In the race of becoming the world’s best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

為了爭(zheng)奪世界頂級(ji)產(chan)(chan)品(pin)的(de)(de)王牌(pai)桂冠(guan)，各(ge)大(da)商家紛紛使出渾身解(jie)數——靠廣(guang)(guang)(guang)(guang)告(gao)公(gong)司或其他市場營銷(xiao)(xiao)策略為其產(chan)(chan)品(pin)做包(bao)裝、擺噱(xue)頭(tou)，以此成功(gong)“忽悠”消費者購買其產(chan)(chan) 品(pin)。除了在(zai)電(dian)視(shi)、報紙、雜志上(shang)看到的(de)(de)那些富(fu)有創意(yi)(yi)的(de)(de)廣(guang)(guang)(guang)(guang)告(gao)外，在(zai)大(da)街上(shang)懸(xuan)掛著的(de)(de)巨型廣(guang)(guang)(guang)(guang)告(gao)牌(pai)，也是(shi)吸(xi)引(yin)大(da)眾眼球(qiu)的(de)(de)有效推銷(xiao)(xiao)手段(duan)之一。如果你認為這不過是(shi)一堆文 本和圖(tu)片換一種方(fang)式呈現的(de)(de)話，那你可能壓根兒沒看明白。畢竟(jing)廣(guang)(guang)(guang)(guang)告(gao)商挖空心(xin)思(si)打(da)造這些廣(guang)(guang)(guang)(guang)告(gao)牌(pai)的(de)(de)目的(de)(de)，無(wu)非是(shi)引(yin)起路人的(de)(de)注意(yi)(yi)，并在(zai)此“感召”下心(xin)甘情愿地掏出 腰包(bao)。以下是(shi)全球(qiu)十則(ze)最具特色的(de)(de)廣(guang)(guang)(guang)(guang)告(gao)牌(pai)。

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這(zhe)(zhe)是全球最具(ju)概念化(hua)的(de)廣告牌(pai)之一，它(ta)兼容了2D和(he)3D的(de)完美展示效果。傳(chuan)統的(de)2D效果已為大(da)眾(zhong)所(suo)熟知，無法(fa)激起(qi)公眾(zhong)的(de)興趣。增加一點3D的(de)效果，例如在這(zhe)(zhe)塊廣告牌(pai)上所(suo)運用(yong)的(de)那樣：用(yong)手試(shi)圖去拿起(qi)啤(pi)酒杯(bei)，就著實(shi)帶(dai)給人們耳目一新的(de)新鮮感(gan)！

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這塊位(wei)于美國時代廣(guang)場(chang)馬奎斯萬豪酒(jiu)店(dian)外的(de)廣(guang)告(gao)牌(pai)旨(zhi)在告(gao)訴大家(jia)，電話是如何掉線(xian)的(de)。Cingular把這塊廣(guang)告(gao)牌(pai)做的(de)與(yu)路人異常親近，真的(de)是無(wu)限貼(tie)近啊……

3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。

早在2009年，在美國芝加(jia)哥的(de)Clark和Addison街頭，就出現了一塊(kuai)由Leo Burnett廣(guang)(guang)(guang)告(gao)代理商設(she)計并制作的(de)麥當勞(lao)廣(guang)(guang)(guang)告(gao)牌，引起了不少人的(de)關(guan)注。其(qi)中(zhong)有什么小玄機(ji)嗎？如果(guo)你(ni)在上(shang)午6點至11點看(kan)到這塊(kuai)廣(guang)(guang)(guang)告(gao)牌的(de)話，那么你(ni)會在上(shang)面看(kan)到從(cong)咖啡到漢堡包的(de)各種麥當勞(lao)產品(pin)，到了中(zhong)午12點，廣(guang)(guang)(guang)告(gao)牌顯示進入了M時(shi)間。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。

如(ru)果你還在尋找一款可以(yi)讓你的(de)(de)(de)牙齒(chi)保持強健的(de)(de)(de)牙膏的(de)(de)(de)話(hua)，那(nei)么(me)看過這塊位于印尼的(de)(de)(de)配方(fang)牙膏廣(guang)告牌，會更加堅(jian)定你選擇它的(de)(de)(de)信心。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。

