芒果视频下载

【保護范圍】

廣(guang)東省增(zeng)城(cheng)市(shi)派潭鎮(zhen)(zhen)、小樓鎮(zhen)(zhen)、正果(guo)鎮(zhen)(zhen)、中新鎮(zhen)(zhen)、朱村街(jie)道辦(ban)事處、荔城(cheng)街(jie)道辦(ban)事處、增(zeng)江街(jie)道辦(ban)事處7個(ge)鎮(zhen)(zhen)街(jie)道現(xian)轄行政區。

【地理環境】

增(zeng)城(cheng)(cheng)(cheng)(cheng)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)，又(you)名高腳(jiao)菜心(xin)(xin)(xin)(xin)(xin)，是(shi)(shi)(shi)廣(guang)東(dong)菜心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)一(yi)種(zhong)，是(shi)(shi)(shi)遠近(jin)馳名的(de)(de)(de)菜心(xin)(xin)(xin)(xin)(xin)品(pin)種(zhong)，由(you)于(yu)(yu)它為(wei)冬天(tian)種(zhong)植(zhi)和(he)收(shou)成的(de)(de)(de)蔬(shu)菜，經(jing)(jing)常(chang)(chang)時(shi)至深冬才(cai)上(shang)(shang)市(shi)，常(chang)(chang)言(yan)稱：“冬至到，菜心(xin)(xin)(xin)(xin)(xin)甜”，比(bi)一(yi)般菜心(xin)(xin)(xin)(xin)(xin)要(yao)遲(chi)(chi)(chi)(chi)(chi)(chi)，所以(yi)(yi)稱為(wei)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)。增(zeng)城(cheng)(cheng)(cheng)(cheng)吃菜心(xin)(xin)(xin)(xin)(xin)素有(you)“菜心(xin)(xin)(xin)(xin)(xin)之(zhi)王”“菜品(pin)之(zhi)冠”。而這(zhe)(zhe)個名氣(qi)(qi)巨大的(de)(de)(de)“菜心(xin)(xin)(xin)(xin)(xin)之(zhi)王”，卻是(shi)(shi)(shi)產于(yu)(yu)廣(guang)東(dong)省(sheng)(sheng)增(zeng)城(cheng)(cheng)(cheng)(cheng)轄區內的(de)(de)(de)小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)中。小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)，位(wei)于(yu)(yu)廣(guang)東(dong)省(sheng)(sheng)廣(guang)州(zhou)市(shi)增(zeng)城(cheng)(cheng)(cheng)(cheng)區中北部，南距市(shi)政府所在(zai)(zai)地荔城(cheng)(cheng)(cheng)(cheng)街10公里(li)，該鎮(zhen)(zhen)(zhen)林木覆蓋率達57.6%，是(shi)(shi)(shi)廣(guang)州(zhou)東(dong)部大綠化帶(dai)的(de)(de)(de)重(zhong)要(yao)組成部分，被列為(wei)國家第二批(pi)生(sheng)態(tai)示范區，除了自然風光優美，林木眾多(duo)，小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)同時(shi)也是(shi)(shi)(shi)傳(chuan)說(shuo)中何(he)仙(xian)(xian)姑的(de)(de)(de)故鄉(xiang)，鎮(zhen)(zhen)(zhen)中有(you)著名的(de)(de)(de)何(he)仙(xian)(xian)姑旅(lv)游(you)景(jing)區，包括歷(li)史悠久的(de)(de)(de)何(he)仙(xian)(xian)姑家廟，遺(yi)履(lv)仙(xian)(xian)井、何(he)仙(xian)(xian)姑紀念塔、觀音(yin)山神仙(xian)(xian)洞、廟頂(ding)仙(xian)(xian)桃、盤龍古(gu)藤等旅(lv)游(you)景(jing)點。除此之(zhi)外小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)更是(shi)(shi)(shi)有(you)名的(de)(de)(de)魚米之(zhi)鄉(xiang)，這(zhe)(zhe)里(li)氣(qi)(qi)候溫(wen)和(he)、土(tu)(tu)地肥沃、平均氣(qi)(qi)溫(wen)21.6℃，平均降雨(yu)(yu)量(liang)1689毫米，適宜熱(re)(re)帶(dai)、亞熱(re)(re)帶(dai)作物(wu)生(sheng)長，而遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)就是(shi)(shi)(shi)其中的(de)(de)(de)一(yi)個主要(yao)菜品(pin)。