場景體(ti)驗(yan)互動不停歇，小熊電器收獲好(hao)評滿滿

歲末將(jiang)至，小(xiao)(xiao)熊(xiong)(xiong)(xiong)電(dian)(dian)器(qi)與黃小(xiao)(xiao)廚迎來了丁酉年(nian)(nian)的(de)(de)年(nian)(nian)度(du)收官之作——noob市(shi)集廣(guang)州站。活動現場(chang)，黃小(xiao)(xiao)廚系上圍(wei)裙，捧著“熊(xiong)(xiong)(xiong)暖(nuan)(nuan)暖(nuan)(nuan)”電(dian)(dian)燉鍋上臺，親(qin)自為粉(fen)絲烹(peng)調寓(yu)意“五福(fu)臨門”、“鴻運當(dang)頭”的(de)(de)老火(huo)靚(jing)湯(tang)，通過(guo)還原廚房(fang)場(chang)景，以(yi)明星背書方(fang)式(shi)，將(jiang)小(xiao)(xiao)熊(xiong)(xiong)(xiong)X黃小(xiao)(xiao)廚的(de)(de)聯(lian)名產(chan)品(pin)“熊(xiong)(xiong)(xiong)暖(nuan)(nuan)暖(nuan)(nuan)”推薦給粉(fen)絲。值得(de)一提(ti)的(de)(de)是，在舞臺互動環節(jie)，小(xiao)(xiao)熊(xiong)(xiong)(xiong)電(dian)(dian)器(qi)不僅向粉(fen)絲演示(shi)產(chan)品(pin)的(de)(de)操作方(fang)法，還將(jiang)產(chan)品(pin)與時下流行的(de)(de)freestyle、丸(wan)子(zi)消消樂(le)捆綁起來，邀請(qing)(qing)粉(fen)絲上臺體(ti)(ti)驗產(chan)品(pin)，說(shuo)著“煎炸燉煮沒哪樣不行”的(de)(de)小(xiao)(xiao)熊(xiong)(xiong)(xiong)版freestyle，夾著“熊(xiong)(xiong)(xiong)暖(nuan)(nuan)暖(nuan)(nuan)”養(yang)生壺煮好(hao)的(de)(de)小(xiao)(xiao)丸(wan)子(zi)，在歡聲笑(xiao)語之中(zhong)，拉近粉(fen)絲與品(pin)牌(pai)之間的(de)(de)距(ju)離。據(ju)了解，截止到今年(nian)(nian)1月(yue)，小(xiao)(xiao)熊(xiong)(xiong)(xiong)電(dian)(dian)器(qi)與黃小(xiao)(xiao)廚共(gong)走(zou)過(guo)5場(chang)noob市(shi)集，在體(ti)(ti)驗式(shi)場(chang)景中(zhong)，小(xiao)(xiao)熊(xiong)(xiong)(xiong)電(dian)(dian)器(qi)搭建起與粉(fen)絲交(jiao)流的(de)(de)平臺，以(yi)現場(chang)操作展示(shi)、邀請(qing)(qing)粉(fen)絲體(ti)(ti)驗產(chan)品(pin)等互體(ti)(ti)驗娛樂(le)方(fang)式(shi)讓消費者直(zhi)觀感受產(chan)品(pin)特性(xing)，彌補(bu)了電(dian)(dian)商品(pin)牌(pai)缺乏線下溝(gou)通渠道的(de)(de)短(duan)板。

