寵物用品生意好做嗎？代理加盟寵物用品行業前景分析
我國寵物數量仍保持著持續增長的態勢，這為寵物用品行業(ye)(ye)的(de)(de)發(fa)展創造(zao)了(le)新的(de)(de)商機，不少人想加(jia)盟(meng)寵物(wu)(wu)(wu)用(yong)(yong)品行業(ye)(ye)開店。那么(me)加(jia)盟(meng)寵物(wu)(wu)(wu)用(yong)(yong)品生意怎(zen)么(me)樣(yang)？隨(sui)著(zhu)人們消費能(neng)力的(de)(de)提高，寵物(wu)(wu)(wu)主(zhu)為寵物(wu)(wu)(wu)買單(dan)的(de)(de)能(neng)力也(ye)在不斷(duan)提升，寵物(wu)(wu)(wu)用(yong)(yong)品行業(ye)(ye)迎(ying)來發(fa)展的(de)(de)快速(su)階段。投資寵物(wu)(wu)(wu)用(yong)(yong)品行業(ye)(ye)前景(jing)廣(guang)闊(kuo)，潛力較大(da)。Maigoo小編為您(nin)(nin)整(zheng)理了(le)代理加(jia)盟(meng)寵物(wu)(wu)(wu)用(yong)(yong)品行業(ye)(ye)前景(jing)分析，希望(wang)對您(nin)(nin)有所幫助(zhu)。
寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)包括(kuo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)玩具、寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)服裝出行(xing)(xing)(xing)(xing)、寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)清潔以及為(wei)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)日常生活用(yong)(yong)(yong)品(pin)(pin)(pin)。隨著“吸(xi)貓(mao)”“擼狗”等養寵(chong)(chong)(chong)(chong)(chong)群體的(de)擴(kuo)(kuo)大(da)，推動著寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)不斷細(xi)分(fen)。目前(qian)我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)主(zhu)主(zhu)要(yao)分(fen)布在一(yi)二線以及經濟水平較(jiao)高(gao)的(de)城市(shi)(shi)，這(zhe)給(gei)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)發(fa)展提(ti)供了(le)較(jiao)大(da)的(de)需(xu)求市(shi)(shi)場(chang)和(he)消費(fei)市(shi)(shi)場(chang)。根據艾媒咨(zi)詢(xun)數(shu)據顯(xian)示，2021年(nian)我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)市(shi)(shi)場(chang)規(gui)(gui)模(mo)(mo)將突破了(le)325.7億(yi)元(yuan)，隨著養寵(chong)(chong)(chong)(chong)(chong)規(gui)(gui)模(mo)(mo)的(de)擴(kuo)(kuo)大(da)，以及寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)主(zhu)對寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)生活品(pin)(pin)(pin)質的(de)關注不斷加(jia)深，寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)新需(xu)求層出不窮(qiong)，我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)市(shi)(shi)場(chang)規(gui)(gui)模(mo)(mo)不斷擴(kuo)(kuo)大(da)，未來到(dao)2024年(nian)，寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)市(shi)(shi)場(chang)規(gui)(gui)模(mo)(mo)將達到(dao)442.7億(yi)元(yuan)。寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)前(qian)景(jing)十分(fen)廣(guang)闊，投資寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)開(kai)店潛(qian)力(li)較(jiao)大(da)。但從寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)市(shi)(shi)場(chang)現狀來看，我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)發(fa)展起步較(jiao)晚，受(shou)到(dao)外(wai)資品(pin)(pin)(pin)牌的(de)沖擊(ji)打壓，我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)競(jing)(jing)爭(zheng)(zheng)(zheng)力(li)較(jiao)低，國(guo)(guo)內寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)市(shi)(shi)場(chang)被競(jing)(jing)爭(zheng)(zheng)(zheng)力(li)較(jiao)高(gao)的(de)外(wai)資企業(ye)(ye)(ye)所占領。由于(yu)我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)缺乏完善的(de)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)法(fa)律(lv)規(gui)(gui)范和(he)市(shi)(shi)場(chang)監管，導(dao)致寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)競(jing)(jing)爭(zheng)(zheng)(zheng)無序(xu)化(hua)，產(chan)品(pin)(pin)(pin)競(jing)(jing)爭(zheng)(zheng)(zheng)力(li)不足，行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)健康發(fa)展受(shou)到(dao)影響。Maigoo小編認為(wei)為(wei)提(ti)高(gao)我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)競(jing)(jing)爭(zheng)(zheng)(zheng)力(li)，行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)將會不斷開(kai)發(fa)功能性(xing)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)產(chan)品(pin)(pin)(pin)，提(ti)高(gao)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)的(de)實(shi)用(yong)(yong)(yong)性(xing)，加(jia)強(qiang)競(jing)(jing)爭(zheng)(zheng)(zheng)力(li)。同時行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)將會不斷加(jia)大(da)對品(pin)(pin)(pin)牌的(de)建設，相(xiang)關部門也將進一(yi)步規(gui)(gui)范對寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)的(de)管理。未來寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)(pin)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)發(fa)展空間較(jiao)大(da)，投資前(qian)景(jing)可觀。
