寵物店市場怎(zen)么(me)樣?近年來隨著(zhu)人們生活水平(ping)的(de)提高以及消費的(de)升級推動著(zhu)我國(guo)飼養寵物(wu)(wu)(wu)(wu)熱潮的(de)興(xing)起,在這個(ge)背景(jing)下(xia),為適應(ying)寵物(wu)(wu)(wu)(wu)美容、醫療(liao)、食品供(gong)應(ying)以及寵物(wu)(wu)(wu)(wu)活體銷(xiao)售等需求,寵物(wu)(wu)(wu)(wu)店(dian)應(ying)運(yun)而生,滿足了消費者(zhe)的(de)各種需求,寵物(wu)(wu)(wu)(wu)店(dian)具有極(ji)好(hao)的(de)發(fa)展(zhan)(zhan)前(qian)景(jing)。通過對寵物(wu)(wu)(wu)(wu)店(dian)行(xing)(xing)業(ye)加盟(meng)代理(li)前(qian)景(jing)分(fen)析(xi)、消費市場規模、搜(sou)索指(zhi)數趨(qu)勢(shi)、地域分(fen)布情(qing)況(kuang)、行(xing)(xing)業(ye)發(fa)展(zhan)(zhan)前(qian)景(jing)等方面(mian)分(fen)析(xi),可(ke)以了解到(dao)寵物(wu)(wu)(wu)(wu)店(dian)行(xing)(xing)業(ye)現狀以及未來發(fa)展(zhan)(zhan)方向(xiang),找到(dao)其中的(de)商機(ji),為有意向(xiang)加入寵物(wu)(wu)(wu)(wu)店(dian)行(xing)(xing)業(ye)的(de)投資者(zhe)提供(gong)一定的(de)參(can)考(kao)。那么(me),Maigoo小編為您(nin)整理(li)了寵物(wu)(wu)(wu)(wu)店(dian)行(xing)(xing)業(ye)加盟(meng)前(qian)景(jing)分(fen)析(xi),希望對您(nin)有所(suo)幫助。
寵(chong)物(wu)(wu)店特指(zhi)提供寵(chong)物(wu)(wu)出售(shou),寵(chong)物(wu)(wu)用品售(shou)賣,寵(chong)物(wu)(wu)洗護(hu)服務(wu)的(de)(de)一(yi)體化商(shang)店。寵(chong)物(wu)(wu)行(xing)業(ye)在(zai)發達國家已經有(you)百余年的(de)(de)發展(zhan)歷(li)史,與(yu)寵(chong)物(wu)(wu)相(xiang)關的(de)(de)產業(ye)已十分成(cheng)熟。國內寵(chong)物(wu)(wu)行(xing)業(ye)起步相(xiang)對較晚,但(dan)隨著人們經濟水(shui)平的(de)(de)提高、思(si)想觀念(nian)的(de)(de)轉變以及人口老齡(ling)化和單(dan)身、丁克群體的(de)(de)增(zeng)(zeng)長,飼養寵(chong)物(wu)(wu)成(cheng)為人們的(de)(de)一(yi)種情感寄托,人們從寵(chong)物(wu)(wu)身上獲取(qu)溫(wen)暖和陪(pei)伴,寵(chong)物(wu)(wu)經濟由此快速發展(zhan),寵(chong)物(wu)(wu)店行(xing)業(ye)也得到了相(xiang)應的(de)(de)增(zeng)(zeng)長。
寵物(wu)(wu)(wu)(wu)行(xing)業(ye)在(zai)(zai)發(fa)達國(guo)(guo)家已經(jing)有百余年的(de)(de)(de)(de)(de)(de)發(fa)展歷史,與寵物(wu)(wu)(wu)(wu)相關的(de)(de)(de)(de)(de)(de)產業(ye)已十(shi)分成(cheng)(cheng)熟。國(guo)(guo)內寵物(wu)(wu)(wu)(wu)行(xing)業(ye)起步相對較晚,但隨著(zhu)人(ren)們(men)經(jing)濟水平的(de)(de)(de)(de)(de)(de)提高、思想觀(guan)念(nian)的(de)(de)(de)(de)(de)(de)轉變(bian)以(yi)及人(ren)口(kou)老(lao)齡化和(he)單(dan)身(shen)、丁克群體(ti)的(de)(de)(de)(de)(de)(de)增長(chang),飼(si)(si)養寵物(wu)(wu)(wu)(wu)成(cheng)(cheng)為(wei)人(ren)們(men)的(de)(de)(de)(de)(de)(de)一種情(qing)感寄托(tuo),人(ren)們(men)從寵物(wu)(wu)(wu)(wu)身(shen)上獲取(qu)溫(wen)暖和(he)陪伴,寵物(wu)(wu)(wu)(wu)經(jing)濟由此快(kuai)速發(fa)展。Maigoo小編認為(wei),隨著(zhu)中國(guo)(guo)經(jing)濟的(de)(de)(de)(de)(de)(de)增長(chang),寵物(wu)(wu)(wu)(wu)行(xing)業(ye)得到(dao)了(le)迅猛的(de)(de)(de)(de)(de)(de)發(fa)展,人(ren)們(men)飼(si)(si)養寵物(wu)(wu)(wu)(wu)已經(jing)由單(dan)純的(de)(de)(de)(de)(de)(de)賞玩而(er)轉變(bian)成(cheng)(cheng)人(ren)們(men)精神的(de)(de)(de)(de)(de)(de)一種寄托(tuo),寵物(wu)(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)角色也悄然發(fa)生著(zhu)變(bian)化,已經(jing)日益成(cheng)(cheng)為(wei)人(ren)們(men)生活的(de)(de)(de)(de)(de)(de)伴侶,在(zai)(zai)促進和(he)諧社(she)會發(fa)揮著(zhu)不可替代的(de)(de)(de)(de)(de)(de)調節(jie)作用,越來越多的(de)(de)(de)(de)(de)(de)人(ren)開始(shi)養寵物(wu)(wu)(wu)(wu),在(zai)(zai)這樣的(de)(de)(de)(de)(de)(de)環境(jing)下(xia),寵物(wu)(wu)(wu)(wu)店行(xing)業(ye)也得到(dao)了(le)快(kuai)速的(de)(de)(de)(de)(de)(de)發(fa)展。
