我國童裝行(xing)業尚處于(yu)成長期階段,具有(you)(you)(you)市場(chang)需求增長迅(xun)速、成長空(kong)間大的特點(dian),有(you)(you)(you)著巨(ju)大的市場(chang)需求和發展空(kong)間,很(hen)多(duo)投(tou)資者紛(fen)紛(fen)加盟童(tong)(tong)裝行(xing)業,開設經營童(tong)(tong)裝店,那(nei)么如何經營好童(tong)(tong)裝加盟店?童(tong)(tong)裝門(men)店經營技巧(qiao)有(you)(you)(you)哪些?其實如果能做好提高門(men)店銷(xiao)售(shou)技巧(qiao)、進貨齊全、注重產(chan)品更新等方面,對門(men)店經營有(you)(you)(you)著很(hen)大的幫(bang)助(zhu)。那(nei)么接下來(lai)請跟Maigoo小(xiao)編(bian)一起(qi)詳細了(le)解童(tong)(tong)裝門(men)店三大經營技巧(qiao)吧,希望(wang)對您有(you)(you)(you)所幫(bang)助(zhu)。
童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)涵蓋了0-16歲年(nian)齡(ling)段(duan)人(ren)群的(de)(de)(de)全部(bu)著(zhu)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)。按年(nian)齡(ling)段(duan)可以細分出(chu)嬰(ying)兒裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、幼兒裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、小(xiao)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、中童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、大童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、少年(nian)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)等。從國內童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)市(shi)場(chang)的(de)(de)(de)現(xian)實(shi)經營狀況(kuang)看(kan),中國嬰(ying)兒裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、幼兒裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)、小(xiao)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)和中童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)發(fa)展已初具(ju)規(gui)模,產(chan)業(ye)(ye)層次比較明顯,擁有各自(zi)的(de)(de)(de)領軍企業(ye)(ye),品(pin)牌(pai)數量相(xiang)對較多我(wo)國童(tong)(tong)裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)業(ye)(ye)品(pin)牌(pai)化起步晚,從產(chan)業(ye)(ye)周期看(kan),行(xing)業(ye)(ye)仍(reng)處(chu)在(zai)成長期階段(duan),近年(nian)來其(qi)發(fa)展迅速(su),占整體服裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)市(shi)場(chang)的(de)(de)(de)比例在(zai)逐年(nian)提升(sheng),是目前(qian)服裝(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)(zhuang)行(xing)業(ye)(ye)極其(qi)重要的(de)(de)(de)增長力量,尤其(qi)是近幾年(nian)該行(xing)業(ye)(ye)的(de)(de)(de)市(shi)場(chang)規(gui)模實(shi)現(xian)了快速(su)擴(kuo)容。
近(jin)些年來,我國的(de)(de)(de)童(tong)(tong)裝消(xiao)(xiao)費(fei)(fei)規模不(bu)斷擴大,且保持(chi)著較高的(de)(de)(de)增(zeng)(zeng)長率。在優(you)生優(you)育理念的(de)(de)(de)不(bu)斷普及(ji)和強化的(de)(de)(de)背景下,我國兒童(tong)(tong)人均童(tong)(tong)裝消(xiao)(xiao)費(fei)(fei)支出持(chi)續上升,增(zeng)(zeng)速遠高于(yu)人均消(xiao)(xiao)費(fei)(fei)支出增(zeng)(zeng)速和人均衣(yi)著消(xiao)(xiao)費(fei)(fei)支出增(zeng)(zeng)速,消(xiao)(xiao)費(fei)(fei)者對其支出意愿的(de)(de)(de)逐漸增(zeng)(zeng)強勢必帶(dai)動童(tong)(tong)裝市場(chang)的(de)(de)(de)快速發展。Maigoo小編認(ren)為,要(yao)想經營好童(tong)(tong)裝加盟(meng)店(dian),首先(xian)要(yao)做(zuo)好提升門店(dian)銷售(shou)技(ji)巧,讓顧客有良好的(de)(de)(de)消(xiao)(xiao)費(fei)(fei)體(ti)驗。還需要(yao)進貨齊全,要(yao)注(zhu)重產品(pin)更(geng)新,做(zuo)好這(zhe)些,對童(tong)(tong)裝加盟(meng)店(dian)經營會有很(hen)大的(de)(de)(de)突破。
銷(xiao)售講究的(de)是技巧,需(xu)要(yao)導(dao)購利用語言、神(shen)情(qing)、行為與實際產品完美結合去打(da)動消(xiao)費(fei)者,童(tong)裝的(de)經營也是如此。Maigoo小編認(ren)為,童(tong)裝門店應該加強導(dao)購的(de)銷(xiao)售技巧培訓(xun),讓導(dao)購做到耐心地(di)向(xiang)顧客介紹產品的(de)質量、特色(se)和(he)進行售后服務,讓顧客感受到消(xiao)費(fei)的(de)價值所在。
童裝(zhuang)的年(nian)(nian)齡(ling)定位是在0-16歲,這個(ge)年(nian)(nian)齡(ling)段的兒(er)童發(fa)育非常快,對服裝(zhuang)的尺碼和樣式要求也會比(bi)較多樣化。Maigoo小(xiao)編建議,為(wei)了能(neng)滿足消費者(zhe)的消費需求,童裝(zhuang)門店在進(jin)(jin)貨的時(shi)候千萬別只(zhi)按(an)照自(zi)己的喜好,應該有個(ge)大致的計劃,按(an)照年(nian)(nian)齡(ling)、氣(qi)候、男女比(bi)例(li)等合理(li)進(jin)(jin)貨。
Maigoo小編(bian)發(fa)現時裝是具有時效性的,當季的貨品盡(jin)量(liang)當季賣(mai)完(wan),如果在有效時間沒有賣(mai)完(wan)就會變(bian)成(cheng)過季產品,造成(cheng)童(tong)裝門店的貨物堆積。所以盡(jin)量(liang)要在換季前(qian)進行促銷(xiao),即使不不能賺(zhuan)錢也(ye)要讓(rang)產品盡(jin)快(kuai)更新,做童(tong)裝銷(xiao)售,要保障資(zi)金回收(shou)和(he)產品更新。