Johnson此前已經明確向路過的看(kan)客告示過頭痛有多(duo)可怕，那折磨人的感覺(jue)就好比(bi)額頭上懸著(zhu)一個千斤頂球。這塊泰諾的廣(guang)告牌引起了不(bu)少加拿大多(duo)倫多(duo)市登打士廣(guang)場上路人的注(zhu)意。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。

你知(zhi)道他們家(jia)的(de)(de)真空吸塵器有多強大么？Miele讓邁阿密的(de)(de)廣告學院(yuan)設計了(le)(le)一個吸著熱氣(qi)球(qiu)面朝天(tian)向上的(de)(de)平板真空頭廣告牌，巧妙地(di)回答(da)了(le)(le)這個問(wen)題。這塊極富(fu)創意的(de)(de)廣告牌著實吸引了(le)(le)不少(shao)眼球(qiu)。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little。

Cadburry也(ye)是迄今(jin)為止全世界最美(mei)味(wei)的(de)(de)巧克(ke)力(li)(li)品(pin)牌(pai)之一(yi)，它的(de)(de)廣告(gao)(gao)牌(pai)是不是也(ye)一(yi)樣有品(pin)呢？當然，這塊廣告(gao)(gao)牌(pai)其實是在向眾人(ren)展示一(yi)群真人(ren)模樣的(de)(de)時尚(shang)模特兒正在一(yi)點一(yi)點撕開巧克(ke)力(li)(li)條的(de)(de)包(bao)裝，盡情享受巧克(ke)力(li)(li)的(de)(de)美(mei)味(wei)。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這(zhe)塊(kuai)在(zai)德國見到(dao)(dao)的(de)(de)巨型廣告牌，是為宣傳2006年(nian)國際足聯世界(jie)杯而特別設(she)計的(de)(de)。但遺憾的(de)(de)是，這(zhe)塊(kuai)廣告牌卻(que)備(bei)受爭議：首先，它(ta)抓拍到(dao)(dao)了(le)球員奧利弗?卡(ka)恩 (Oliver Kahn)正在(zai)救(jiu)球的(de)(de)瞬間動作；其(qi)次，雖然(ran)這(zhe)塊(kuai)巨型廣告牌已經被牢牢地栓在(zai)了(le)橋(qiao)的(de)(de)兩側(ce)，但終(zhong)因(yin)其(qi)體積過分龐大(da)有違(wei)德國法律規定而屢(lv)遭公眾的(de)(de)質疑(yi)。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我們無法否認，Mars確實(shi)是(shi)這個(ge)星(xing)球(qiu)上(shang)乃(nai)至整(zheng)個(ge)宇(yu)宙之中最(zui)美味的(de)(de)(de)(de)巧克力吧之一。在這塊Mars的(de)(de)(de)(de)廣告牌上(shang)，你(ni)如同進入了(le)一個(ge)絲(si)滑誘人的(de)(de)(de)(de)巧克力想象空間，任其美味就這樣(yang)在你(ni)的(de)(de)(de)(de)唇(chun)齒間留(liu)香。它是(shi)那樣(yang)的(de)(de)(de)(de)難以(yi)抗拒，你(ni)竟然發現(xian)自己的(de)(de)(de)(de)舌尖已經完全被(bei)它俘虜了(le)……是(shi)的(de)(de)(de)(de)，它是(shi)美麗“凍”人的(de)(de)(de)(de)最(zui)愛(ai)。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quit

plan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota。

Clarity Coverdale Fury廣告公司試圖通過(guo)某種(zhong)無需太多語言文字的表現形式，傳達給人們這(zhe)(zhe)樣(yang)一種(zhong)理念：Quitplan Services可(ke)以幫助(zhu)身陷泥潭的癮君子們擺脫吸(xi)煙(yan)等成癮的惡(e)習。事實上，撐(cheng)起這(zhe)(zhe)塊廣告牌(pai)的撐(cheng)桿(gan)也是重量(liang)級的，廣告牌(pai)被樹在了明尼(ni)蘇達州以北35W處(chu)。