正(zheng)宗的(de)(de)(de)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)產于(yu)(yu)小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)臘布(bu)村(cun)(cun)(cun)，這(zhe)(zhe)個村(cun)(cun)(cun)莊有(you)著符(fu)合(he)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)生(sheng)長的(de)(de)(de)四大條件：種(zhong)苗、土(tu)(tu)壤、雨(yu)(yu)水和(he)溫(wen)度。遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)幼苗需(xu)要(yao)進(jin)行(xing)間(jian)苗和(he)移(yi)植(zhi)，一(yi)般來說(shuo)會選用抗蟲病(bing)幼苗栽種(zhong)，并(bing)在(zai)(zai)5、6葉時(shi)移(yi)苗；小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)土(tu)(tu)壤的(de)(de)(de)酸(suan)堿度在(zai)(zai)pH6.5~7.5之(zhi)間(jian)，以(yi)(yi)壤土(tu)(tu)和(he)輕粘土(tu)(tu)為(wei)主，土(tu)(tu)壤肥力較(jiao)高，有(you)機(ji)物(wu)含量(liang)足夠(gou)；增(zeng)城(cheng)(cheng)(cheng)(cheng)在(zai)(zai)初冬季節常(chang)(chang)伴有(you)連綿(mian)小(xiao)(xiao)雨(yu)(yu)，正(zheng)好滿足遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)灌溉需(xu)要(yao)；遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)在(zai)(zai)一(yi)般在(zai)(zai)深冬才(cai)收(shou)成，按(an)有(you)經(jing)(jing)驗的(de)(de)(de)農民的(de)(de)(de)說(shuo)法(fa)，一(yi)年內要(yao)凍上(shang)(shang)五天(tian)，遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)才(cai)更顯清甜，而有(you)經(jing)(jing)歷(li)霜降霜打的(de)(de)(de)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)更是(shi)(shi)(shi)錦(jin)上(shang)(shang)添花，小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)冬天(tian)的(de)(de)(de)氣(qi)(qi)溫(wen)較(jiao)市(shi)區要(yao)冷(leng)上(shang)(shang)一(yi)點，就更符(fu)合(he)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)生(sheng)長了。這(zhe)(zhe)也難怪盡管(guan)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)已經(jing)(jing)在(zai)(zai)增(zeng)城(cheng)(cheng)(cheng)(cheng)各(ge)轄區甚至是(shi)(shi)(shi)其他城(cheng)(cheng)(cheng)(cheng)市(shi)進(jin)行(xing)推廣(guang)和(he)種(zhong)植(zhi)，但其他地區種(zhong)植(zhi)的(de)(de)(de)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)比(bi)起小(xiao)(xiao)樓(lou)鎮(zhen)(zhen)(zhen)臘布(bu)村(cun)(cun)(cun)的(de)(de)(de)增(zeng)城(cheng)(cheng)(cheng)(cheng)遲(chi)(chi)(chi)(chi)(chi)(chi)菜心(xin)(xin)(xin)(xin)(xin)總是(shi)(shi)(shi)會少了一(yi)份清甜，多(duo)上(shang)(shang)一(yi)點苦澀。

