隨(sui)著我(wo)(wo)國經(jing)濟的(de)發(fa)展(zhan)(zhan),電(dian)(dian)動(dong)(dong)工(gong)具行(xing)業也呈現(xian)較快的(de)增長趨(qu)勢。截至去年(nian),我(wo)(wo)國電(dian)(dian)動(dong)(dong)工(gong)具行(xing)業規模以上(shang)企業超過300家,產值(zhi)規模超過450億(yi)元。放眼行(xing)業環境,我(wo)(wo)國正在如(ru)火如(ru)荼地進行(xing)產業升級、大力發(fa)展(zhan)(zhan)先(xian)進制造業,以及隨(sui)之而來(lai)的(de)高鐵、船舶(bo)等基礎(chu)設(she)施建設(she),先(xian)進裝(zhuang)備制造業的(de)不斷投入、發(fa)展(zhan)(zhan)和升級,都給電(dian)(dian)動(dong)(dong)工(gong)具行(xing)業造就了(le)一個前(qian)所未有的(de)發(fa)展(zhan)(zhan)機遇(yu)。那么開上(shang)一家電(dian)(dian)動(dong)(dong)工(gong)具店(dian)的(de)前(qian)景具體會怎(zen)樣呈現(xian)呢,如(ru)何(he)才能(neng)經(jing)營好電(dian)(dian)動(dong)(dong)工(gong)具專賣店(dian)呢,小編來(lai)為您整(zheng)理分析吧!
近年來,電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)行(xing)業(ye)(ye)呈現快速發(fa)展(zhan)(zhan)態勢,在國(guo)內電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場(chang)(chang)(chang)(chang),國(guo)產(chan)(chan)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)的(de)(de)(de)(de)銷售數量已占(zhan)到總銷量的(de)(de)(de)(de)90%,而(er)各種進(jin)口品牌產(chan)(chan)品則只(zhi)占(zhan)10%的(de)(de)(de)(de)市場(chang)(chang)(chang)(chang)份額。國(guo)外電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場(chang)(chang)(chang)(chang),我(wo)國(guo)制造(zao)比例不(bu)斷擴大(da),中國(guo)已然成為世界上主(zhu)要的(de)(de)(de)(de)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)產(chan)(chan)品出(chu)口國(guo)和(he)全球電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)生(sheng)產(chan)(chan)基地,行(xing)業(ye)(ye)發(fa)展(zhan)(zhan)潛(qian)力(li)巨(ju)大(da)。據(ju)分析,我(wo)國(guo)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場(chang)(chang)(chang)(chang)正日趨(qu)成熟,品牌意(yi)識和(he)品牌效應將(jiang)凸顯。我(wo)國(guo)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場(chang)(chang)(chang)(chang)尤(you)其是專業(ye)(ye)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)受下游建筑道路(lu)行(xing)業(ye)(ye)、金屬加工(gong)(gong)行(xing)業(ye)(ye)、木材加工(gong)(gong)行(xing)業(ye)(ye)的(de)(de)(de)(de)需(xu)(xu)求影(ying)響較大(da),這些行(xing)業(ye)(ye)的(de)(de)(de)(de)發(fa)展(zhan)(zhan)是電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)發(fa)展(zhan)(zhan)的(de)(de)(de)(de)主(zhu)要驅動(dong)(dong)(dong)因素,而(er)根據(ju)近五年來電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)市場(chang)(chang)(chang)(chang)的(de)(de)(de)(de)銷售收(shou)入進(jin)行(xing)預測,到2018年我(wo)國(guo)電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)行(xing)業(ye)(ye)的(de)(de)(de)(de)銷售收(shou)入可(ke)達(da)約(yue)1283億元,可(ke)見(jian)市場(chang)(chang)(chang)(chang)需(xu)(xu)求的(de)(de)(de)(de)增長潛(qian)力(li)較大(da),所以,開一家電(dian)(dian)(dian)(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)店的(de)(de)(de)(de)前景也是不(bu)錯的(de)(de)(de)(de)。
