傳(chuan)(chuan)媒(mei)(mei)公(gong)(gong)(gong)(gong)司(si)(si)(si)主要以(yi)(yi)媒(mei)(mei)體(ti)業(ye)務(wu)為主，服務(wu)于廣(guang)(guang)(guang)大企(qi)業(ye)。有(you)的(de)傳(chuan)(chuan)媒(mei)(mei)公(gong)(gong)(gong)(gong)司(si)(si)(si)則除了媒(mei)(mei)體(ti)業(ye)務(wu)之(zhi)外(wai)，還會(hui)(hui)幫助企(qi)業(ye)客(ke)戶進行活動、專(zhuan)題策劃(hua)等，同時也會(hui)(hui)制定(ding)媒(mei)(mei)體(ti)廣(guang)(guang)(guang)告(gao)投放計劃(hua)，盡可能(neng)推動企(qi)業(ye)客(ke)戶的(de)發(fa)展。廣(guang)(guang)(guang)告(gao)公(gong)(gong)(gong)(gong)司(si)(si)(si)則與之(zhi)有(you)點不(bu)同，但經常會(hui)(hui)有(you)外(wai)行人(ren)混淆(xiao)這兩種公(gong)(gong)(gong)(gong)司(si)(si)(si)。準確(que)來說，廣(guang)(guang)(guang)告(gao)公(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)業(ye)務(wu)面(mian)比傳(chuan)(chuan)媒(mei)(mei)公(gong)(gong)(gong)(gong)司(si)(si)(si)要更加(jia)寬泛些(xie)，定(ding)位(wei)則是輔助角色(se)，通常自己不(bu)做廣(guang)(guang)(guang)告(gao)投放業(ye)務(wu)，而是交給傳(chuan)(chuan)媒(mei)(mei)公(gong)(gong)(gong)(gong)司(si)(si)(si)，所以(yi)(yi)說這兩類公(gong)(gong)(gong)(gong)司(si)(si)(si)是相(xiang)輔相(xiang)成的(de)。

受(shou)到互(hu)聯網(wang)熱潮的(de)影(ying)響，人(ren)們從(cong)過去(qu)(qu)的(de)看報(bao)(bao)紙、電(dian)視已轉(zhuan)(zhuan)變為上網(wang)、玩手(shou)機等，從(cong)而促進不少傳(chuan)(chuan)統傳(chuan)(chuan)媒公司(si)(si)的(de)轉(zhuan)(zhuan)型(xing)。過去(qu)(qu)傳(chuan)(chuan)媒公司(si)(si)的(de)業務范圍(wei)多(duo)在(zai)線下(xia)進行(xing)，即報(bao)(bao)紙設(she)計、印(yin)刷、分發(fa)等，如(ru)今也(ye)(ye)轉(zhuan)(zhuan)型(xing)到互(hu)聯網(wang)新(xin)媒體行(xing)業，其(qi)中轉(zhuan)(zhuan)型(xing)較為成功的(de)則有人(ren)民日(ri)報(bao)(bao)、新(xin)京報(bao)(bao)等。與此同時，不少手(shou)機APP開(kai)發(fa)商(shang)也(ye)(ye)相繼開(kai)發(fa)各類新(xin)聞、報(bao)(bao)紙閱(yue)讀器，方(fang)便人(ren)們隨時隨地閱(yue)讀，而傳(chuan)(chuan)媒公司(si)(si)的(de)業務也(ye)(ye)有部分轉(zhuan)(zhuan)移至(zhi)此，逐漸(jian)形(xing)成穩定的(de)轉(zhuan)(zhuan)型(xing)行(xing)業。