干洗店的(de)淡旺季(ji)比較(jiao)明顯,那么在(zai)干(gan)洗(xi)(xi)店(dian)(dian)(dian)門店(dian)(dian)(dian)淡季(ji)如(ru)何經營呢?延伸干(gan)洗(xi)(xi)店(dian)(dian)(dian)服務(wu)范圍、加強干(gan)洗(xi)(xi)店(dian)(dian)(dian)員工培訓、推進(jin)干(gan)洗(xi)(xi)店(dian)(dian)(dian)異業合作(zuo),進(jin)行干(gan)洗(xi)(xi)店(dian)(dian)(dian)團隊(dui)建(jian)設等方(fang)法(fa)可以幫助(zhu)干(gan)洗(xi)(xi)店(dian)(dian)(dian)順利度(du)過銷售淡季(ji),在(zai)淡季(ji)經營好干(gan)洗(xi)(xi)店(dian)(dian)(dian)。接下(xia)來(lai)請跟Maigoo小(xiao)編一起詳細了解(jie)干(gan)洗(xi)(xi)店(dian)(dian)(dian)店(dian)(dian)(dian)鋪淡季(ji)經營的(de)方(fang)法(fa)吧(ba)。
目(mu)前我國干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)利(li)潤(run)(run)大致在70%-80%之間,隨著消(xiao)費需求的(de)(de)擴大,未來(lai)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)的(de)(de)行(xing)(xing)業(ye)(ye)(ye)利(li)潤(run)(run)將會越來(lai)越大。我國有(you)著將近(jin)14億的(de)(de)人(ren)口(kou),在生活節奏變快、工作壓力加大的(de)(de)社會背(bei)景(jing)下,很多人(ren)都有(you)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)衣物的(de)(de)需求。由此可(ke)見,干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)有(you)著廣闊的(de)(de)發(fa)展(zhan)前景(jing),行(xing)(xing)業(ye)(ye)(ye)利(li)潤(run)(run)也(ye)非常(chang)高(gao),很多人(ren)都想開一家干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)獲(huo)得巨大的(de)(de)利(li)潤(run)(run)。Maigoo小編認為干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)有(you)著較為明顯的(de)(de)淡(dan)旺季之分。那(nei)么,干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)在淡(dan)季如何經(jing)營呢?通(tong)過延伸干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)服(fu)務(wu)范(fan)圍、加強(qiang)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)員工培訓、推進(jin)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)異業(ye)(ye)(ye)合作,進(jin)行(xing)(xing)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)團隊建設(she)等方法可(ke)以幫助(zhu)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian)度過銷售淡(dan)季,在淡(dan)季經(jing)營好(hao)干(gan)(gan)(gan)洗(xi)(xi)(xi)(xi)(xi)店(dian)(dian)(dian)(dian),實現利(li)潤(run)(run)增(zeng)長(chang)。
在淡季如何經營干洗(xi)店(dian)?Maigoo小編認為,加盟商可(ke)以(yi)站在消(xiao)費者的(de)角度,為消(xiao)費者提供更周(zhou)到全(quan)面的(de)服務,例如皮鞋保養清洗(xi),衣物縫補熨燙,各種(zhong)汽車坐墊洗(xi)滌以(yi)及(ji)酒店(dian)桌布清洗(xi)等(deng)等(deng)業務。只(zhi)有盡可(ke)能的(de)延伸干洗(xi)店(dian)的(de)服務范圍,才(cai)能在淡季實現利潤增(zeng)長。
Maigoo小編認為在淡(dan)季經營干(gan)洗店,還需要(yao)加強對干(gan)洗店員(yuan)(yuan)工(gong)(gong)的培(pei)訓。平時旺季期間(jian)沒有時間(jian)進(jin)行(xing)員(yuan)(yuan)工(gong)(gong)培(pei)訓,現在正(zheng)好(hao)可以(yi)利用(yong)淡(dan)季時間(jian)對員(yuan)(yuan)工(gong)(gong)加強培(pei)訓。對員(yuan)(yuan)工(gong)(gong)進(jin)行(xing)培(pei)訓之后,員(yuan)(yuan)工(gong)(gong)能基本(ben)掌握干(gan)洗店基本(ben)知識(shi),幫(bang)助員(yuan)(yuan)工(gong)(gong)熟練各項(xiang)干(gan)洗技(ji)能,還能通過培(pei)訓讓(rang)員(yuan)(yuan)工(gong)(gong)認識(shi)到個人形(xing)象(xiang)的重要(yao)性(xing),讓(rang)員(yuan)(yuan)工(gong)(gong)維護(hu)好(hao)自身形(xing)象(xiang)。
異業(ye)合(he)(he)作是幫助干洗(xi)店在淡季提(ti)高(gao)營(ying)業(ye)額(e)的好方法。Maigoo小編(bian)建議在淡季期間,加(jia)盟商也要及時(shi)與(yu)其他行業(ye)進行溝通(tong)交流,達成合(he)(he)作意向。這(zhe)樣(yang)才(cai)能實(shi)現(xian)消費(fei)人群(qun)的互補(bu)。例如,干洗(xi)店可以(yi)(yi)與(yu)服(fu)裝(zhuang)店進行合(he)(he)作,消費(fei)者在購(gou)買服(fu)裝(zhuang)時(shi)可以(yi)(yi)獲得一張干洗(xi)消費(fei)卡,憑(ping)借消費(fei)卡可以(yi)(yi)享受干洗(xi)優惠(hui),這(zhe)樣(yang)就能通(tong)過合(he)(he)作來(lai)提(ti)高(gao)干洗(xi)店的營(ying)業(ye)額(e)。
干洗店(dian)淡季期(qi)間客流量比較少(shao),加盟商可(ke)以進(jin)行干洗店(dian)團隊(dui)(dui)建設,組織(zhi)員(yuan)(yuan)工(gong)到附(fu)近公園、娛樂場所進(jin)行游玩,這樣可(ke)以增加員(yuan)(yuan)工(gong)之間的溝通交流,增強(qiang)團隊(dui)(dui)凝聚力(li)。除此之外(wai),進(jin)行干洗店(dian)團隊(dui)(dui)建設,還能增強(qiang)員(yuan)(yuan)工(gong)與店(dian)長之間的親(qin)和(he)(he)力(li),改善員(yuan)(yuan)工(gong)和(he)(he)店(dian)長之間的關(guan)系,讓員(yuan)(yuan)工(gong)更(geng)好(hao)(hao)地為干洗店(dian)服(fu)務。團隊(dui)(dui)建設做好(hao)(hao)了(le),員(yuan)(yuan)工(gong)積極性也能得到提(ti)高,門店(dian)利潤才會提(ti)高。