隨著書店行業的轉型升級，書店行業商機不斷被挖掘，那么書店加盟優勢如何呢？全民閱讀戰略推動書店行(xing)業發(fa)展(zhan)、新(xin)冠(guan)疫情下(xia)居民閱讀需(xu)求不斷(duan)擴大(da)、“書(shu)店(dian)(dian)(dian)+”多元(yuan)化模式(shi)推動書(shu)店(dian)(dian)(dian)行(xing)業發(fa)展(zhan)是書(shu)店(dian)(dian)(dian)行(xing)業的優勢(shi)。接下(xia)來(lai)就(jiu)跟(gen)著Maigoo小(xiao)編一起詳(xiang)細了(le)解書(shu)店(dian)(dian)(dian)行(xing)業的三大(da)優勢(shi)吧。
書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)是一(yi)種(zhong)用于(yu)(yu)銷售(shou)和展(zhan)(zhan)(zhan)示書(shu)(shu)(shu)(shu)(shu)籍以及銷售(shou)其他相關商(shang)品的(de)(de)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)。目前(qian)我(wo)(wo)(wo)國(guo)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)已經(jing)由使命(ming)、情懷、美感階段逐漸(jian)進(jin)入到(dao)了品牌建(jian)設的(de)(de)全(quan)新(xin)階段。根據(ju)相關數(shu)據(ju)顯(xian)示，2021年(nian)我(wo)(wo)(wo)國(guo)圖書(shu)(shu)(shu)(shu)(shu)零售(shou)市場規(gui)(gui)模為1106億元，由于(yu)(yu)受到(dao)新(xin)冠疫情的(de)(de)影響，又在(zai)電商(shang)線(xian)上(shang)銷售(shou)規(gui)(gui)模發(fa)展(zhan)(zhan)(zhan)的(de)(de)沖擊下(xia)(xia)，我(wo)(wo)(wo)國(guo)線(xian)下(xia)(xia)實(shi)體書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)銷售(shou)碼(ma)洋規(gui)(gui)模有所下(xia)(xia)降。從我(wo)(wo)(wo)國(guo)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)行業(ye)現(xian)狀(zhuang)來(lai)看，在(zai)互聯網時代，傳(chuan)播(bo)閱讀媒介出現(xian)了較(jiao)大的(de)(de)變(bian)化，通過線(xian)下(xia)(xia)實(shi)體書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)閱讀購買書(shu)(shu)(shu)(shu)(shu)籍的(de)(de)方式也隨之變(bian)化。特別(bie)是受到(dao)線(xian)上(shang)書(shu)(shu)(shu)(shu)(shu)籍銷售(shou)發(fa)展(zhan)(zhan)(zhan)的(de)(de)影響，書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)行業(ye)發(fa)展(zhan)(zhan)(zhan)面(mian)臨困境(jing)。Maigoo小編認為隨著我(wo)(wo)(wo)國(guo)圖書(shu)(shu)(shu)(shu)(shu)知識產權保護(hu)的(de)(de)加強，在(zai)國(guo)家(jia)政策的(de)(de)維(wei)護(hu)下(xia)(xia)，書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)行業(ye)發(fa)展(zhan)(zhan)(zhan)逐漸(jian)可持(chi)續化。同時，隨著個性化需求(qiu)的(de)(de)發(fa)展(zhan)(zhan)(zhan)，書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)轉型升級(ji)不斷(duan)加快(kuai)，各種(zhong)網紅書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)、“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+”等多元化模式紛(fen)紛(fen)出現(xian)，書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)行業(ye)也將(jiang)持(chi)續加快(kuai)品牌建(jian)設步伐(fa)，未(wei)來(lai)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)行業(ye)發(fa)展(zhan)(zhan)(zhan)空間仍十(shi)分廣闊(kuo)。在(zai)全(quan)民閱讀戰略的(de)(de)帶動下(xia)(xia)，居民閱讀習慣逐漸(jian)養成，閱讀紙(zhi)質書(shu)(shu)(shu)(shu)(shu)籍需求(qiu)不斷(duan)擴大，進(jin)一(yi)步推(tui)動了書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)行業(ye)的(de)(de)發(fa)展(zhan)(zhan)(zhan)。
目(mu)前(qian)我(wo)國紙(zhi)質圖(tu)書閱讀(du)量(liang)正處于較低水平階(jie)段(duan)，為(wei)刺激我(wo)國居(ju)民(min)(min)紙(zhi)質閱讀(du)規模的(de)(de)擴大，國家全民(min)(min)閱讀(du)戰略(lve)深入發展(zhan)。Maigoo小編(bian)認為(wei)在全民(min)(min)閱讀(du)戰略(lve)的(de)(de)推動下，我(wo)國書店行業發展(zhan)將迎來(lai)利(li)好階(jie)段(duan)。在較大的(de)(de)圖(tu)書閱讀(du)需求下，書店行業發展(zhan)長期利(li)好。
受到新冠疫情的(de)影響，我國居(ju)(ju)民(min)居(ju)(ju)家時間大大增加，為(wei)實現合(he)理規劃時間，提(ti)高(gao)居(ju)(ju)家生活質(zhi)量，越來越多(duo)的(de)消費者開始注重居(ju)(ju)家閱讀。Maigoo小編認為(wei)在疫情之下，居(ju)(ju)民(min)居(ju)(ju)家閱讀需求不斷擴(kuo)大，書店(dian)作為(wei)銷售展(zhan)示書籍(ji)的(de)商店(dian)，圖書行業規模將不斷擴(kuo)大。
以(yi)圖書(shu)(shu)銷售為主導的傳統(tong)書(shu)(shu)店(dian)模式(shi)對現代(dai)年輕(qing)消費(fei)者的吸引力已(yi)經逐漸降(jiang)低，為刺(ci)激年輕(qing)消費(fei)者的閱(yue)讀需求，各種“書(shu)(shu)店(dian)+”多元(yuan)化書(shu)(shu)店(dian)經營模式(shi)發展(zhan)迅速，書(shu)(shu)店(dian)行業迎來轉型升(sheng)級。Maigoo小編認為在“書(shu)(shu)店(dian)+”多元(yuan)化模式(shi)發展(zhan)的帶(dai)動下，書(shu)(shu)店(dian)行業持續(xu)突破創新，書(shu)(shu)店(dian)行業發展(zhan)空(kong)間廣闊，前景(jing)可觀。
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