在電動工具門(men)店(dian)(dian)經(jing)(jing)營(ying)過程中,有(you)的創(chuang)業者因為忽視(shi)電(dian)動工具(ju)市(shi)場調研、盲目選擇(ze)電(dian)動工具(ju)加盟(meng)品牌、盲目選擇(ze)電(dian)動工具(ju)門(men)店(dian)(dian)地址、忽視(shi)電(dian)動工具(ju)產品的售后(hou)服務而導(dao)致(zhi)創(chuang)業失敗,留(liu)下(xia)慘痛的教訓。接下(xia)來請跟Maigoo小編一起了解經(jing)(jing)營(ying)電(dian)動工具(ju)店(dian)(dian)鋪常(chang)見的誤(wu)區,希望對(dui)您有(you)所幫助。
電動(dong)(dong)(dong)工(gong)具是一種(zhong)由電動(dong)(dong)(dong)機(ji)(ji)或(huo)電磁鐵為動(dong)(dong)(dong)力(li),通過傳動(dong)(dong)(dong)機(ji)(ji)構驅(qu)動(dong)(dong)(dong)工(gong)作頭進(jin)行作業的手持式或(huo)可(ke)移(yi)式的機(ji)(ji)械化工(gong)具。由于(yu)(yu)電動(dong)(dong)(dong)工(gong)具可(ke)以大(da)大(da)減輕勞(lao)動(dong)(dong)(dong)強度,提高工(gong)作效(xiao)率,實現手工(gong)操作機(ji)(ji)械化,所以電動(dong)(dong)(dong)工(gong)具不(bu)僅被廣泛應(ying)用于(yu)(yu)建(jian)筑、住房(fang)裝(zhuang)潢、汽車、機(ji)(ji)械、電力(li)、橋梁(liang)、園藝等領域,而且進(jin)入到人們(men)的日常家庭生(sheng)活(huo),成(cheng)為人們(men)不(bu)可(ke)或(huo)缺的生(sheng)產(chan)生(sheng)活(huo)工(gong)具。
近年來(lai),我(wo)國(guo)經濟社會(hui)發(fa)展步(bu)伐加快(kuai),各類建筑工(gong)(gong)程為了(le)有(you)效提高工(gong)(gong)作(zuo)效率,紛紛使用(yong)電(dian)(dian)(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)(ju)(ju)這類攜(xie)帶(dai)方(fang)便(bian)、操作(zuo)簡(jian)單、功(gong)能(neng)多樣的工(gong)(gong)具(ju)(ju)(ju),電(dian)(dian)(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)(ju)(ju)行業(ye)(ye)因(yin)此(ci)得以發(fa)展壯大。得益于國(guo)民(min)經濟各領域的蓬勃發(fa)展,電(dian)(dian)(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)(ju)(ju)的覆蓋(gai)率和使用(yong)率不(bu)斷(duan)上升(sheng),市(shi)場需求也隨(sui)之不(bu)斷(duan)增加,行業(ye)(ye)發(fa)展態勢良好。Maigoo小(xiao)編認為,隨(sui)著我(wo)國(guo)電(dian)(dian)(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)(ju)(ju)行業(ye)(ye)各品(pin)牌(pai)不(bu)斷(duan)提升(sheng)技術工(gong)(gong)藝和產(chan)品(pin)性能(neng),電(dian)(dian)(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)(ju)(ju)行業(ye)(ye)發(fa)展前景可觀,因(yin)此(ci)越(yue)來(lai)越(yue)多人看好電(dian)(dian)(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)(ju)(ju)市(shi)場,展示(shi)出強烈的加盟(meng)意(yi)愿(yuan)。但是(shi)創(chuang)業(ye)(ye)并不(bu)是(shi)一(yi)帆風順的,有(you)的電(dian)(dian)(dian)(dian)(dian)動(dong)工(gong)(gong)具(ju)(ju)(ju)門店會(hui)因(yin)為經營(ying)不(bu)善、戰略(lve)失誤而破產(chan)倒閉,留下慘痛的教(jiao)訓,這往往跟創(chuang)業(ye)(ye)者自身(shen)決策(ce)、周邊市(shi)場環(huan)境、消費者偏(pian)好等(deng)方(fang)面(mian)緊密相連。
