擁有二十多年廣電傳媒行業市場與受眾調研經驗,推出的藍鷹指數及節目較具影響力,提供連續、專業的媒體融合傳播、受眾研究、內容營銷、渠道管理及戰略咨詢服務
北京美(mei)蘭(lan)德(de)媒(mei)(mei)體(ti)(ti)(ti)傳(chuan)(chuan)(chuan)播(bo)(bo)策(ce)略(lve)咨詢(xun)有限(xian)公(gong)司(si)(簡稱美(mei)蘭(lan)德(de))是(shi)北京美(mei)蘭(lan)德(de)信息(xi)公(gong)司(si)(成(cheng)立于(yu)(yu)1994年(nian)(nian),前身是(shi)統計局信息(xi)咨詢(xun)處)注冊成(cheng)立的(de)(de)全資子(zi)公(gong)司(si),公(gong)司(si)擁有近23年(nian)(nian)廣電(dian)傳(chuan)(chuan)(chuan)媒(mei)(mei)行(xing)業市(shi)(shi)場與受眾(zhong)調研(yan)經(jing)驗。美(mei)蘭(lan)德(de)不隸屬于(yu)(yu)任何(he)媒(mei)(mei)體(ti)(ti)(ti),獨立的(de)(de)第三方立場保證(zheng)調研(yan)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)的(de)(de)客觀、公(gong)正,其提供的(de)(de)電(dian)視(shi)(shi)(shi)(shi)頻(pin)道(dao)覆蓋率(lv)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)已成(cheng)為(wei)評價電(dian)視(shi)(shi)(shi)(shi)媒(mei)(mei)體(ti)(ti)(ti)傳(chuan)(chuan)(chuan)播(bo)(bo)效(xiao)果和廣告投放價值(zhi)(zhi)的(de)(de)通用(yong)貨(huo)幣。美(mei)蘭(lan)德(de)推出的(de)(de)藍鷹指數(shu)(shu)(shu)及節目(mu)(mu)網絡影響力指標(biao)已經(jing)成(cheng)為(wei)評估(gu)影視(shi)(shi)(shi)(shi)作品及視(shi)(shi)(shi)(shi)頻(pin)內(nei)容(rong)傳(chuan)(chuan)(chuan)播(bo)(bo)價值(zhi)(zhi)與效(xiao)果的(de)(de)重要行(xing)業標(biao)準。美(mei)蘭(lan)德(de)是(shi)中(zhong)國傳(chuan)(chuan)(chuan)媒(mei)(mei)大(da)(da)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)實踐的(de)(de)奠基(ji)者,其構(gou)建的(de)(de)視(shi)(shi)(shi)(shi)頻(pin)領(ling)域大(da)(da)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)分(fen)析(xi)體(ti)(ti)(ti)系及藍鷹視(shi)(shi)(shi)(shi)頻(pin)大(da)(da)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)平(ping)臺,是(shi)行(xing)業內(nei)廣泛使用(yong)和認可的(de)(de)視(shi)(shi)(shi)(shi)頻(pin)內(nei)容(rong)傳(chuan)(chuan)(chuan)播(bo)(bo)監(jian)測數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)庫,為(wei)視(shi)(shi)(shi)(shi)頻(pin)內(nei)容(rong)的(de)(de)全媒(mei)(mei)體(ti)(ti)(ti)傳(chuan)(chuan)(chuan)播(bo)(bo)影響力研(yan)究(jiu)奠定(ding)基(ji)礎。目(mu)(mu)前,以(yi)該數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)庫為(wei)基(ji)礎的(de)(de)視(shi)(shi)(shi)(shi)頻(pin)大(da)(da)數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)分(fen)析(xi)研(yan)究(jiu)成(cheng)果正廣泛應用(yong)于(yu)(yu)內(nei)容(rong)生產研(yan)判、渠道(dao)融(rong)合傳(chuan)(chuan)(chuan)播(bo)(bo)、市(shi)(shi)場表現(xian)預測、營(ying)銷策(ce)略(lve)優化(hua)、廣告價值(zhi)(zhi)評估(gu)等領(ling)域,為(wei)廣電(dian)媒(mei)(mei)體(ti)(ti)(ti)融(rong)合發展及產業孵化(hua)提供智慧數(shu)(shu)(shu)據(ju)(ju)(ju)(ju)(ju)支持(chi)。目(mu)(mu)前,美(mei)蘭(lan)德(de)為(wei)業內(nei)包括中(zhong)央級(ji)、省級(ji)、著名境外電(dian)視(shi)(shi)(shi)(shi)媒(mei)(mei)體(ti)(ti)(ti),大(da)(da)型(xing)傳(chuan)(chuan)(chuan)媒(mei)(mei)集團、知名視(shi)(shi)(shi)(shi)頻(pin)網站(zhan)、頂(ding)尖制作公(gong)司(si)、廣告商(shang)在內(nei)的(de)(de)百余家單(dan)位提供連續、專業的(de)(de)媒(mei)(mei)體(ti)(ti)(ti)融(rong)合傳(chuan)(chuan)(chuan)播(bo)(bo)、受眾(zhong)研(yan)究(jiu)、內(nei)容(rong)營(ying)銷、渠道(dao)管理及戰略(lve)咨詢(xun)服務(wu)。