鐵路媒體運營商,專注于高鐵動車組及普速列車為載體,打造以平面媒體、品牌專列為核心業務的高鐵傳媒集團
暢(chang)達傳媒(mei)擁(yong)有中國高(gao)鐵北(bei)京南站(zhan)全部(bu)平面媒(mei)體經(jing)營權,及(ji)北(bei)京西站(zhan)、北(bei)京站(zhan)等京津(jin)冀全部(bu)31個高(gao)鐵站(zhan)、沈陽、大連、長(chang)春等高(gao)鐵站(zhan)優質(zhi)媒(mei)體資源。
暢(chang)達傳媒擁有北京鐵(tie)路局(ju)、濟南(nan)鐵(tie)路局(ju)近500列(lie)高鐵(tie)動車、200列(lie)普速列(lie)車內全(quan)部7種平面(mian)媒體的經營權,覆蓋近500條中國高鐵(tie)運行線路及95%的高鐵(tie)通行城市。
高(gao)(gao)鐵媒體受眾群體以商(shang)(shang)務人(ren)士為主,具(ju)有高(gao)(gao)學歷(li)、高(gao)(gao)收入(ru)、高(gao)(gao)職位的(de)(de)特點(dian),商(shang)(shang)旅精(jing)英人(ren)士對于廣告的(de)(de)傳(chuan)播(bo),能迅速的(de)(de)提升(sheng)企業品牌價值,創造(zao)更多的(de)(de)合作方(fang)式及商(shang)(shang)業時機,是高(gao)(gao)鐵廣告傳(chuan)播(bo)的(de)(de)獨特優勢。
CTR分(fen)析(xi)報(bao)告也指出(chu),高(gao)(gao)鐵動車乘客“三高(gao)(gao)”特征(zheng)越來越顯著,乘客具(ju)有高(gao)(gao)學歷、高(gao)(gao)收(shou)入和高(gao)(gao)消費的(de)特點,消費潛力大,重(zhong)視品牌的(de)聲譽,除普通職員外,較多的(de)公(gong)司中高(gao)(gao)層管(guan)理(li)人員、個體企業(ye)主、私營企業(ye)老板、公(gong)司股東等都會選(xuan)擇高(gao)(gao)鐵出(chu)行(xing)。
高鐵媒體,可(ke)以做(zuo)到人群、區域乃至時(shi)間節點的(de)行銷力,針(zhen)對不(bu)(bu)同的(de)受眾(zhong),選擇目標區域,在合適的(de)時(shi)間段(duan),真正做(zuo)到有的(de)放矢,不(bu)(bu)浪費(fei)媒體資(zi)源(yuan)即是節約了傳播成本。
據中國(guo)(guo)(guo)鐵(tie)(tie)路(lu)(lu)總(zong)公司消息,近(jin)年(nian)(nian)(nian)(nian),全(quan)(quan)國(guo)(guo)(guo)鐵(tie)(tie)路(lu)(lu)完成旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)量達21.06億人(ren)(ren)(ren)次,其中高鐵(tie)(tie)線(xian)發(fa)(fa)(fa)送(song)(song)(song)(song)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)5.3億人(ren)(ren)(ren)次,比重(zhong)超過25%。每年(nian)(nian)(nian)(nian)的(de)(de)春(chun)運(yun)和節(jie)(jie)假日(ri)(ri),鐵(tie)(tie)路(lu)(lu)的(de)(de)發(fa)(fa)(fa)送(song)(song)(song)(song)量更(geng)是出現了井噴的(de)(de)態(tai)勢(shi)。以(yi)(yi)2018年(nian)(nian)(nian)(nian)3月(yue)12日(ri)(ri),為期40天(tian)的(de)(de)鐵(tie)(tie)路(lu)(lu)春(chun)運(yun)圓滿結(jie)束(shu),全(quan)(quan)國(guo)(guo)(guo)鐵(tie)(tie)路(lu)(lu)累計發(fa)(fa)(fa)送(song)(song)(song)(song)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)38153.9萬(wan)人(ren)(ren)(ren)次,同比增(zeng)加(jia)2435.1萬(wan)人(ren)(ren)(ren),增(zeng)長6.8%。春(chun)運(yun)40天(tian),全(quan)(quan)國(guo)(guo)(guo)鐵(tie)(tie)路(lu)(lu)有11天(tian)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)量超1000萬(wan)人(ren)(ren)(ren),其中超1200萬(wan)人(ren)(ren)(ren)次4天(tian)。特別是2月(yue)20日(ri)(ri)正月(yue)初(chu)五開始,春(chun)節(jie)(jie)返程客(ke)(ke)(ke)(ke)(ke)(ke)(ke)流高度疊加(jia),全(quan)(quan)國(guo)(guo)(guo)鐵(tie)(tie)路(lu)(lu)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)量連續8天(tian)超1000萬(wan)以(yi)(yi)上持續高位運(yun)行。節(jie)(jie)前(qian)15天(tian),全(quan)(quan)國(guo)(guo)(guo)鐵(tie)(tie)路(lu)(lu)日(ri)(ri)均發(fa)(fa)(fa)送(song)(song)(song)(song)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)879.9萬(wan)人(ren)(ren)(ren)次,節(jie)(jie)后(hou)25天(tian)日(ri)(ri)均發(fa)(fa)(fa)送(song)(song)(song)(song)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)998.2萬(wan)人(ren)(ren)(ren)次。3月(yue)4日(ri)(ri),全(quan)(quan)國(guo)(guo)(guo)鐵(tie)(tie)路(lu)(lu)發(fa)(fa)(fa)送(song)(song)(song)(song)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)1283.8萬(wan)人(ren)(ren)(ren)次,較去年(nian)(nian)(nian)(nian)春(chun)運(yun)高峰日(ri)(ri)多發(fa)(fa)(fa)送(song)(song)(song)(song)187.2萬(wan)人(ren)(ren)(ren)次,創鐵(tie)(tie)路(lu)(lu)春(chun)運(yun)單日(ri)(ri)旅(lv)(lv)客(ke)(ke)(ke)(ke)(ke)(ke)(ke)發(fa)(fa)(fa)送(song)(song)(song)(song)量新(xin)高。