有些電(dian)動(dong)工(gong)(gong)具行業(ye)投(tou)資者在加盟電(dian)動(dong)工(gong)(gong)具行業(ye)之前,忽視了(le)(le)市(shi)場調研環節,在不了(le)(le)解行業(ye)現(xian)狀(zhuang)和未(wei)來發展趨勢下盲目開(kai)店(dian),很有可能會(hui)因為經(jing)營規劃(hua)和行業(ye)發展格局不符而導致經(jing)營不善,所以Maigoo小編(bian)提醒,投(tou)資者要(yao)注(zhu)重電(dian)動(dong)工(gong)(gong)具市(shi)場調研工(gong)(gong)作,在把握(wo)好政(zheng)府政(zheng)策標準(zhun)和行業(ye)現(xian)狀(zhuang)之后再開(kai)業(ye)經(jing)營。
有(you)些(xie)電動(dong)工具(ju)行業投資(zi)者(zhe)在選擇(ze)加(jia)盟品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)時過(guo)于看重(zhong)(zhong)品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)實力,沒有(you)深(shen)入(ru)調查該品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)經(jing)營(ying)(ying)模式和發(fa)展(zhan)(zhan)戰略布局(ju)是否符合自己(ji)的(de)(de)投資(zi)規劃,很有(you)可能會因(yin)為(wei)品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)發(fa)展(zhan)(zhan)理念(nian)與自己(ji)的(de)(de)投資(zi)預期相沖(chong)突而影響門(men)店的(de)(de)運(yun)營(ying)(ying),所以Maigoo小編(bian)提醒,投資(zi)者(zhe)在選擇(ze)加(jia)盟品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)時,除了注重(zhong)(zhong)品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)實力,還要(yao)進行經(jing)營(ying)(ying)理念(nian)、品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)信(xin)用、品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)口碑等多方面的(de)(de)考(kao)察。
有些電動工具(ju)行(xing)業投資者(zhe)在開店(dian)(dian)時(shi)過(guo)于(yu)依靠(kao)加盟總部提供(gong)的選(xuan)(xuan)址(zhi)方案,等到開業時(shi)才發現(xian)這個店(dian)(dian)鋪(pu)的地(di)理位置并(bing)沒(mei)有達(da)到自己的預期效果,門(men)店(dian)(dian)經營狀況并(bing)不理想,并(bing)且因(yin)為店(dian)(dian)鋪(pu)租金(jin)過(guo)高(gao)導致門(men)店(dian)(dian)運營壓力過(guo)大(da),大(da)大(da)增加投資風險,所以Maigoo小編提醒,投資者(zhe)要注意(yi)謹(jin)慎挑選(xuan)(xuan)門(men)店(dian)(dian)地(di)址(zhi),盡量(liang)選(xuan)(xuan)擇(ze)一個租金(jin)性價比(bi)高(gao)且地(di)理位置優越、交通便利的店(dian)(dian)鋪(pu)。
有些電動工(gong)具(ju)行業投(tou)資者認為產(chan)(chan)品售(shou)賣出去之后,后續出現的(de)任(ren)何使用問題(ti)都(dou)與門店無(wu)關,忽(hu)視了電動工(gong)具(ju)產(chan)(chan)品的(de)售(shou)后服務,很(hen)有可能會因為消(xiao)費(fei)者的(de)售(shou)后權益得(de)不(bu)到保(bao)障影響門店的(de)口(kou)碑和信(xin)譽,進而失去消(xiao)費(fei)者的(de)選擇,導致門店經營慘淡的(de)局面,所以Maigoo小編提醒,投(tou)資者要注(zhu)重售(shou)后服務環節,口(kou)碑和形(xing)象對(dui)于門店經營來說至(zhi)關重要。