因為三胎生育政策的開放以及落實，原本就十分火爆的嬰幼童用品行(xing)業(ye)市場變得(de)更加火爆，也因此吸引了一(yi)大批投資者加入(ru)其(qi)中。那么(me)嬰幼(you)童(tong)用品生(sheng)意好做嗎？嬰幼(you)童(tong)用品行(xing)業(ye)前景怎么(me)樣？Maigoo小(xiao)編為(wei)您(nin)(nin)整理了代理加盟嬰幼(you)童(tong)用品行(xing)業(ye)前景分析，希望對您(nin)(nin)有所(suo)幫助(zhu)。
嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)是指(zhi)為(wei)體質(zhi)(zhi)特殊的(de)(de)嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)提(ti)(ti)供的(de)(de)包(bao)括飲食、洗護、服裝(zhuang)玩具等方面專(zhuan)業(ye)(ye)(ye)產品(pin)(pin)(pin)(pin)。隨(sui)著(zhu)收入水平的(de)(de)提(ti)(ti)高以(yi)及(ji)育兒觀念(nian)的(de)(de)升(sheng)級，我國(guo)居民對嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)相關的(de)(de)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)能力不(bu)(bu)斷(duan)加(jia)強。三胎生育政策的(de)(de)落實(shi)與開放(fang)，不(bu)(bu)少家(jia)庭都有(you)再次生育的(de)(de)想法，對嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)也(ye)(ye)呈(cheng)現出了(le)更(geng)大的(de)(de)需求態(tai)勢，推(tui)動(dong)著(zhu)嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)市場(chang)規模的(de)(de)擴(kuo)大。嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)作為(wei)母嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)行(xing)(xing)業(ye)(ye)(ye)的(de)(de)分支(zhi)，隨(sui)著(zhu)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)水平的(de)(de)提(ti)(ti)高，仍然具有(you)著(zhu)廣闊(kuo)的(de)(de)發展空間(jian)。我國(guo)嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)上(shang)游(you)產業(ye)(ye)(ye)包(bao)括有(you)食品(pin)(pin)(pin)(pin)業(ye)(ye)(ye)、服裝(zhuang)業(ye)(ye)(ye)等，中(zhong)游(you)則是嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)，下游(you)則是母嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)店、月子(zi)中(zhong)心以(yi)及(ji)各個(ge)電商平臺的(de)(de)銷售(shou)渠道以(yi)及(ji)終端消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者。從嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)產業(ye)(ye)(ye)鏈來看，嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)產業(ye)(ye)(ye)鏈涵蓋多個(ge)行(xing)(xing)業(ye)(ye)(ye)，產業(ye)(ye)(ye)鏈之間(jian)關系密切，相輔相成。Maigoo小編發現，隨(sui)著(zhu)我國(guo)嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)人(ren)群觀念(nian)的(de)(de)改(gai)善，消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者在購買嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)時(shi)，更(geng)加(jia)注重產品(pin)(pin)(pin)(pin)的(de)(de)品(pin)(pin)(pin)(pin)質(zhi)(zhi)以(yi)及(ji)安全。