成立于2017年,是山西大型國有骨干文化旅游類企業,將文旅投資、開發、運營、地產、貿易和健康、教育、文創、研學聯動一體,形成景區運營、酒店管理、智慧旅游、康養產業、綜合能源、海外園區、產融結合、資產管理協同發展的山西文旅產業格局
山(shan)西(xi)(xi)文(wen)(wen)旅(lv)集團(tuan)成立于2017年8月(yue)3日,是山(shan)西(xi)(xi)省(sheng)大型國(guo)有骨干文(wen)(wen)化旅(lv)游類(lei)企業(ye)。成立五年多(duo)來,在山(shan)西(xi)(xi)省(sheng)委、省(sheng)政府的堅強領導(dao)下,文(wen)(wen)旅(lv)集團(tuan)堅持以打造我省(sheng)文(wen)(wen)化旅(lv)游產(chan)業(ye)“旗(qi)艦(jian)”和國(guo)內(nei)外旅(lv)游市場“勁旅(lv)”為目(mu)標(biao),以全產(chan)業(ye)鏈布(bu)局為導(dao)向,聚(ju)焦文(wen)(wen)旅(lv)主業(ye)發(fa)展(zhan),形成了“景區(qu)運營、酒店管理(li)、智慧(hui)旅(lv)游、康養(yang)產(chan)業(ye)、綜合能(neng)源、海外園區(qu)、產(chan)融結合、資產(chan)管理(li)”八大板塊協(xie)同發(fa)展(zhan)的產(chan)業(ye)格局。
景(jing)(jing)(jing)區(qu)運營(ying)板塊:以(yi)所屬山(shan)旅(lv)集團、晉中匯誠為(wei)(wei)(wei)平(ping)臺公司(si),以(yi)“旅(lv)游(you)景(jing)(jing)(jing)區(qu)投資開發和運營(ying)”為(wei)(wei)(wei)主業(ye)(ye)、以(yi)“文(wen)(wen)旅(lv)地(di)(di)產及相關貿易”為(wei)(wei)(wei)輔業(ye)(ye),打造高水平(ping)的(de)(de)旅(lv)游(you)景(jing)(jing)(jing)區(qu)投資、設(she)(she)計(ji)、開發、建(jian)設(she)(she)和運營(ying)管(guan)(guan)理(li)(li)集團,通(tong)過投資、規(gui)劃、建(jian)設(she)(she)、管(guan)(guan)理(li)(li)以(yi)及品(pin)(pin)牌產品(pin)(pin)輸(shu)出,為(wei)(wei)(wei)旅(lv)游(you)景(jing)(jing)(jing)區(qu)及目(mu)的(de)(de)地(di)(di)提供專業(ye)(ye)化、標準化、品(pin)(pin)牌化的(de)(de)連鎖運營(ying)服(fu)務,服(fu)務我省“國(guo)際知(zhi)名文(wen)(wen)化旅(lv)游(you)目(mu)的(de)(de)地(di)(di)”建(jian)設(she)(she)。目(mu)前控(kong)股(gu)、運營(ying)的(de)(de)景(jing)(jing)(jing)區(qu)達17個,包括國(guo)內知(zhi)名景(jing)(jing)(jing)區(qu)娘子關等9個4A級景(jing)(jing)(jing)區(qu)及國(guo)際知(zhi)名景(jing)(jing)(jing)區(qu)“喬家大院”。控(kong)股(gu)建(jian)設(she)(she)運營(ying)《又見(jian)平(ping)遙》《又見(jian)五臺山(shan)》《再回相府》《太行山(shan)上(shang)》《遇見(jian)秀容》《遇見(jian)娘子關》等六大旅(lv)游(you)演藝(yi)。推動“山(shan)西文(wen)(wen)旅(lv)年(nian)卡”成功(gong)融入“社會保(bao)障(zhang)卡”體系,累(lei)計(ji)實現售卡超(chao)30萬(wan)張,涵蓋權益服(fu)務上(shang)百個。
康(kang)養(yang)(yang)(yang)板塊:以所屬(shu)康(kang)養(yang)(yang)(yang)集團(tuan)為(wei)(wei)平臺公(gong)司,以“康(kang)養(yang)(yang)(yang)及康(kang)養(yang)(yang)(yang)置業(ye)”為(wei)(wei)主業(ye),“教(jiao)育(yu)培(pei)訓(xun)及貿易”為(wei)(wei)輔業(ye),培(pei)養(yang)(yang)(yang)康(kang)養(yang)(yang)(yang)投資、開發(fa)建設(she)、運營管(guan)理的專業(ye)化(hua)團(tuan)隊,培(pei)育(yu)全省(sheng)(sheng)龍頭(tou)康(kang)養(yang)(yang)(yang)品牌,全面服務我(wo)省(sheng)(sheng)“打(da)造(zao)高(gao)水平文(wen)旅(lv)康(kang)養(yang)(yang)(yang)集聚(ju)區”工作實踐。投資30億元(yuan)布(bu)局建設(she)孟母養(yang)(yang)(yang)生健康(kang)城、山西省(sheng)(sheng)文(wen)化(hua)產(chan)(chan)業(ye)園等基地養(yang)(yang)(yang)老省(sheng)(sheng)重點工程(cheng);“百善(shan)苑”社(she)區養(yang)(yang)(yang)老品牌2處分支中心(xin)完(wan)(wan)成建設(she)并投入運營;清涼灣溫泉康(kang)養(yang)(yang)(yang)小鎮旅(lv)居養(yang)(yang)(yang)老項目進入施(shi)工階(jie)段(duan),霍州(zhou)七(qi)里(li)峪森林(lin)康(kang)養(yang)(yang)(yang)小鎮完(wan)(wan)成收購。構建起了“基地+社(she)區+旅(lv)居”康(kang)養(yang)(yang)(yang)產(chan)(chan)業(ye)體(ti)系。