現今,每行每業(ye)的(de)市場(chang)競(jing)爭(zheng)力都在不斷加(jia)大,因(yin)而(er),普通模式(shi)的(de)小店已經無法跟上社會潮流,想(xiang)要(yao)投資(zi),想(xiang)要(yao)成功,還(huan)是應(ying)該迎合市場(chang)發展的(de)總體方向(xiang),選擇(ze)一個知名有信譽的(de)五(wu)金品牌加(jia)盟為好。
電動工具店怎么(me)經(jing)營好?冰冷式(shi)的(de)(de)營銷是經(jing)營業的(de)(de)大忌,太多熱情也(ye)會(hui)讓消費(fei)者覺得(de)負擔,所以,在(zai)小編(bian)看來,最好的(de)(de)服務應(ying)該(gai)恰(qia)如其分。所以在(zai)經(jing)營五金店的(de)(de)過程中,投資商主要秉著真誠的(de)(de)態度(du)服務,給他們舒心(xin)的(de)(de)感覺即可
如果你的(de)電(dian)工(gong)(gong)工(gong)(gong)具(ju)店(dian)一(yi)直都“從一(yi)而(er)終”,那么,可(ke)能現在的(de)你已經不在服務區了。眾(zhong)所(suo)周知,消(xiao)費(fei)者是追新的(de)群體,一(yi)塵不變(bian)必然是無法留住(zhu)消(xiao)費(fei)者,所(suo)以,你的(de)電(dian)動(dong)工(gong)(gong)具(ju)店(dian)需要不斷更新的(de)營(ying)銷(xiao)(xiao)手段(duan)。根據小(xiao)編了解(jie),市場(chang)上的(de)營(ying)銷(xiao)(xiao)手段(duan)主要有:會員(yuan)打折(zhe)、節日優(you)惠、適(shi)時促銷(xiao)(xiao)、捆(kun)綁銷(xiao)(xiao)售,你可(ke)以參考自家(jia)電(dian)工(gong)(gong)工(gong)(gong)具(ju)店(dian)的(de)情(qing)況,靈(ling)活(huo)選(xuan)擇
市場調研是開(kai)(kai)好電動(dong)工(gong)(gong)具店(dian)必的(de)首要(yao)步驟,先有所(suo)了(le)解(jie),才能更好的(de)規劃(hua)。不(bu)(bu)同(tong)(tong)的(de)地段(duan)有不(bu)(bu)同(tong)(tong)的(de)情況,分析此處居民的(de)顯性需求(qiu)及隱性需求(qiu),爭取(qu)與其(qi)他已經(jing)經(jing)營(ying)的(de)電動(dong)工(gong)(gong)具店(dian)不(bu)(bu)要(yao)存在(zai)太(tai)明顯的(de)競爭關系,也(ye)就是說,無(wu)論(lun)是產品(pin)還是經(jing)營(ying)方式(shi)上,都不(bu)(bu)要(yao)一味模(mo)仿他人,要(yao)想出適合自己的(de)開(kai)(kai)店(dian)方式(shi)
開(kai)店選(xuan)址,相(xiang)信所有創業者都知道(dao)它(ta)的(de)(de)重要性。初入電動(dong)工(gong)具店行業,比較(jiao)適(shi)合選(xuan)擇在人多的(de)(de)小區(qu),特別是(shi)一些新建成不久的(de)(de)小區(qu)。這些地(di)方的(de)(de)電動(dong)工(gong)具用(yong)量稍微比較(jiao)大
店面裝修(xiu)就好(hao)比一個人的(de)臉面。做(zuo)為專業的(de)電工工具店銷售,店面一定要整(zheng)潔,商品擺放要有次序,怎么裝修(xiu)關系不大。小(xiao)成本也能弄出(chu)很有魅力(li)的(de)布局
吸引回頭客的(de)(de)除了(le)好(hao)(hao)質量(liang)以為,還有就(jiu)是(shi)(shi)好(hao)(hao)的(de)(de)售后服(fu)務(wu)。好(hao)(hao)的(de)(de)售后服(fu)務(wu)決(jue)定客戶是(shi)(shi)否(fou)(fou)決(jue)定你(ni)的(de)(de)店(dian)鋪是(shi)(shi)否(fou)(fou)可以開(kai)得長遠(yuan),大單、小單都要一樣熱情的(de)(de)對待(dai)。客戶對你(ni)的(de)(de)服(fu)務(wu)滿意了(le),他就(jiu)會在不知不覺中為你(ni)宣傳你(ni)的(de)(de)店(dian)鋪。讓客戶自(zi)主的(de)(de)達成(cheng)一個口碑(bei)宣傳的(de)(de)效果,這樣是(shi)(shi)成(cheng)功最快的(de)(de)方式