據(ju)數據(ju)統計顯示(shi):2015-2020年(nian),我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)行(xing)(xing)業(ye)消(xiao)費(fei)(fei)市(shi)(shi)場(chang)規(gui)模(mo)持續上(shang)漲(zhang)。我國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)行(xing)(xing)業(ye)消(xiao)費(fei)(fei)市(shi)(shi)場(chang)規(gui)模(mo)由(you)2015年(nian)的248.6億(yi)元(yuan)增長(chang)至2020年(nian)的727.3億(yi)元(yuan),2020年(nian)中國(guo)(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)消(xiao)費(fei)(fei)市(shi)(shi)場(chang)規(gui)模(mo)727.3億(yi)元(yuan),同比(bi)增長(chang)21.1%。Maigoo小編認(ren)為,寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店是提(ti)(ti)供(gong)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)出售,寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)用品(pin)售賣,寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)洗護服務的一(yi)體化商店,寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)行(xing)(xing)業(ye)消(xiao)費(fei)(fei)市(shi)(shi)場(chang)的快速(su)增長(chang),也會帶(dai)動著(zhu)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店行(xing)(xing)業(ye)的發展,未來寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店消(xiao)費(fei)(fei)市(shi)(shi)場(chang)規(gui)模(mo)的還將會持續上(shang)升(sheng)。寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店行(xing)(xing)業(ye)市(shi)(shi)場(chang)規(gui)模(mo)為投(tou)資寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)店行(xing)(xing)業(ye)的創業(ye)者提(ti)(ti)供(gong)了一(yi)個參考。
解析(xi)
近五年(nian)來,寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)行(xing)業(ye)(ye)搜(sou)索指數總(zong)體呈現下(xia)降(jiang)趨勢,2017年(nian)到(dao)2020年(nian)寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)行(xing)業(ye)(ye)搜(sou)索指數呈逐年(nian)下(xia)降(jiang)趨勢,2021年(nian)行(xing)業(ye)(ye)搜(sou)索指數有(you)所(suo)增(zeng)(zeng)長。據Maigoo小編了解,相比于國際寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)市(shi)場,國內寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)市(shi)場起步較晚,在(zai)2010年(nian)以后(hou)呈現了較為快速的(de)發展增(zeng)(zeng)速。因為目前我(wo)國飼(si)(si)養寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)的(de)家(jia)庭已經(jing)(jing)具有(you)一定的(de)規(gui)模,寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)在(zai)市(shi)場已經(jing)(jing)呈現常態(tai)化,所(suo)以關注度慢(man)(man)慢(man)(man)下(xia)降(jiang)。但隨著人口老齡化和單身、丁克群體的(de)增(zeng)(zeng)長,飼(si)(si)養寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)成為人們的(de)一種情感寄托(tuo),寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)行(xing)業(ye)(ye)也將得到(dao)了相應的(de)增(zeng)(zeng)長。寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店(dian)行(xing)業(ye)(ye)還有(you)很大的(de)發展空間。
