家用電器作為熱門投資開店(dian)項目,被(bei)很(hen)多投資者看(kan)(kan)好。那么家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)開店(dian)如何選(xuan)址(zhi)?家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)選(xuan)址(zhi)考慮(lv)互(hu)補(bu)性(xing)、家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)選(xuan)址(zhi)考察(cha)商圈成(cheng)熟度(du)、家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)選(xuan)址(zhi)優先考慮(lv)聚客點是家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)開店(dian)選(xuan)址(zhi)常用(yong)(yong)的(de)技(ji)巧(qiao)。接下來請跟Maigoo小編一起詳(xiang)細了解家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)開店(dian)的(de)選(xuan)址(zhi)方法(fa),看(kan)(kan)看(kan)(kan)家(jia)用(yong)(yong)電(dian)(dian)(dian)器(qi)專(zhuan)賣店(dian)適合(he)開在什么地方。
家(jia)(jia)用(yong)電器選(xuan)址考慮(lv)互(hu)補(bu)性,可以讓家(jia)(jia)用(yong)電器門(men)店(dian)與(yu)旁邊門(men)店(dian)形(xing)成消費人群(qun)互(hu)補(bu),滿(man)足消費者的一次(ci)性購買需求(qiu)。因(yin)此Maigoo小編(bian)認為(wei)建議在(zai)家(jia)(jia)用(yong)電器門(men)店(dian)選(xuan)址時,可以在(zai)家(jia)(jia)紡(fang)門(men)店(dian)、生活用(yong)品門(men)店(dian)等具(ju)有互(hu)補(bu)性質的門(men)店(dian)旁邊開店(dian)選(xuan)址。
Maigoo小(xiao)編(bian)建議家用(yong)電(dian)器(qi)(qi)開店選址(zhi)時,最好能優先考(kao)慮聚客的(de)(de)地(di)點(dian)。大型商超、車站、地(di)鐵(tie)附近等等人流(liu)(liu)量(liang)較大的(de)(de)地(di)段可以(yi)(yi)優先作為家用(yong)電(dian)器(qi)(qi)開店選址(zhi)的(de)(de)地(di)點(dian)。在(zai)聚客點(dian)開一家家用(yong)電(dian)器(qi)(qi)門店,那么就可以(yi)(yi)輕松實現開店招攬客人,解決人流(liu)(liu)量(liang)少的(de)(de)問題。
家用電器作(zuo)為耐用消(xiao)費品,更新換代(dai)的(de)(de)時(shi)間較長,重(zhong)復(fu)購買(mai)率較低,因(yin)此家用電器門(men)店的(de)(de)選(xuan)址適合考慮在成熟的(de)(de)商圈中。Maigoo小編認(ren)為加盟商在進行家用電器門(men)店選(xuan)址時(shi),一定(ding)要選(xuan)擇(ze)在成熟的(de)(de)商圈中開店,否則就會給消(xiao)費者留下不專業的(de)(de)門(men)店形(xing)象。
Maigoo小編(bian)建議加盟商可以將家(jia)用電(dian)器(qi)專賣店(dian)(dian)開在(zai)電(dian)器(qi)一(yi)條街中。在(zai)電(dian)器(qi)一(yi)條街開家(jia)用電(dian)器(qi)專賣店(dian)(dian),可以不用擔心門(men)店(dian)(dian)的(de)專業性。加盟商可以利用電(dian)器(qi)市場的(de)集聚性來提高自身專賣店(dian)(dian)的(de)實(shi)力和形象,吸引那些(xie)有購買家(jia)用電(dian)器(qi)需求的(de)消(xiao)費者(zhe)進(jin)店(dian)(dian)。
Maigoo小編認(ren)為可以將(jiang)家用電(dian)(dian)器專賣(mai)(mai)店(dian)(dian)開在(zai)大型百貨(huo)(huo)商場中(zhong),這樣就可以依靠百貨(huo)(huo)商場巨大的(de)人(ren)流量來提高家用電(dian)(dian)器專賣(mai)(mai)店(dian)(dian)的(de)進店(dian)(dian)率,帶動(dong)(dong)專賣(mai)(mai)店(dian)(dian)的(de)銷量。將(jiang)家用電(dian)(dian)器專賣(mai)(mai)店(dian)(dian)開在(zai)大型百貨(huo)(huo)商場中(zhong),不僅不用擔心客(ke)流量,還(huan)可以利用商場定期舉辦的(de)各種促銷活動(dong)(dong)來吸引(yin)消(xiao)費者,增(zeng)加銷售額。
家用(yong)電(dian)器(qi)專賣(mai)店(dian)可(ke)以(yi)(yi)開在小(xiao)(xiao)區市(shi)場附近。Maigoo小(xiao)(xiao)編認(ren)為小(xiao)(xiao)區市(shi)場經常會(hui)有附近小(xiao)(xiao)區的住戶前(qian)來買菜消(xiao)費(fei),如果(guo)能將家用(yong)電(dian)器(qi)專賣(mai)店(dian)開在小(xiao)(xiao)區市(shi)場附近中,那(nei)么如果(guo)消(xiao)費(fei)者(zhe)(zhe)有更(geng)新家用(yong)電(dian)器(qi)的需求(qiu)就可(ke)以(yi)(yi)及時(shi)進店(dian)購買,而且(qie)在小(xiao)(xiao)區市(shi)場附近開家用(yong)電(dian)器(qi)門店(dian),加盟商開展(zhan)促銷活動(dong)時(shi),也能吸引(yin)到(dao)大(da)量的消(xiao)費(fei)者(zhe)(zhe)進店(dian)參與,最終促成(cheng)交易(yi)。