2017年(nian)3月29日，TCL于國家會議中心發布了旗下互(hu)聯(lian)網(wang)品牌，雷(lei)鳥(niao)(niao)(niao)電(dian)視品牌從此誕(dan)生，雷(lei)鳥(niao)(niao)(niao)電(dian)視產品I55同步(bu)面(mian)市。行(xing)(xing)業人士評論稱，背靠TCL的品牌基(ji)礎，雷(lei)鳥(niao)(niao)(niao)電(dian)視或成為互(hu)聯(lian)網(wang)電(dian)視行(xing)(xing)業的變革者。

雷鳥電視(shi)的(de)品牌理念是“簡(jian)(jian)單娛樂(le)，簡(jian)(jian)單熱愛”。為了追求(qiu)有(you)質量的(de)信(xin)息，雷鳥電視(shi)具(ju)備內容(rong)收集能力，無論(lun)在運營或是互動層(ceng)面，都追求(qiu)極致的(de)用戶(hu)體(ti)(ti)驗(yan)。透過大數(shu)據，結合體(ti)(ti)驗(yan)設計，化繁為簡(jian)(jian)，提(ti)供給(gei)用戶(hu)純粹的(de)簡(jian)(jian)單娛樂(le)。

雷鳥FFUI是(shi)(shi)基(ji)于Android 6.0深度(du)定制的(de)(de)(de)(de)電(dian)(dian)視(shi)操作系統(tong)，簡單(dan)易(yi)用(yong)(yong)(yong)，符(fu)合用(yong)(yong)(yong)戶(hu)(hu)(hu)使用(yong)(yong)(yong)習(xi)慣。采用(yong)(yong)(yong)網(wang)絡加速(su)技術讓(rang)FFUI猶如插(cha)上翅膀。菱(ling)形設(she)(she)(she)計的(de)(de)(de)(de)UI界面，更顯(xian)極速(su)動(dong)感(gan)，富(fu)有活(huo)力，為生活(huo)更添趣味。FFUI搭(da)載豐(feng)富(fu)的(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)場景，無(wu)論生活(huo)還是(shi)(shi)工作都擁有功(gong)(gong)(gong)(gong)能(neng)(neng)定位。智(zhi)能(neng)(neng)語音功(gong)(gong)(gong)(gong)能(neng)(neng)，能(neng)(neng)夠聽(ting)懂用(yong)(yong)(yong)戶(hu)(hu)(hu)的(de)(de)(de)(de)語音指令，幫用(yong)(yong)(yong)戶(hu)(hu)(hu)直達所想啟動(dong)的(de)(de)(de)(de)應(ying)(ying)用(yong)(yong)(yong)，以及想看的(de)(de)(de)(de)影(ying)(ying)視(shi)內容；多屏(ping)(ping)互動(dong)功(gong)(gong)(gong)(gong)能(neng)(neng)，可(ke)以將手(shou)機(ji)屏(ping)(ping)顯(xian)一鍵(jian)投射到電(dian)(dian)視(shi)屏(ping)(ping)幕上，追劇聊天兩不誤(wu)；一鍵(jian)截(jie)屏(ping)(ping)截(jie)屏(ping)(ping)功(gong)(gong)(gong)(gong)能(neng)(neng)，支(zhi)持(chi)長按設(she)(she)(she)置鍵(jian)對(dui)電(dian)(dian)視(shi)屏(ping)(ping)幕進行截(jie)屏(ping)(ping)，幫用(yong)(yong)(yong)戶(hu)(hu)(hu)將精(jing)彩畫面分(fen)享(xiang)至朋友圈；家(jia)庭圈功(gong)(gong)(gong)(gong)能(neng)(neng)，可(ke)通(tong)(tong)過二維碼與家(jia)人(ren)號碼進行綁定，外出時(shi)將手(shou)機(ji)中(zhong)的(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)分(fen)享(xiang)至家(jia)中(zhong)的(de)(de)(de)(de)電(dian)(dian)視(shi)，還支(zhi)持(chi)事實(shi)視(shi)頻(pin)，親情永(yong)伴身邊(bian)；微信互聯功(gong)(gong)(gong)(gong)能(neng)(neng)，可(ke)通(tong)(tong)過手(shou)機(ji)推送(song)優質應(ying)(ying)用(yong)(yong)(yong)到電(dian)(dian)視(shi)端使用(yong)(yong)(yong)，使用(yong)(yong)(yong)戶(hu)(hu)(hu)享(xiang)受大屏(ping)(ping)的(de)(de)(de)(de)樂趣；商務投影(ying)(ying)功(gong)(gong)(gong)(gong)能(neng)(neng)，支(zhi)持(chi)多格式(shi)文檔投影(ying)(ying)，多人(ren)分(fen)享(xiang)，是(shi)(shi)多人(ren)異地的(de)(de)(de)(de)商務會議的(de)(de)(de)(de)好(hao)幫手(shou)；電(dian)(dian)視(shi)衛(wei)士功(gong)(gong)(gong)(gong)能(neng)(neng)，是(shi)(shi)專為家(jia)長開設(she)(she)(she)的(de)(de)(de)(de)“智(zhi)能(neng)(neng)兒童鎖”，能(neng)(neng)夠設(she)(she)(she)置兒童觀(guan)看時(shi)間與應(ying)(ying)用(yong)(yong)(yong)鎖定，有效阻(zu)止孩子過度(du)沉迷電(dian)(dian)視(shi)；應(ying)(ying)用(yong)(yong)(yong)商店(dian)功(gong)(gong)(gong)(gong)能(neng)(neng)，雷鳥應(ying)(ying)用(yong)(yong)(yong)商城(cheng)精(jing)選上百款熱門(men)應(ying)(ying)用(yong)(yong)(yong)，為全家(jia)人(ren)帶(dai)來更多娛樂休(xiu)閑的(de)(de)(de)(de)新選擇。