寵物店市(shi)場怎么(me)樣?近年來隨(sui)著人們生活(huo)水(shui)平的(de)提高以(yi)及消(xiao)費(fei)(fei)的(de)升級推動著我國飼養寵(chong)(chong)物(wu)熱潮的(de)興起(qi),在這個背景(jing)下,為(wei)(wei)適應寵(chong)(chong)物(wu)美容、醫療、食品供應以(yi)及寵(chong)(chong)物(wu)活(huo)體(ti)銷售(shou)等需求,寵(chong)(chong)物(wu)店應運而生,滿足了(le)消(xiao)費(fei)(fei)者的(de)各種需求,寵(chong)(chong)物(wu)店具有極好的(de)發展前(qian)景(jing)。通過對寵(chong)(chong)物(wu)店行(xing)(xing)業(ye)加(jia)盟代理(li)前(qian)景(jing)分析、消(xiao)費(fei)(fei)市(shi)場規模、搜(sou)索指(zhi)數(shu)趨勢、地域分布情(qing)況(kuang)、行(xing)(xing)業(ye)發展前(qian)景(jing)等方面分析,可以(yi)了(le)解(jie)到寵(chong)(chong)物(wu)店行(xing)(xing)業(ye)現(xian)狀以(yi)及未來發展方向(xiang),找到其中的(de)商機,為(wei)(wei)有意(yi)向(xiang)加(jia)入寵(chong)(chong)物(wu)店行(xing)(xing)業(ye)的(de)投資(zi)者提供一定(ding)的(de)參考。那么(me),Maigoo小(xiao)編為(wei)(wei)您整(zheng)理(li)了(le)寵(chong)(chong)物(wu)店行(xing)(xing)業(ye)加(jia)盟前(qian)景(jing)分析,希望對您有所幫助。
寵(chong)物(wu)(wu)(wu)店(dian)(dian)特指提供寵(chong)物(wu)(wu)(wu)出售,寵(chong)物(wu)(wu)(wu)用品售賣,寵(chong)物(wu)(wu)(wu)洗護服務的(de)(de)一(yi)體化商(shang)店(dian)(dian)。寵(chong)物(wu)(wu)(wu)行業(ye)在發達國家已(yi)經有百余年的(de)(de)發展歷史,與(yu)寵(chong)物(wu)(wu)(wu)相關(guan)的(de)(de)產業(ye)已(yi)十分成(cheng)熟。國內寵(chong)物(wu)(wu)(wu)行業(ye)起步相對較晚,但隨著人們經濟(ji)水平的(de)(de)提高、思想觀念的(de)(de)轉(zhuan)變以及人口老齡化和單身、丁(ding)克群體的(de)(de)增(zeng)長,飼養寵(chong)物(wu)(wu)(wu)成(cheng)為人們的(de)(de)一(yi)種(zhong)情感(gan)寄托,人們從(cong)寵(chong)物(wu)(wu)(wu)身上獲取(qu)溫(wen)暖和陪伴,寵(chong)物(wu)(wu)(wu)經濟(ji)由(you)此快(kuai)速發展,寵(chong)物(wu)(wu)(wu)店(dian)(dian)行業(ye)也得到(dao)了相應的(de)(de)增(zeng)長。
寵(chong)(chong)物(wu)行(xing)業在(zai)發(fa)達國(guo)家(jia)已(yi)(yi)經(jing)(jing)有百余年(nian)的(de)(de)發(fa)展歷史,與寵(chong)(chong)物(wu)相關的(de)(de)產業已(yi)(yi)十分成熟。國(guo)內寵(chong)(chong)物(wu)行(xing)業起步相對較晚,但(dan)隨(sui)著人(ren)(ren)(ren)們(men)(men)經(jing)(jing)濟(ji)水平的(de)(de)提高(gao)、思(si)想觀念的(de)(de)轉變(bian)(bian)以(yi)及人(ren)(ren)(ren)口老齡化(hua)和(he)(he)單身、丁克(ke)群體的(de)(de)增長(chang),飼養寵(chong)(chong)物(wu)成為(wei)人(ren)(ren)(ren)們(men)(men)的(de)(de)一種情感寄(ji)(ji)托,人(ren)(ren)(ren)們(men)(men)從寵(chong)(chong)物(wu)身上(shang)獲取(qu)溫暖和(he)(he)陪(pei)伴,寵(chong)(chong)物(wu)經(jing)(jing)濟(ji)由此快(kuai)(kuai)速發(fa)展。Maigoo小編認為(wei),隨(sui)著中(zhong)國(guo)經(jing)(jing)濟(ji)的(de)(de)增長(chang),寵(chong)(chong)物(wu)行(xing)業得到了迅(xun)猛的(de)(de)發(fa)展,人(ren)(ren)(ren)們(men)(men)飼養寵(chong)(chong)物(wu)已(yi)(yi)經(jing)(jing)由單純的(de)(de)賞玩(wan)而轉變(bian)(bian)成人(ren)(ren)(ren)們(men)(men)精神的(de)(de)一種寄(ji)(ji)托,寵(chong)(chong)物(wu)的(de)(de)角(jiao)色也(ye)悄然(ran)發(fa)生(sheng)著變(bian)(bian)化(hua),已(yi)(yi)經(jing)(jing)日益(yi)成為(wei)人(ren)(ren)(ren)們(men)(men)生(sheng)活的(de)(de)伴侶,在(zai)促進和(he)(he)諧社會發(fa)揮(hui)著不可替代的(de)(de)調(diao)節作用,越(yue)來(lai)越(yue)多的(de)(de)人(ren)(ren)(ren)開(kai)始(shi)養寵(chong)(chong)物(wu),在(zai)這樣的(de)(de)環境下,寵(chong)(chong)物(wu)店(dian)行(xing)業也(ye)得到了快(kuai)(kuai)速的(de)(de)發(fa)展。