百(bai)度(du)指數寵(chong)物店(dian)的(de)(de)地(di)域(yu)分布(bu)情況(kuang)來(lai)看(kan),華(hua)東(dong)(dong)地(di)區(qu)(qu)和(he)(he)華(hua)南地(di)區(qu)(qu)的(de)(de)搜索(suo)量(liang)是(shi)最(zui)大(da)的(de)(de),其次是(shi)華(hua)北、華(hua)中、西南地(di)區(qu)(qu),東(dong)(dong)北和(he)(he)西北搜索(suo)量(liang)相對(dui)來(lai)說較少。廣東(dong)(dong)、江(jiang)蘇、山東(dong)(dong)、北京(jing)、浙江(jiang)這五個(ge)省份的(de)(de)消費者對(dui)寵(chong)物店(dian)的(de)(de)關注度(du)較高(gao)。從數據上(shang)(shang)看(kan),我國北京(jing)、上(shang)(shang)海、深圳(zhen)、廣州、成都這五個(ge)城市的(de)(de)寵(chong)物店(dian)潛(qian)在消費市場是(shi)最(zui)大(da)的(de)(de)。Maigoo小編認為,在華(hua)東(dong)(dong)地(di)區(qu)(qu)和(he)(he)華(hua)南地(di)區(qu)(qu)加盟寵(chong)物店(dian)開店(dian)創業,是(shi)一個(ge)不錯的(de)(de)選擇。
隨著人均收(shou)入的(de)(de)(de)增加,寵(chong)(chong)(chong)(chong)物(wu)家(jia)長有更(geng)(geng)充實(shi)的(de)(de)(de)經濟能力提高寵(chong)(chong)(chong)(chong)物(wu)的(de)(de)(de)生活質(zhi)量(liang),這(zhe)會帶動(dong)寵(chong)(chong)(chong)(chong)物(wu)用品(pin)(pin)的(de)(de)(de)需求(qiu)增加,促進(jin)寵(chong)(chong)(chong)(chong)物(wu)用品(pin)(pin)的(de)(de)(de)消費升級,進(jin)而(er)拉(la)動(dong)寵(chong)(chong)(chong)(chong)物(wu)店(dian)行(xing)業的(de)(de)(de)發(fa)展。不僅如(ru)此,Maigoo小(xiao)編還了解到,收(shou)入的(de)(de)(de)提高也使得(de)寵(chong)(chong)(chong)(chong)物(wu)家(jia)長對寵(chong)(chong)(chong)(chong)物(wu)用品(pin)(pin)的(de)(de)(de)需求(qiu)更(geng)(geng)個性化,對產(chan)品(pin)(pin)質(zhi)量(liang)有更(geng)(geng)高的(de)(de)(de)要(yao)求(qiu),這(zhe)有力地推動(dong)了產(chan)業的(de)(de)(de)升級和產(chan)品(pin)(pin)的(de)(de)(de)更(geng)(geng)新換代,推動(dong)了寵(chong)(chong)(chong)(chong)物(wu)店(dian)行(xing)業的(de)(de)(de)快速(su)發(fa)展。
圍繞(rao)寵(chong)(chong)物(wu)的生(sheng)老病死,已經衍生(sheng)出龐大的產業鏈(lian),寵(chong)(chong)物(wu)經濟產業鏈(lian)的上中下游(you)(you)逐步(bu)完善(shan),在上游(you)(you)的活體飼(si)養交易以及(ji)中游(you)(you)傳統的寵(chong)(chong)物(wu)食品用品環節之(zhi)外,寵(chong)(chong)物(wu)醫(yi)療(liao)保健、寵(chong)(chong)物(wu)培訓等(deng)各類衍生(sheng)服務和寵(chong)(chong)物(wu)產業細(xi)分(fen)市(shi)場得到(dao)充(chong)分(fen)發展(zhan)。Maigoo小(xiao)編(bian)認為,寵(chong)(chong)物(wu)店作(zuo)為寵(chong)(chong)物(wu)行業下游(you)(you)的重要(yao)組成部分(fen),會隨著寵(chong)(chong)物(wu)行業市(shi)場規模的增長(chang)得到(dao)快速(su)增長(chang)。
寵(chong)(chong)物產品(pin)所涵蓋的(de)(de)品(pin)類(lei)眾多(duo),涉及(ji)了寵(chong)(chong)物的(de)(de)“吃、住、穿(chuan)、行、玩(wan)”等(deng)多(duo)種生活場景與使(shi)用(yong)(yong)需(xu)求,包括了寵(chong)(chong)物食品(pin)、窩墊(dian)、爬架(jia)、服飾、玩(wan)具、牽引出行、清潔用(yong)(yong)具及(ji)飲食用(yong)(yong)具等(deng)多(duo)類(lei)產品(pin)。同時,作為(wei)(wei)日用(yong)(yong)消費品(pin),窩墊(dian)、爬架(jia)、玩(wan)具等(deng)寵(chong)(chong)物用(yong)(yong)品(pin)也需(xu)要在樣式、功能、材(cai)料等(deng)方面不斷做(zuo)出創(chuang)(chuang)意創(chuang)(chuang)新,以(yi)滿足和促進(jin)寵(chong)(chong)物家長的(de)(de)購物需(xu)求、寵(chong)(chong)物的(de)(de)使(shi)用(yong)(yong)玩(wan)耍及(ji)人寵(chong)(chong)互動。Maigoo小編認為(wei)(wei),更(geng)多(duo)品(pin)類(lei)的(de)(de)寵(chong)(chong)物產品(pin)為(wei)(wei)寵(chong)(chong)物店(dian)注入新活力(li)。