2017年(nian)3月29日(ri)，TCL于國(guo)家會議中心發布(bu)了(le)旗下(xia)互(hu)聯網品(pin)牌(pai)(pai)，雷(lei)(lei)鳥(niao)電(dian)視品(pin)牌(pai)(pai)從此誕生，雷(lei)(lei)鳥(niao)電(dian)視產品(pin)I55同(tong)步面市。行(xing)業(ye)人士(shi)評論稱，背靠TCL的(de)品(pin)牌(pai)(pai)基礎，雷(lei)(lei)鳥(niao)電(dian)視或(huo)成為互(hu)聯網電(dian)視行(xing)業(ye)的(de)變革者。

雷(lei)鳥電視(shi)的品牌理念是(shi)“簡(jian)(jian)(jian)單(dan)(dan)娛(yu)樂，簡(jian)(jian)(jian)單(dan)(dan)熱(re)愛”。為了追求有質量(liang)的信息，雷(lei)鳥電視(shi)具備內容收集(ji)能(neng)力，無(wu)論(lun)在運營(ying)或是(shi)互(hu)動層面，都追求極(ji)致(zhi)的用戶體驗。透過大數據(ju)，結(jie)合體驗設計(ji)，化繁為簡(jian)(jian)(jian)，提(ti)供給用戶純粹的簡(jian)(jian)(jian)單(dan)(dan)娛(yu)樂。

雷鳥(niao)FFUI是(shi)基于(yu)Android 6.0深(shen)度定制的(de)電(dian)(dian)視(shi)(shi)操作(zuo)系(xi)統，簡(jian)單易用(yong)(yong)(yong)(yong)(yong)，符合(he)用(yong)(yong)(yong)(yong)(yong)戶使用(yong)(yong)(yong)(yong)(yong)習(xi)慣。采(cai)用(yong)(yong)(yong)(yong)(yong)網絡加(jia)速(su)技術讓FFUI猶(you)如插上(shang)翅膀。菱形設(she)計的(de)UI界面(mian)，更(geng)(geng)顯極速(su)動(dong)(dong)感，富有活力，為(wei)生(sheng)活更(geng)(geng)添趣味。FFUI搭載豐富的(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)場景，無論生(sheng)活還(huan)(huan)是(shi)工作(zuo)都擁(yong)有功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)定位。智(zhi)能(neng)(neng)(neng)(neng)語音(yin)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，能(neng)(neng)(neng)(neng)夠(gou)聽(ting)懂用(yong)(yong)(yong)(yong)(yong)戶的(de)語音(yin)指(zhi)令，幫用(yong)(yong)(yong)(yong)(yong)戶直達(da)所想啟動(dong)(dong)的(de)應(ying)用(yong)(yong)(yong)(yong)(yong)，以(yi)及想看的(de)影(ying)視(shi)(shi)內容；多(duo)(duo)(duo)(duo)屏(ping)(ping)互(hu)動(dong)(dong)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，可以(yi)將手(shou)機屏(ping)(ping)顯一鍵投射(she)到電(dian)(dian)視(shi)(shi)屏(ping)(ping)幕(mu)上(shang)，追劇聊天兩不誤(wu)；一鍵截屏(ping)(ping)截屏(ping)(ping)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，支(zhi)(zhi)持(chi)(chi)長(chang)按(an)設(she)置鍵對(dui)電(dian)(dian)視(shi)(shi)屏(ping)(ping)幕(mu)進(jin)(jin)行截屏(ping)(ping)，幫用(yong)(yong)(yong)(yong)(yong)戶將精彩(cai)畫面(mian)分享至朋友圈；家庭圈功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，可通(tong)過二(er)維碼(ma)與家人(ren)號碼(ma)進(jin)(jin)行綁(bang)定，外(wai)出時(shi)將手(shou)機中的(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)分享至家中的(de)電(dian)(dian)視(shi)(shi)，還(huan)(huan)支(zhi)(zhi)持(chi)(chi)事(shi)實(shi)視(shi)(shi)頻，親情永伴身邊；微信互(hu)聯功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，可通(tong)過手(shou)機推(tui)送優(you)質(zhi)應(ying)用(yong)(yong)(yong)(yong)(yong)到電(dian)(dian)視(shi)(shi)端使用(yong)(yong)(yong)(yong)(yong)，使用(yong)(yong)(yong)(yong)(yong)戶享受大(da)屏(ping)(ping)的(de)樂趣；商務(wu)投影(ying)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，支(zhi)(zhi)持(chi)(chi)多(duo)(duo)(duo)(duo)格式文(wen)檔投影(ying)，多(duo)(duo)(duo)(duo)人(ren)分享，是(shi)多(duo)(duo)(duo)(duo)人(ren)異(yi)地的(de)商務(wu)會(hui)議的(de)好幫手(shou)；電(dian)(dian)視(shi)(shi)衛(wei)士功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，是(shi)專為(wei)家長(chang)開(kai)設(she)的(de)“智(zhi)能(neng)(neng)(neng)(neng)兒童鎖”，能(neng)(neng)(neng)(neng)夠(gou)設(she)置兒童觀(guan)看時(shi)間與應(ying)用(yong)(yong)(yong)(yong)(yong)鎖定，有效(xiao)阻止孩子過度沉迷電(dian)(dian)視(shi)(shi)；應(ying)用(yong)(yong)(yong)(yong)(yong)商店(dian)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，雷鳥(niao)應(ying)用(yong)(yong)(yong)(yong)(yong)商城精選(xuan)上(shang)百(bai)款熱門應(ying)用(yong)(yong)(yong)(yong)(yong)，為(wei)全家人(ren)帶來(lai)更(geng)(geng)多(duo)(duo)(duo)(duo)娛樂休閑的(de)新選(xuan)擇(ze)。