創立于1998年,以泡菜文化和各種花樣的泡菜為特色,專業從事餐飲服務、食品研發的企業
四川卞(bian)氏(shi)(shi)菜(cai)根(gen)香(xiang)泡(pao)菜(cai)餐飲(yin)(yin)有(you)限(xian)(xian)責任(ren)(ren)公(gong)(gong)(gong)司,公(gong)(gong)(gong)司創立于1998年,原名成都(dou)(dou)菜(cai)根(gen)香(xiang)泡(pao)菜(cai)酒(jiu)樓(lou),2000年更為現名,四川卞(bian)氏(shi)(shi)菜(cai)根(gen)香(xiang)泡(pao)菜(cai)餐飲(yin)(yin)有(you)限(xian)(xian)責任(ren)(ren)公(gong)(gong)(gong)司和卞(bian)氏(shi)(shi)菜(cai)根(gen)香(xiang)烹飪技術學校。2002年,公(gong)(gong)(gong)司精心(xin)打造第二品牌——卞(bian)氏(shi)(shi)錦官驛(yi)酒(jiu)樓(lou),隆重推出(chu)新概念餐飲(yin)(yin),受(shou)到消費者廣泛的好評。2003年,公(gong)(gong)(gong)司還在位于成都(dou)(dou)市美領(ling)館附近的錦繡(xiu)路(lu)36號(hao)投資興建(jian)了名噪一時的“錦官驛(yi)酒(jiu)店公(gong)(gong)(gong)寓(yu)”。
卞(bian)(bian)(bian)(bian)克先(xian)(xian)生熟(shu)讀四書,善于(yu)經商(shang),《菜(cai)(cai)(cai)根(gen)譚》一書是先(xian)(xian)生鐘(zhong)愛之一,從文(wen)章中悟商(shang)道,將(jiang)四川泡(pao)菜(cai)(cai)(cai)小題大(da)做,化(hua)平凡為(wei)神奇。吃得菜(cai)(cai)(cai)根(gen),百事可為(wei),獨具慧眼(yan)的(de)(de)(de)卞(bian)(bian)(bian)(bian)克先(xian)(xian)生于(yu)1998年8月(yue)18日,率先(xian)(xian)在成都(dou)市羊(yang)西(xi)線創(chuang)辦“成都(dou)菜(cai)(cai)(cai)根(gen)香(xiang)(xiang)泡(pao)菜(cai)(cai)(cai)酒(jiu)樓”。以獨特的(de)(de)(de)菜(cai)(cai)(cai)肴體(ti)系,別致的(de)(de)(de)裝修風格吸引(yin)了(le)眾多食客,生意極其火(huo)(huo)爆。正是由于(yu)菜(cai)(cai)(cai)根(gen)香(xiang)(xiang)紅紅火(huo)(huo)火(huo)(huo),使(shi)得一些仿冒者(zhe)(zhe)垂涎(xian),在2000年里成都(dou)引(yin)發(fa)了(le)以“菜(cai)(cai)(cai)根(gen)香(xiang)(xiang)”命名的(de)(de)(de)眾多的(de)(de)(de)仿冒酒(jiu)樓。作為(wei)菜(cai)(cai)(cai)根(gen)香(xiang)(xiang)品牌(pai)的(de)(de)(de)締造者(zhe)(zhe),卞(bian)(bian)(bian)(bian)克先(xian)(xian)生為(wei)了(le)避免更多仿冒者(zhe)(zhe)魚目混珠(zhu)誤導消費(fei)(fei)者(zhe)(zhe),于(yu)2000年將(jiang)“成都(dou)菜(cai)(cai)(cai)根(gen)香(xiang)(xiang)泡(pao)菜(cai)(cai)(cai)酒(jiu)樓”更名為(wei)自(zi)己姓氏(shi)命名的(de)(de)(de)“卞(bian)(bian)(bian)(bian)氏(shi)菜(cai)(cai)(cai)根(gen)香(xiang)(xiang)泡(pao)菜(cai)(cai)(cai)酒(jiu)樓”,并在成都(dou)各大(da)媒體(ti)予以澄清。大(da)浪淘(tao)沙,許多仿冒者(zhe)(zhe)的(de)(de)(de)投機劣行被消費(fei)(fei)者(zhe)(zhe)逐一識破而難(nan)以立足,在市場中已不復存(cun)在。如今,“卞(bian)(bian)(bian)(bian)氏(shi)菜(cai)(cai)(cai)根(gen)香(xiang)(xiang)”這(zhe)塊金字招牌(pai)仍然是餐飲(yin)市場的(de)(de)(de)引(yin)領者(zhe)(zhe)。