智(zhi)(zhi)慧(hui)旅(lv)游(you)板塊(kuai):以所屬云(yun)游(you)集團為(wei)平(ping)臺(tai)公司,以“智(zhi)(zhi)慧(hui)旅(lv)游(you)(含電子(zi)商務(wu))”為(wei)主業,“文(wen)(wen)(wen)創及(ji)研學產(chan)(chan)業”為(wei)輔業,打造全省(sheng)信(xin)(xin)息化(hua)智(zhi)(zhi)慧(hui)平(ping)臺(tai),形成全省(sheng)數字文(wen)(wen)(wen)旅(lv)產(chan)(chan)業資源整合平(ping)臺(tai)。打造“山(shan)(shan)西(xi)·文(wen)(wen)(wen)旅(lv)云(yun)”、山(shan)(shan)西(xi)文(wen)(wen)(wen)旅(lv)數字體(ti)驗(yan)館項目,先(xian)后入選國(guo)家文(wen)(wen)(wen)旅(lv)部2020年度文(wen)(wen)(wen)化(hua)和(he)旅(lv)游(you)信(xin)(xin)息化(hua)發展(zhan)典(dian)型(xing)案例(li)、2021年國(guo)家文(wen)(wen)(wen)化(hua)和(he)旅(lv)游(you)科技創新工程項目,目前已(yi)具(ju)備面向(xiang)政府、面向(xiang)企(qi)業、面向(xiang)游(you)客提供全方位智(zhi)(zhi)慧(hui)服務(wu)的能力;“游(you)山(shan)(shan)西(xi)”APP實(shi)現全國(guo)100余家重點景區景點、18000家酒店、270余家旅(lv)行社上云(yun),注冊用戶量超570萬人。
酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)管(guan)理板塊(kuai):以所屬酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)集(ji)團為(wei)平臺公司,以“住宿及餐飲業(ye)(ye)”為(wei)主業(ye)(ye),以“酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)物業(ye)(ye)管(guan)理”為(wei)輔業(ye)(ye),打(da)造(zao)以輕資產(chan)為(wei)主、重資產(chan)為(wei)輔的品牌化(hua)、連鎖化(hua)酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)投(tou)資和運營管(guan)理集(ji)團,構建省內(nei)示范(fan)、國內(nei)知名旅游綜合配套(tao)服務品牌。打(da)造(zao)蘭博泰(tai)爾(er)、敘(xu)庭、宵客三個自(zi)(zi)主酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品牌和“晉菜(cai)師傅”餐飲品牌,目前(qian)自(zi)(zi)營、托管(guan)酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)32家,包括北(bei)京(jing)山(shan)西(xi)大(da)廈、山(shan)西(xi)大(da)酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)、蘭博泰(tai)爾(er)酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)等省內(nei)外知名酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian),客房4000余(yu)間。
