新(xin)能(neng)源汽車補貼政策、充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)等(deng)基礎設施建設政策以(yi)及(ji)藍(lan)天保衛等(deng)政策給我(wo)國(guo)(guo)充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)行(xing)業(ye)的(de)(de)發展帶來了(le)有利(li)的(de)(de)政策支(zhi)持(chi)。經過多年的(de)(de)發展，目前我(wo)國(guo)(guo)充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)行(xing)業(ye)已經具備了(le)一(yi)定的(de)(de)市場規模，但由于充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)行(xing)業(ye)入(ru)局(ju)企業(ye)的(de)(de)增加，充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)行(xing)業(ye)競(jing)爭激烈，形勢嚴峻(jun)，再加上充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)投放站點(dian)布局(ju)不(bu)合理，導(dao)致充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)運營面臨(lin)困難(nan)。在這個背景下(xia)，加盟商希望能(neng)通過舉(ju)辦一(yi)些促(cu)銷(xiao)活動(dong)(dong)或(huo)是優惠活動(dong)(dong)吸引消費者，達到(dao)提高利(li)潤(run)的(de)(de)目的(de)(de)。那(nei)么充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)站點(dian)怎(zen)么做(zuo)促(cu)銷(xiao)活動(dong)(dong)？注重(zhong)充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)地推宣傳、進行(xing)用戶(hu)充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)線下(xia)體(ti)驗、重(zhong)視(shi)電(dian)子地圖的(de)(de)充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)促(cu)銷(xiao)、推出充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)包月會員(yuan)服務可以(yi)幫助充(chong)(chong)(chong)(chong)(chong)(chong)電(dian)樁(zhuang)(zhuang)(zhuang)站點(dian)開好促(cu)銷(xiao)活動(dong)(dong)。

Maigoo小編認為(wei)開展充(chong)電(dian)樁站點(dian)促(cu)(cu)銷時，加盟商(shang)需要注重充(chong)電(dian)樁的(de)(de)地推(tui)宣傳(chuan)(chuan)。聘請(qing)兼職人員(yuan)到人流(liu)量(liang)(liang)密集的(de)(de)商(shang)業廣場或是周(zhou)邊小區進(jin)行充(chong)電(dian)樁傳(chuan)(chuan)單、優(you)惠券(quan)派(pai)送，或是在車流(liu)量(liang)(liang)大的(de)(de)地段張貼路面廣告(gao)等等，吸引消費者的(de)(de)注意力，達到充(chong)電(dian)樁促(cu)(cu)銷的(de)(de)目的(de)(de)。

要想實現充電樁(zhuang)(zhuang)促(cu)銷最大化，需(xu)要進行(xing)用戶線(xian)下充電體驗(yan)。Maigoo小編認為(wei)只有進行(xing)線(xian)下充電樁(zhuang)(zhuang)的用戶體驗(yan)，消費者(zhe)才(cai)能知道利(li)用充電樁(zhuang)(zhuang)進行(xing)充電的優惠和便(bian)利(li)。因(yin)此加(jia)(jia)盟商可以(yi)在車流量或(huo)是(shi)人群密集的場所舉辦線(xian)下充電體驗(yan)，讓車主親身體驗(yan)充電樁(zhuang)(zhuang)充電的便(bian)捷。通過(guo)舉辦體驗(yan)活動，可以(yi)擴大充電樁(zhuang)(zhuang)的知名(ming)度，吸引車主選擇加(jia)(jia)盟商的充電樁(zhuang)(zhuang)進行(xing)充電。

電(dian)(dian)(dian)子地(di)圖(tu)(tu)是充電(dian)(dian)(dian)樁(zhuang)(zhuang)舉辦促(cu)(cu)銷(xiao)活(huo)動最好的方式。Maigoo小編建(jian)議加盟商(shang)在(zai)開(kai)展充電(dian)(dian)(dian)樁(zhuang)(zhuang)充電(dian)(dian)(dian)促(cu)(cu)銷(xiao)活(huo)動時，可以(yi)利用(yong)合作(zuo)的電(dian)(dian)(dian)子地(di)圖(tu)(tu)進行(xing)促(cu)(cu)銷(xiao)活(huo)動播(bo)報和推薦(jian)，如(ru)果車主有充電(dian)(dian)(dian)需求時，可以(yi)優先推薦(jian)給(gei)車主。電(dian)(dian)(dian)子地(di)圖(tu)(tu)使用(yong)范(fan)圍以(yi)及使用(yong)人群(qun)較廣，在(zai)電(dian)(dian)(dian)子地(di)圖(tu)(tu)上進行(xing)充電(dian)(dian)(dian)樁(zhuang)(zhuang)促(cu)(cu)銷(xiao)可以(yi)有效地(di)擴(kuo)大充電(dian)(dian)(dian)樁(zhuang)(zhuang)市場知名度(du)。

一般來說，會(hui)員有著其(qi)他類型消費者無法比擬的優勢，成(cheng)為會(hui)員可(ke)以享(xiang)受(shou)到優惠(hui)(hui)價，獲得(de)優惠(hui)(hui)券等(deng)等(deng)服務。因此Maigoo小編認為要想實現(xian)(xian)充(chong)電(dian)(dian)樁促銷(xiao)，加盟商可(ke)以推出充(chong)電(dian)(dian)樁充(chong)電(dian)(dian)包(bao)月會(hui)員服務。通過包(bao)月套(tao)餐充(chong)電(dian)(dian)服務，可(ke)以讓車(che)主享(xiang)受(shou)到充(chong)電(dian)(dian)優惠(hui)(hui)，并(bing)形(xing)成(cheng)忠誠(cheng)度(du)，實現(xian)(xian)充(chong)電(dian)(dian)樁的推廣(guang)促銷(xiao)。