近五年來，我國(guo)寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)整體搜(sou)索(suo)(suo)指(zhi)數(shu)(shu)(shu)(shu)整體呈現出先降(jiang)后(hou)升的趨勢，2017-2018年寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)搜(sou)索(suo)(suo)指(zhi)數(shu)(shu)(shu)(shu)下降(jiang)幅度較大。Maigoo小編認為由于寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)的競爭無序、行(xing)(xing)業(ye)(ye)管理的不規范，寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)集中度不高，未形(xing)成專業(ye)(ye)的寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)市場，阻(zu)礙了(le)寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)的發(fa)展(zhan)，導致寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)搜(sou)索(suo)(suo)指(zhi)數(shu)(shu)(shu)(shu)不斷下降(jiang)。2019-2021年寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)搜(sou)索(suo)(suo)指(zhi)數(shu)(shu)(shu)(shu)有(you)所上升，應(ying)該(gai)是隨著電商(shang)規模的擴(kuo)大，寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)銷售渠(qu)道優(you)勢明顯。在疫情之下，寵(chong)(chong)(chong)用(yong)品(pin)(pin)(pin)行(xing)(xing)業(ye)(ye)需求得到(dao)釋放，推動著寵(chong)(chong)(chong)物(wu)用(yong)品(pin)(pin)(pin)搜(sou)索(suo)(suo)指(zhi)數(shu)(shu)(shu)(shu)有(you)所上升。
從百(bai)度指數寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)地(di)(di)域分(fen)布情況來看，華東(dong)(dong)地(di)(di)區(qu)寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)搜索量最(zui)大，西(xi)北(bei)地(di)(di)區(qu)寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)搜索量較少。Maigoo小編認為目前我國養寵(chong)(chong)(chong)群體主要在集中(zhong)在一二線經濟水平(ping)(ping)較高的城市，華東(dong)(dong)地(di)(di)區(qu)社會經濟發展水平(ping)(ping)較高，寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)消費(fei)能力較高，推動著華東(dong)(dong)地(di)(di)區(qu)寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)搜索指數提高。重慶(qing)、廣東(dong)(dong)、江蘇(su)、浙江、山東(dong)(dong)等地(di)(di)區(qu)對寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)關注較大，這與寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)行業(ye)(ye)企業(ye)(ye)的分(fen)布關系較大。重慶(qing)作為全國養寵(chong)(chong)(chong)規模(mo)最(zui)大的五大城市之一，對寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)的關注較高。因此，在東(dong)(dong)部地(di)(di)區(qu)投資寵(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)品(pin)(pin)行業(ye)(ye)開店(dian)潛力較大。
根(gen)據(ju)圖表數據(ju)顯示，2015-2020年我國寵(chong)物(wu)(wu)用(yong)(yong)(yong)品(pin)行(xing)業市場規(gui)模呈(cheng)現(xian)出不斷(duan)(duan)擴(kuo)(kuo)大的(de)趨勢。2020年寵(chong)物(wu)(wu)用(yong)(yong)(yong)品(pin)行(xing)業市場規(gui)模達到了282億元(yuan)(yuan)。Maigoo小編認為(wei)隨(sui)著養(yang)寵(chong)群體的(de)擴(kuo)(kuo)大，為(wei)滿足寵(chong)物(wu)(wu)主的(de)需求，在“它經濟”的(de)帶動下，未來寵(chong)物(wu)(wu)用(yong)(yong)(yong)品(pin)行(xing)業市場規(gui)模將(jiang)會(hui)不斷(duan)(duan)擴(kuo)(kuo)大，到2024年，我國寵(chong)物(wu)(wu)用(yong)(yong)(yong)品(pin)行(xing)業市場規(gui)模將(jiang)達到443.7億元(yuan)(yuan)。
Maigoo小編認為(wei)我國寵物用品行(xing)業(ye)發(fa)展起(qi)步(bu)(bu)較晚，由于(yu)缺乏(fa)規范的(de)(de)管理制度以及市(shi)場的(de)(de)無序(xu)競爭，導致我國寵物用品行(xing)業(ye)發(fa)展受到影響。為(wei)提高寵物用品行(xing)業(ye)競爭力(li)，相關部門(men)將會(hui)不(bu)斷完善(shan)行(xing)業(ye)規范，進(jin)一步(bu)(bu)優化管理制度。隨著市(shi)場管理的(de)(de)不(bu)斷規范，投資寵物用品行(xing)業(ye)開店潛力(li)較大(da)。
根據智(zhi)妍(yan)咨詢數(shu)據顯示，近年來我(wo)(wo)國寵(chong)物（犬(quan)貓）數(shu)量不斷增(zeng)加(jia)，2021年我(wo)(wo)國犬(quan)貓數(shu)量達到了(le)11235萬只。Maigoo小(xiao)編認為隨(sui)著生活節奏(zou)的加(jia)快，消(xiao)費(fei)的升(sheng)級(ji)，人(ren)們對寵(chong)物的需(xu)求不斷增(zeng)加(jia)，也更(geng)愿意且有能(neng)力在寵(chong)物上消(xiao)費(fei)。在養寵(chong)群體擴(kuo)大(da)的推動(dong)下，寵(chong)物用品(pin)市場需(xu)求不斷增(zeng)加(jia)，推動(dong)著寵(chong)物用品(pin)行業發展。
Maigoo小編認為(wei)伴隨著養寵(chong)數量的(de)(de)擴大(da)，寵(chong)物市(shi)場規模呈現出不(bu)斷擴大(da)的(de)(de)趨(qu)勢，寵(chong)物市(shi)場已然成(cheng)為(wei)新的(de)(de)經濟增長點(dian)。越來越的(de)(de)人(ren)注重在寵(chong)物上消(xiao)費，進(jin)一步刺(ci)激了(le)“它(ta)經濟”的(de)(de)興起(qi)，從(cong)主(zhu)食、玩具、出行(xing)服(fu)裝，“它(ta)經濟”市(shi)場不(bu)斷擴大(da)。在“它(ta)經濟”的(de)(de)帶動(dong)下，寵(chong)物用品(pin)行(xing)業需求不(bu)斷擴大(da)，行(xing)業發展(zhan)前景可(ke)觀。
小佩
華元寵物
多尼斯
福萊希
多格漫
霍曼
彼誕
瘋狂小狗
Catlink
有哈
