浙(zhe)江衛(wei)(wei)視(shi),全稱浙(zhe)江廣(guang)播電(dian)(dian)視(shi)集團衛(wei)(wei)星(xing)電(dian)(dian)視(shi)頻道(dao),昵稱藍(lan)莓臺、藍(lan)鯨臺,是浙(zhe)江廣(guang)播電(dian)(dian)視(shi)集團的綜(zong)合(he)衛(wei)(wei)星(xing)電(dian)(dian)視(shi)頻道(dao),于1960年10月(yue)1日開播,1994年1月(yue)1日上星(xing)播出(chu)。
2008年(nian)(nian)(nian)8月25日,浙江衛(wei)視(shi)進行改版,樹幟“中(zhong)(zhong)國(guo)(guo)藍”;同(tong)年(nian)(nian)(nian),打造(zao)《我(wo)愛記歌(ge)詞(ci)》以(yi)及《愛唱才會(hui)(hui)贏》《我(wo)是大評委》為“綜(zong)藝(yi)三劍客”。2009年(nian)(nian)(nian),發布(bu)臺歌(ge)《海闊(kuo)天空一路是藍》。2011年(nian)(nian)(nian),推(tui)(tui)(tui)出(chu)(chu)圓夢(meng)類綜(zong)藝(yi)《中(zhong)(zhong)國(guo)(guo)夢(meng)想(xiang)(xiang)秀》。2012年(nian)(nian)(nian),推(tui)(tui)(tui)出(chu)(chu)“第一夢(meng)想(xiang)(xiang)頻道”概念(nian),并推(tui)(tui)(tui)出(chu)(chu)勵(li)志音樂評論(lun)節目《中(zhong)(zhong)國(guo)(guo)好(hao)聲音》;同(tong)年(nian)(nian)(nian),發布(bu)臺歌(ge)《夢(meng)想(xiang)(xiang)天空分(fen)外藍》。2014年(nian)(nian)(nian),推(tui)(tui)(tui)出(chu)(chu)戶外競技(ji)真人秀《奔跑吧兄(xiong)弟》。2016年(nian)(nian)(nian),推(tui)(tui)(tui)出(chu)(chu)室內綜(zong)藝(yi)《王(wang)牌(pai)對(dui)王(wang)牌(pai)》。2017年(nian)(nian)(nian),推(tui)(tui)(tui)出(chu)(chu)演技(ji)競演類勵(li)志綜(zong)藝(yi)《演員的誕生》。2017年(nian)(nian)(nian)開始,連(lian)續推(tui)(tui)(tui)出(chu)(chu)《浙江衛(wei)視(shi)年(nian)(nian)(nian)中(zhong)(zhong)盛典》《浙江衛(wei)視(shi)春季(ji)(ji)盛典》《浙江衛(wei)視(shi)秋季(ji)(ji)盛典》《浙江衛(wei)視(shi)年(nian)(nian)(nian)中(zhong)(zhong)音樂盛典》《百度好(hao)奇夜》等構成中(zhong)(zhong)國(guo)(guo)藍晚(wan)會(hui)(hui)矩陣。