隨著書店行業的轉型升級，書店行業商機不斷被挖掘，那么書店加盟優勢如何呢？全民閱讀戰略推動書店行(xing)業發(fa)展(zhan)、新冠疫情下居(ju)民閱讀(du)需求不斷擴大(da)、“書店+”多元化模式推動書店行(xing)業發(fa)展(zhan)是書店行(xing)業的優勢(shi)。接下來就跟(gen)著Maigoo小(xiao)編一起(qi)詳細了解書店行(xing)業的三(san)大(da)優勢(shi)吧。
書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)是(shi)一(yi)種用(yong)于(yu)銷(xiao)售(shou)(shou)(shou)和展(zhan)(zhan)示(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)籍以及銷(xiao)售(shou)(shou)(shou)其他(ta)相(xiang)關商(shang)品(pin)的(de)商(shang)店(dian)(dian)(dian)。目前(qian)我(wo)國(guo)(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)已經由使命、情懷、美感階段(duan)逐漸進入到了品(pin)牌建設的(de)全(quan)新階段(duan)。根(gen)據相(xiang)關數據顯示(shi)，2021年我(wo)國(guo)(guo)圖書(shu)(shu)(shu)(shu)(shu)(shu)(shu)零售(shou)(shou)(shou)市場(chang)規(gui)模為1106億元，由于(yu)受(shou)到新冠疫情的(de)影響，又(you)在電商(shang)線上(shang)銷(xiao)售(shou)(shou)(shou)規(gui)模發展(zhan)(zhan)的(de)沖擊下，我(wo)國(guo)(guo)線下實(shi)體書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)銷(xiao)售(shou)(shou)(shou)碼洋規(gui)模有所下降(jiang)。從我(wo)國(guo)(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)現狀來看，在互(hu)聯網時代，傳播閱讀媒介出(chu)現了較大的(de)變化(hua)，通過線下實(shi)體書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)閱讀購(gou)買(mai)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)籍的(de)方(fang)式也(ye)隨之變化(hua)。特別是(shi)受(shou)到線上(shang)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)籍銷(xiao)售(shou)(shou)(shou)發展(zhan)(zhan)的(de)影響，書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)發展(zhan)(zhan)面臨(lin)困境。Maigoo小編認為隨著我(wo)國(guo)(guo)圖書(shu)(shu)(shu)(shu)(shu)(shu)(shu)知識(shi)產(chan)權(quan)保護的(de)加(jia)強(qiang)，在國(guo)(guo)家政策(ce)的(de)維護下，書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)發展(zhan)(zhan)逐漸可持(chi)續化(hua)。同時，隨著個性化(hua)需(xu)求的(de)發展(zhan)(zhan)，書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)轉型(xing)升級(ji)不(bu)斷加(jia)快，各(ge)種網紅書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)+”等多元化(hua)模式紛(fen)紛(fen)出(chu)現，書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)也(ye)將持(chi)續加(jia)快品(pin)牌建設步伐(fa)，未來書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)發展(zhan)(zhan)空間仍(reng)十分(fen)廣闊。在全(quan)民(min)(min)閱讀戰略(lve)的(de)帶動下，居民(min)(min)閱讀習慣逐漸養成，閱讀紙質(zhi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)籍需(xu)求不(bu)斷擴大，進一(yi)步推(tui)動了書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行(xing)(xing)(xing)業(ye)(ye)(ye)的(de)發展(zhan)(zhan)。
目(mu)前(qian)我(wo)國(guo)(guo)紙質圖書閱讀(du)量正處于較低(di)水平階(jie)段，為(wei)刺激我(wo)國(guo)(guo)居民紙質閱讀(du)規(gui)模的擴(kuo)大(da)，國(guo)(guo)家全民閱讀(du)戰(zhan)略(lve)深入發展(zhan)(zhan)。Maigoo小編(bian)認為(wei)在(zai)全民閱讀(du)戰(zhan)略(lve)的推動(dong)下，我(wo)國(guo)(guo)書店行業發展(zhan)(zhan)將(jiang)迎(ying)來利(li)好階(jie)段。在(zai)較大(da)的圖書閱讀(du)需求下，書店行業發展(zhan)(zhan)長(chang)期(qi)利(li)好。
受到新冠疫(yi)情的影(ying)響，我國居(ju)民居(ju)家時間(jian)大(da)大(da)增(zeng)加(jia)，為(wei)實現合理規(gui)劃時間(jian)，提(ti)高居(ju)家生活質(zhi)量(liang)，越(yue)來越(yue)多的消費(fei)者開始注重居(ju)家閱(yue)(yue)讀。Maigoo小(xiao)編認為(wei)在疫(yi)情之下，居(ju)民居(ju)家閱(yue)(yue)讀需求不斷擴(kuo)大(da)，書(shu)店作為(wei)銷售展示書(shu)籍的商(shang)店，圖書(shu)行業(ye)規(gui)模將不斷擴(kuo)大(da)。
以(yi)圖(tu)書(shu)(shu)銷售為主導的(de)傳(chuan)統書(shu)(shu)店(dian)(dian)模(mo)式(shi)對(dui)現代年輕(qing)(qing)消費(fei)者(zhe)的(de)吸引力已經(jing)逐漸降低，為刺(ci)激年輕(qing)(qing)消費(fei)者(zhe)的(de)閱讀需求，各種“書(shu)(shu)店(dian)(dian)+”多元化(hua)書(shu)(shu)店(dian)(dian)經(jing)營模(mo)式(shi)發展迅速，書(shu)(shu)店(dian)(dian)行業(ye)迎(ying)來轉型升級(ji)。Maigoo小編認為在(zai)“書(shu)(shu)店(dian)(dian)+”多元化(hua)模(mo)式(shi)發展的(de)帶動下，書(shu)(shu)店(dian)(dian)行業(ye)持續突破創新，書(shu)(shu)店(dian)(dian)行業(ye)發展空間(jian)廣闊，前景可觀。
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