《農(nong)(nong)(nong)(nong)(nong)廣(guang)(guang)天地(di)》欄(lan)目(mu)是中央農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)廣(guang)(guang)播電視(shi)學校在CCTV—7開(kai)辦(ban)的(de)農(nong)(nong)(nong)(nong)(nong)民(min)(min)科(ke)技(ji)教育(yu)與(yu)培訓節目(mu)專欄(lan),目(mu)的(de)是向廣(guang)(guang)大(da)農(nong)(nong)(nong)(nong)(nong)村傳播農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)科(ke)技(ji)知(zhi)識,推廣(guang)(guang)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)實(shi)(shi)用(yong)技(ji)術,提高農(nong)(nong)(nong)(nong)(nong)民(min)(min)朋友的(de)科(ke)技(ji)素質(zhi)和生產(chan)(chan)技(ji)能。欄(lan)目(mu)開(kai)辦(ban)以(yi)來,播出了(le)大(da)量農(nong)(nong)(nong)(nong)(nong)民(min)(min)群眾(zhong)(zhong)喜聞(wen)樂見的(de)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)科(ke)教片和實(shi)(shi)用(yong)技(ji)術推廣(guang)(guang)片,受(shou)到了(le)廣(guang)(guang)大(da)觀眾(zhong)(zhong)的(de)歡(huan)迎。隨著(zhu)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)產(chan)(chan)業(ye)(ye)結構調整(zheng)和農(nong)(nong)(nong)(nong)(nong)村經濟形勢(shi)的(de)新發展,以(yi)及(ji)農(nong)(nong)(nong)(nong)(nong)民(min)(min)群眾(zhong)(zhong)對農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)影視(shi)節目(mu)需求(qiu)的(de)新變(bian)化,《農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)教育(yu)》欄(lan)目(mu)與(yu)時俱進、開(kai)拓創新,對欄(lan)目(mu)主旨和內(nei)容編排進行了(le)一(yi)系列的(de)改進,以(yi)適(shi)應農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)發展新階(jie)段對農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)遠(yuan)程(cheng)教育(yu)工(gong)作的(de)新要求(qiu)。中央電視(shi)臺七套農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)節目(mu)官(guan)網(wang)網(wang)站(zhan)農(nong)(nong)(nong)(nong)(nong)視(shi)網(wang)于2013年10月18日正(zheng)式(shi)開(kai)通。
按(an)照中央電視臺節目形態(tai)分類標準,《農(nong)(nong)廣(guang)天(tian)地(di)》欄(lan)目為(wei)專題服(fu)務類的教(jiao)學片。鑒于農(nong)(nong)業教(jiao)育的對象(xiang)已不僅僅局限于農(nong)(nong)民的范疇,《農(nong)(nong)廣(guang)天(tian)地(di)》欄(lan)目將農(nong)(nong)業技(ji)(ji)術培訓及涉農(nong)(nong)職業教(jiao)育與提高農(nong)(nong)民綜合素質融為(wei)一體(ti),并充分體(ti)現了 “對象(xiang)明確、生活貼近(jin)、科學系統、技(ji)(ji)術實用(yong)、服(fu)務周(zhou)到”等欄(lan)目特性。
