近(jin)年來,公司審時(shi)度(du)勢,依據國(guo)內(nei)外經(jing)濟(ji)格局發展的(de)新(xin)(xin)變(bian)(bian)化,主動適(shi)應、把(ba)握、引(yin)領(ling)經(jing)濟(ji)新(xin)(xin)常態,推動企業(ye)轉(zhuan)(zhuan)(zhuan)型升級(ji),提(ti)(ti)出了“一(yi)核(he)兩(liang)(liang)(liang)(liang)(liang)翼”新(xin)(xin)戰略, 即(ji)(ji)(ji)以傳(chuan)統(tong)(tong)中(zhong)(zhong)藥生產(chan)(chan)為龍頭,以保健(jian)(jian)藥品(pin)、保健(jian)(jian)食品(pin)、功(gong)能飲料和特(te)色功(gong)效化妝品(pin)、日化產(chan)(chan)品(pin)為兩(liang)(liang)(liang)(liang)(liang)翼;提(ti)(ti)出了以“兩(liang)(liang)(liang)(liang)(liang)個(ge)轉(zhuan)(zhuan)(zhuan)變(bian)(bian),兩(liang)(liang)(liang)(liang)(liang)個(ge)引(yin)領(ling),四(si)個(ge)聚(ju)焦(jiao),六項舉措”為新(xin)(xin)思路(lu),“兩(liang)(liang)(liang)(liang)(liang)個(ge)轉(zhuan)(zhuan)(zhuan)變(bian)(bian)”即(ji)(ji)(ji)從傳(chuan)統(tong)(tong)經(jing)營理念向(xiang)現代(dai)經(jing)營理念轉(zhuan)(zhuan)(zhuan)變(bian)(bian)、從計劃經(jing)濟(ji)以生產(chan)(chan)為中(zhong)(zhong)心向(xiang)市(shi)場經(jing)濟(ji)以顧(gu)客為中(zhong)(zhong)心轉(zhuan)(zhuan)(zhuan)變(bian)(bian),“兩(liang)(liang)(liang)(liang)(liang)個(ge)引(yin)領(ling)”即(ji)(ji)(ji)科(ke)技引(yin)領(ling)、市(shi)場引(yin)領(ling),“四(si)個(ge)聚(ju)焦(jiao)”即(ji)(ji)(ji)聚(ju)焦(jiao)資(zi)源、聚(ju)焦(jiao)應用、聚(ju)焦(jiao)營銷、聚(ju)焦(jiao)人才(cai),“六項舉措”即(ji)(ji)(ji)理產(chan)(chan)品(pin)、樹品(pin)牌(pai)、梳渠道、拓市(shi)場、抓管理、施(shi)并肩;著力打(da)造(zao)(zao)“傳(chuan)統(tong)(tong)中(zhong)(zhong)醫藥+現代(dai)健(jian)(jian)康生活(huo)+現代(dai)流通方(fang)式(shi)+生物(wu)制藥”的(de)發展模式(shi),堅持(chi)“兩(liang)(liang)(liang)(liang)(liang)個(ge)精準,一(yi)個(ge)創新(xin)(xin)”,努力把(ba)片仔癀(huang)打(da)造(zao)(zao)成(cheng)國(guo)內(nei)一(yi)流的(de)健(jian)(jian)康養生品(pin)牌(pai)。