通過(guo)noob市集，小熊電(dian)器成(cheng)功(gong)將(jiang)(jiang)黃小廚(chu)(chu)以(yi)(yi)美(mei)(mei)(mei)食為(wei)紐帶聚集的(de)(de)(de)(de)(de)一批愛美(mei)(mei)(mei)食愛分享的(de)(de)(de)(de)(de)年輕(qing)優質用戶社群，轉化為(wei)自(zi)己品(pin)牌的(de)(de)(de)(de)(de)潛(qian)在消費者。而(er)與黃小廚(chu)(chu)共同舉辦“熊廚(chu)(chu)當家(jia)”全國親(qin)子(zi)烹(peng)飪大(da)賽(sai)，則牢牢鎖(suo)定北上(shang)廣杭一二線城市的(de)(de)(de)(de)(de)年輕(qing)親(qin)子(zi)家(jia)庭。在廚(chu)(chu)房場景再現(xian)(xian)中植入聯名(ming)產(chan)品(pin)“熊醒(xing)醒(xing)”的(de)(de)(de)(de)(de)信(xin)息，通過(guo)親(qin)子(zi)間的(de)(de)(de)(de)(de)廚(chu)(chu)房烹(peng)飪互動，讓父(fu)母與孩子(zi)感受到親(qin)子(zi)廚(chu)(chu)房的(de)(de)(de)(de)(de)“美(mei)(mei)(mei)好日常”，也成(cheng)功(gong)將(jiang)(jiang)年輕(qing)父(fu)母這一目(mu)標消費者轉化為(wei)品(pin)牌的(de)(de)(de)(de)(de)忠實擁躉(dun)。比(bi)賽(sai)剛結束就(jiu)有家(jia)長表(biao)示(shi)要馬(ma)上(shang)下單(dan)購買“熊醒(xing)醒(xing)”，開(kai)啟(qi)自(zi)家(jia)的(de)(de)(de)(de)(de)親(qin)子(zi)廚(chu)(chu)房模式(shi)。不(bu)難發現(xian)(xian)，無論是noob市集打造的(de)(de)(de)(de)(de)狂歡盛宴，還是親(qin)子(zi)烹(peng)飪大(da)賽(sai)營造的(de)(de)(de)(de)(de)親(qin)子(zi)廚(chu)(chu)房，小熊電(dian)器通過(guo)場景化的(de)(de)(de)(de)(de)營銷(xiao)模式(shi)，吸引目(mu)消費者的(de)(de)(de)(de)(de)注(zhu)意，以(yi)(yi)產(chan)品(pin)體驗的(de)(de)(de)(de)(de)方式(shi)，實現(xian)(xian)粉(fen)絲(si)與品(pin)牌的(de)(de)(de)(de)(de)零距離對(dui)話，成(cheng)功(gong)將(jiang)(jiang)線下流量(liang)引向線上(shang)電(dian)商平臺(tai)，實現(xian)(xian)品(pin)牌與銷(xiao)量(liang)的(de)(de)(de)(de)(de)雙(shuang)贏(ying)。