產(chan)(chan)(chan)融(rong)結合板(ban)塊:以所屬山投(tou)(tou)(tou)集團、基金(jin)(jin)(jin)(jin)(jin)公(gong)司為(wei)(wei)平臺(tai)公(gong)司。其中:山投(tou)(tou)(tou)集團主(zhu)業(ye)(ye)(ye)為(wei)(wei)類金(jin)(jin)(jin)(jin)(jin)融(rong)服務(wu),輔業(ye)(ye)(ye)為(wei)(wei)倉儲物流及貿易,形(xing)成基金(jin)(jin)(jin)(jin)(jin)管(guan)(guan)理(li)、融(rong)資(zi)擔保、小額(e)貸(dai)款、典當(dang)借款、融(rong)資(zi)租賃(lin)、股權投(tou)(tou)(tou)資(zi)、資(zi)產(chan)(chan)(chan)管(guan)(guan)理(li)等十余種金(jin)(jin)(jin)(jin)(jin)融(rong)服務(wu)牌照優(you)勢(shi)和豐富資(zi)產(chan)(chan)(chan)管(guan)(guan)理(li)經驗優(you)勢(shi);基金(jin)(jin)(jin)(jin)(jin)公(gong)司主(zhu)業(ye)(ye)(ye)為(wei)(wei)基金(jin)(jin)(jin)(jin)(jin)運營(ying),輔業(ye)(ye)(ye)為(wei)(wei)金(jin)(jin)(jin)(jin)(jin)融(rong)咨詢,受托管(guan)(guan)理(li)省級文旅產(chan)(chan)(chan)業(ye)(ye)(ye)政府引導(dao)基金(jin)(jin)(jin)(jin)(jin),為(wei)(wei)集團乃至全(quan)省文旅產(chan)(chan)(chan)業(ye)(ye)(ye)發(fa)展提供資(zi)金(jin)(jin)(jin)(jin)(jin)支(zhi)(zhi)(zhi)持(chi)。截至2022年底,文旅基金(jin)(jin)(jin)(jin)(jin)運營(ying)管(guan)(guan)理(li)引導(dao)基金(jin)(jin)(jin)(jin)(jin)、地市子基金(jin)(jin)(jin)(jin)(jin)14支(zhi)(zhi)(zhi),實繳規模(mo)9.8億元。目前在(zai)投(tou)(tou)(tou)項目17個,投(tou)(tou)(tou)資(zi)金(jin)(jin)(jin)(jin)(jin)額(e)4.92億元,不斷發(fa)揮(hui)戰略(lve)資(zi)金(jin)(jin)(jin)(jin)(jin)的有(you)力支(zhi)(zhi)(zhi)撐作用(yong)。
海外園(yuan)區(qu)(qu)板(ban)塊:以(yi)晉非公司為平(ping)臺公司,以(yi)海外投(tou)資與園(yuan)區(qu)(qu)開(kai)發(fa)為主業,以(yi)資產管理為輔業,依托毛(mao)里求斯海外文旅(lv)基地(di)(di)(di),以(yi)金融服務為中(zhong)心,晉非智慧城市云(yun)平(ping)臺為配套,加快形成(cheng)(cheng)海外板(ban)塊發(fa)展優勢(shi)和核心競爭力(li),著力(li)打(da)造我省“一(yi)帶一(yi)路”支點,對(dui)外開(kai)放(fang)的高地(di)(di)(di),國際旅(lv)游度假勝(sheng)地(di)(di)(di)。目前已(yi)建成(cheng)(cheng)運(yun)營的伊(yi)甸園(yuan)文化廣場成(cheng)(cheng)為當(dang)地(di)(di)(di)地(di)(di)(di)標(biao)性建筑(zhu)及周邊區(qu)(qu)域網紅打(da)卡地(di)(di)(di)。
綜合(he)(he)服務(wu)(wu)板(ban)塊:以所屬新能集團為(wei)平臺公司,以文(wen)化旅游(you)綜合(he)(he)配套(tao)服務(wu)(wu)為(wei)主業(ye)(ye)(ye),以節能環(huan)保產業(ye)(ye)(ye)為(wei)輔業(ye)(ye)(ye),依托技術(shu)及資源(yuan)優勢(shi),聚焦(jiao)文(wen)化旅游(you)綜合(he)(he)能源(yuan)配套(tao)服務(wu)(wu),投資開發配套(tao)產業(ye)(ye)(ye)、產品。
資(zi)(zi)(zi)(zi)產(chan)管(guan)(guan)理板塊:以資(zi)(zi)(zi)(zi)管(guan)(guan)集(ji)團(tuan)、政府資(zi)(zi)(zi)(zi)產(chan)管(guan)(guan)理公司為平臺(tai)公司,以資(zi)(zi)(zi)(zi)產(chan)清收為主業,著力(li)提(ti)高經(jing)營(ying)質量,提(ti)升國(guo)有資(zi)(zi)(zi)(zi)本效益(yi),助推公司的長(chang)期穩(wen)健可持續發展(zhan)。
此外,我們組(zu)建(jian)成立文(wen)旅規劃(hua)設計研究(jiu)院公司,深入開(kai)展前瞻性產(chan)業(ye)研究(jiu),服務對接“鄉(xiang)(xiang)村(cun)振(zhen)興(xing)”戰略,與武鄉(xiang)(xiang)“紅色資源引(yin)領(ling)鄉(xiang)(xiang)村(cun)振(zhen)興(xing)示范(fan)(fan)區建(jian)設項目”形成了EPCo項目技術服務模式(shi),被(bei)國(guo)家鄉(xiang)(xiang)村(cun)振(zhen)興(xing)局(ju)在全國(guo)范(fan)(fan)圍推廣行業(ye)影響(xiang)力持續提升。
自2019年以來(lai),“山西文旅”品牌影(ying)響力、市場競爭力、創新創造力、抗(kang)風險(xian)能(neng)力持(chi)續增強(qiang)。