新(xin)能源汽車(che)補(bu)貼政策、充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)等(deng)基礎設施建設政策以及藍天保衛(wei)等(deng)政策給我(wo)國充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行(xing)業的(de)(de)發展帶來了有(you)利的(de)(de)政策支持。經過(guo)多年的(de)(de)發展，目前(qian)我(wo)國充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行(xing)業已經具備了一定的(de)(de)市場規模，但由于充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行(xing)業入局企業的(de)(de)增(zeng)加(jia)，充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)行(xing)業競(jing)爭(zheng)激烈，形勢嚴峻，再加(jia)上充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)投放站點布局不合理，導(dao)致(zhi)充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)運營面臨困難。在這個背(bei)景下，加(jia)盟(meng)商希望(wang)能通過(guo)舉辦(ban)一些(xie)促(cu)銷活(huo)動或是優(you)惠(hui)活(huo)動吸引(yin)消費者，達到提高利潤的(de)(de)目的(de)(de)。那(nei)么充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)站點怎么做促(cu)銷活(huo)動？注重充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)地(di)(di)推宣傳(chuan)、進行(xing)用戶充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)線(xian)下體驗(yan)、重視電(dian)(dian)(dian)子地(di)(di)圖的(de)(de)充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)促(cu)銷、推出充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)包月會員服務可以幫(bang)助充(chong)(chong)(chong)(chong)(chong)電(dian)(dian)(dian)樁(zhuang)站點開好促(cu)銷活(huo)動。

Maigoo小編認為開展充電(dian)樁(zhuang)站點促銷(xiao)(xiao)時，加盟商需(xu)要注(zhu)重充電(dian)樁(zhuang)的(de)地(di)推宣傳。聘請兼(jian)職人員到人流量密集(ji)的(de)商業廣場或是周邊小區進行充電(dian)樁(zhuang)傳單、優惠券派送，或是在車流量大的(de)地(di)段(duan)張貼路面廣告等等，吸引消(xiao)費者(zhe)的(de)注(zhu)意力，達到充電(dian)樁(zhuang)促銷(xiao)(xiao)的(de)目的(de)。

要(yao)想實(shi)現(xian)充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)樁促銷最(zui)大(da)(da)化，需要(yao)進行(xing)(xing)用戶(hu)線(xian)下充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)體(ti)驗(yan)。Maigoo小編認為(wei)只有進行(xing)(xing)線(xian)下充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)樁的用戶(hu)體(ti)驗(yan)，消費(fei)者才能知道利(li)用充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)樁進行(xing)(xing)充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)的優惠和便利(li)。因此加盟商可以(yi)在車(che)(che)流量或是人群密集的場(chang)所舉辦線(xian)下充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)體(ti)驗(yan)，讓車(che)(che)主親身體(ti)驗(yan)充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)樁充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)的便捷。通過(guo)舉辦體(ti)驗(yan)活動，可以(yi)擴(kuo)大(da)(da)充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)樁的知名(ming)度，吸引車(che)(che)主選擇加盟商的充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)樁進行(xing)(xing)充(chong)(chong)(chong)電(dian)(dian)(dian)(dian)。

電(dian)子(zi)地(di)(di)圖(tu)是充(chong)(chong)電(dian)樁舉辦促銷(xiao)活動最好的(de)方式。Maigoo小(xiao)編(bian)建議加盟(meng)商在開(kai)展充(chong)(chong)電(dian)樁充(chong)(chong)電(dian)促銷(xiao)活動時，可以利用合作的(de)電(dian)子(zi)地(di)(di)圖(tu)進(jin)行(xing)促銷(xiao)活動播報(bao)和推(tui)薦(jian)，如果車主有(you)(you)充(chong)(chong)電(dian)需(xu)求時，可以優(you)先推(tui)薦(jian)給車主。電(dian)子(zi)地(di)(di)圖(tu)使用范圍以及使用人群較廣(guang)，在電(dian)子(zi)地(di)(di)圖(tu)上進(jin)行(xing)充(chong)(chong)電(dian)樁促銷(xiao)可以有(you)(you)效地(di)(di)擴(kuo)大充(chong)(chong)電(dian)樁市場知名度。

一般來說，會員有著其他類型消費者無(wu)法比擬的(de)(de)優(you)勢，成為會員可以(yi)享(xiang)(xiang)受(shou)到(dao)優(you)惠價，獲得優(you)惠券等等服(fu)務。因此Maigoo小編認(ren)為要想實(shi)現充(chong)電(dian)樁(zhuang)促銷(xiao)，加(jia)盟商可以(yi)推出(chu)充(chong)電(dian)樁(zhuang)充(chong)電(dian)包(bao)(bao)月(yue)會員服(fu)務。通過包(bao)(bao)月(yue)套餐充(chong)電(dian)服(fu)務，可以(yi)讓車主享(xiang)(xiang)受(shou)到(dao)充(chong)電(dian)優(you)惠，并形成忠誠度，實(shi)現充(chong)電(dian)樁(zhuang)的(de)(de)推廣促銷(xiao)。