同(tong)時(shi)，隨(sui)著(zhu)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)的(de)(de)升(sheng)級，人(ren)們對中(zhong)高端嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)的(de)(de)購買欲望更(geng)強烈，這也(ye)(ye)刺激著(zhu)嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)企業(ye)(ye)(ye)的(de)(de)發展，不(bu)(bu)斷(duan)加(jia)快技術升(sheng)級，研發生產出更(geng)具設計性(xing)(xing)、實(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)性(xing)(xing)以(yi)及(ji)品(pin)(pin)(pin)(pin)質(zhi)(zhi)更(geng)好(hao)的(de)(de)嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)。隨(sui)著(zhu)三胎政策的(de)(de)進一步落實(shi)，未來人(ren)們嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)需求將不(bu)(bu)斷(duan)釋(shi)放(fang)，可見，投(tou)資加(jia)盟嬰(ying)(ying)(ying)(ying)(ying)(ying)(ying)幼(you)(you)(you)(you)童(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)(ye)有(you)著(zhu)巨(ju)大的(de)(de)需求空間(jian)潛(qian)力。
近五年(nian)來，我國嬰(ying)(ying)兒(er)用(yong)品(pin)(pin)搜索(suo)指(zhi)數(shu)整體呈現出不(bu)斷下降的(de)趨勢。Maigoo小(xiao)編認為隨(sui)著育兒(er)觀念的(de)改變以(yi)及教(jiao)育成本的(de)提(ti)高，人們變得不(bu)愿(yuan)意生(sheng)孩子了，對(dui)嬰(ying)(ying)兒(er)用(yong)品(pin)(pin)的(de)需(xu)求也(ye)隨(sui)之(zhi)減(jian)少，導(dao)致近年(nian)來嬰(ying)(ying)兒(er)用(yong)品(pin)(pin)搜索(suo)指(zhi)數(shu)的(de)不(bu)斷下降。但隨(sui)著三胎政策的(de)開放(fang)，未來嬰(ying)(ying)兒(er)用(yong)品(pin)(pin)的(de)需(xu)求將得到明顯(xian)提(ti)升，嬰(ying)(ying)兒(er)用(yong)品(pin)(pin)搜索(suo)指(zhi)數(shu)也(ye)將隨(sui)之(zhi)提(ti)高。
從百度指(zhi)(zhi)(zhi)數(shu)嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)地(di)(di)域分(fen)布(bu)(bu)情況來看，華東地(di)(di)區嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)搜(sou)(sou)索(suo)(suo)指(zhi)(zhi)(zhi)數(shu)最高，西北(bei)(bei)地(di)(di)區嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)搜(sou)(sou)索(suo)(suo)指(zhi)(zhi)(zhi)數(shu)最低。Maigoo小編認為由于華東地(di)(di)區社會經濟發展水平較高、受教育(yu)程度以及育(yu)兒(er)(er)觀念較為先進，在育(yu)兒(er)(er)方面的(de)(de)支出(chu)較大(da)(da)，嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)需求量較大(da)(da)，因(yin)此華東地(di)(di)區嬰(ying)(ying)幼童用(yong)(yong)品(pin)搜(sou)(sou)索(suo)(suo)指(zhi)(zhi)(zhi)數(shu)的(de)(de)提高。江蘇、山東省份的(de)(de)嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)搜(sou)(sou)索(suo)(suo)指(zhi)(zhi)(zhi)數(shu)較高，應該是(shi)由于江蘇省、山東省嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)相關(guan)(guan)(guan)企業分(fen)布(bu)(bu)最多，北(bei)(bei)京(jing)、重慶、成都(dou)、上海以及天津地(di)(di)區的(de)(de)消費者(zhe)對嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)的(de)(de)關(guan)(guan)(guan)注較大(da)(da)，這與當地(di)(di)生育(yu)配套相關(guan)(guan)(guan)政策(ce)的(de)(de)出(chu)臺有關(guan)(guan)(guan)，在政策(ce)的(de)(de)引導下，嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)產業利好。因(yin)此在華東、華北(bei)(bei)地(di)(di)區投資嬰(ying)(ying)兒(er)(er)用(yong)(yong)品(pin)行業潛力(li)較大(da)(da)。
