近年來隨著人們生活水平的提高以及消費的升級推動著我國飼養寵物熱潮的興起,在這個背景下,為適應寵物美容、醫療、食品供應以及寵物活體銷售等需求,寵物店應運而生,滿足了(le)消(xiao)費者(zhe)的各種需求(qiu)。越來(lai)越多的創業者(zhe)選(xuan)擇(ze)加盟寵(chong)物店(dian)行業,那(nei)么經(jing)營寵(chong)物店(dian)常(chang)(chang)見的誤(wu)區(qu)有哪些?很多創業者(zhe)都(dou)會(hui)出現數量過于(yu)密集(ji)、客戶維護不佳、服務水平(ping)低(di)等經(jing)營誤(wu)區(qu)。接下來(lai)請跟(gen)Maigoo小編一起詳細了(le)解經(jing)營寵(chong)物店(dian)店(dian)鋪常(chang)(chang)見的誤(wu)區(qu),希望(wang)對您(nin)有所幫(bang)助。
寵(chong)物(wu)(wu)(wu)(wu)店特指提(ti)供寵(chong)物(wu)(wu)(wu)(wu)出售(shou),寵(chong)物(wu)(wu)(wu)(wu)用品(pin)售(shou)賣,寵(chong)物(wu)(wu)(wu)(wu)洗護(hu)服(fu)務的(de)(de)一(yi)體化商(shang)店。伴隨著經(jing)濟(ji)的(de)(de)增長,寵(chong)物(wu)(wu)(wu)(wu)行業也迎來了新(xin)的(de)(de)發展(zhan)。飼養(yang)寵(chong)物(wu)(wu)(wu)(wu)已經(jing)由單純(chun)的(de)(de)賞玩轉(zhuan)變成一(yi)種精(jing)神的(de)(de)寄托。飼主們對(dui)于寵(chong)物(wu)(wu)(wu)(wu)的(de)(de)關懷,不僅(jin)限于滿足于喂養(yang)它們,還希望(wang)給予寵(chong)物(wu)(wu)(wu)(wu)多元(yuan)化的(de)(de)生(sheng)活,各色圍(wei)繞(rao)寵(chong)物(wu)(wu)(wu)(wu)的(de)(de)特色服(fu)務也應(ying)運(yun)而(er)生(sheng)。寵(chong)物(wu)(wu)(wu)(wu)已然成為(wei)人們生(sheng)活中的(de)(de)伴侶(lv),家庭中不可缺少的(de)(de)成員,千億級的(de)(de)寵(chong)物(wu)(wu)(wu)(wu)市場正在經(jing)歷新(xin)一(yi)輪消費升級。
我國寵(chong)(chong)(chong)(chong)物(wu)(wu)消費熱點市(shi)(shi)場主要分布在(zai)一二線城市(shi)(shi),尤(you)其在(zai)寵(chong)(chong)(chong)(chong)物(wu)(wu)醫療(liao)、寵(chong)(chong)(chong)(chong)物(wu)(wu)美容(rong)、寵(chong)(chong)(chong)(chong)物(wu)(wu)服裝等方面(mian),發(fa)達城市(shi)(shi)的(de)(de)接受度更高。不(bu)(bu)過(guo)隨著(zhu)(zhu)我國經濟水平(ping)提高,人均可(ke)支配(pei)收(shou)入上升(sheng),電商巨頭們紛紛“渠道下沉”,社會對寵(chong)(chong)(chong)(chong)物(wu)(wu)的(de)(de)關(guan)懷氛圍愈(yu)加濃厚,三四線城市(shi)(shi)剛剛興(xing)起的(de)(de)寵(chong)(chong)(chong)(chong)物(wu)(wu)經濟將迎來爆發(fa)。未來,隨著(zhu)(zhu)寵(chong)(chong)(chong)(chong)物(wu)(wu)飼(si)養(yang)觀念的(de)(de)更廣泛普及(ji)和寵(chong)(chong)(chong)(chong)物(wu)(wu)行業延(yan)伸服務的(de)(de)挖掘,我國寵(chong)(chong)(chong)(chong)物(wu)(wu)行業的(de)(de)市(shi)(shi)場空間將進一步擴大(da)。Maigoo小(xiao)編了解到,在(zai)市(shi)(shi)場上,有(you)的(de)(de)寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)門店(dian)會出現數量過(guo)于(yu)密(mi)集、客戶維護(hu)不(bu)(bu)佳、服務水平(ping)低等經營(ying)誤區,導致經營(ying)不(bu)(bu)善而倒閉,留下慘痛的(de)(de)教訓。
Maigoo小編了解到,很多寵(chong)物(wu)店(dian)(dian)經營者開(kai)店(dian)(dian)前沒(mei)(mei)有(you)做充分的(de)(de)市場(chang)調(diao)查,沒(mei)(mei)有(you)從輻射范(fan)圍進行(xing)深入(ru)的(de)(de)市場(chang)分析,沒(mei)(mei)有(you)綜(zong)合考慮現有(you)寵(chong)物(wu)店(dian)(dian)的(de)(de)數(shu)量、寵(chong)物(wu)存量、消(xiao)費(fei)水(shui)平、獲(huo)客渠道、店(dian)(dian)鋪定位等因素。導致寵(chong)物(wu)店(dian)(dian)開(kai)店(dian)(dian)后客流(liu)量不足(zu),競爭激烈,最終經營不善不得不關閉門店(dian)(dian)。
客(ke)戶維(wei)護(hu)在寵物(wu)(wu)店(dian)(dian)經營中(zhong)非常重(zhong)要,很多(duo)寵物(wu)(wu)店(dian)(dian)都非常重(zhong)視客(ke)情維(wei)護(hu),深知(zhi)其(qi)重(zhong)要性。但Maigoo小編(bian)了解到,許多(duo)寵物(wu)(wu)店(dian)(dian)客(ke)情維(wei)護(hu)效(xiao)果不(bu)佳,老(lao)客(ke)戶復購(gou)率不(bu)高、老(lao)客(ke)戶帶(dai)新(xin)(xin)客(ke)戶的(de)機率很低、也沒有什么新(xin)(xin)的(de)消費者。這樣的(de)情況會(hui)讓寵物(wu)(wu)店(dian)(dian)慢慢冷清(qing),門店(dian)(dian)必須做出相應改(gai)變。
Maigoo小(xiao)編了解(jie)到,很多寵物店(dian)(dian)的店(dian)(dian)面裝修檔次不(bu)(bu)高(gao),還有一(yi)些特別糟糕的店(dian)(dian),進店(dian)(dian)第一(yi)感覺就是味(wei)道難(nan)聞、環境臟亂不(bu)(bu)堪、物品擺放不(bu)(bu)整齊(qi),區域(yu)劃分不(bu)(bu)合理等(deng)等(deng)。就連洗護、美(mei)容、寄養(yang)等(deng)基礎服務工作沒有做到常(chang)規。這(zhe)樣的門店(dian)(dian)顧客路過都沒有進去了解(jie)消費(fei)的欲望。