開店總會遇到銷售淡季,那么新風系統門店(dian)淡(dan)季如何經營(ying)(ying)呢(ni)?做好新風(feng)系(xi)(xi)(xi)(xi)統(tong)產品團購工作、加(jia)強(qiang)新風(feng)系(xi)(xi)(xi)(xi)統(tong)門店(dian)品牌建設、重(zhong)塑新風(feng)系(xi)(xi)(xi)(xi)統(tong)門店(dian)業績(ji)目標、加(jia)強(qiang)新風(feng)系(xi)(xi)(xi)(xi)統(tong)門店(dian)員工管理等方法(fa)可以幫助新風(feng)系(xi)(xi)(xi)(xi)統(tong)門店(dian)順利度過銷售(shou)淡(dan)季,在(zai)淡(dan)季經營(ying)(ying)好新風(feng)系(xi)(xi)(xi)(xi)統(tong)門店(dian)。接下來請跟(gen)Maigoo小編一起詳細了解新風(feng)系(xi)(xi)(xi)(xi)統(tong)店(dian)鋪(pu)淡(dan)季經營(ying)(ying)的方法(fa)吧。
近(jin)年來(lai)隨(sui)著我國對(dui)室內空氣環境的(de)(de)(de)越發重(zhong)(zhong)視,消費者健康意識(shi)得到提高,特(te)別是在(zai)疫情的(de)(de)(de)影響下,人們(men)對(dui)新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)的(de)(de)(de)需求(qiu)逐漸增(zeng)加(jia)。在(zai)精裝(zhuang)房新(xin)風(feng)配套以及消費升級的(de)(de)(de)帶(dai)動下,加(jia)盟(meng)新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)行(xing)業(ye)成為(wei)熱(re)門的(de)(de)(de)項目(mu),很多人都想(xiang)開一家新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門店(dian)。但Maigoo小編認為(wei)新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)產(chan)品的(de)(de)(de)使用會受到季(ji)節(jie)等因(yin)(yin)素的(de)(de)(de)影響,因(yin)(yin)此會出現銷售(shou)(shou)淡季(ji)。那么,在(zai)銷售(shou)(shou)淡季(ji)如(ru)何經營(ying)好新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門店(dian)呢?做好新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)產(chan)品團購工(gong)作、加(jia)強(qiang)新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門店(dian)品牌建(jian)設、重(zhong)(zhong)塑新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門店(dian)業(ye)績目(mu)標、加(jia)強(qiang)新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門店(dian)員工(gong)管理等方(fang)法可(ke)以幫助新(xin)風(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門店(dian)度過銷售(shou)(shou)淡季(ji)。
裝修公(gong)司(si)、政府(fu)機構、公(gong)司(si)企(qi)業等等大(da)(da)型機構都是(shi)新(xin)風(feng)(feng)系統店鋪主要(yao)的(de)(de)利潤來源(yuan)。因此Maigoo小(xiao)編認為,要(yao)想在淡(dan)季(ji)經(jing)營好新(xin)風(feng)(feng)系統店鋪,就需要(yao)做好新(xin)風(feng)(feng)系統產(chan)品團購工作,集(ji)中(zhong)注(zhu)意力開(kai)發(fa)大(da)(da)型客(ke)戶(hu),加大(da)(da)對大(da)(da)型客(ke)戶(hu)的(de)(de)開(kai)發(fa)力度,保持新(xin)風(feng)(feng)系統店鋪在淡(dan)季(ji)期間(jian)的(de)(de)營業額。
淡季期間,新(xin)(xin)風系統(tong)店(dian)鋪的(de)(de)利潤、營(ying)業額(e)都會(hui)有所下降,Maigoo小編建議加(jia)盟商可以利用好淡季時間,抓緊各種媒介(jie)平臺的(de)(de)宣傳作用,對新(xin)(xin)風系統(tong)門(men)店(dian)進行品牌(pai)建設。制作短視頻、軟文軟廣,將(jiang)重點放在(zai)新(xin)(xin)風系統(tong)品牌(pai)的(de)(de)宣傳上(shang)。讓更(geng)多的(de)(de)消費者認識到新(xin)(xin)風系統(tong)門(men)店(dian),提高品牌(pai)經濟效益。
新(xin)風(feng)系統(tong)門店的(de)(de)季(ji)度業(ye)績(ji)目(mu)(mu)標(biao)受(shou)到各種因(yin)素的(de)(de)影響,存在著一定的(de)(de)差異。因(yin)此Maigoo小編認為在銷售(shou)淡(dan)季(ji),加盟商需要根(gen)據進店率、營業(ye)額等情況做出合適(shi)的(de)(de)業(ye)績(ji)調整。避(bi)免(mian)設立太高的(de)(de)業(ye)績(ji)目(mu)(mu)標(biao),給員(yuan)工(gong)造成(cheng)(cheng)較大的(de)(de)壓力。淡(dan)季(ji)期間(jian)業(ye)績(ji)目(mu)(mu)標(biao)太高會(hui)打擊員(yuan)工(gong)的(de)(de)積極(ji)性,不利于員(yuan)工(gong)的(de)(de)成(cheng)(cheng)長和進步。
一家新風系統(tong)(tong)店(dian)鋪是否經營(ying)得好(hao),員(yuan)(yuan)工管理很(hen)重(zhong)要(yao)。Maigoo小編建(jian)議加盟(meng)商在淡季(ji)期間(jian),需要(yao)加強(qiang)新風系統(tong)(tong)門店(dian)員(yuan)(yuan)工的(de)管理,員(yuan)(yuan)工管理做好(hao)了,才能讓新風系統(tong)(tong)店(dian)鋪在淡季(ji)獲得較好(hao)的(de)銷(xiao)售額。因此(ci)加盟(meng)商需要(yao)及時與員(yuan)(yuan)工進行(xing)溝通交流,了解員(yuan)(yuan)工的(de)難處和真實情況,開展各項團建(jian)活動,加強(qiang)凝聚(ju)力,提(ti)高員(yuan)(yuan)工積極性。