《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)廣(guang)天地》欄目(mu)(mu)是中央農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)廣(guang)播(bo)(bo)電視(shi)學校在CCTV—7開辦的(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)科(ke)技(ji)教(jiao)育與培訓節(jie)(jie)目(mu)(mu)專欄,目(mu)(mu)的(de)(de)是向廣(guang)大農(nong)(nong)(nong)(nong)(nong)(nong)(nong)村傳播(bo)(bo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)技(ji)知識,推(tui)廣(guang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)實用技(ji)術(shu),提高農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)朋友(you)的(de)(de)科(ke)技(ji)素質和(he)生產技(ji)能。欄目(mu)(mu)開辦以來(lai),播(bo)(bo)出(chu)了大量農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)群眾(zhong)喜聞樂見的(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科(ke)教(jiao)片和(he)實用技(ji)術(shu)推(tui)廣(guang)片,受到了廣(guang)大觀眾(zhong)的(de)(de)歡迎。隨(sui)著農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)產業(ye)(ye)(ye)(ye)結構調(diao)整(zheng)和(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)村經濟形勢的(de)(de)新發展,以及農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)群眾(zhong)對農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)影視(shi)節(jie)(jie)目(mu)(mu)需求的(de)(de)新變化,《農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)教(jiao)育》欄目(mu)(mu)與時(shi)俱進、開拓創(chuang)新,對欄目(mu)(mu)主(zhu)旨(zhi)和(he)內容編(bian)排(pai)進行了一系列(lie)的(de)(de)改進,以適應農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)發展新階段對農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)遠程教(jiao)育工作的(de)(de)新要求。中央電視(shi)臺七套農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)節(jie)(jie)目(mu)(mu)官(guan)網(wang)網(wang)站農(nong)(nong)(nong)(nong)(nong)(nong)(nong)視(shi)網(wang)于(yu)2013年10月18日正式開通(tong)。
按照(zhao)中央電(dian)視臺(tai)節目形態(tai)分類標準,《農廣天(tian)(tian)地》欄目為(wei)專題服務類的(de)教學片。鑒于農業教育的(de)對象(xiang)已不僅僅局限于農民的(de)范疇,《農廣天(tian)(tian)地》欄目將農業技術培訓及(ji)涉農職業教育與提高農民綜(zong)合素質融為(wei)一體(ti),并充分體(ti)現了 “對象(xiang)明(ming)確、生(sheng)活貼近、科學系統、技術實用、服務周到”等欄目特性。
本欄(lan)目以提高(gao)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)科技(ji)(ji)(ji)成(cheng)(cheng)果(guo)轉化率(lv)、農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)資(zi)源(yuan)利用(yong)率(lv)和(he)深(shen)入開發(fa)農(nong)(nong)(nong)(nong)村人力(li)(li)資(zi)源(yuan)為出發(fa)點,關注(zhu)并(bing)跟蹤具有推廣(guang)價值(zhi)的(de)(de)(de)(de)新技(ji)(ji)(ji)術(shu)(shu)、新成(cheng)(cheng)果(guo),力(li)(li)求實現科普、教育、培訓、實用(yong)技(ji)(ji)(ji)術(shu)(shu)推廣(guang)、信息(xi)發(fa)布(bu)(bu)等多重(zhong)功能;在內容(rong)設置(zhi)方面注(zhu)重(zhong