干洗店的(de)淡(dan)(dan)旺季(ji)比較明顯,那(nei)么在干(gan)洗(xi)(xi)店(dian)門店(dian)淡(dan)(dan)季(ji)如(ru)何經(jing)營呢?延伸(shen)干(gan)洗(xi)(xi)店(dian)服(fu)務范圍、加(jia)強干(gan)洗(xi)(xi)店(dian)員工培訓、推進干(gan)洗(xi)(xi)店(dian)異業合(he)作,進行(xing)干(gan)洗(xi)(xi)店(dian)團(tuan)隊建設等(deng)方(fang)(fang)法(fa)可以幫(bang)助干(gan)洗(xi)(xi)店(dian)順利度過銷售淡(dan)(dan)季(ji),在淡(dan)(dan)季(ji)經(jing)營好干(gan)洗(xi)(xi)店(dian)。接(jie)下來請跟Maigoo小編(bian)一起詳細了解干(gan)洗(xi)(xi)店(dian)店(dian)鋪(pu)淡(dan)(dan)季(ji)經(jing)營的(de)方(fang)(fang)法(fa)吧。
目(mu)前我(wo)國干(gan)(gan)洗(xi)店(dian)(dian)(dian)行業(ye)(ye)利潤大(da)(da)致(zhi)在70%-80%之間(jian),隨著(zhu)消費需求的(de)擴(kuo)大(da)(da),未來干(gan)(gan)洗(xi)店(dian)(dian)(dian)的(de)行業(ye)(ye)利潤將會越來越大(da)(da)。我(wo)國有(you)著(zhu)將近(jin)14億的(de)人口,在生活節奏變快、工作(zuo)壓力加大(da)(da)的(de)社會背景下,很多人都有(you)干(gan)(gan)洗(xi)衣物(wu)的(de)需求。由此可(ke)(ke)見(jian),干(gan)(gan)洗(xi)店(dian)(dian)(dian)行業(ye)(ye)有(you)著(zhu)廣闊的(de)發展(zhan)前景,行業(ye)(ye)利潤也(ye)非常高,很多人都想開一(yi)家干(gan)(gan)洗(xi)店(dian)(dian)(dian)獲得(de)巨大(da)(da)的(de)利潤。Maigoo小編認(ren)為干(gan)(gan)洗(xi)店(dian)(dian)(dian)有(you)著(zhu)較為明(ming)顯的(de)淡(dan)旺季之分。那(nei)么,干(gan)(gan)洗(xi)店(dian)(dian)(dian)在淡(dan)季如何(he)經營呢?通過延伸干(gan)(gan)洗(xi)店(dian)(dian)(dian)服務(wu)范圍、加強干(gan)(gan)洗(xi)店(dian)(dian)(dian)員(yuan)工培訓、推進干(gan)(gan)洗(xi)店(dian)(dian)(dian)異業(ye)(ye)合作(zuo),進行干(gan)(gan)洗(xi)店(dian)(dian)(dian)團隊(dui)建設等方法可(ke)(ke)以(yi)幫(bang)助干(gan)(gan)洗(xi)店(dian)(dian)(dian)度過銷售(shou)淡(dan)季,在淡(dan)季經營好干(gan)(gan)洗(xi)店(dian)(dian)(dian),實(shi)現利潤增長。
在(zai)淡(dan)季如何經營干洗(xi)店(dian)?Maigoo小(xiao)編(bian)認為(wei),加盟商可以站在(zai)消(xiao)費者(zhe)的(de)角度,為(wei)消(xiao)費者(zhe)提供(gong)更周到全面(mian)的(de)服務,例(li)如皮鞋保養清(qing)洗(xi),衣物(wu)縫(feng)補熨燙,各種(zhong)汽車坐(zuo)墊洗(xi)滌以及酒店(dian)桌布清(qing)洗(xi)等等業(ye)務。只有盡可能的(de)延伸干洗(xi)店(dian)的(de)服務范圍,才能在(zai)淡(dan)季實現利潤增長。
Maigoo小編(bian)認(ren)為在(zai)淡季經(jing)營干洗(xi)(xi)店(dian),還需要(yao)加強(qiang)(qiang)對(dui)干洗(xi)(xi)店(dian)員(yuan)(yuan)工(gong)的培(pei)訓(xun)。平(ping)時(shi)旺(wang)季期(qi)間(jian)沒有時(shi)間(jian)進行(xing)員(yuan)(yuan)工(gong)培(pei)訓(xun),現在(zai)正(zheng)好(hao)可以利(li)用淡季時(shi)間(jian)對(dui)員(yuan)(yuan)工(gong)加強(qiang)(qiang)培(pei)訓(xun)。對(dui)員(yuan)(yuan)工(gong)進行(xing)培(pei)訓(xun)之后(hou),員(yuan)(yuan)工(gong)能基本掌握干洗(xi)(xi)店(dian)基本知識(shi),幫助員(yuan)(yuan)工(gong)熟練各項干洗(xi)(xi)技(ji)能,還能通過(guo)培(pei)訓(xun)讓(rang)員(yuan)(yuan)工(gong)認(ren)識(shi)到個人(ren)形象的重要(yao)性,讓(rang)員(yuan)(yuan)工(gong)維護好(hao)自身形象。
異業(ye)合作(zuo)是幫助(zhu)干(gan)洗(xi)店(dian)(dian)在淡季(ji)提高營(ying)業(ye)額的好方法。Maigoo小編建議在淡季(ji)期間,加盟商也(ye)要及時與(yu)其(qi)他行(xing)(xing)業(ye)進行(xing)(xing)溝通交(jiao)流(liu),達成(cheng)合作(zuo)意向。這樣才(cai)能實(shi)現消(xiao)費人群(qun)的互補。例如,干(gan)洗(xi)店(dian)(dian)可(ke)(ke)以與(yu)服裝店(dian)(dian)進行(xing)(xing)合作(zuo),消(xiao)費者在購買服裝時可(ke)(ke)以獲(huo)得一張干(gan)洗(xi)消(xiao)費卡,憑借(jie)消(xiao)費卡可(ke)(ke)以享受(shou)干(gan)洗(xi)優惠(hui),這樣就能通過合作(zuo)來提高干(gan)洗(xi)店(dian)(dian)的營(ying)業(ye)額。
干(gan)洗店(dian)淡(dan)季(ji)期間(jian)(jian)客流量比較少,加盟商(shang)可以進(jin)(jin)(jin)行干(gan)洗店(dian)團(tuan)隊建(jian)(jian)設(she),組織(zhi)員(yuan)(yuan)工(gong)到附近公園(yuan)、娛樂(le)場所進(jin)(jin)(jin)行游玩,這樣可以增(zeng)加員(yuan)(yuan)工(gong)之(zhi)間(jian)(jian)的溝通交(jiao)流,增(zeng)強(qiang)團(tuan)隊凝聚(ju)力(li)。除此之(zhi)外,進(jin)(jin)(jin)行干(gan)洗店(dian)團(tuan)隊建(jian)(jian)設(she),還能(neng)增(zeng)強(qiang)員(yuan)(yuan)工(gong)與店(dian)長(chang)之(zhi)間(jian)(jian)的親和力(li),改善員(yuan)(yuan)工(gong)和店(dian)長(chang)之(zhi)間(jian)(jian)的關系,讓員(yuan)(yuan)工(gong)更好(hao)地為干(gan)洗店(dian)服務。團(tuan)隊建(jian)(jian)設(she)做好(hao)了(le),員(yuan)(yuan)工(gong)積極(ji)性也能(neng)得到提(ti)(ti)高,門店(dian)利潤才會提(ti)(ti)高。