家居賣(mai)場“無人(ren)店(dian)鋪”盛行，這(zhe)樣的“無人(ren)店(dian)鋪”大致可分(fen)為三種(zhong)類型：

一、牧羊店

賣(mai)場(chang)內(nei)幾乎看(kan)(kan)(kan)不到(dao)(dao)店員(yuan)，如果你(ni)呆的時間(jian)夠長(chang)，可(ke)能(neng)有機會(hui)(hui)看(kan)(kan)(kan)到(dao)(dao)店員(yuan)帶(dai)著客人過來。看(kan)(kan)(kan)到(dao)(dao)你(ni)，店員(yuan)大多會(hui)(hui)熱情地(di)跟你(ni)打招呼，問你(ni)有什么需要，大多數時候(hou)，她還會(hui)(hui)熱情地(di)帶(dai)你(ni)全場(chang)巡(xun)視一番。她只是某個(ge)品牌(pai)的店員(yuan)，但卻看(kan)(kan)(kan)管整片(pian)區域(yu)，盡管這個(ge)品牌(pai)在(zai)這片(pian)區域(yu)只有一個(ge)店鋪。

這么做的原(yuan)因是(shi)客(ke)流量實(shi)在是(shi)太小(xiao)，好不容易來了一撥客(ke)人，如果大家(jia)都出(chu)動，可能(neng)會(hui)嚇跑顧(gu)客(ke)。所以，派(pai)出(chu)一個店(dian)員帶領顧(gu)客(ke)巡場，是(shi)最合理的選擇。既不會(hui)把客(ke)人嚇跑，也節省力氣(qi)。

二、候鳥店

幾家相鄰(lin)或(huo)是店(dian)(dian)主(zhu)關系好(hao)的(de)(de)店(dian)(dian)鋪(pu)約(yue)(yue)定，周(zhou)一(yi)(yi)到周(zhou)五，每家店(dian)(dian)鋪(pu)只有(you)(you)一(yi)(yi)天派人去(qu)，其他4天交(jiao)(jiao)由(you)其他店(dian)(dian)鋪(pu)派出的(de)(de)人代(dai)為(wei)照(zhao)看。但他們往往沒有(you)(you)正式的(de)(de)約(yue)(yue)定，是一(yi)(yi)種(zhong)彼(bi)此之間的(de)(de)默(mo)契。家居(ju)賣(mai)場一(yi)(yi)般都是周(zhou)六(liu)周(zhou)日或(huo)節假日的(de)(de)生意好(hao)，一(yi)(yi)來(lai)(lai)大多數顧客不(bu)用上(shang)班(ban)，想(xiang)買(mai)家居(ju)的(de)(de)一(yi)(yi)般都會趁這個時間；二來(lai)(lai)賣(mai)場搞活動也都在這個時間，多少能帶動點(dian)人氣。候鳥型店(dian)(dian)主(zhu)往往是工作日對店(dian)(dian)鋪(pu)不(bu)管不(bu)顧，委(wei)托鄰(lin)居(ju)或(huo)賣(mai)場的(de)(de)物業人員幫開門(men)開燈，就算(suan)真有(you)(you)客人想(xiang)買(mai)東西，也都交(jiao)(jiao)由(you)鄰(lin)居(ju)代(dai)為(wei)處(chu)理。只有(you)(you)到了周(zhou)六(liu)周(zhou)日或(huo)節假日，才會來(lai)(lai)到店(dian)(dian)鋪(pu)里自己做(zuo)生意。

三、僵尸店

顧名(ming)思義，就(jiu)像僵尸一樣，徒具店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)(pu)(pu)的(de)(de)軀(qu)殼(ke)，卻完全沒有店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)(pu)(pu)的(de)(de)實質(zhi)和靈魂。看起(qi)來(lai)(lai)，僵尸店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)沒有關門，場(chang)內的(de)(de)燈(deng)多少(shao)也(ye)(ye)會打開一些(xie)(xie)(xie)，但店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)內不(bu)(bu)(bu)(bu)會有店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)員，甚至(zhi)連衛生(sheng)都(dou)沒人(ren)管，往往樣品(pin)上(shang)都(dou)積了一層灰(hui)。這(zhe)(zhe)些(xie)(xie)(xie)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)(pu)(pu)的(de)(de)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)主，要(yao)么早(zao)就(jiu)完全不(bu)(bu)(bu)(bu)要(yao)這(zhe)(zhe)些(xie)(xie)(xie)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)(pu)(pu)了，要(yao)么把這(zhe)(zhe)些(xie)(xie)(xie)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)(pu)(pu)當(dang)倉庫用。至(zhi)于僵尸店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)成因，大多是(shi)(shi)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)主想(xiang)撤店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，但賣(mai)場(chang)不(bu)(bu)(bu)(bu)讓(rang)，這(zhe)(zhe)些(xie)(xie)(xie)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)(pu)(pu)撤走了賣(mai)場(chang)往往也(ye)(ye)招不(bu)(bu)(bu)(bu)到(dao)接(jie)替(ti)的(de)(de)商家。尤其(qi)(qi)是(shi)(shi)在一些(xie)(xie)(xie)顯眼位(wei)置，撤場(chang)后空蕩(dang)蕩(dang)的(de)(de)或(huo)長期圍(wei)蔽起(qi)來(lai)(lai)不(bu)(bu)(bu)(bu)裝(zhuang)修施工重新開業，不(bu)(bu)(bu)(bu)僅影(ying)響觀瞻，也(ye)(ye)影(ying)響店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)內其(qi)(qi)他商鋪(pu)(pu)(pu)(pu)的(de)(de)經(jing)營信心。于是(shi)(shi)，賣(mai)場(chang)就(jiu)會千(qian)方百計(ji)不(bu)(bu)(bu)(bu)讓(rang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)主撤場(chang)。就(jiu)讓(rang)門店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)先在那放著，由賣(mai)場(chang)的(de)(de)物業人(ren)員幫開門開燈(deng)，甚至(zhi)幫忙處理樣品(pin)。