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電商代運營行業簡介

一、電商代運營的工作是做什么的

電(dian)(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)代(dai)運(yun)(yun)營(ying)(ying)，全(quan)稱為電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)代(dai)運(yun)(yun)營(ying)(ying)，是專業(ye)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)服務(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)針對(dui)企業(ye)對(dui)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)的(de)(de)需求開展的(de)(de)一(yi)種商(shang)(shang)(shang)(shang)(shang)(shang)(shang)業(ye)服務(wu)(wu)(wu)(wu)(wu)，一(yi)般傳統(tong)品牌(pai)企業(ye)以合同的(de)(de)方式委托專業(ye)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)服務(wu)(wu)(wu)(wu)(wu)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)為企業(ye)提供(gong)部(bu)分(fen)或(huo)全(quan)部(bu)的(de)(de)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)運(yun)(yun)營(ying)(ying)服務(wu)(wu)(wu)(wu)(wu)或(huo)網絡營(ying)(ying)銷服務(wu)(wu)(wu)(wu)(wu)，其服務(wu)(wu)(wu)(wu)(wu)內容包括(kuo)：電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)戰略(lve)咨詢、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)渠道(dao)規劃(hua)、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平臺設(she)計(ji)與建設(she)、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)網站推(tui)廣(guang)、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)營(ying)(ying)銷策劃(hua)、電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)培(pei)訓(xun)輔(fu)導、包括(kuo)數據(ju)分(fen)析、客戶關系管理、商(shang)(shang)(shang)(shang)(shang)(shang)(shang)品管理等在內的(de)(de)電(dian)(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)運(yun)(yun)營(ying)(ying)托管、企業(ye)網絡營(ying)(ying)銷策劃(hua)等。

二、電商代運營靠譜嗎

對于傳統品牌企業來說，自建電商試錯成本很高，團隊和成本變動大，讓代運營公司負責能降低成本，減輕風險，不過市面上的電商代運營公司由于門檻較低魚龍混雜，許多不專業的公司虛假宣傳、夸大服務效果，擾亂了市場秩序，這類不專業的電商代運營公司是利用賣家心理投機取巧的騙子公司，是不靠譜的。不過也有專業靠譜的電商代運營品牌公司(si)(si)，實力與服務兼備，服務的(de)公司(si)(si)也大多(duo)是品牌實力較(jiao)為雄厚的(de)大公司(si)(si)。

三、電商代運營怎么找客戶

互聯網時代(dai)要做電商(shang)代(dai)運(yun)營，尋(xun)找客戶源主要通(tong)過(guo)各類社交軟(ruan)件，例(li)如微(wei)博就是一個營銷(xiao)推(tui)廣(guang)產品的好渠(qu)道，可以大范圍宣傳產品。其次可以通(tong)過(guo)SEO進行關(guan)鍵(jian)詞(ci)引導，思考客戶會搜(sou)索怎(zen)樣的關(guan)鍵(jian)詞(ci)，利用(yong)關(guan)鍵(jian)詞(ci)做搜(sou)索引流(liu)。還有(you)一種推(tui)廣(guang)方法就是利用(yong)新聞媒體或手機app進行營銷(xiao)推(tui)廣(guang)。

四、電商代運營費用

電(dian)商代運(yun)(yun)營收(shou)取的費(fei)(fei)用根據模式有所不同：1、保(bao)證銷量類(lei)(lei)，電(dian)商代運(yun)(yun)營通常承諾銷量多(duo)少，做不到退款，這(zhe)種代運(yun)(yun)營公(gong)司(si)一(yi)般收(shou)費(fei)(fei)是幾萬到十幾萬不等。2、基礎服務費(fei)(fei)+提(ti)成(cheng)(cheng)類(lei)(lei)，這(zhe)種模式對雙(shuang)方(fang)(fang)都更經濟(ji)，基礎服務費(fei)(fei)一(yi)般在1-5w之間不等，提(ti)成(cheng)(cheng)類(lei)(lei)根據銷量提(ti)成(cheng)(cheng)，一(yi)般在5-10個點左右。3、純提(ti)成(cheng)(cheng)類(lei)(lei)，這(zhe)種模式商家無需出(chu)基礎服務費(fei)(fei)，有了(le)收(shou)入(ru)分成(cheng)(cheng)即可。4、合(he)作(zuo)運(yun)(yun)營類(lei)(lei)，雙(shuang)方(fang)(fang)捆綁合(he)作(zuo)，是一(yi)種求穩的合(he)作(zuo)模式，投入(ru)雙(shuang)方(fang)(fang)共(gong)擔，屬于運(yun)(yun)營技(ji)術與產品供應鏈的結(jie)合(he)。