作為一種(zhong)服裝(zhuang)，泳(yong)(yong)裝(zhuang)變得越(yue)來越(yue)簡單(dan)，而暴露的身體(ti)部位越(yue)來越(yue)多，如(ru)今，泳(yong)(yong)裝(zhuang)已經成(cheng)為高(gao)等時裝(zhuang)。隨著(zhu)人們的體(ti)面觀(guan)(guan)念的變化(hua)，泳(yong)(yong)裝(zhuang)發(fa)展成(cheng)從比賽(sai)泳(yong)(yong)裝(zhuang)一直到(dao)華麗(li)泳(yong)(yong)裝(zhuang)的各種(zhong)類型(xing)。泳(yong)(yong)裝(zhuang)的獨特發(fa)展反映了變化(hua)中的性別觀(guan)(guan)念和(he)社會常規。
泳裝行業市場發展現狀
相比(bi)較內衣(yi)(yi)的(de)居家屬(shu)性，泳(yong)衣(yi)(yi)的(de)“可曬(shai)性”更強，甚至成為度(du)(du)假場景(jing)下的(de)社交標(biao)配。“現(xian)在泳(yong)裝很吃香，消費者(zhe)很癡迷(mi)度(du)(du)假時(shi)在Instagram上炫耀泳(yong)裝照。”但另一方面，線下有很多陳列好看的(de)內衣(yi)(yi)店，購買泳(yong)衣(yi)(yi)卻還是件稍顯羞澀的(de)事(shi)。于是，電商成為很多泳(yong)衣(yi)(yi)品(pin)牌(pai)們的(de)首選，也是它(ta)們目前直(zhi)接接觸(chu)消費者(zhe)的(de)主要渠(qu)道之(zhi)一。
在電商平臺上80%的泳衣來自同一個地方——遼寧省葫蘆島。這是一件販賣性感的生意，從外貿做起，葫蘆島將泳衣銷往全世界，逐漸成為中國有名的泳衣產業帶。真正讓人們開始認識葫蘆島，是因為。早期的泳裝商家，大都孵化自這片土壤，他們通過淘系平臺直接接觸國內消費者。而隨著消費升級，依托產業帶的供應鏈資源優勢，葫蘆島的泳衣商家開始品牌升級。
泳裝市場潛力巨大，根據Technavio的最新報告顯示，全球泳裝市場預計到2019年將達200億美元，年復合增長率超過5%。隨著人們生活方式的變化以及生活水平的提高，度假休閑旅游頻頻被大家提上出行的日程中，毫無疑問，這也為泳裝的發展創造了無限可能，不少人更將泳裝產業視為朝陽產業。近年來，泳裝市場銷量逐年遞增，這與大眾消費習慣發生變化息息相關。去海邊度假，泳鏡、泳衣、泳褲等裝備便是必不可少的。綜合來說，現在泳裝產業品類越來越多，裝備越來越齊全，所以銷量每年都遞增。
但泳裝行(xing)業(ye)也面臨不少(shao)的(de)困(kun)難，原材料提(ti)價格，印(yin)染(ran)提(ti)價格，工人的(de)工資也提(ti)高，這給(gei)企業(ye)帶來了巨大(da)(da)的(de)壓力。隨著國家(jia)加大(da)(da)對環保的(de)重視力度，印(yin)花、印(yin)染(ran)必(bi)然受到影響。而這些(xie)大(da)(da)波(bo)動(dong)會使得工廠(chang)的(de)利潤(run)大(da)(da)幅度下降，接單量也會減少(shao)。
 |
31.44%（122家） |
 |
7.99%（31家） |
 |
11.86%（46家） |
 |
4.38%（17家） |
 |
0.77%（3家） |
 |
31.70%（123家） |
 |
19.33%（75家） |
 |
6.19%（24家） |
 |
1.80%（7家） |
 |
0.77%（3家） |
0.26%（1家） |
2021年網(wang)(wang)(wang)(wang)站(zhan)數據庫共收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)388家(jia)(jia)，其中小品(pin)(pin)(pin)牌網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)占總比最多(duo)，達到(dao)123家(jia)(jia)，其次為(wei)(wei)(wei)(wei)(wei)品(pin)(pin)(pin)牌旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)122家(jia)(jia)，品(pin)(pin)(pin)牌特許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)75家(jia)(jia)，京(jing)東旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)46家(jia)(jia)，京(jing)東自營店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)31家(jia)(jia)，京(jing)東特許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)24家(jia)(jia)，拼多(duo)多(duo)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)17家(jia)(jia)，唯品(pin)(pin)(pin)會店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)7家(jia)(jia)，蘇寧(ning)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)3家(jia)(jia)，品(pin)(pin)(pin)牌商城(cheng)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)3家(jia)(jia)，企業店(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)(shou)(shou)(shou)錄(lu)(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)(wei)1家(jia)(jia)。
小編認為，溫(wen)暖的(de)陽光、軟(ruan)軟(ruan)的(de)細(xi)沙(sha)灘(tan)、湛藍的(de)海水、徐(xu)(xu)徐(xu)(xu)的(de)海風，在這種環境下又怎少(shao)得了一套性(xing)感而時(shi)髦的(de)泳衣呢？泳裝(zhuang)(zhuang)可以說是服(fu)裝(zhuang)(zhuang)史上最具(ju)有視覺(jue)沖擊力的(de)服(fu)裝(zhuang)(zhuang)，背(bei)后系帶的(de)胸衣和三角褲的(de)比基尼裝(zhuang)(zhuang)束(shu)又是泳衣中的(de)亮眼之作。隨著消費水平的(de)提高(gao)，泳裝(zhuang)(zhuang)產品處于(yu)升級態勢(shi)，人(ren)們對泳裝(zhuang)(zhuang)在時(shi)尚性(xing)方面的(de)要求會(hui)越(yue)來越(yue)高(gao)，會(hui)更加(jia)強調個(ge)性(xing)，追捧健康色系。
速比濤
阿瑞娜
英發
洲克
愛慕
迪卡儂
安莉芳
范德安
李寧
拓勝