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)生產綜合效(xiao)(xiao)益和(he)農(nong)(nong)(nong)(nong)民勞動技(ji)(ji)(ji)能的(de)(de)(de)(de)提高(gao),圍(wei)繞(rao)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)產業(ye)(ye)(ye)(ye)結(jie)構調整、農(nong)(nong)(nong)(nong)產品(pin)區域(yu)布(bu)(bu)局的(de)(de)(de)(de)需要,介紹(shao)科技(ji)(ji)(ji)含量高(gao)、投資(zi)少、見效(xiao)(xiao)快的(de)(de)(de)(de)種養業(ye)(ye)(ye)(ye)及(ji)農(nong)(nong)(nong)(nong)產品(pin)深(shen)加工(gong)(gong)的(de)(de)(de)(de)實用(yong)技(ji)(ji)(ji)術(shu)(shu)和(he)農(nong)(nong)(nong)(nong)產品(pin)市場營(ying)銷案例;結(jie)合農(nong)(nong)(nong)(nong)村富余(yu)勞動力(li)(li)轉移工(gong)(gong)作進行農(nong)(nong)(nong)(nong)民工(gong)(gong)技(ji)(ji)(ji)能培訓,開辟農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)遠程教育“空中課堂”等,逐步(bu)形(xing)成(cheng)(cheng)《農(nong)(nong)(nong)(nong)廣(guang)天地》欄(lan)目鮮(xian)明的(de)(de)(de)(de)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)教育與服務(wu)特色。
《農廣天地(di)》是(shi)中(zhong)央電視臺立(li)足全國(guo)中(zhong)小(xiao)城市(shi)、城鄉(xiang)以及廣大農村地(di)區,提供深度致富、健康和科學的(de)(de)(de)生活(huo)、職業培訓的(de)(de)(de)綜(zong)合(he)性服(fu)務教(jiao)(jiao)育類節目。配合(he)政府(fu)主管部門履行群眾教(jiao)(jiao)育與培訓的(de)(de)(de)職能,提供遠(yuan)程教(jiao)(jiao)育資源。 《農廣天地(di)》關(guan)系國(guo)計民生。
科(ke)(ke)學性原(yuan)則(ze):節目選題應以(yi)科(ke)(ke)學為依據,內(nei)容真實(shi)、可(ke)靠,能夠及(ji)時反映農業科(ke)(ke)技的最新成(cheng)果(guo)。
整體性(xing)(xing)原則:圍繞某一(yi)主題完(wan)整系統地組織節目內(nei)容(rong),保持節目的(de)連貫性(xing)(xing)和風格的(de)統一(yi)性(xing)(xing)。
時效性原則(ze):體(ti)(ti)現(xian)時代特(te)(te)征,緊(jin)緊(jin)圍繞(rao)政府、農(nong)業部門和特(te)(te)定收視群體(ti)(ti)所關心的問題來(lai)組織節(jie)目選題。
親和(he)性原則:以觀眾(zhong)身邊(bian)熟悉的事物為切入(ru)點引出主題,深(shen)入(ru)淺出,答疑(yi)解惑。
開(kai)放性原(yuan)則:跟蹤現(xian)代遠程(cheng)教(jiao)育的發(fa)展,滿(man)足廣大(da)群(qun)眾多樣化(hua)的學(xue)習(xi)需求,力(li)求節目生動(dong)形象,既(ji)服(fu)務教(jiao)學(xue),又貼近生活
突(tu)出(chu)“實際、實用、實效、適時創(chuang)新(xin)”的特點,形成《農(nong)(nong)廣天地》服務“三農(nong)(nong)”、兼(jian)顧城(cheng)鄉的特色。
實際——節目內容針(zhen)對性強,主題鮮(xian)明(ming),對象明(ming)確(que),能夠解決農(nong)業生產與(yu)經營當(dang)中存在的實際問題。
實用——推廣農(nong)業實用技(ji)術(shu)(shu)(shu),著重表現某項技(ji)術(shu)(shu)(shu)的重點或難點等技(ji)術(shu)(shu)(shu)環節,使觀眾看得(de)懂、學得(de)會(hui)、用得(de)上。
實效——選(xuan)擇城鄉群眾共同關(guan)注(zhu)的熱點(dian)問題作為切入(ru)點(dian),強(qiang)調節目的適時性(xing)和(he)時效性(xing)。
適(shi)時創新——充(chong)分發揮電視媒體的傳播優勢,創造清新活潑的表現形式 ,形成(cheng)《農廣天地》欄目(mu)的特有風(feng)格。
(下午檔)首播:每周(zhou)一至周(zhou)五 14:58—15:28 重播:每周(zhou)二至周(zhou)六 06:05—06:35
(晚間檔)首播(bo):每周日至周五 19:00—19:30 重播(bo):每周二至周日 00:10—00:40
網(wang)絡點(dian)播:農視網(wang)
《農廣天地(di)》欄目主持人:王莉(li)鑫,楊璐,曾璐