"絲縷中綻(zhan)放(fang)雍容(rong),衣(yi)著(zhu)中誕(dan)生名媛,搖擺(bai)的(de)(de)是時(shi)尚,嫻靜的(de)(de)是奢華(hua)"。皮衣(yi)的(de)(de)魅力,在任(ren)何時(shi)候(hou)都是不可比擬的(de)(de)。它賦予人們的(de)(de)那種灑(sa)脫、高(gao)貴(gui)和上檔次的(de)(de)氣質,也讓它成為經久不衰永遠是潮流前線的(de)(de)流行(xing)服(fu)飾。這(zhe)一(yi)期電(dian)商報告我們一(yi)起看皮革發展。
我們一提到皮草皮革,相信很多人的印象就是雍容華貴毛茸茸的冬天皮草或者帥氣干練的春秋款皮衣,皮革生意具有著很強的季節性。而今越來越多的皮革企業進行著突破,嘗試品牌化運作,嘗試四季化服裝,嘗試皮草環保化……但2019年卻是皮革行業最為艱難的一年,先不說環保風暴,市場日趨飽和,制革產品銷量難于增長,單就原材料價格不斷飆升,人力成本大幅度提升,就讓眾多中小皮革企業的生存(cun)面(mian)臨嚴重的威(wei)脅。那么(me),2018年皮革行業會有新的拐點(dian)嗎?
一、皮革市場的現狀和發展
“術業有專攻,風騷各領強”,皮革服裝制作從養殖、毛皮篩選、鞣制硝染、時尚設計到手工制作等幾十道復雜工序,構成了其特殊的產品特征和評價體系。而每道工序都影響或決定著皮革服裝最終(zhong)產品的(de)質量。對此,消費者往往知之不(bu)多,面對良(liang)莠(you)不(bu)齊的(de)皮(pi)草服裝,則更多依賴(lai)品牌的(de)信(xin)譽保障。
而在互聯(lian)網+的(de)背景下,國(guo)內皮(pi)(pi)革(ge)商(shang)的(de)主(zhu)要銷(xiao)售模式還停(ting)留在非常傳統的(de)貿易商(shang)、經銷(xiao)商(shang)和工廠(chang)三(san)種模式,皮(pi)(pi)革(ge)企業想要找到稱(cheng)心的(de)皮(pi)(pi)革(ge),也(ye)往往需要耗(hao)費大(da)量(liang)的(de)人(ren)力和時間。在這樣的(de)情形下,皮(pi)(pi)革(ge)采(cai)購的(de)B2B平臺便成了吸納小宗皮(pi)(pi)革(ge)交易和解(jie)決皮(pi)(pi)革(ge)商(shang)產能過(guo)剩庫存(cun)的(de)有效(xiao)方案。
二、皮革企業的行業痛點
1.皮革(ge)SKU多,顏色,紋路,厚度等組合同(tong)多種皮革(ge)小類,如何最快(kuai)速度找到需要的(de)皮革(ge)是(shi)最頭痛的(de)問題(ti);
2.皮革銷售中間環節多(duo),不(bu)僅有一批貿易商(shang),還有二批、三(san)批,不(bu)斷疊加,導致成本偏(pian)高,降低了品牌的競爭力與盈利(li)能力;
3.皮(pi)革商家良(liang)莠不齊,品(pin)質貨(huo)(huo)期難有保障(zhang),一個環節(jie)脫(tuo)節(jie),整(zheng)個供應鏈條(tiao)都(dou)受影(ying)響(xiang),并直接影(ying)響(xiang)到(dao)終端上貨(huo)(huo)時(shi)間與(yu)快速反(fan)應速度;
4.傳統的皮革生產(chan)周期(qi)長(chang),起訂量大,根(gen)本(ben)無法(fa)滿足供應(ying)鏈(lian)的需(xu)求(qiu);
5.行業潛規則,采(cai)購單(dan)價不透明,不僅(jin)增加采(cai)購的(de)運營成本(ben),且因(yin)為采(cai)購商(shang)的(de)私(si)人(ren)利益,而(er)導致(zhi)客戶的(de)成本(ben)偏(pian)高;
6.采購進度無法實時跟蹤,大部分都(dou)是通過傳統(tong)采購員電話或去工(gong)廠追貨,效率不高,而且成本大。
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25.48%(79家) |
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7.42%(23家) |
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15.48%(48家) |
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3.23%(10家) |
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39.35%(122家) |
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7.74%(24家) |
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2.90%(9家) |
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3.23%(10家) |
0.32%(1家) |
2022年網(wang)(wang)站數據庫共(gong)收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)310家(jia),其中(zhong)小(xiao)品牌(pai)(pai)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)占總比(bi)最(zui)多(duo),達到122家(jia),其次為品牌(pai)(pai)旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian),收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為79家(jia),京東旗(qi)艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為48家(jia),品牌(pai)(pai)特(te)許(xu)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為24家(jia),京東自營店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為23家(jia),拼多(duo)多(duo)店(dian)(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為10家(jia),唯品會店(dian)(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為10家(jia),京東特(te)許(xu)店(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為9家(jia),企業店(dian)(dian)(dian)(dian)(dian)(dian)鋪收(shou)(shou)錄網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)為1家(jia)。
小編認為,從現(xian)階段而言(yan),中國(guo)皮(pi)革(ge)依然處于(yu)(yu)(yu)“大而不強”的(de)(de)(de)尷尬境地,行業(ye)集中度(du)較(jiao)低(di),要(yao)擺脫這種局面(mian),還有較(jiao)長的(de)(de)(de)路(lu)要(yao)走。不過,這也說明中國(guo)皮(pi)革(ge)行業(ye)在(zai)較(jiao)長的(de)(de)(de)時(shi)期內(nei),還將(jiang)處于(yu)(yu)(yu)一個(ge)好的(de)(de)(de)發展時(shi)期;再加(jia)上國(guo)家(jia)對供給(gei)側改革(ge)的(de)(de)(de)逐漸深化(hua),日趨實現(xian)平穩的(de)(de)(de)過度(du),這無疑對于(yu)(yu)(yu)大型的(de)(de)(de)優秀皮(pi)革(ge)企業(ye)而言(yan),未來還將(jiang)可(ke)以獲得一個(ge)難得的(de)(de)(de)發展空(kong)間和(he)機遇,發展空(kong)間依然很大。