老大(da)昌(chang)(chang),是老上海夏天(tian)的一盒(he)冰(bing)糕(gao),也是冬天(tian)小心翼(yi)翼(yi)拎在手心的一盒(he)奶油(you)蛋(dan)糕(gao)。老大(da)昌(chang)(chang),誕(dan)生(sheng)于1937年(nian)的上海,是舊(jiu)時許多(duo)上海人熟悉的西餅屋。“老大(da)昌(chang)(chang)”這幾個(ge)(ge)字,用上海話(hua)的儂軟念出(chu)來,才(cai)是最有腔調,那是一座城(cheng)市井街角(jiao)余留的溫存(cun)。1979年(nian),一只12寸的圓蛋(dan)糕(gao)九塊(kuai)八(ba),我們當時一個(ge)(ge)月的工資才(cai)三十六塊(kuai),可照樣(yang)生(sheng)意(yi)好(hao)得(de)要(yao)排隊。
多(duo)年(nian)(nian)(nian)來(lai),薪火傳承,有(you)(you)(you)著老(lao)(lao)(lao)(lao)上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)傳統(tong)(tong)特色(se)的(de)(de)(de)(de)(de)西(xi)番尼,朗姆蛋(dan)(dan)(dan)糕(gao)(gao)(gao),白脫(tuo)蛋(dan)(dan)(dan)糕(gao)(gao)(gao)等(deng)(deng)西(xi)點(dian)(dian)(dian)(dian)。至今任(ren)仍為市民消費(fei)的(de)(de)(de)(de)(de)熱點(dian)(dian)(dian)(dian)。一(yi)(yi)(yi)(yi)(yi)九(jiu)九(jiu)三(san)年(nian)(nian)(nian)由(you)新加坡(po)(po)麥莉食品(pin)有(you)(you)(you)限公(gong)司合資,引進技(ji)術(shu)設備,采用新加坡(po)(po)的(de)(de)(de)(de)(de)獨特工藝,研制開(kai)發了(le)果料(liao)蛋(dan)(dan)(dan)糕(gao)(gao)(gao),冷凍蛋(dan)(dan)(dan)糕(gao)(gao)(gao)等(deng)(deng)新產品(pin)。“老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang)”西(xi)點(dian)(dian)(dian)(dian)既保(bao)留(liu)了(le)老(lao)(lao)(lao)(lao)上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)傳統(tong)(tong)風(feng)味又(you)不(bu)(bu)(bu)(bu)失(shi)新西(xi)點(dian)(dian)(dian)(dian)特色(se),開(kai)創了(le)品(pin)牌企業的(de)(de)(de)(de)(de)發展新路(lu)。媒(mei)體的(de)(de)(de)(de)(de)關注度也(ye)(ye)與(yu)日劇增(zeng)。上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)人特別(bie)(bie)愛(ai)(ai)吃(chi)(chi)西(xi)點(dian)(dian)(dian)(dian),對(dui)各式面(mian)(mian)(mian)(mian)包(bao)(bao)、蛋(dan)(dan)(dan)糕(gao)(gao)(gao)的(de)(de)(de)(de)(de)偏愛(ai)(ai)是(shi)海(hai)(hai)(hai)(hai)派(pai)飲(yin)食的(de)(de)(de)(de)(de)傳統(tong)(tong),紅(hong)寶(bao)石(shi)鮮奶小(xiao)方、栗子(zi)(zi)(zi)蛋(dan)(dan)(dan)糕(gao)(gao)(gao)、老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang)、哈爾濱食品(pin)廠(chang)……這些名(ming)(ming)(ming)(ming)字(zi)(zi)(zi)在(zai)(zai)上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)人心(xin)目中(zhong)的(de)(de)(de)(de)(de)地位,恐(kong)怕(pa)要(yao)比(bi)現在(zai)(zai)每(mei)天生意紅(hong)火的(de)(de)(de)(de)(de)那(nei)些連(lian)鎖面(mian)(mian)(mian)(mian)包(bao)(bao)房(fang)要(yao)高。張(zhang)(zhang)愛(ai)(ai)玲愛(ai)(ai)“老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang)”除了(le)香港人以外(wai),上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)人恐(kong)怕(pa)是(shi)全中(zhong)國愛(ai)(ai)吃(chi)(chi)西(xi)點(dian)(dian)(dian)(dian)的(de)(de)(de)(de)(de)群(qun)落(luo),他(ta)們一(yi)(yi)(yi)(yi)(yi)輩(bei)子(zi)(zi)(zi)都(dou)(dou)愛(ai)(ai)生煎(jian)饅頭、油條粢飯(fan),也(ye)(ye)永遠離不(bu)(bu)(bu)(bu)開(kai)摜奶油、白脫(tuo)面(mian)(mian)(mian)(mian)包(bao)(bao)、栗子(zi)(zi)(zi)蛋(dan)(dan)(dan)糕(gao)(gao)(gao)。