成人(ren)服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)更加注重(zhong)安(an)全性與(yu)(yu)舒適性，童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)業(ye)(ye)在產品品質(zhi)與(yu)(yu)設計(ji)(ji)研發方面存(cun)在進(jin)入壁(bi)壘。隨(sui)著我國(guo)三胎政策的(de)(de)放開，80 后、90 后優生優育觀(guan)念更強(qiang)、嬰(ying)童(tong)(tong)(tong)(tong)消費不斷升(sheng)級，我國(guo)童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)業(ye)(ye)仍有望(wang)保持高于服(fu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)總體行(xing)業(ye)(ye)景(jing)氣度，預(yu)計(ji)(ji)未來我國(guo)童(tong)(tong)(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)業(ye)(ye)還會(hui)保持增長。
與男裝(zhuang)、女(nv)裝(zhuang)等服(fu)裝(zhuang)品(pin)類相比，我(wo)(wo)國(guo)童(tong)(tong)裝(zhuang)行(xing)(xing)業(ye)品(pin)牌(pai)化起步晚，從(cong)產(chan)業(ye)周期(qi)看，行(xing)(xing)業(ye)仍處在(zai)(zai)成長期(qi)階段，近(jin)(jin)年來其發展迅速(su)(su)，占整體服(fu)裝(zhuang)市(shi)場的(de)(de)(de)比例在(zai)(zai)逐年提升(sheng)，是目前(qian)服(fu)裝(zhuang)行(xing)(xing)業(ye)極其重要的(de)(de)(de)增(zeng)長力量，尤(you)其是近(jin)(jin)幾(ji)年該行(xing)(xing)業(ye)的(de)(de)(de)市(shi)場規模實(shi)現(xian)了(le)快速(su)(su)擴容。隨著我(wo)(wo)國(guo)家庭對童(tong)(tong)裝(zhuang)消(xiao)(xiao)費(fei)(fei)習慣(guan)的(de)(de)(de)改變，國(guo)內專業(ye)童(tong)(tong)裝(zhuang)企業(ye)普遍于(yu)上世紀90年代中期(qi)以后開(kai)始(shi)發展。近(jin)(jin)些年來，我(wo)(wo)國(guo)的(de)(de)(de)童(tong)(tong)裝(zhuang)消(xiao)(xiao)費(fei)(fei)規模不斷擴大，且(qie)保持(chi)著較高的(de)(de)(de)增(zeng)長率。Maigoo小編認(ren)為，在(zai)(zai)優生優育(yu)理念的(de)(de)(de)不斷普及和強化的(de)(de)(de)背(bei)景下，我(wo)(wo)國(guo)兒童(tong)(tong)人均童(tong)(tong)裝(zhuang)消(xiao)(xiao)費(fei)(fei)支(zhi)(zhi)(zhi)出(chu)(chu)持(chi)續(xu)上升(sheng)，增(zeng)速(su)(su)遠高于(yu)人均消(xiao)(xiao)費(fei)(fei)支(zhi)(zhi)(zhi)出(chu)(chu)增(zeng)速(su)(su)和人均衣著消(xiao)(xiao)費(fei)(fei)支(zhi)(zhi)(zhi)出(chu)(chu)增(zeng)速(su)(su)，消(xiao)(xiao)費(fei)(fei)者對其支(zhi)(zhi)(zhi)出(chu)(chu)意(yi)愿的(de)(de)(de)逐漸增(zeng)強勢必帶(dai)動(dong)童(tong)(tong)裝(zhuang)市(shi)場的(de)(de)(de)快速(su)(su)發展。
據數(shu)據統計顯示：2015-2019年(nian)，我(wo)國童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)業(ye)(ye)市(shi)場規(gui)(gui)模(mo)呈(cheng)逐年(nian)增(zeng)長(chang)趨勢。2019年(nian)，我(wo)國童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)業(ye)(ye)市(shi)場規(gui)(gui)模(mo)約為(wei)(wei)2391億元，較2018年(nian)增(zeng)長(chang)14.35%。2020年(nian)受(shou)疫情影(ying)響行(xing)(xing)(xing)(xing)(xing)業(ye)(ye)規(gui)(gui)模(mo)有所下降(jiang)，達(da)到2292億元。Maigoo小編(bian)認(ren)為(wei)(wei)，隨著(zhu)人(ren)們生活(huo)水平的(de)不斷提高，特(te)別是我(wo)國實行(xing)(xing)(xing)(xing)(xing)計劃生育以來，兒童(tong)(tong)已成為(wei)(wei)家庭成員關注中心(xin)，兒童(tong)(tong)的(de)穿著(zhu)打扮也越來越受(shou)到重視，隨之帶動了兒童(tong)(tong)服(fu)裝(zhuang)及(ji)服(fu)飾產業(ye)(ye)的(de)發展，童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)業(ye)(ye)有著(zhu)較為(wei)(wei)廣闊(kuo)的(de)發展前景(jing)。童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)業(ye)(ye)市(shi)場規(gui)(gui)模(mo)為(wei)(wei)投資(zi)童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)業(ye)(ye)的(de)創業(ye)(ye)者提供(gong)了一(yi)個參考(kao)。