據數據統計顯示:2015-2020年(nian),我國(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)業(ye)(ye)(ye)消費(fei)市場(chang)規(gui)模(mo)持續上(shang)漲。我國(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)業(ye)(ye)(ye)消費(fei)市場(chang)規(gui)模(mo)由2015年(nian)的(de)(de)248.6億(yi)元(yuan)增(zeng)長(chang)(chang)至2020年(nian)的(de)(de)727.3億(yi)元(yuan),2020年(nian)中國(guo)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)消費(fei)市場(chang)規(gui)模(mo)727.3億(yi)元(yuan),同比(bi)增(zeng)長(chang)(chang)21.1%。Maigoo小編認為(wei),寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店是提供(gong)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)出售,寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用品售賣,寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)洗護服務的(de)(de)一體(ti)化商店,寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)行(xing)(xing)業(ye)(ye)(ye)消費(fei)市場(chang)的(de)(de)快(kuai)速增(zeng)長(chang)(chang),也會帶動(dong)著寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店行(xing)(xing)業(ye)(ye)(ye)的(de)(de)發(fa)展,未來(lai)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店消費(fei)市場(chang)規(gui)模(mo)的(de)(de)還將(jiang)會持續上(shang)升。寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店行(xing)(xing)業(ye)(ye)(ye)市場(chang)規(gui)模(mo)為(wei)投資寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)店行(xing)(xing)業(ye)(ye)(ye)的(de)(de)創業(ye)(ye)(ye)者提供(gong)了一個參(can)考。
解析
近五年(nian)(nian)(nian)來,寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)行(xing)業(ye)搜索(suo)指數(shu)總體(ti)呈(cheng)(cheng)現下(xia)降趨勢(shi),2017年(nian)(nian)(nian)到(dao)2020年(nian)(nian)(nian)寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)行(xing)業(ye)搜索(suo)指數(shu)呈(cheng)(cheng)逐年(nian)(nian)(nian)下(xia)降趨勢(shi),2021年(nian)(nian)(nian)行(xing)業(ye)搜索(suo)指數(shu)有(you)所增(zeng)長。據(ju)Maigoo小編了解,相比于(yu)國(guo)際寵(chong)(chong)(chong)(chong)物(wu)(wu)市場(chang),國(guo)內(nei)寵(chong)(chong)(chong)(chong)物(wu)(wu)市場(chang)起步較晚,在(zai)2010年(nian)(nian)(nian)以(yi)后呈(cheng)(cheng)現了較為快速(su)的發(fa)展增(zeng)速(su)。因(yin)為目(mu)前我國(guo)飼養(yang)寵(chong)(chong)(chong)(chong)物(wu)(wu)的家庭已經(jing)具有(you)一(yi)定的規模,寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)在(zai)市場(chang)已經(jing)呈(cheng)(cheng)現常(chang)態化,所以(yi)關注度慢(man)慢(man)下(xia)降。但隨著(zhu)人口老齡化和單身(shen)、丁(ding)克群體(ti)的增(zeng)長,飼養(yang)寵(chong)(chong)(chong)(chong)物(wu)(wu)成為人們的一(yi)種情感寄托(tuo),寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)行(xing)業(ye)也將得到(dao)了相應的增(zeng)長。寵(chong)(chong)(chong)(chong)物(wu)(wu)店(dian)行(xing)業(ye)還有(you)很大的發(fa)展空間。
