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品牌實力：波司登創始于1976年，專注于羽絨服研發、設計、制作，產品暢銷美國、法國、意大利等70多個國家。2022年波司登(deng)羽(yu)絨服(fu)入選“全球最具價值服(fu)飾品牌(pai)(pai)50強”，波司登(deng)羽(yu)絨服(fu)在CNPP羽(yu)絨服(fu)十大(da)品牌(pai)(pai)榜中位列第(di)1位，小編2022年11月在京東搜索“羽絨(rong)服”關鍵字查看產品銷量和評論情況，了解到波司登羽(yu)絨服銷量最高的單品排在前5位，憑(ping)借專業優勢與前衛的時(shi)尚(shang)感，成為了炙手可熱的時(shi)尚(shang)品(pin)牌(pai)(pai)(pai)。波(bo)司登對產品(pin)不(bu)斷創(chuang)新，全(quan)球首創(chuang)專利空氣自循環(huan)體(ti)系，建立羽絨服溫標系統，并首次將航天科技應用在羽絨服上，四重保暖溫控技術等，推動行業品(pin)質升(sheng)級。波(bo)司登旗下有波(bo)司登、雪中飛、康博、冰(bing)潔、雙(shuang)羽等品(pin)牌(pai)(pai)(pai)，通過這些品(pin)牌(pai)(pai)(pai)，可以提供(gong)多種羽絨服產品(pin)以迎(ying)合不(bu)同(tong)階層的消費者。

波司(si)登主(zhu)攻時(shi)(shi)尚(shang)羽絨(rong)服，涵蓋(gai)男士、女士、兒童等(deng)各類人群；并有多個(ge)風(feng)格系(xi)(xi)列(lie)(lie)(lie)，如時(shi)(shi)尚(shang)系(xi)(xi)列(lie)(lie)(lie)、休閑(xian)系(xi)(xi)列(lie)(lie)(lie)、商(shang)務系(xi)(xi)列(lie)(lie)(lie)、戶外(wai)系(xi)(xi)列(lie)(lie)(lie)、情侶同款系(xi)(xi)列(lie)(lie)(lie)等(deng)。不同人群又(you)分(fen)出不一樣的(de)(de)系(xi)(xi)列(lie)(lie)(lie)產(chan)品，男士熱銷(xiao)(xiao)的(de)(de)是時(shi)(shi)尚(shang)運(yun)動風(feng)、潮(chao)流(liu)運(yun)動風(feng)、工裝派克風(feng)、品質商(shang)務風(feng)等(deng)；女士熱銷(xiao)(xiao)的(de)(de)是時(shi)(shi)尚(shang)休閑(xian)風(feng)、都(dou)市(shi)優雅(ya)風(feng)、經典商(shang)務風(feng)等(deng)；兒童熱銷(xiao)(xiao)的(de)(de)是英倫學(xue)院風(feng)、時(shi)(shi)尚(shang)洋氣風(feng)、可愛保(bao)暖風(feng)等(deng)。 

在選擇(ze)的(de)(de)(de)時候，還(huan)需要根(gen)據不同(tong)人群不同(tong)身(shen)(shen)材去挑(tiao)選，才能(neng)穿出時尚(shang)潮(chao)(chao)流(liu)范(fan)。個(ge)子嬌小(xiao)(xiao)的(de)(de)(de)人應盡量選擇(ze)短(duan)款(kuan)(kuan)的(de)(de)(de)羽(yu)(yu)絨服(fu)(fu)，短(duan)款(kuan)(kuan)長度一定要避開臀線(xian)；主(zhu)推(tui)(tui)(tui)價格(ge)范(fan)圍(wei)(wei)400—900元(yuan)(yuan)。如(ru)果(guo)高(gao)瘦(shou)人群，推(tui)(tui)(tui)薦(jian)(jian)長款(kuan)(kuan)羽(yu)(yu)絨服(fu)(fu)，保暖的(de)(de)(de)同(tong)時，也更能(neng)凸顯高(gao)挑(tiao)身(shen)(shen)材；主(zhu)推(tui)(tui)(tui)價格(ge)范(fan)圍(wei)(wei)1200—1700元(yuan)(yuan)。如(ru)果(guo)身(shen)(shen)材比例不佳，可以選擇(ze)蓋住臀線(xian)的(de)(de)(de)中(zhong)長款(kuan)(kuan)羽(yu)(yu)絨服(fu)(fu)，同(tong)時利用內(nei)搭配合腰帶、塞衣角等高(gao)腰線(xian)法(fa)則；主(zhu)推(tui)(tui)(tui)價格(ge)范(fan)圍(wei)(wei)1000—1500元(yuan)(yuan)。如(ru)果(guo)是(shi)年(nian)紀較大或(huo)北(bei)方的(de)(de)(de)朋(peng)友，推(tui)(tui)(tui)薦(jian)(jian)波(bo)司(si)登極寒系列羽(yu)(yu)絨服(fu)(fu)，采用高(gao)品(pin)質(zhi)鵝(e)絨和(he)防風面料，可以強(qiang)效御寒；主(zhu)推(tui)(tui)(tui)價格(ge)范(fan)圍(wei)(wei)1700—2000元(yuan)(yuan)。年(nian)紀小(xiao)(xiao)，追(zhui)求時尚(shang)潮(chao)(chao)流(liu)，推(tui)(tui)(tui)薦(jian)(jian)輕(qing)薄羽(yu)(yu)絨服(fu)(fu)；設(she)計時尚(shang)，款(kuan)(kuan)式多樣(yang)，適(shi)合春(chun)秋冬季節(jie)，主(zhu)推(tui)(tui)(tui)價格(ge)范(fan)圍(wei)(wei)1300—1800元(yuan)(yuan)。