本欄(lan)目以提(ti)(ti)高(gao)農(nong)(nong)(nong)業(ye)科(ke)技(ji)成果轉化率(lv)、農(nong)(nong)(nong)業(ye)資(zi)源利(li)用率(lv)和深入開(kai)發農(nong)(nong)(nong)村人(ren)力資(zi)源為出發點,關注(zhu)并跟(gen)蹤具有推廣價(jia)值的(de)(de)新技(ji)術、新成果,力求實(shi)現(xian)科(ke)普、教育、培訓(xun)、實(shi)用技(ji)術推廣、信息發布(bu)等(deng)多重功(gong)能(neng);在(zai)內容設置方面注(zhu)重農(nong)(nong)(nong)業(ye)生產(chan)綜合效(xiao)(xiao)益和農(nong)(nong)(nong)民勞動技(ji)能(neng)的(de)(de)提(ti)(ti)高(gao),圍繞農(nong)(nong)(nong)業(ye)產(chan)業(ye)結構(gou)調整、農(nong)(nong)(nong)產(chan)品(pin)區(qu)域布(bu)局的(de)(de)需(xu)要(yao),介紹科(ke)技(ji)含(han)量高(gao)、投資(zi)少(shao)、見效(xiao)(xiao)快的(de)(de)種養業(ye)及農(nong)(nong)(nong)產(chan)品(pin)深加工的(de)(de)實(shi)用技(ji)術和農(nong)(nong)(nong)產(chan)品(pin)市(shi)場營銷案例(li);結合農(nong)(nong)(nong)村富余勞動力轉移工作進行農(nong)(nong)(nong)民工技(ji)能(neng)培訓(xun),開(kai)辟農(nong)(nong)(nong)業(ye)遠程教育“空(kong)中課堂”等(deng),逐步形成《農(nong)(nong)(nong)廣天(tian)地》欄(lan)目鮮明的(de)(de)農(nong)(nong)(nong)業(ye)教育與服務特色。
《農(nong)廣天地》是(shi)中(zhong)央電視臺立足全國(guo)中(zhong)小城市、城鄉以及廣大農(nong)村地區,提供(gong)深(shen)度致富、健康(kang)和科學的生(sheng)(sheng)活、職(zhi)業培訓的綜(zong)合性服(fu)務教育類節目(mu)。配合政府主管部門履(lv)行群眾教育與(yu)培訓的職(zhi)能,提供(gong)遠程教育資源。 《農(nong)廣天地》關系(xi)國(guo)計民生(sheng)(sheng)。
科學(xue)性原(yuan)則:節目選題應(ying)以(yi)科學(xue)為依據(ju),內容真實、可靠(kao),能夠(gou)及時(shi)反(fan)映(ying)農業科技的最新(xin)成果。
整體性原則:圍繞(rao)某一(yi)主題(ti)完(wan)整系統地(di)組(zu)織節目內容,保持節目的(de)(de)連貫性和風格的(de)(de)統一(yi)性。
時效性原則:體(ti)現時代特征,緊(jin)緊(jin)圍繞政府、農業部門和特定收視群體(ti)所關心的(de)問(wen)題(ti)來組織(zhi)節目選(xuan)題(ti)。
親和性(xing)原則:以觀眾(zhong)身邊(bian)熟悉(xi)的事(shi)物(wu)為切入(ru)點引出主題,深(shen)入(ru)淺(qian)出,答疑(yi)解惑。
開放性原則:跟蹤現(xian)代遠程教育(yu)的發(fa)展,滿(man)足廣大群眾(zhong)多樣化的學(xue)習需求,力求節(jie)目(mu)生(sheng)動形象(xiang),既服務教學(xue),又貼(tie)近生(sheng)活
突出“實(shi)際、實(shi)用(yong)、實(shi)效、適時創新”的(de)特(te)點,形成(cheng)《農廣天(tian)地》服(fu)務“三(san)農”、兼顧城鄉(xiang)的(de)特(te)色(se)。
實際——節(jie)目內(nei)容針對性強,主(zhu)題(ti)鮮明(ming),對象明(ming)確,能夠解決農業生產與(yu)經營當中存在的(de)實際問題(ti)。
實(shi)(shi)用——推(tui)廣農(nong)業實(shi)(shi)用技術(shu),著(zhu)重(zhong)表現某項技術(shu)的重(zhong)點或難點等技術(shu)環節,使觀(guan)眾(zhong)看得(de)(de)懂、學得(de)(de)會(hui)、用得(de)(de)上。
實效——選(xuan)擇(ze)城鄉群(qun)眾共(gong)同關(guan)注的熱點問(wen)題作(zuo)為切入點,強調節(jie)目(mu)的適時(shi)性和時(shi)效性。
適(shi)時(shi)創(chuang)新——充分發(fa)揮電視媒體的傳播優勢,創(chuang)造清新活潑的表(biao)現(xian)形(xing)式 ,形(xing)成《農廣(guang)天(tian)地(di)》欄(lan)目的特有風(feng)格。
(下午檔)首播(bo):每周一(yi)至周五 14:58—15:28 重播(bo):每周二至周六 06:05—06:35
(晚間檔)首播:每周(zhou)日至周(zhou)五 19:00—19:30 重播:每周(zhou)二至周(zhou)日 00:10—00:40
網(wang)絡點播(bo):農視網(wang)
《農廣天地》欄目主持(chi)人:王莉鑫,楊璐(lu),曾璐(lu)