商圈越繁華越好、不注意維護老客戶、過分依靠加盟總部以及依靠促銷吸引消費者是經營電線電纜店(dian)鋪(pu)時常見的誤(wu)區(qu)(qu),這些(xie)誤(wu)區(qu)(qu)有可能導致加盟商電(dian)(dian)線(xian)電(dian)(dian)纜門(men)店(dian)的經營失(shi)敗(bai)。那么你知道電(dian)(dian)線(xian)電(dian)(dian)纜門(men)店(dian)創業失(shi)敗(bai)教訓(xun)有哪些(xie)嗎(ma)?接下來(lai)請(qing)跟(gen)Maigoo小編一起了(le)解經營電(dian)(dian)線(xian)電(dian)(dian)纜店(dian)鋪(pu)常見的誤(wu)區(qu)(qu),希望(wang)對您有所幫助。
我國(guo)電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)(lan)行(xing)業經過多年的發(fa)展(zhan)以(yi)及制造技(ji)術的不斷(duan)提高(gao),電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)(lan)產品技(ji)術得到發(fa)展(zhan),應用領域(yu)也越來越廣泛,家(jia)庭(ting)房屋裝修、軌道交通、航天工程、船舶制造等等領域(yu)行(xing)業都能看見電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)(lan)的身影,電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)(lan)行(xing)業市場規模不斷(duan)擴(kuo)大。在消(xiao)費升級以(yi)及環保節(jie)能意(yi)識提高(gao)的背景下,環保節(jie)能的電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)(lan)需求逐漸成(cheng)為主流,電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)(lan)市場釋放出巨大的潛力(li),我國(guo)電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)(lan)市場規模不斷(duan)擴(kuo)大,前景十(shi)分可(ke)觀。
在巨大的商機和利(li)潤的刺激下,不(bu)(bu)少投資者都想開一(yi)家電(dian)線(xian)電(dian)纜門(men)店,但(dan)電(dian)線(xian)電(dian)纜門(men)店開店不(bu)(bu)是(shi)輕松的事情(qing),稍不(bu)(bu)注意就會面臨風險,造成創業開店失敗,但(dan)在遇(yu)到(dao)風險時也可(ke)以總結教訓經驗(yan),為(wei)后面的經營(ying)做準備。
一(yi)些加盟商(shang)在(zai)(zai)進行電(dian)(dian)(dian)線(xian)電(dian)(dian)(dian)纜門店選址時(shi)總是認為店址所(suo)在(zai)(zai)商(shang)圈越繁(fan)華越好(hao),但商(shang)圈越繁(fan)華、就意味著門店租金(jin)就越高(gao),而且電(dian)(dian)(dian)線(xian)電(dian)(dian)(dian)纜產(chan)品(pin)也(ye)不(bu)(bu)是高(gao)檔奢侈品(pin),將(jiang)電(dian)(dian)(dian)線(xian)電(dian)(dian)(dian)纜門店開在(zai)(zai)繁(fan)華的商(shang)圈中,不(bu)(bu)僅不(bu)(bu)符合產(chan)品(pin)定位,還(huan)會(hui)造(zao)成(cheng)租金(jin)壓力(li)。
一些加(jia)盟(meng)商總(zong)(zong)是花大成本去(qu)尋找(zhao)新的(de)(de)客(ke)(ke)戶(hu),卻總(zong)(zong)是忽(hu)視一些老(lao)客(ke)(ke)戶(hu),這也是經營(ying)電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)店鋪常見的(de)(de)誤區(qu)之一。老(lao)客(ke)(ke)戶(hu)之所以會選擇加(jia)盟(meng)商的(de)(de)電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)產品(pin),就(jiu)是因為(wei)門店的(de)(de)服務、產品(pin)各方面都比較好,但如(ru)果加(jia)盟(meng)商不利(li)用(yong)好這個優勢(shi),總(zong)(zong)是忽(hu)視老(lao)客(ke)(ke)戶(hu),那么老(lao)客(ke)(ke)戶(hu)就(jiu)會選擇其他的(de)(de)電(dian)(dian)線(xian)(xian)電(dian)(dian)纜(lan)產品(pin),加(jia)盟(meng)商也會失(shi)去(qu)擴大銷售(shou)面的(de)(de)機會。
對(dui)(dui)于沒有經(jing)(jing)驗的(de)(de)(de)加(jia)(jia)盟(meng)商來說,加(jia)(jia)盟(meng)總部(bu)的(de)(de)(de)扶(fu)持(chi)就是最好的(de)(de)(de)幫(bang)助。但也有些加(jia)(jia)盟(meng)商總是過分依(yi)(yi)靠(kao)加(jia)(jia)盟(meng)總部(bu)的(de)(de)(de)扶(fu)持(chi),從門店(dian)(dian)選址到門店(dian)(dian)裝修,再(zai)到引進(jin)貨(huo)物以(yi)及后期門店(dian)(dian)宣傳(chuan)、門店(dian)(dian)經(jing)(jing)營(ying)(ying)都依(yi)(yi)靠(kao)加(jia)(jia)盟(meng)總部(bu),這樣的(de)(de)(de)做法是錯誤(wu)的(de)(de)(de)。電線(xian)電纜門店(dian)(dian)是加(jia)(jia)盟(meng)商經(jing)(jing)營(ying)(ying)的(de)(de)(de),如果什么(me)都依(yi)(yi)靠(kao)總部(bu)的(de)(de)(de)幫(bang)助,那么(me)在面對(dui)(dui)經(jing)(jing)營(ying)(ying)風險時,加(jia)(jia)盟(meng)商就會失去思考的(de)(de)(de)能力,缺少(shao)提出(chu)應對(dui)(dui)措施的(de)(de)(de)勇氣。
現如(ru)今電(dian)(dian)線(xian)電(dian)(dian)纜(lan)行業競爭激(ji)烈,很多(duo)門店總是依(yi)靠促(cu)銷(xiao)吸(xi)引(yin)消費者(zhe),希(xi)望通過降(jiang)價(jia)、低(di)價(jia)等促(cu)銷(xiao)手(shou)段吸(xi)引(yin)消費者(zhe)上門購(gou)買電(dian)(dian)線(xian)電(dian)(dian)纜(lan)產(chan)品,這也是經營電(dian)(dian)線(xian)電(dian)(dian)纜(lan)店鋪(pu)常(chang)見的誤(wu)區(qu)之一。如(ru)果(guo)電(dian)(dian)線(xian)電(dian)(dian)纜(lan)門店總是依(yi)靠促(cu)銷(xiao)吸(xi)引(yin)消費者(zhe),不僅會(hui)對門店形(xing)象(xiang)造(zao)成不好的影響,還會(hui)破壞市(shi)場平衡,讓整個電(dian)(dian)線(xian)電(dian)(dian)纜(lan)市(shi)場陷入到價(jia)格(ge)競爭中,電(dian)(dian)線(xian)電(dian)(dian)纜(lan)行業的發(fa)展(zhan)也會(hui)受到影響。