【文化背景】

增(zeng)城(cheng)(cheng)(cheng)(cheng)遲(chi)菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)既(ji)然產(chan)于(yu)小(xiao)樓鎮(zhen)，而小(xiao)樓鎮(zhen)也是(shi)傳(chuan)說(shuo)中何(he)仙(xian)姑的(de)(de)(de)(de)故(gu)鄉，何(he)仙(xian)姑和遲(chi)菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)這(zhe)在(zai)外人(ren)看(kan)來是(shi)沒有(you)太大聯(lian)系的(de)(de)(de)(de)，然而事實上(shang)兩者還(huan)真的(de)(de)(de)(de)有(you)著(zhu)深厚的(de)(de)(de)(de)淵源(yuan)。傳(chuan)說(shuo)唐朝年(nian)間增(zeng)城(cheng)(cheng)(cheng)(cheng)地(di)區(qu)大旱，很多人(ren)中暑而亡，民(min)間稱為七(qi)姐(jie)的(de)(de)(de)(de)何(he)仙(xian)姑，她(ta)也曾是(shi)一(yi)(yi)個(ge)增(zeng)城(cheng)(cheng)(cheng)(cheng)人(ren)，她(ta)不(bu)忍看(kan)著(zhu)增(zeng)城(cheng)(cheng)(cheng)(cheng)人(ren)民(min)受苦受難。為解救(jiu)世人(ren)，特意用法(fa)術(shu)招來仙(xian)草(cao)，并將仙(xian)草(cao)結成(cheng)一(yi)(yi)匹草(cao)馬，令草(cao)馬下(xia)界(jie)化身為涼粉(fen)草(cao)，幫助(zhu)中暑的(de)(de)(de)(de)人(ren)清熱除暑。而草(cao)馬下(xia)凡(fan)(fan)之時卻(que)過于(yu)活潑，在(zai)身上(shang)不(bu)小(xiao)心(xin)(xin)(xin)(xin)沾(zhan)上(shang)一(yi)(yi)顆天(tian)(tian)(tian)(tian)界(jie)的(de)(de)(de)(de)種子，于(yu)是(shi)就(jiu)將之一(yi)(yi)并帶(dai)入了(le)凡(fan)(fan)間。種子落在(zai)了(le)增(zeng)城(cheng)(cheng)(cheng)(cheng)生(sheng)長了(le)起來，并成(cheng)為了(le)一(yi)(yi)顆清甜(tian)(tian)多汁的(de)(de)(de)(de)野(ye)菜(cai)(cai)(cai)(cai)，即是(shi)現在(zai)的(de)(de)(de)(de)增(zeng)城(cheng)(cheng)(cheng)(cheng)遲(chi)菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)。夏天(tian)(tian)(tian)(tian)，涼粉(fen)草(cao)為增(zeng)城(cheng)(cheng)(cheng)(cheng)人(ren)民(min)祛暑解熱，冬(dong)天(tian)(tian)(tian)(tian)，遲(chi)菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)為增(zeng)城(cheng)(cheng)(cheng)(cheng)人(ren)民(min)充饑(ji)驅寒，也算是(shi)增(zeng)城(cheng)(cheng)(cheng)(cheng)的(de)(de)(de)(de)一(yi)(yi)段佳話(hua)。還(huan)有(you)，元末(mo)明初有(you)一(yi)(yi)位尚書(shu)，名叫張(zhang)度，是(shi)增(zeng)城(cheng)(cheng)(cheng)(cheng)小(xiao)樓人(ren)。當張(zhang)度還(huan)是(shi)一(yi)(yi)介書(shu)生(sheng)時，時值冬(dong)天(tian)(tian)(tian)(tian)且戰禍頻繁(fan)，饑(ji)寒交(jiao)迫的(de)(de)(de)(de)他在(zai)增(zeng)城(cheng)(cheng)(cheng)(cheng)只(zhi)能隨處挖掘身邊的(de)(de)(de)(de)野(ye)菜(cai)(cai)(cai)(cai)用來充饑(ji)，卻(que)意外地(di)發現該(gai)野(ye)菜(cai)(cai)(cai)(cai)居(ju)然鮮甜(tian)(tian)無比。張(zhang)度成(cheng)了(le)尚書(shu)之后(hou)，回想起當年(nian)的(de)(de)(de)(de)“救(jiu)命野(ye)菜(cai)(cai)(cai)(cai)”，就(jiu)有(you)感(gan)而發作了(le)一(yi)(yi)首詩(shi)，詩(shi)中的(de)(de)(de)(de)末(mo)尾兩聯(lian)著(zhu)重提到了(le)遲(chi)菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)，“七(qi)姐(jie)洞中神仙(xian)草(cao)，輾落名山顯物(wu)華。菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)盈翠冬(dong)日遲(chi)，天(tian)(tian)(tian)(tian)賜豐(feng)饒(rao)勝奇葩(pa)。”而在(zai)正史當中，清宣統時期，《增(zeng)城(cheng)(cheng)(cheng)(cheng)縣(xian)志》中亦有(you)對遲(chi)菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)的(de)(de)(de)(de)記載，它(ta)在(zai)里面贊稱遲(chi)菜(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)，“心(xin)(xin)(xin)(xin)最(zui)美，為蔬品之冠。”