根據(ju)圖表數據(ju)顯(xian)示，2017-2020年(nian)我國母嬰用(yong)品(pin)市(shi)場規(gui)模呈現出不(bu)斷擴(kuo)(kuo)大(da)的(de)(de)趨勢，從2017年(nian)的(de)(de)2.59萬(wan)億元(yuan)增(zeng)長至2020年(nian)3.58萬(wan)億元(yuan)。隨著消費的(de)(de)升級，在生育(yu)政策的(de)(de)開放下(xia)，母嬰用(yong)品(pin)市(shi)場需(xu)求持續擴(kuo)(kuo)大(da)，市(shi)場規(gui)模逐年(nian)增(zeng)加。Maigoo小編認為(wei)，作為(wei)母嬰用(yong)品(pin)的(de)(de)子(zi)行業，隨著消費的(de)(de)進(jin)一步(bu)升級以及(ji)購(gou)買(mai)渠道的(de)(de)下(xia)沉，嬰幼童用(yong)品(pin)市(shi)場需(xu)求也在不(bu)斷增(zeng)長中。未來，嬰幼童用(yong)品(pin)市(shi)場規(gui)模將不(bu)斷擴(kuo)(kuo)大(da)。
根據相關(guan)數據統計，我(wo)國(guo)母嬰(ying)電(dian)(dian)商行業用(yong)戶(hu)規模已超2.5億人，電(dian)(dian)商平(ping)臺(tai)(tai)(tai)成(cheng)為人們購買嬰(ying)幼(you)童用(yong)品的(de)主要(yao)渠(qu)道。Maigoo小(xiao)編發(fa)現，在互(hu)聯網的(de)影響下，專(zhuan)業嬰(ying)幼(you)童用(yong)品電(dian)(dian)商平(ping)臺(tai)(tai)(tai)用(yong)戶(hu)黏性更高，商家也開始注重對平(ping)臺(tai)(tai)(tai)的(de)維護(hu)以及引流。隨著電(dian)(dian)商平(ping)臺(tai)(tai)(tai)的(de)進一(yi)步(bu)發(fa)展以及在直播(bo)帶(dai)貨的(de)趨(qu)勢下，未來電(dian)(dian)商銷售嬰(ying)幼(you)童用(yong)品將成(cheng)為趨(qu)勢。
Maigoo小(xiao)編(bian)認為，未來(lai)隨著(zhu)行業的(de)發(fa)展，嬰(ying)幼童用(yong)(yong)品(pin)(pin)消費(fei)將(jiang)(jiang)(jiang)(jiang)會不斷下(xia)沉(chen)到三(san)四線(xian)城(cheng)市(shi)。隨著(zhu)收入(ru)水平的(de)提高(gao)以(yi)及城(cheng)鎮化(hua)進程的(de)加快，三(san)四線(xian)城(cheng)市(shi)表現出了較大的(de)嬰(ying)幼童用(yong)(yong)品(pin)(pin)消費(fei)潛(qian)力，且在嬰(ying)幼童用(yong)(yong)品(pin)(pin)的(de)消費(fei)支出比(bi)重越來(lai)越大。隨著(zhu)一二(er)線(xian)城(cheng)市(shi)嬰(ying)幼童用(yong)(yong)品(pin)(pin)市(shi)場競(jing)爭(zheng)(zheng)的(de)加劇(ju)，越來(lai)越多的(de)嬰(ying)幼童用(yong)(yong)品(pin)(pin)企業將(jiang)(jiang)(jiang)(jiang)會將(jiang)(jiang)(jiang)(jiang)競(jing)爭(zheng)(zheng)主力放在三(san)四線(xian)城(cheng)市(shi)上，未來(lai)三(san)四線(xian)城(cheng)市(shi)將(jiang)(jiang)(jiang)(jiang)會是(shi)嬰(ying)幼童用(yong)(yong)品(pin)(pin)行業市(shi)場另一片競(jing)爭(zheng)(zheng)藍(lan)海。
受到出(chu)生率下降的(de)影(ying)響，我(wo)國老齡(ling)化嚴重，為了緩解(jie)老齡(ling)化社(she)會帶(dai)來的(de)壓力，我(wo)國出(chu)臺了三胎(tai)(tai)生育政(zheng)策。Maigoo小編(bian)認(ren)為，隨著三胎(tai)(tai)政(zheng)策的(de)開放(fang)，不少家庭都有再(zai)次生育的(de)想法，這使得消(xiao)費(fei)市場對嬰幼(you)童用品的(de)需求再(zai)次增加，因(yin)此，三胎(tai)(tai)政(zheng)策的(de)開放(fang)落地，給嬰幼(you)童用品市場帶(dai)來了一定的(de)利(li)好影(ying)響。
