一、什么是代工企業
代(dai)(dai)工(gong)(gong)(gong)(gong)企業(ye)(ye)(ye)，顧名思義就是(shi)從(cong)事代(dai)(dai)工(gong)(gong)(gong)(gong)生產(chan)(chan)的(de)(de)企業(ye)(ye)(ye)，大致可分為oem（Original Equipment Manufacture）代(dai)(dai)工(gong)(gong)(gong)(gong)企業(ye)(ye)(ye)和odm（Original Design Manufacture）代(dai)(dai)工(gong)(gong)(gong)(gong)企業(ye)(ye)(ye)兩種：1、oem代(dai)(dai)工(gong)(gong)(gong)(gong)企業(ye)(ye)(ye)：oem是(shi)英(ying)文Original Equipment Manufacture的(de)(de)簡稱，意(yi)思是(shi)原(yuan)始設備制(zhi)造(zao)商，指一家廠家根據另一家廠商的(de)(de)要求，為其生產(chan)(chan)產(chan)(chan)品和產(chan)(chan)品配件，亦稱為定牌生產(chan)(chan)或授權貼(tie)(tie)牌生產(chan)(chan)。2、odm代(dai)(dai)工(gong)(gong)(gong)(gong)企業(ye)(ye)(ye)：odm是(shi)英(ying)文Original design manufacture的(de)(de)縮(suo)寫，意(yi)思是(shi)原(yuan)始設計制(zhi)造(zao)商，指采(cai)購(gou)方(fang)(fang)(fang)委(wei)托制(zhi)造(zao)方(fang)(fang)(fang)提(ti)供從(cong)研發、設計到(dao)生產(chan)(chan)、后期(qi)維護的(de)(de)全部服務，從(cong)設計到(dao)生產(chan)(chan)都是(shi)代(dai)(dai)工(gong)(gong)(gong)(gong)企業(ye)(ye)(ye)自(zi)行完成(cheng)，購(gou)買方(fang)(fang)(fang)直(zhi)接貼(tie)(tie)牌即可。
二、代工企業的優勢和劣勢
代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)優勢主要(yao)在(zai)于：代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)通過(guo)為(wei)(wei)國外品(pin)(pin)(pin)牌(pai)(pai)(pai)做(zuo)代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)，能幫助進入國際市場，參(can)與(yu)國際競爭；并且(qie)代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)規(gui)模化(hua)生產能降(jiang)低成本(ben)，提高生產效(xiao)率；還有(you)就(jiu)是(shi)(shi)(shi)，代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)在(zai)管理(li)上相對簡(jian)單，容易(yi)控制，可以(yi)彌補企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)管理(li)經驗(yan)的(de)(de)相對不(bu)(bu)(bu)足；同(tong)(tong)時，也(ye)是(shi)(shi)(shi)一(yi)個向品(pin)(pin)(pin)牌(pai)(pai)(pai)學(xue)習的(de)(de)機(ji)會(hui)，可以(yi)通過(guo)不(bu)(bu)(bu)同(tong)(tong)的(de)(de)合作方(fang)式從品(pin)(pin)(pin)牌(pai)(pai)(pai)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)取得新(xin)技術(shu)(shu)、新(xin)工(gong)(gong)(gong)(gong)(gong)(gong)藝、新(xin)管理(li)體(ti)制、質(zhi)量管理(li)體(ti)系等(deng)。代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)貼牌(pai)(pai)(pai)經營也(ye)能幫助企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)實現穩定的(de)(de)發(fa)展和增長，規(gui)避風險(xian)。不(bu)(bu)(bu)過(guo)代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)也(ye)存在(zai)一(yi)定的(de)(de)劣勢，首(shou)先(xian)，代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)畢竟沒有(you)自己(ji)的(de)(de)核心技術(shu)(shu)，生產方(fang)面高度依賴(lai)品(pin)(pin)(pin)牌(pai)(pai)(pai)，阻(zu)礙了(le)自主知識產權與(yu)品(pin)(pin)(pin)牌(pai)(pai)(pai)開(kai)發(fa)。其次，由于代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)不(bu)(bu)(bu)參(can)與(yu)產品(pin)(pin)(pin)設計與(yu)開(kai)發(fa)，只負責按品(pin)(pin)(pin)牌(pai)(pai)(pai)方(fang)的(de)(de)產品(pin)(pin)(pin)樣本(ben)生產，沒有(you)自己(ji)的(de)(de)營銷網絡，不(bu)(bu)(bu)直接與(yu)市場客戶接觸，長此以(yi)往會(hui)逐漸淪為(wei)(wei)品(pin)(pin)(pin)牌(pai)(pai)(pai)方(fang)的(de)(de)制造(zao)車(che)間。第三，代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)是(shi)(shi)(shi)下游企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)，利潤(run)非常(chang)微薄，而且(qie)還要(yao)應付行業(ye)(ye)(ye)內的(de)(de)競爭，要(yao)做(zuo)大做(zuo)強是(shi)(shi)(shi)比較難的(de)(de)。另外，代(dai)(dai)(dai)(dai)工(gong)(gong)(gong)(gong)(gong)(gong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)業(ye)(ye)(ye)務主要(yao)來源(yuan)于品(pin)(pin)(pin)牌(pai)(pai)(pai)方(fang)，如果(guo)對方(fang)削減訂貨量，那么(me)就(jiu)很容易(yi)導(dao)致原材料積壓(ya)、資金鏈斷鏈，引起企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)經濟危機(ji)。
三、代工工廠哪里找業務
代(dai)工(gong)(gong)工(gong)(gong)廠(chang)的利潤(run)來(lai)源于訂單業(ye)務(wu)，為了盈利，代(dai)工(gong)(gong)廠(chang)需要(yao)積極(ji)尋求(qiu)業(ye)務(wu)來(lai)源，代(dai)工(gong)(gong)廠(chang)找業(ye)務(wu)的方(fang)式(shi)主要(yao)有兩種：1、主動方(fang)式(shi)：代(dai)工(gong)(gong)工(gong)(gong)廠(chang)作為乙方(fang)，可以(yi)主動聯系(xi)(xi)甲方(fang)客(ke)戶推(tui)銷自(zi)己(ji)，常見(jian)的方(fang)法(fa)有通過展會(hui)、競爭對手的產品信(xin)息等，找到潛在(zai)的客(ke)戶，主動與(yu)其(qi)聯系(xi)(xi)，然后取得訂單業(ye)務(wu)。2、被動方(fang)式(shi)：建(jian)立(li)自(zi)己(ji)的網站或者在(zai)其(qi)他的平臺(tai)渠道上做廣告宣傳，讓客(ke)戶了解自(zi)己(ji)的優勢，打出名聲(sheng)，客(ke)戶會(hui)主動找上門的。
四、選擇oem代工廠要考慮哪些因素
很多行業的品牌都會在打出品牌后選擇委托oem代工廠生產產品，然后貼牌銷售，這樣能縮減成本，降低風險，不過為了品牌的發展，有必要選擇靠譜的oem代工廠。選擇oem代工廠時，應注意考慮代工廠的建廠環境、工廠設備等硬件方面以及產品研發能力、服務態度等軟實力方面，實地考察后再選擇更好。對于想找代工企業生產的朋友，可以先來了解一下代工企業十大品牌。
聯豐
科布斯
潮邦
拜爾
龍勝
板川
鵬鴻
品升
高牌地板
安心