保暖性好：波司登羽絨服采用胸腹之間上等大朵鵝絨，環保瑞士藍標認證。就如波司登極寒系列羽絨服，由90%鵝絨填充而成，充絨量高達200-300g，官方旗艦店稱其羽絨蓬松度達600+以上；同時采用高端覆膜面料，防風透濕，穿著更舒適；特別適合日常穿搭。還有高端戶外系列，采用專業戶外裝備GORE-TEX INFINIUM面料，大幅度提高防風防水(shui)指(zhi)數(shu)，同時也加強了(le)透氣(qi)性；加上(shang)紅(hong)外(wai)線蓄(xu)熱(re)(re)內里，可以鎖住熱(re)(re)量，持(chi)續保暖；是戶外(wai)游玩的最佳選擇。

時尚潮流：如(ru)今我們在(zai)挑(tiao)選(xuan)羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)時(shi)(shi)(shi)(shi)不僅注(zhu)(zhu)重保暖(nuan)性，更(geng)注(zhu)(zhu)重時(shi)(shi)(shi)(shi)尚(shang)感(gan)與設計感(gan)。波司登也深知此理，羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)格外(wai)注(zhu)(zhu)重外(wai)觀(guan)(guan)設計，顏色豐富鮮(xian)艷，并(bing)融入時(shi)(shi)(shi)(shi)下時(shi)(shi)(shi)(shi)尚(shang)元素，吸(xi)引(yin)了很多年(nian)輕(qing)人的(de)(de)目光(guang)。2022年(nian)波司登推出全新(xin)(xin)輕(qing)薄羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)系列，將衛(wei)衣、針織等經(jing)典(dian)時(shi)(shi)(shi)(shi)尚(shang)單品與羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)創(chuang)(chuang)新(xin)(xin)融合為一體，同(tong)時(shi)(shi)(shi)(shi)大膽(dan)創(chuang)(chuang)新(xin)(xin)羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)拼接、藝術化絎(heng)線設計等跨界組合。如(ru)衛(wei)衣羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)、針織羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)、藝術絎(heng)縫(feng)羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)、羊羔絨(rong)(rong)(rong)(rong)(rong)(rong)羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)等，在(zai)兼顧(gu)外(wai)觀(guan)(guan)時(shi)(shi)(shi)(shi)尚(shang)的(de)(de)同(tong)時(shi)(shi)(shi)(shi)，攻克了不同(tong)材質拼接技術及含(han)絨(rong)(rong)(rong)(rong)(rong)(rong)量等難題，保持專業級別的(de)(de)輕(qing)暖(nuan)，成功開創(chuang)(chuang)春(chun)秋冬三季輕(qing)薄羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)更(geng)多樣(yang)、更(geng)時(shi)(shi)(shi)(shi)尚(shang)、更(geng)輕(qing)暖(nuan)的(de)(de)羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)。如(ru)果你(ni)是時(shi)(shi)(shi)(shi)尚(shang)潮人，波司登羽(yu)(yu)(yu)絨(rong)(rong)(rong)(rong)(rong)(rong)服(fu)(fu)一定(ding)能吸(xi)引(yin)你(ni)的(de)(de)目光(guang)。