百度指數寵(chong)物(wu)店(dian)(dian)的(de)(de)地域分布(bu)情況(kuang)來看(kan),華(hua)東地區(qu)和華(hua)南地區(qu)的(de)(de)搜索(suo)量是(shi)最大的(de)(de),其次是(shi)華(hua)北(bei)、華(hua)中、西南地區(qu),東北(bei)和西北(bei)搜索(suo)量相對(dui)來說較少。廣(guang)(guang)東、江蘇、山東、北(bei)京(jing)、浙江這五(wu)個省份的(de)(de)消(xiao)費(fei)者對(dui)寵(chong)物(wu)店(dian)(dian)的(de)(de)關(guan)注度較高(gao)。從數據上看(kan),我國北(bei)京(jing)、上海(hai)、深圳、廣(guang)(guang)州、成都(dou)這五(wu)個城市的(de)(de)寵(chong)物(wu)店(dian)(dian)潛在消(xiao)費(fei)市場是(shi)最大的(de)(de)。Maigoo小(xiao)編認為,在華(hua)東地區(qu)和華(hua)南地區(qu)加盟寵(chong)物(wu)店(dian)(dian)開店(dian)(dian)創業(ye),是(shi)一(yi)個不錯的(de)(de)選擇。
隨著人均收入的(de)增(zeng)加,寵(chong)物(wu)(wu)(wu)家(jia)長有(you)更充(chong)實(shi)的(de)經濟(ji)能(neng)力(li)提(ti)(ti)高(gao)寵(chong)物(wu)(wu)(wu)的(de)生活質量,這會帶動(dong)(dong)寵(chong)物(wu)(wu)(wu)用品的(de)需求增(zeng)加,促(cu)進(jin)寵(chong)物(wu)(wu)(wu)用品的(de)消費升級(ji),進(jin)而拉動(dong)(dong)寵(chong)物(wu)(wu)(wu)店行業的(de)發展。不僅如此,Maigoo小編還了(le)解到(dao),收入的(de)提(ti)(ti)高(gao)也使得寵(chong)物(wu)(wu)(wu)家(jia)長對(dui)寵(chong)物(wu)(wu)(wu)用品的(de)需求更個性化,對(dui)產(chan)品質量有(you)更高(gao)的(de)要求,這有(you)力(li)地推(tui)動(dong)(dong)了(le)產(chan)業的(de)升級(ji)和(he)產(chan)品的(de)更新(xin)換代,推(tui)動(dong)(dong)了(le)寵(chong)物(wu)(wu)(wu)店行業的(de)快速發展。
圍繞寵(chong)(chong)物(wu)的生(sheng)老病死(si),已經(jing)衍生(sheng)出龐大(da)的產業(ye)鏈(lian),寵(chong)(chong)物(wu)經(jing)濟產業(ye)鏈(lian)的上中下游(you)逐步(bu)完善,在上游(you)的活(huo)體(ti)飼(si)養交易以(yi)及中游(you)傳統(tong)的寵(chong)(chong)物(wu)食(shi)品用品環節之(zhi)外,寵(chong)(chong)物(wu)醫療保(bao)健、寵(chong)(chong)物(wu)培訓等各(ge)類衍生(sheng)服務和寵(chong)(chong)物(wu)產業(ye)細分市(shi)(shi)場得到(dao)充分發展。Maigoo小編(bian)認為(wei),寵(chong)(chong)物(wu)店作為(wei)寵(chong)(chong)物(wu)行業(ye)下游(you)的重(zhong)要組成部分,會(hui)隨著寵(chong)(chong)物(wu)行業(ye)市(shi)(shi)場規模的增(zeng)長(chang)得到(dao)快速(su)增(zeng)長(chang)。
寵(chong)物(wu)產(chan)品(pin)(pin)所涵蓋的(de)品(pin)(pin)類眾多(duo),涉及了寵(chong)物(wu)的(de)“吃、住、穿、行、玩”等多(duo)種生活場景與使用(yong)(yong)需求(qiu),包括了寵(chong)物(wu)食品(pin)(pin)、窩(wo)墊(dian)、爬(pa)架(jia)、服(fu)飾、玩具(ju)(ju)、牽引出行、清潔用(yong)(yong)具(ju)(ju)及飲食用(yong)(yong)具(ju)(ju)等多(duo)類產(chan)品(pin)(pin)。同時,作(zuo)為(wei)(wei)(wei)日用(yong)(yong)消(xiao)費品(pin)(pin),窩(wo)墊(dian)、爬(pa)架(jia)、玩具(ju)(ju)等寵(chong)物(wu)用(yong)(yong)品(pin)(pin)也需要(yao)在樣(yang)式(shi)、功能、材料等方面(mian)不斷做出創意創新(xin)(xin),以滿足和促進(jin)寵(chong)物(wu)家長的(de)購物(wu)需求(qiu)、寵(chong)物(wu)的(de)使用(yong)(yong)玩耍(shua)及人寵(chong)互動(dong)。Maigoo小(xiao)編認為(wei)(wei)(wei),更(geng)多(duo)品(pin)(pin)類的(de)寵(chong)物(wu)產(chan)品(pin)(pin)為(wei)(wei)(wei)寵(chong)物(wu)店注入新(xin)(xin)活力。