始于1965年,專注于毛紡/針織和服裝領域的貿/工/技一體化的企業,產品涵蓋男裝/女裝/羊毛衫/男士羊絨衫/女士羊絨衫等
北京雪蓮集(ji)團有(you)限(xian)公(gong)(gong)司是(shi)北京時尚(shang)控(kong)股有(you)限(xian)責任公(gong)(gong)司下屬二級企業,屬國有(you)獨資公(gong)(gong)司。圍繞打(da)造符(fu)合新紡織發(fa)展(zhan)方向的羊絨時尚(shang)品牌服(fu)裝企業集(ji)團為目(mu)標,聚(ju)焦“品牌運營、文化創意(yi)、科技(ji)服(fu)務”三大主營業務,開啟雪蓮集(ji)團高(gao)質量(liang)發(fa)展(zhan)的新局面。
雪蓮(lian)集(ji)(ji)團(tuan)以(yi)羊(yang)絨(rong)為(wei)(wei)核心材質(zhi)的(de)針織(zhi)全(quan)產業(ye)價值(zhi)網絡布(bu)局(ju)為(wei)(wei)核心,專注品(pin)(pin)牌(pai)(pai)建設(she)、運(yun)營、資源整合,做強服(fu)(fu)裝(zhuang)品(pin)(pin)牌(pai)(pai),提高品(pin)(pin)牌(pai)(pai)市場(chang)影響力和品(pin)(pin)牌(pai)(pai)貢(gong)獻(xian)率。集(ji)(ji)團(tuan)擁(yong)有(you)以(yi)雪蓮(lian)品(pin)(pin)牌(pai)(pai)及其子品(pin)(pin)牌(pai)(pai)、紅蓮(lian)、KINGNOSS品(pin)(pin)牌(pai)(pai)為(wei)(wei)代表的(de)時尚品(pin)(pin)牌(pai)(pai)集(ji)(ji)群(qun),同(tong)時通過雪蓮(lian)、埃姆(mu)為(wei)(wei)代表的(de)羊(yang)絨(rong)原料(liao)、紗(sha)線及產業(ye)配套為(wei)(wei)重(zhong)點的(de)貿(mao)易模式(shi),全(quan)力打(da)造科技服(fu)(fu)務平臺(tai),積極培育文化創(chuang)意,為(wei)(wei)擴大集(ji)(ji)團(tuan)綜合影響力。
“雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)”擁有100年(nian)企業(ye)傳承(cheng)史和54年(nian)品(pin)(pin)(pin)牌發(fa)(fa)展史,2002年(nian),由北(bei)(bei)京(jing)(jing)市人(ren)民政府根據產業(ye)調整布(bu)局需要,在整合北(bei)(bei)京(jing)(jing)雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)羊(yang)絨(rong)有限公(gong)(gong)(gong)司(si)及相關企業(ye)為基礎上,出資成(cheng)(cheng)立北(bei)(bei)京(jing)(jing)雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)毛紡服(fu)裝(zhuang)(zhuang)集(ji)(ji)(ji)團(tuan)公(gong)(gong)(gong)司(si)(今(jin)北(bei)(bei)京(jing)(jing)雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)集(ji)(ji)(ji)團(tuan)有限公(gong)(gong)(gong)司(si)),由北(bei)(bei)京(jing)(jing)紡織控(kong)股有限責任公(gong)(gong)(gong)司(si)(今(jin)北(bei)(bei)京(jing)(jing)時尚控(kong)股有限責任公(gong)(gong)(gong)司(si))進行控(kong)股管理,實現雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)羊(yang)絨(rong)全(quan)產業(ye)鏈布(bu)局,完(wan)成(cheng)(cheng)集(ji)(ji)(ji)團(tuan)公(gong)(gong)(gong)司(si)投資運營管理體系建(jian)設;近年(nian)來,雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)集(ji)(ji)(ji)團(tuan)通過(guo)結構調整,實現紡織到(dao)(dao)服(fu)裝(zhuang)(zhuang)、從服(fu)裝(zhuang)(zhuang)到(dao)(dao)時裝(zhuang)(zhuang)、從時裝(zhuang)(zhuang)到(dao)(dao)時尚“三(san)級飛躍”,完(wan)成(cheng)(cheng)實體行業(ye)轉換新動能的(de)(de)(de)重(zhong)要實踐。經(jing)過(guo)成(cheng)(cheng)功(gong)轉型重(zhong)塑的(de)(de)(de)“雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)”締造羊(yang)絨(rong)全(quan)品(pin)(pin)(pin)類新概念(nian)。秉承(cheng)“至(zhi)臻以(yi)(yi)恒·至(zhi)美(mei)傳承(cheng)”的(de)(de)(de)理念(nian),和以(yi)(yi)“羊(yang)絨(rong)為核心材質的(de)(de)(de)四季化(hua)、全(quan)品(pin)(pin)(pin)類針織品(pin)(pin)(pin)牌”定位(wei),多個子品(pin)(pin)(pin)牌集(ji)(ji)(ji)成(cheng)(cheng)發(fa)(fa)力的(de)(de)(de)集(ji)(ji)(ji)群化(hua)效應,羊(yang)絨(rong)流(liu)行趨勢研究發(fa)(fa)布(bu)體系日趨完(wan)善,不斷凸顯出雪(xue)(xue)蓮(lian)(lian)(lian)(lian)(lian)集(ji)(ji)(ji)團(tuan)時尚設計能力與文化(hua)優(you)勢。
目前,雪(xue)蓮集(ji)團(tuan)擁有15戶投資企(qi)業(ye)(ye),秉承(cheng)“以客戶為中心”的(de)(de)(de)原則,企(qi)業(ye)(ye)推(tui)出(chu)文化宣言“鼎新(xin)之道(dao)”,體現了雪(xue)蓮集(ji)團(tuan)獨特的(de)(de)(de)文化品(pin)(pin)格(ge)和戰略訴求(qiu),堅(jian)持(chi)頂(ding)層(ceng)設(she)計,繪制“戰略地圖(tu)”,堅(jian)持(chi)與合作伙伴共創(chuang)共享“羊絨價值網(wang)絡”新(xin)生態。同(tong)時,集(ji)團(tuan)秉承(cheng)“職工(gong)為本、品(pin)(pin)牌強(qiang)企(qi)、合作雙贏(ying)、共享成(cheng)果”的(de)(de)(de)企(qi)業(ye)(ye)核心價值觀,成(cheng)為員(yuan)工(gong)普遍認同(tong)的(de)(de)(de),指(zhi)導企(qi)業(ye)(ye)運營和員(yuan)工(gong)行為的(de)(de)(de)原則,并在發展進程中獲得大(da)力(li)傳承(cheng)和發揚。