解(jie)析
近五年(nian)(nian)(nian)(nian)來，童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)搜(sou)索指數(shu)呈現下(xia)(xia)降趨勢。2016年(nian)(nian)(nian)(nian)到2020年(nian)(nian)(nian)(nian)童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)搜(sou)索指數(shu)持(chi)續下(xia)(xia)降，2017年(nian)(nian)(nian)(nian)到2019年(nian)(nian)(nian)(nian)童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)搜(sou)索指數(shu)大(da)幅(fu)下(xia)(xia)降。據(ju)Maigoo小(xiao)編了解(jie)，如今80、90后人群(qun)已(yi)形成新生(sheng)消費(fei)主(zhu)力群(qun)體，消費(fei)需(xu)求也(ye)在不斷升級，消費(fei)者更加關(guan)注(zhu)(zhu)商品品質(zhi)(zhi)、設計、格調(diao)、體驗感和差異(yi)化特質(zhi)(zhi)等(deng)。而童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)山寨(zhai)成風，同(tong)質(zhi)(zhi)化嚴重(zhong)，無法滿足消費(fei)需(xu)求，童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)關(guan)注(zhu)(zhu)度(du)(du)下(xia)(xia)降。但隨著行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)管(guan)控(kong)越來越嚴格，童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)市(shi)場競爭加劇，升級轉(zhuan)型已(yi)經成為大(da)勢，童(tong)(tong)裝(zhuang)行(xing)(xing)(xing)(xing)(xing)(xing)業(ye)(ye)(ye)(ye)(ye)關(guan)注(zhu)(zhu)度(du)(du)將會得到提升，童(tong)(tong)裝(zhuang)行(xing)業還有(you)很大(da)的發展(zhan)空間。
從百度指數童裝的地域分布情況來看，華東地區和華北地區的搜索量是最大的，其次是華中、華南、西南地區，東北和西北搜索量相對來說較少。廣東、河北、浙江、山東、江蘇這五個省份的消費者對童裝的關注度較高。從數據上看，我國杭州、成都、北京、重慶、上海這五個城市的童裝潛在消費市場是最大的。Maigoo小編認為，在(zai)華(hua)東地區和華(hua)北(bei)地區加盟童裝開店(dian)創業，是(shi)一個(ge)不錯的(de)選擇(ze)。
2021年5月31日，中(zhong)共中(zhong)央政(zheng)治局召(zhao)開會(hui)議，審議《關于優(you)化(hua)生育政(zheng)策促進(jin)人口長(chang)期均衡發展的(de)決定》并指(zhi)出，為(wei)進(jin)一步優(you)化(hua)生育政(zheng)策，實(shi)施(shi)(shi)一對夫妻(qi)可以生育三個子女政(zheng)策及配套支(zhi)持(chi)(chi)措(cuo)施(shi)(shi)。Maigoo小編預測，伴隨著(zhu)這次政(zheng)策的(de)全面實(shi)施(shi)(shi)，未來新生嬰兒(er)數量的(de)增(zeng)長(chang)將保(bao)持(chi)(chi)甚至超過目前的(de)增(zeng)長(chang)率(lv)。隨著(zhu)新生嬰兒(er)數量規模的(de)高速增(zeng)長(chang)，我國(guo)0-16歲人口數量也(ye)將持(chi)(chi)續增(zeng)長(chang)，給童裝(zhuang)市場帶(dai)來更大的(de)市場空(kong)間。
Maigoo小(xiao)編了(le)(le)解(jie)到，80%的(de)家庭(ting)兒童(tong)支(zhi)出占家庭(ting)支(zhi)出的(de)30%-50%，嬰童(tong)消(xiao)費已(yi)經(jing)(jing)成(cheng)為(wei)家庭(ting)消(xiao)費的(de)最大支(zhi)出之(zhi)一，此外(wai)我國城(cheng)鄉居民人均可支(zhi)配收入水平不(bu)斷提高，增強的(de)消(xiao)費能力為(wei)嬰童(tong)產業的(de)繁榮提供了(le)(le)保障。隨著(zhu)80、90后進(jin)入婚育高峰期，他們多數為(wei)獨生子(zi)女，經(jing)(jing)濟(ji)成(cheng)長(chang)環境優(you)越(yue)，對生活品質(zhi)要求(qiu)(qiu)更高，更加注重優(you)生優(you)育的(de)育兒觀(guan)念，對于童(tong)裝的(de)要求(qiu)(qiu)也(ye)會更多樣化。
中國的(de)(de)城(cheng)(cheng)市(shi)化(hua)率(lv)，由1998年(nian)的(de)(de)30.4%，提(ti)高至2020年(nian)的(de)(de)63.89%，城(cheng)(cheng)市(shi)化(hua)率(lv)增(zeng)長(chang)近一倍，全國人口中，居住在(zai)城(cheng)(cheng)鎮的(de)(de)人口約為9億(yi)人。Maigoo小編了(le)解到(dao)，城(cheng)(cheng)鎮化(hua)提(ti)速(su)將會拉動經濟增(zeng)長(chang)，城(cheng)(cheng)市(shi)化(hua)進程不斷加快(kuai)，個(ge)人可支配收入的(de)(de)強勁增(zeng)長(chang)，使得包括童裝消費在(zai)內的(de)(de)中國消費品(pin)市(shi)場得以迅速(su)擴展。