【品牌建設】

遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)推(tui)廣(guang)成為(wei)了(le)一(yi)部感(gan)人(ren)的(de)(de)(de)(de)(de)(de)“勵(li)志奮斗史”。由于遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)對比(bi)其他菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)又(you)高又(you)大，一(yi)般菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)一(yi)棵(ke)不(bu)(bu)過50余克(ke)重，而遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)一(yi)棵(ke)卻能重達500克(ke)甚至是(shi)1千克(ke)，在上世紀80年代，遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)最(zui)早被臘圃村村民(min)(min)把遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)用自(zi)行車“馱”到“省(sheng)城(cheng)(cheng)(cheng)”，也就是(shi)廣(guang)州售賣(mai)(mai)時，省(sheng)城(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)人(ren)民(min)(min)見遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)又(you)大又(you)粗，比(bi)一(yi)般的(de)(de)(de)(de)(de)(de)老(lao)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)看(kan)上去還(huan)要硬，就以為(wei)這菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)很老(lao)，是(shi)過了(le)時節(jie)的(de)(de)(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)品，是(shi)農(nong)民(min)(min)們吃不(bu)(bu)動才拿到省(sheng)城(cheng)(cheng)(cheng)來(lai)“坑”廣(guang)州人(ren)的(de)(de)(de)(de)(de)(de)，紛紛笑稱這是(shi)“菜(cai)(cai)(cai)(cai)(cai)樹”，也沒什么(me)銷路，在廣(guang)州賣(mai)(mai)不(bu)(bu)開(kai)。市場(chang)銷路不(bu)(bu)旺，遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)多為(wei)農(nong)民(min)(min)自(zi)己(ji)食用。1999年冬(dong)天，臘圃大霜(shuang)，荔(li)枝(zhi)等(deng)果樹都被凍(dong)死了(le)，但是(shi)長在樹下的(de)(de)(de)(de)(de)(de)“遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)”卻傲然挺立，農(nong)民(min)(min)們摘(zhai)下一(yi)試，霜(shuang)后(hou)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)清脆(cui)甜美勝于往日，于是(shi)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)美名才算是(shi)從(cong)增(zeng)城(cheng)(cheng)(cheng)漸(jian)漸(jian)傳(chuan)揚(yang)開(kai)去。到現在，增(zeng)城(cheng)(cheng)(cheng)每年都要舉辦(ban)一(yi)次“增(zeng)城(cheng)(cheng)(cheng)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)節(jie)”，推(tui)至今已(yi)經超過了(le)10年，其作為(wei)推(tui)廣(guang)增(zeng)城(cheng)(cheng)(cheng)生(sheng)態旅(lv)游、現代農(nong)業(ye)品牌的(de)(de)(de)(de)(de)(de)盛事(shi)，已(yi)經成為(wei)了(le)增(zeng)城(cheng)(cheng)(cheng)吸引海(hai)(hai)內外(wai)賓客前來(lai)品嘗菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)、度假休閑、投資考察的(de)(de)(de)(de)(de)(de)有(you)效(xiao)載體，在促進(jin)增(zeng)城(cheng)(cheng)(cheng)市現代農(nong)業(ye)、生(sheng)態旅(lv)游業(ye)和現代服務業(ye)的(de)(de)(de)(de)(de)(de)協調發(fa)展(zhan)，促進(jin)農(nong)民(min)(min)增(zeng)收等(deng)方(fang)面發(fa)揮著越(yue)來(lai)越(yue)大的(de)(de)(de)(de)(de)(de)作用。2004年小樓鎮向國家商(shang)標局取得“仙境(jing)”牌注(zhu)冊商(shang)標，被廣(guang)東省(sheng)農(nong)業(ye)廳認定為(wei)無公(gong)害蔬(shu)菜(cai)(cai)(cai)(cai)(cai)。以往只(zhi)賣(mai)(mai)幾毛(mao)錢(qian)一(yi)公(gong)斤的(de)(de)(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)樹，現今經過極力推(tui)廣(guang)，包裝成一(yi)盒(he)盒(he)精美的(de)(de)(de)(de)(de)(de)禮(li)盒(he)，遠銷海(hai)(hai)內外(wai)。2013年，增(zeng)城(cheng)(cheng)(cheng)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)種(zhong)植(zhi)農(nong)戶已(yi)超1萬(wan)(wan)戶，種(zhong)植(zhi)面積(ji)接近4萬(wan)(wan)畝(mu)，為(wei)增(zeng)城(cheng)(cheng)(cheng)帶來(lai)將近2.9億(yi)元人(ren)民(min)(min)幣的(de)(de)(de)(de)(de)(de)社會效(xiao)益。遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)也有(you)不(bu)(bu)值錢(qian)的(de)(de)(de)(de)(de)(de)“菜(cai)(cai)(cai)(cai)(cai)樹”搖身(shen)一(yi)變成為(wei)了(le)“菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)之王”。