遺憾的(de)(de)(de)(de)(de)是(shi),美食領域(yu)的(de)(de)(de)(de)(de)優(you)勝劣汰有(you)(you)(you)時未必可信,至少在(zai)(zai)不(bu)(bu)(bu)(bu)少人心(xin)里(li),多(duo)年(nian)(nian)(nian)前(qian)(qian)好些價(jia)(jia)廉物美的(de)(de)(de)(de)(de)西(xi)點(dian)(dian)(dian)(dian),都(dou)(dou)比(bi)現在(zai)(zai)那(nei)種(zhong)高級飯(fan)店里(li)的(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)道提(ti)拉米蘇更(geng)美味。上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)人對(dui)西(xi)式面(mian)(mian)(mian)(mian)包(bao)(bao)糕(gao)(gao)(gao)點(dian)(dian)(dian)(dian)的(de)(de)(de)(de)(de)依賴,恐(kong)怕(pa)是(shi)租界(jie)時代(dai)留(liu)下的(de)(de)(de)(de)(de)習慣,有(you)(you)(you)些人哪怕(pa)住的(de)(de)(de)(de)(de)是(shi)蝸居斗室,也(ye)(ye)有(you)(you)(you)拿咸棍面(mian)(mian)(mian)(mian)包(bao)(bao)、牛油蛋(dan)(dan)(dan)糕(gao)(gao)(gao)當早飯(fan)的(de)(de)(de)(de)(de)習慣,還有(you)(you)(you)的(de)(de)(de)(de)(de)人三(san)天不(bu)(bu)(bu)(bu)碰西(xi)點(dian)(dian)(dian)(dian)就難過(guo)(guo)。和(he)中(zhong)式點(dian)(dian)(dian)(dian)心(xin)相(xiang)比(bi),西(xi)點(dian)(dian)(dian)(dian)更(geng)精致,更(geng)干凈(jing),模樣也(ye)(ye)更(geng)漂亮(liang),仿佛是(shi)一(yi)(yi)(yi)(yi)(yi)朵面(mian)(mian)(mian)(mian)粉澆(jiao)鑄出來(lai)的(de)(de)(de)(de)(de)花,馥郁而熱烘烘。蛋(dan)(dan)(dan)筒(tong)、哈斗、椰絲球、蝴蝶酥(su)、咖喱餃等(deng)(deng),這些點(dian)(dian)(dian)(dian)心(xin)都(dou)(dou)如它們的(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)稱(cheng)(cheng)一(yi)(yi)(yi)(yi)(yi)樣富有(you)(you)(you)想象力,能(neng)在(zai)(zai)當年(nian)(nian)(nian)很(hen)多(duo)面(mian)(mian)(mian)(mian)包(bao)(bao)房(fang)、食品(pin)店里(li)被(bei)買到(dao)(dao),現在(zai)(zai)很(hen)多(duo)小(xiao)孩子(zi)(zi)(zi),或者新上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)人,恐(kong)怕(pa)連(lian)聽都(dou)(dou)不(bu)(bu)(bu)(bu)見得(de)(de)聽說過(guo)(guo)。以前(qian)(qian)上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)的(de)(de)(de)(de)(de)西(xi)點(dian)(dian)(dian)(dian)店并不(bu)(bu)(bu)(bu)比(bi)現在(zai)(zai)少,光(guang)(guang)(guang)一(yi)(yi)(yi)(yi)(yi)條淮(huai)海(hai)(hai)(hai)(hai)路(lu)上(shang)(shang)(shang)(shang)(shang)(shang),就有(you)(you)(you)很(hen)多(duo)“洋果子(zi)(zi)(zi)店”(這是(shi)日本人對(dui)西(xi)點(dian)(dian)(dian)(dian)店的(de)(de)(de)(de)(de)叫法)。解放前(qian)(qian)那(nei)些俄(e)國人,在(zai)(zai)法租界(jie)里(li)將他(ta)們的(de)(de)(de)(de)(de)羅(luo)宋(song)西(xi)菜(cai)和(he)羅(luo)宋(song)面(mian)(mian)(mian)(mian)包(bao)(bao)一(yi)(yi)(yi)(yi)(yi)并推(tui)及到(dao)(dao)本埠人的(de)(de)(de)(de)(de)生活中(zhong)。俄(e)國人在(zai)(zai)霞飛路(lu)上(shang)(shang)(shang)(shang)(shang)(shang)開(kai)的(de)(de)(de)(de)(de)面(mian)(mian)(mian)(mian)包(bao)(bao)房(fang),是(shi)老(lao)(lao)(lao)(lao)上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)們喜歡光(guang)(guang)(guang)顧的(de)(de)(de)(de)(de),比(bi)如老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang)。