線上創意(yi)營銷頻現，小熊(xiong)電器(qi)以情動人

除(chu)了(le)線(xian)(xian)(xian)下的(de)(de)場(chang)景(jing)(jing)體驗(yan)式營(ying)銷(xiao)，小(xiao)熊(xiong)(xiong)(xiong)(xiong)電(dian)器(qi)(qi)(qi)還在線(xian)(xian)(xian)上(shang)搭建起與粉絲(si)溝(gou)通的(de)(de)橋梁。聯手黃(huang)(huang)小(xiao)廚拍攝(she)美食教學(xue)視(shi)(shi)頻，在還原廚房(fang)場(chang)景(jing)(jing)中(zhong)，手把手傳授烹(peng)飪營(ying)養快手早餐、暖(nuan)(nuan)(nuan)心暖(nuan)(nuan)(nuan)胃湯(tang)(tang)水秘籍，為(wei)(wei)忙碌的(de)(de)都市(shi)人(ren)送上(shang)一份特殊的(de)(de)溫暖(nuan)(nuan)(nuan)，極(ji)大(da)提升(sheng)品牌(pai)好感度。在4月noob市(shi)集舉(ju)辦前(qian)，小(xiao)熊(xiong)(xiong)(xiong)(xiong)電(dian)器(qi)(qi)(qi)推出(chu)線(xian)(xian)(xian)上(shang)H5互(hu)動(dong)(dong)(dong)(dong)，不僅成(cheng)功為(wei)(wei)線(xian)(xian)(xian)下活(huo)動(dong)(dong)(dong)(dong)預(yu)熱(re)，也再次(ci)釋放小(xiao)熊(xiong)(xiong)(xiong)(xiong)X黃(huang)(huang)小(xiao)廚戰略合作信(xin)息；8月noob市(shi)集期間，線(xian)(xian)(xian)上(shang)同步(bu)開啟“玩轉熊(xiong)(xiong)(xiong)(xiong)星(xing)球”活(huo)動(dong)(dong)(dong)(dong)，邀請粉絲(si)上(shang)傳與小(xiao)熊(xiong)(xiong)(xiong)(xiong)的(de)(de)CP合照，參與noob市(shi)集線(xian)(xian)(xian)上(shang)狂歡，從中(zhong)植入(ru)小(xiao)熊(xiong)(xiong)(xiong)(xiong)X黃(huang)(huang)小(xiao)廚聯名產品“熊(xiong)(xiong)(xiong)(xiong)暖(nuan)(nuan)(nuan)暖(nuan)(nuan)(nuan)”信(xin)息，也極(ji)大(da)提升(sheng)粉絲(si)對(dui)品牌(pai)的(de)(de)認(ren)知度及好感度。10月，配合線(xian)(xian)(xian)下noob市(shi)集主題，在線(xian)(xian)(xian)上(shang)推出(chu)童年黑(hei)雞(ji)湯(tang)(tang)系列海報，引發無數(shu)網友追(zhui)憶(yi)童年，自發進行二次(ci)傳播(bo)，相關微博(bo)閱讀量(liang)更是突破(po)400萬。不僅如此，小(xiao)熊(xiong)(xiong)(xiong)(xiong)電(dian)器(qi)(qi)(qi)還結合時下熱(re)門的(de)(de)直播(bo)營(ying)銷(xiao)，邀請明星(xing)紅人(ren)對(dui)線(xian)(xian)(xian)下活(huo)動(dong)(dong)(dong)(dong)進行線(xian)(xian)(xian)上(shang)實(shi)時互(hu)動(dong)(dong)(dong)(dong)，擴大(da)戰略合作的(de)(de)聲量(liang)。在本(ben)次(ci)noob市(shi)集廣州站(zhan)，小(xiao)熊(xiong)(xiong)(xiong)(xiong)邀請雙胞(bao)胎時尚達(da)人(ren)與線(xian)(xian)(xian)上(shang)粉絲(si)進行直播(bo)互(hu)動(dong)(dong)(dong)(dong)，通過介(jie)紹聯名產品“熊(xiong)(xiong)(xiong)(xiong)醒醒”&“熊(xiong)(xiong)(xiong)(xiong)暖(nuan)(nuan)(nuan)暖(nuan)(nuan)(nuan)”，粵語歌(ge)詞接龍，唱熬紅豆等環節(jie)，串(chuan)起整場(chang)活(huo)動(dong)(dong)(dong)(dong)，直播(bo)期間在線(xian)(xian)(xian)觀(guan)看人(ren)數(shu)突破(po)500萬，成(cheng)功將品牌(pai)帶(dai)進更多年輕人(ren)視(shi)(shi)野！

回(hui)顧小(xiao)(xiao)熊(xiong)(xiong)X黃小(xiao)(xiao)廚一年來的(de)跨界合(he)作，不(bu)難發現這是(shi)一場線(xian)上線(xian)下交互的(de)全方(fang)位合(he)作，隨處可見的(de)創新基(ji)因更是(shi)讓(rang)無數年輕消(xiao)費(fei)者自發為這場合(he)作買單(dan)。而(er)通過與(yu)黃小(xiao)(xiao)廚線(xian)上線(xian)下一系列走心營銷，小(xiao)(xiao)熊(xiong)(xiong)電器(qi)不(bu)僅提(ti)(ti)升品牌(pai)聲量，也(ye)使消(xiao)費(fei)者與(yu)品牌(pai)產生情感聯系，極大提(ti)(ti)升品牌(pai)好感度和美譽(yu)度。相信在未來，小(xiao)(xiao)熊(xiong)(xiong)電器(qi)會繼續保持(chi)初心，以(yi)高品質產品為基(ji)石，以(yi)創新的(de)營銷模式為媒介，為消(xiao)費(fei)者打造愉悅健康(kang)的(de)生活體驗，永(yong)不(bu)止步！