隨著農業現代化機械化進程的加快,市場對農機店需求不斷增大,很多投資者都看好農機行(xing)業,都想開一家(jia)農(nong)(nong)(nong)機加(jia)(jia)盟店(dian)(dian)。那(nei)么加(jia)(jia)盟商要如何經(jing)(jing)營(ying)農(nong)(nong)(nong)機加(jia)(jia)盟店(dian)(dian)呢(ni)?參加(jia)(jia)當地農(nong)(nong)(nong)機展覽會(hui)、做好農(nong)(nong)(nong)機開店(dian)(dian)選址工(gong)作(zuo)、提(ti)供(gong)農(nong)(nong)(nong)機維修服務項目、推(tui)出農(nong)(nong)(nong)機承包優惠(hui)政(zheng)策可以幫助加(jia)(jia)盟商更(geng)好地經(jing)(jing)營(ying)農(nong)(nong)(nong)機加(jia)(jia)盟店(dian)(dian)。接下來(lai)請跟Maigoo小編一起詳(xiang)細了解農(nong)(nong)(nong)機四(si)大(da)經(jing)(jing)營(ying)技巧吧,希望對(dui)您(nin)有(you)所幫助。
2021年發(fa)布的(de)(de)“十四五(wu)”出(chu)臺了一(yi)系列(lie)的(de)(de)政策,指(zhi)引了農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)的(de)(de)發(fa)展(zhan)方向,農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)行業發(fa)展(zhan)前(qian)景廣闊。目前(qian)我國農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)保有量僅達到2.04億臺,農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)市(shi)場空間還很(hen)大,特別是在農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)購置補貼政策的(de)(de)推動下(xia),刺激著投(tou)資者投(tou)資加盟(meng)(meng)(meng)農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)開(kai)店(dian)(dian)。在巨大的(de)(de)利潤刺激下(xia),很(hen)多人都想開(kai)一(yi)家農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)加盟(meng)(meng)(meng)店(dian)(dian)。Maigoo小編認(ren)為加盟(meng)(meng)(meng)商開(kai)農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)加盟(meng)(meng)(meng)店(dian)(dian)時(shi),最好能掌握一(yi)些經營(ying)技巧,這樣(yang)在經營(ying)農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)加盟(meng)(meng)(meng)店(dian)(dian)時(shi)就可以輕(qing)松一(yi)些。因此在經營(ying)農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)加盟(meng)(meng)(meng)店(dian)(dian)時(shi),加盟(meng)(meng)(meng)商需要做到參加當地農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)展(zhan)覽會、做好農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)開(kai)店(dian)(dian)選(xuan)址工作、提(ti)供農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)維(wei)修服(fu)務項目、推出(chu)農(nong)(nong)(nong)(nong)機(ji)(ji)(ji)承(cheng)包優惠(hui)政策。
農(nong)(nong)機(ji)(ji)(ji)(ji)(ji)作(zuo)為機(ji)(ji)(ji)(ji)(ji)械(xie)設備(bei),要想(xiang)獲(huo)得(de)較大(da)的銷售額,經營好農(nong)(nong)機(ji)(ji)(ji)(ji)(ji)店(dian),Maigoo小編(bian)認為加(jia)盟商最(zui)好能參加(jia)當(dang)地農(nong)(nong)機(ji)(ji)(ji)(ji)(ji)展覽(lan)會(hui)。參加(jia)當(dang)地農(nong)(nong)機(ji)(ji)(ji)(ji)(ji)展覽(lan)會(hui),可以與多家意向客(ke)戶進行溝通,了(le)解客(ke)戶的需求,在短時間內達成合作(zuo)意向。而(er)且(qie)參加(jia)農(nong)(nong)機(ji)(ji)(ji)(ji)(ji)展覽(lan)會(hui),可以讓前來參展的客(ke)戶了(le)解到(dao)自(zi)身產(chan)品(pin)的優勢,主動與農(nong)(nong)機(ji)(ji)(ji)(ji)(ji)加(jia)盟店(dian)合作(zuo)。
Maigoo小(xiao)編(bian)認(ren)為加(jia)(jia)盟(meng)(meng)商(shang)(shang)要想經營好(hao)農(nong)機加(jia)(jia)盟(meng)(meng)店(dian)(dian),農(nong)機店(dian)(dian)店(dian)(dian)址(zhi)是關鍵(jian)。因此加(jia)(jia)盟(meng)(meng)商(shang)(shang)在(zai)開店(dian)(dian)之前,需要利用好(hao)加(jia)(jia)盟(meng)(meng)總部(bu)的選(xuan)址(zhi)幫扶,邀請總部(bu)專業的選(xuan)址(zhi)考察人員到加(jia)(jia)盟(meng)(meng)商(shang)(shang)所在(zai)地(di)進行詳細的店(dian)(dian)址(zhi)考察,幫助加(jia)(jia)盟(meng)(meng)商(shang)(shang)選(xuan)擇(ze)一個合適(shi)的農(nong)機開店(dian)(dian)店(dian)(dian)址(zhi)。店(dian)(dian)址(zhi)選(xuan)擇(ze)好(hao)了,加(jia)(jia)盟(meng)(meng)商(shang)(shang)才能有發(fa)展盈利的空間。
Maigoo小編認為(wei)經營好一(yi)家(jia)農(nong)機店(dian),加(jia)(jia)盟商還需要(yao)增(zeng)加(jia)(jia)農(nong)機門店(dian)的維(wei)(wei)修服務項目。只要(yao)是機器總會出現(xian)各種操作(zuo)不靈(ling)、存在產(chan)(chan)品(pin)損壞的情況。因此加(jia)(jia)盟商可以(yi)給客戶(hu)提(ti)供農(nong)機產(chan)(chan)品(pin)的維(wei)(wei)修服務,如(ru)果客戶(hu)購買的農(nong)機在使(shi)用過程中出現(xian)問題(ti),可以(yi)免費(fei)(fei)進行維(wei)(wei)修。這樣就會提(ti)高客戶(hu)對(dui)農(nong)機店(dian)的好感,吸引消費(fei)(fei)者進店(dian)選(xuan)購農(nong)機產(chan)(chan)品(pin)。
現如今(jin)很多(duo)土(tu)地(di)(di)都(dou)實行了土(tu)地(di)(di)流轉和(he)承包,農(nong)(nong)業生(sheng)產(chan)傾向規模(mo)化。Maigoo小(xiao)編認為(wei)在規模(mo)化農(nong)(nong)業生(sheng)產(chan)的(de)帶動下,加盟商要想(xiang)經營(ying)好農(nong)(nong)機店(dian),那么(me)就需要根據當地(di)(di)土(tu)地(di)(di)情況推出優(you)惠政策,特別是針(zhen)對那些土(tu)地(di)(di)承包戶(hu)(hu),給消費者(zhe)讓(rang)利(li),讓(rang)消費者(zhe)多(duo)多(duo)購買農(nong)(nong)機產(chan)品。除此之(zhi)外,加盟商還(huan)需要提供給前來購置(zhi)的(de)客(ke)戶(hu)(hu)親自(zi)駕(jia)駛的(de)機會,讓(rang)客(ke)戶(hu)(hu)體驗(yan)到(dao)農(nong)(nong)機產(chan)品的(de)優(you)勢,吸引客(ke)戶(hu)(hu)購置(zhi)農(nong)(nong)機產(chan)品。