疫情以來，服裝電(dian)(dian)(dian)(dian)子商(shang)務(wu)逆勢增(zeng)長，尤其是以直播(bo)電(dian)(dian)(dian)(dian)商(shang)為代表的(de)新型電(dian)(dian)(dian)(dian)商(shang)實現(xian)了爆(bao)發式的(de)增(zeng)長，成為維持紡織服裝行(xing)業(ye)平穩運行(xing)的(de)重要板塊。隨(sui)著新型電(dian)(dian)(dian)(dian)商(shang)的(de)崛起(qi)，供應鏈(lian)出現(xian)新分工、行(xing)業(ye)競爭呈現(xian)新格(ge)局(ju)，行(xing)業(ye)“內卷”進一(yi)步(bu)加速(su)，服裝電(dian)(dian)(dian)(dian)商(shang)行(xing)業(ye)亟(ji)需規(gui)范化、專業(ye)化、高質量發展。

為全面梳(shu)理總(zong)結我國(guo)服裝(zhuang)電(dian)(dian)(dian)(dian)商(shang)產業(ye)發(fa)展(zhan)階段、現狀、特點、趨勢、模式以及重點任(ren)務(wu)，中國(guo)紡聯(lian)(lian)流通分會(hui)聯(lian)(lian)合中國(guo)紡織服裝(zhuang)電(dian)(dian)(dian)(dian)子商(shang)務(wu)聯(lian)(lian)盟·天(tian)門(men)代(dai)表處、天(tian)門(men)市服裝(zhuang)電(dian)(dian)(dian)(dian)商(shang)行(xing)業(ye)協會(hui)成立編(bian)委會(hui)，研究編(bian)制《全國(guo)服裝(zhuang)電(dian)(dian)(dian)(dian)商(shang)產業(ye)發(fa)展(zhan)白皮書（2023）》，旨在為行(xing)業(ye)電(dian)(dian)(dian)(dian)商(shang)理清發(fa)展(zhan)邏(luo)輯、指引發(fa)展(zhan)方向、提(ti)供(gong)發(fa)展(zhan)思路。

《白(bai)皮書》中(zhong)提出(chu)(chu)，2023年，我國服裝(zhuang)網絡零售額達23000億元，同(tong)比增長(chang)11.11%；我國服裝(zhuang)跨境電商出(chu)(chu)口(kou)額達4870億元，同(tong)比增長(chang)17.63%。

《白皮書》還(huan)指(zhi)出了服(fu)裝電(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)下一(yi)階(jie)段的發(fa)(fa)展(zhan)趨勢(shi)，包括(kuo)各大(da)平臺積極扶植本(ben)土原創品(pin)牌、信息技術(shu)全面推動(dong)消費體(ti)驗的提升、各大(da)平臺的商(shang)(shang)(shang)家結構將進一(yi)步調整、傳統電(dian)商(shang)(shang)(shang)和新型電(dian)商(shang)(shang)(shang)將進一(yi)步融合等新趨勢(shi)、新特點，并提出推動(dong)服(fu)裝電(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)創新發(fa)(fa)展(zhan)、推動(dong)服(fu)裝電(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)協同發(fa)(fa)展(zhan)、推動(dong)服(fu)裝電(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)品(pin)牌化(hua)升級、推動(dong)服(fu)裝電(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)數智化(hua)轉(zhuan)型、推動(dong)服(fu)裝電(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)國際化(hua)拓展(zhan)、推動(dong)服(fu)裝電(dian)商(shang)(shang)(shang)產(chan)業(ye)(ye)人才體(ti)系建(jian)設等六大(da)重點任務。