老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang)這個(ge)名(ming)(ming)(ming)(ming)字(zi)(zi)(zi),用普通話(hua)念(nian)出來(lai)味道就不(bu)(bu)(bu)(bu)對(dui),這個(ge)名(ming)(ming)(ming)(ming)稱(cheng)(cheng)似(si)乎(hu)只能(neng)用上(shang)(shang)(shang)(shang)(shang)(shang)海(hai)(hai)(hai)(hai)話(hua)念(nian):“老(lao)(lao)(lao)(lao)(lao)——大(da)——昌(chang)(chang)(chang)(cang)。”有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)點(dian)(dian)(dian)(dian)腔調,有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)點(dian)(dian)(dian)(dian)氣魄,但又(you)都(dou)(dou)是(shi)屬于市井街角的(de)(de)(de)(de)(de)。張(zhang)(zhang)愛(ai)(ai)玲曾經(jing)在(zai)(zai)《談吃(chi)(chi)與(yu)畫(hua)餅充饑(ji)》里(li)描繪過(guo)(guo)“老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang)”,她經(jing)常光(guang)(guang)(guang)顧的(de)(de)(de)(de)(de)“老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang)”(Tchakalian)在(zai)(zai)她就讀的(de)(de)(de)(de)(de)中(zhong)學附近(jin),兆(zhao)豐(feng)公(gong)園對(dui)過(guo)(guo)(現在(zai)(zai)的(de)(de)(de)(de)(de)中(zhong)山(shan)公(gong)園地帶),里(li)面(mian)(mian)(mian)(mian)有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)種(zhong)小(xiao)面(mian)(mian)(mian)(mian)包(bao)(bao),“特別(bie)(bie)小(xiao)些,半球型(xing),上(shang)(shang)(shang)(shang)(shang)(shang)面(mian)(mian)(mian)(mian)略(lve)有(you)(you)(you)酥(su)皮,下面(mian)(mian)(mian)(mian)底上(shang)(shang)(shang)(shang)(shang)(shang)嵌著一(yi)(yi)(yi)(yi)(yi)半半寸寬的(de)(de)(de)(de)(de)十字(zi)(zi)(zi)托子(zi)(zi)(zi),這十字(zi)(zi)(zi)大概面(mian)(mian)(mian)(mian)和(he)得(de)(de)較硬(ying),里(li)面(mian)(mian)(mian)(mian)攙(chan)了(le)點(dian)(dian)(dian)(dian)乳酪,微(wei)咸,與(yu)不(bu)(bu)(bu)(bu)大甜的(de)(de)(de)(de)(de)面(mian)(mian)(mian)(mian)包(bao)(bao)同吃(chi)(chi),微(wei)妙可口。”她還寫到(dao)(dao)過(guo)(guo)一(yi)(yi)(yi)(yi)(yi)種(zhong)肉(rou)餡煎(jian)餅,叫匹(pi)若嘰(ji)(pierogie),“老(lao)(lao)(lao)(lao)金黃色(se),疲軟作(zuo)布袋形。”以前(qian)(qian)淮(huai)海(hai)(hai)(hai)(hai)路(lu)茂(mao)名(ming)(ming)(ming)(ming)路(lu)口的(de)(de)(de)(de)(de)老(lao)(lao)(lao)(lao)大昌(chang)(chang)(chang),不(bu)(bu)(bu)(bu)記得(de)(de)里(li)面(mian)(mian)(mian)(mian)有(you)(you)(you)張(zhang)(zhang)愛(ai)(ai)玲吃(chi)(chi)過(guo)(guo)的(de)(de)(de)(de)(de)十字(zi)(zi)(zi)小(xiao)面(mian)(mian)(mian)(mian)包(bao)(bao)與(yu)匹(pi)若嘰(ji),倒是(shi)經(jing)常看到(dao)(dao)有(you)(you)(you)人排隊買白脫(tuo)蛋(dan)(dan)(dan)糕(gao)(gao)(gao)、朗姆蛋(dan)(dan)(dan)糕(gao)(gao)(gao)。那(nei)里(li)還有(you)(you)(you)賣一(yi)(yi)(yi)(yi)(yi)種(zhong)界(jie)于冰(bing)淇(qi)淋和(he)蛋(dan)(dan)(dan)糕(gao)(gao)(gao)之間的(de)(de)(de)(de)(de)“冰(bing)糕(gao)(gao)(gao)”,買回家如果不(bu)(bu)(bu)(bu)吃(chi)(chi)要(yao)立刻放冰(bing)箱,否則(ze)要(yao)化掉的(de)(de)(de)(de)(de)。所以,很(hen)多(duo)上(shang)(shang)(shang)(shang)(shang)(shang)了(le)年(nian)(nian)(nian)紀的(de)(de)(de)(de)(de)人看到(dao)(dao)后來(lai)價(jia)(jia)格不(bu)(bu)(bu)(bu)菲(fei)的(de)(de)(de)(de)(de)哈根(gen)達斯冰(bing)淇(qi)淋蛋(dan)(dan)(dan)糕(gao)(gao)(gao),頗不(bu)(bu)(bu)(bu)以為然:迭格嘛(ma)阿拉小(xiao)辰光(guang)(guang)(guang)老(lao)(lao)(lao)(lao)早吃(chi)(chi)過(guo)(guo)睞。